Gfk.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
82% 
Page structure
85% 
Link structure
41% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.49 s
File size
277.80 kB
Words
1651
Media files
44
Number of links
154 internal / 27 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
AI-powered market intelligence and consulting service powered by GfK
The page title should be shorter than 580 pixels. It is 635 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Learn how GfK's data analytics, consumer reports & market intelligence can help you generate the marketing strategy that drives business decision making.
The length of the meta description is perfect. (958 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.gfk.com/home
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionLearn how GfK's data analytics, consumer reports & market intelligence can help you generate the marketing strategy that drives business decision making.
generatorHubSpot
viewportwidth=device-width, initial-scale=1
langen
twitter:descriptionLearn how GfK's data analytics, consumer reports & market intelligence can help you generate the marketing strategy that drives business decision making.
twitter:titleAI-powered market intelligence and consulting service powered by GfK
twitter:imagehttps://www.gfk.com/hubfs/fearured-image-Header-Home-1920.jpg
twitter:cardsummary_large_image
og:imagehttps://www.gfk.com/hubfs/fearured-image-Header-Home-1920.jpg
og:descriptionLearn how GfK's data analytics, consumer reports & market intelligence can help you generate the marketing strategy that drives business decision making.
og:titleAI-powered market intelligence and consulting service powered by GfK
og:image:width1917
og:image:height961
og:urlhttps://www.gfk.com/home
content-languageen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • cmo => com
This page contains 1651 words. That's ok.
30.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
21 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: gfknewron
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://www.gfk.com/hubfs/GfK_NIQ.svglogo
https://www.gfk.com/hubfs/GfK_NIQ.svglogo
...&q=60&auto=format&auto=compress&fit=clipState-of-webinar-q2-hero-image-mirrored
...4845d9fb-dd31-41bc-b3d6-e6aa6c91c513.pngWatch on-demand
...&q=60&auto=format&auto=compress&fit=clipForecasting-whitepaper-Header
...b6f4fa4d-e193-4274-9170-80229ae2037d.pngRead the white paper
...&q=60&auto=format&auto=compress&fit=clipRSB_hero banner _ 1200px
...2/images/niq-image-overlay/logo-dark.pngniq-logo
...09bf595c-efdd-46ed-9bb1-2bda199ce42d.pngLatest update now available on nielseniq.com
...ng?width=200&height=73&name=NIQ-logo.pngNIQ-logo
...&q=60&auto=format&auto=compress&fit=clipiRobot_Logo
...&q=60&auto=format&auto=compress&fit=clipSuccess-story_iRobot_header-image
...&q=60&auto=format&auto=compress&fit=clipIkea_logo
...&q=60&auto=format&auto=compress&fit=clipcustomer-experience
...&q=60&auto=format&auto=compress&fit=clipConsors_Logo_Blue_endorsement_slate
...&q=60&auto=format&auto=compress&fit=clipConsors-header-image-1
...&q=60&auto=format&auto=compress&fit=clipSamsung
...&q=60&auto=format&auto=compress&fit=clipimage 2
...&q=60&auto=format&auto=compress&fit=cliplogoindurama
...&q=60&auto=format&auto=compress&fit=clipshutterstock_1831965208_SStoryIndurama
...&q=60&auto=format&auto=compress&fit=clipPhilips_logo_new.svg
...&q=60&auto=format&auto=compress&fit=clipGfK_Office_WorkShop_DSC_2741
...&q=60&auto=format&auto=compress&fit=clipepson-logo
...&q=60&auto=format&auto=compress&fit=clipEpson_Spain_Success-Story-header
...&q=60&auto=format&auto=compress&fit=clipElectrolux_400px
...&q=60&auto=format&auto=compress&fit=clipElectrolux-success-story-image-1-1
...&q=60&auto=format&auto=compress&fit=clipVijay-Sales-logo-Red
...format&auto=compress&fit=crop&crop=rightVijay-Sales-Success-Story-1
...&q=60&auto=format&auto=compress&fit=clipcharbroil-logo
...&q=60&auto=format&auto=compress&fit=clipChar-Broil-Image1
...&q=60&auto=format&auto=compress&fit=cliphp_logo-1
....net/Nespresso_logo.png?w=860&h=482&q=60Nespresso_logo
...00px-Haier_logo.svg.png?w=860&h=482&q=601000px-Haier_logo.svg
...ix logo dark square.png?w=860&h=482&q=60trinamix logo dark square
...radeDesk-Logo-RGB_R.png?w=860&h=482&q=60TheTradeDesk-Logo-RGB_R
...&q=60&auto=format&auto=compress&fit=clipGFK_Office_Taxi_DSC_5623
...41012819-aac9-4ac7-a3de-7492f20378a8.pngVisit the resource hub
...&q=60&auto=format&auto=compress&fit=clipAI-Frame-51
...2/images/niq-image-overlay/logo-dark.pngniq-logo
...&q=60&auto=format&auto=compress&fit=clipdecoding-campaign-measurement-hero
...&q=60&auto=format&auto=compress&fit=clipHeader-Scaling-with-customer-success-management-version-B
...&q=60&auto=format&auto=compress&fit=clipGfK_Office_WorkShop_DSC_3468
...&q=60&auto=format&auto=compress&fit=clipTEI-campaign-image-1
...format&auto=compress&fit=crop&crop=rightgfkconsult

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 Megatrends and market shifts impacting Tech & Durables
H2 How everyday business forecasters achieve strategic planning success
H2 NIQ Retail Spend Barometer
H2 Strategize | Act | Thrive
H2 Customer success stories
H2 Mission-critical insights for marketing leaders
H2 Trending insights
H2 Featured solution
H2 Our team: The shapers of tomorrow
H3 Optimize your brand and marketing performance
H3 Accelerate and expand your sales & market growth
H3 Amplify your consumer & shopper intelligence
H3 Uncover your audience's media consumption and behavior
H3 Putting intelligence at the heart of business strategy
H3 How IKEA improves its customer journey for stronger business results
H3 Brand tracking with purpose
H3 How Indurama uses gfknewron Predict
H3 How Philips perfects product portfolios and performance
H3 Building brand intelligence
H3 The Long-Term Strategy for AI Success?
H3 Decoding campaign measurement: success beyond sales metrics
H3 Data-driven Customer-centricity: The Secret Recipe of Business Success
H3 Supercharge your launch strategies with weekly data
H3 Forrester study concluded 345% ROI and an investment payback in less than 6 month
H3 gfkconsult
H4 How Samsung Spain uses CIE to grow and protect its leading market position
H4 Navigating a dynamic and competitive marketplace
H4 A strong foundation for effective business planning
H4 Planning aggressive and defensive sales strategies
H4 Contact us
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (27) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.gfk.com/homeSubdomain IMG-ALT logo
/brand-and-marketing-performanceSubdomain Brand and marketing performance
/sales-and-market-growthSubdomain Sales and market growth
/consumer-and-shopper-intellig...Subdomain Consumer and shopper intelligence
/media-measurementSubdomain Media measurement
/products/gfknewronSubdomain gfknewron
/products/gfkconsultSubdomain gfkconsult
/success-storiesSubdomain Customer success stories
/industries/technology-product...Subdomain Technology Products & Durables
/industries/fmcgSubdomain Fast-Moving Consumer Goods
/industries/automotiveSubdomain Automotive
/industries/retailSubdomain Retail
/industries/media-and-entertai...Subdomain Media and Entertainment
/success-storiesSubdomain Customer success stories See how brands across the globe rely on GfK's world-class analytics
/trending-topicsSubdomain Read all latest insights
/insights/market-dynamics-and-...Subdomain Market dynamics and decision making
/insights/what-consumers-want-...Subdomain What consumers want and need
/insights/omnichannel-shopping...Subdomain The omnichannel shopping world
/insights/brands-in-transitionSubdomain Brands in transition
/insights/the-sustainability-i...Subdomain The sustainability imperative
/insights/technology-trendsSubdomain Technology Trends
https://www.gfk.com/cmo-outlookNew window Subdomain CMO Outlook Hub Insights from marketing leaders across the globe
https://www.gfk.com/blogSubdomain GfK Blog Tap into GfK`s expertise across a host of verticals and marketplace dynamics
https://www.gfk.com/podcastNew window Subdomain Thinking Ahead Podcast This is a podcast about research, innovation, and discovery.
/state-of-tech-and-durablesSubdomain State of Tech & Durables Your full view on the Tech and Durables industry trends
/data-partnershipSubdomain Data Partners
https://www.gfk.com/about-gfkSubdomain About GfK
https://www.gfk.com/pressSubdomain Press
https://www.gfk.com/contactSubdomain Contact
https://www.gfk.com/careersSubdomain Careers
https://platform.gfk.com/newron/External Subdomain gfknewron login
https://www.gfk.com/homeNofollow Anchor No Text
https://www.gfk.com/homeSubdomain English
https://www.gfk.com/zh/homeSubdomain Chinese
https://www.gfk.com/de/homeSubdomain Deutsch (German)
https://www.gfk.com/es/homeSubdomain Español (Spanish)
https://www.gfk.com/fr/homeSubdomain Français (French)
https://www.gfk.com/it/homeSubdomain Italiano (Italian)
https://www.gfk.com/pl/homeSubdomain Polski (Polish)
https://www.gfk.com/ru/homeSubdomain Русский (Russian)
https://www.gfk.com/ko/homeSubdomain 한국어 (Korean)
https://www.gfk.com/ja/homeSubdomain 日本語 (Japanese)
https://www.gfk.com/homeSubdomain Text duplicate IMG-ALT logo
https://www.gfk.com/homeAnchor No Text
https://www.gfk.com/homeSubdomain Text duplicate English
https://www.gfk.com/zh/homeSubdomain Text duplicate Chinese
https://www.gfk.com/de/homeSubdomain Text duplicate Deutsch (German)
https://www.gfk.com/es/homeSubdomain Text duplicate Español (Spanish)
https://www.gfk.com/fr/homeSubdomain Text duplicate Français (French)
https://www.gfk.com/it/homeSubdomain Text duplicate Italiano (Italian)
https://www.gfk.com/pl/homeSubdomain Text duplicate Polski (Polish)
https://www.gfk.com/ru/homeSubdomain Text duplicate Русский (Russian)
https://www.gfk.com/ko/homeSubdomain Text duplicate 한국어 (Korean)
https://www.gfk.com/ja/homeSubdomain Text duplicate 日本語 (Japanese)
https://www.gfk.com/homeAnchor Solutions
/brand-and-marketing-performanceSubdomain Text duplicate Brand and marketing performance
/sales-and-market-growthSubdomain Text duplicate Sales and market growth
/consumer-and-shopper-intellig...Subdomain Text duplicate Consumer and shopper intelligence
/media-measurementSubdomain Text duplicate Media measurement
/products/gfknewronSubdomain Text duplicate gfknewron
/products/gfkconsultSubdomain Text duplicate gfkconsult
/success-storiesSubdomain Text duplicate Customer success stories
https://www.gfk.com/homeAnchor Industries
/industries/technology-product...Subdomain Text duplicate Technology Products & Durables
/industries/fmcgSubdomain Text duplicate Fast-Moving Consumer Goods
/industries/automotiveSubdomain Text duplicate Automotive
/industries/retailSubdomain Text duplicate Retail
/industries/media-and-entertai...Subdomain Text duplicate Media and Entertainment
/success-storiesSubdomain Text duplicate Customer success stories See how brands across the globe rely on GfK's world-class analytics
https://www.gfk.com/homeAnchor Insights
/trending-topicsSubdomain Text duplicate Read all latest insights
/insights/market-dynamics-and-...Subdomain Text duplicate Market dynamics and decision making
/insights/what-consumers-want-...Subdomain Text duplicate What consumers want and need
/insights/omnichannel-shopping...Subdomain Text duplicate The omnichannel shopping world
/insights/brands-in-transitionSubdomain Text duplicate Brands in transition
/insights/the-sustainability-i...Subdomain Text duplicate The sustainability imperative
/insights/technology-trendsSubdomain Text duplicate Technology Trends
https://www.gfk.com/cmo-outlookNew window Subdomain Text duplicate CMO Outlook Hub Insights from marketing leaders across the globe
https://www.gfk.com/blogSubdomain Text duplicate GfK Blog Tap into GfK`s expertise across a host of verticals and marketplace dynamics
https://www.gfk.com/podcastNew window Subdomain Text duplicate Thinking Ahead Podcast This is a podcast about research, innovation, and discovery.
/state-of-tech-and-durablesSubdomain Text duplicate State of Tech & Durables Your full view on the Tech and Durables industry trends
/data-partnershipSubdomain Text duplicate Data Partners
https://www.gfk.com/about-gfkSubdomain Text duplicate About GfK
https://www.gfk.com/pressSubdomain Text duplicate Press
https://www.gfk.com/careersSubdomain Text duplicate Careers
https://platform.gfk.com/newron/External Subdomain gfknewron Login
https://cta-redirect.hubspot.c...New window External Subdomain IMG-ALT Watch on-demand
https://cta-redirect.hubspot.c...New window External Subdomain IMG-ALT Read the white paper
https://cta-redirect.hubspot.c...New window External Subdomain IMG-ALT Latest update now available on nielseniq.com
/industries/retailretail
https://nielseniq.com/global/e...New window External Learn more
/brand-and-marketing-performanceSubdomain Optimize your brand and marketing performance Target your most valuable segments to improve brand strength, optimize your marketing, and drive ROI Learn more
/sales-and-market-growthSubdomain Accelerate and expand your sales & market growth Know what is selling where, when, and at what price based on robust point of sale data Learn more
/consumer-and-shopper-intellig...Subdomain Amplify your consumer & shopper intelligence Discover your target customers to understand how they think, act and buy Learn more
/media-measurementSubdomain Uncover your audience's media consumption and behavior Measure who is consuming which media, when, how often, and on which platforms and devices Learn more
/success-storiesSubdomain View all success stories
/success-stories/irobotSubdomain Putting intelligence at the heart of business strategy
/success-stories/irobotSubdomain Read the iRobot story
/success-stories/ikeaSubdomain How IKEA improves its customer journey for stronger business results
/success-stories/ikeaSubdomain Discover IKEA's success
/success-stories/consorsbankSubdomain Brand tracking with purpose
/success-stories/consorsbankSubdomain Read the Consorsbank story
/success-stories/how-samsung-s...Subdomain How Samsung Spain uses CIE to grow and protect its leading market position
/success-stories/how-samsung-s...Subdomain Read the Samsung story
/success-stories/how-indurama-...Subdomain How Indurama uses gfknewron Predict
/success-stories/how-indurama-...Subdomain See how Indurama uses gfknewron Predict
/success-stories/philips-middl...Subdomain How Philips perfects product portfolios and performance
/success-stories/philips-middl...Subdomain Discover Philips success
/success-stories/epson-spainSubdomain Navigating a dynamic and competitive marketplace
/success-stories/epson-spainSubdomain Read the Epson Spain story
/success-stories/electrolux-no...Subdomain A strong foundation for effective business planning
/success-stories/electrolux-no...Subdomain Read the Electrolux story
/success-stories/vijay-salesSubdomain Planning aggressive and defensive sales strategies
/success-stories/vijay-salesSubdomain Read the Vijay Sales story
/success-stories/char-broilSubdomain Building brand intelligence
/success-stories/char-broilSubdomain Read Char-Broil's success story
/insights/cmos-and-the-art-of-...Subdomain Mission-critical insights for marketing leaders
https://cta-redirect.hubspot.c...New window External Subdomain IMG-ALT Visit the resource hub
https://nielseniq.com/global/e...External The Long-Term Strategy for AI Success?
https://nielseniq.com/global/e...External Read more on nielseniq.com
/insights/decoding-campaign-me...Subdomain Decoding campaign measurement: success beyond sales metrics
/insights/decoding-campaign-me...Subdomain Find out more
/insights/data-driven-customer...Subdomain Data-driven Customer-centricity: The Secret Recipe of Business Success
/insights/data-driven-customer...Subdomain Text duplicate Find out more
https://discover.gfk.com/story...New window External Subdomain Supercharge your launch strategies with weekly data
https://discover.gfk.com/story...New window External Subdomain Trivial anchor text
Read more
https://interactive.gfk.com/th...New window External Subdomain Forrester study concluded 345% ROI and an investment payback in less than 6 month
https://interactive.gfk.com/th...New window External Subdomain Text duplicate Find out more
/products/gfkconsultSubdomain Text duplicate gfkconsult
/products/gfkconsultSubdomain Find out more about gfkconsult
https://www.gfk.com/careersSubdomain Join us
http://www.linkedin.com/shareA...New window External Subdomain No Text
https://twitter.com/intent/twe...New window External No Text
https://www.gfk.com/about-gfkSubdomain Text duplicate About GfK
https://www.gfk.com/pressSubdomain Text duplicate Press
https://www.gfk.com/careersSubdomain Text duplicate Careers
https://www.gfk.com/contactSubdomain Text duplicate Contact
https://www.gfk.com/supplierSubdomain Supplier
/gfk-in-your-countrySubdomain GfK in your country
https://www.gfk.com/insightsSubdomain Text duplicate Insights
https://www.gfk.com/productsSubdomain Products A-Z
https://www.gfk.com/blogSubdomain Blog
/data-partnershipSubdomain Text duplicate Data Partners
/success-storiesSubdomain Text duplicate Customer success stories
https://www.gfk.com/sitemapSubdomain Sitemap
/privacy-noticeSubdomain Privacy notice
/data-protectionSubdomain Data protection
https://www.gfk.com/legalSubdomain Legal
https://vdp.gfk.com/New window External Subdomain Responsible disclosure
/fraud-preventionSubdomain Fraud prevention
https://gfk.whistleblowernetwo...New window External Subdomain Whistleblowing@GfK
/client-portals-overviewSubdomain Client Portal
https://www.gfk.com/homeAnchor Subscribe to GfK Insights
https://instagram.com/gfk.insiderNew window External No Text
https://de.linkedin.com/compan...New window External Subdomain No Text
https://twitter.com/gfkNew window External No Text
https://www.youtube.com/user/G...New window External Subdomain No Text
https://www.gfk.com/about-gfkSubdomain Text duplicate About GfK
https://www.gfk.com/pressSubdomain Text duplicate Press
https://www.gfk.com/careersSubdomain Text duplicate Careers
https://www.gfk.com/contactSubdomain Text duplicate Contact
https://www.gfk.com/supplierSubdomain Text duplicate Supplier
/gfk-in-your-countrySubdomain Text duplicate GfK in your country
https://www.gfk.com/insightsSubdomain Text duplicate Insights
https://www.gfk.com/productsSubdomain Text duplicate Products A-Z
https://www.gfk.com/blogSubdomain Text duplicate Blog
/data-partnershipSubdomain Text duplicate Data Partners
/success-storiesSubdomain Text duplicate Customer success stories
https://www.gfk.com/sitemapSubdomain Text duplicate Sitemap
/privacy-noticeSubdomain Text duplicate Privacy notice
/data-protectionSubdomain Text duplicate Data protection
https://www.gfk.com/legalSubdomain Text duplicate Legal
https://vdp.gfk.com/New window External Subdomain Text duplicate Responsible disclosure
/fraud-preventionSubdomain Text duplicate Fraud prevention
https://gfk.whistleblowernetwo...New window External Subdomain Text duplicate Whistleblowing@GfK
/client-portals-overviewSubdomain Text duplicate Client Portal
https://www.gfk.com/homeAnchor Text duplicate Subscribe to GfK Insights
https://instagram.com/gfk.insiderNew window External No Text
https://de.linkedin.com/compan...New window External Subdomain No Text
https://twitter.com/gfkNew window External No Text
https://www.youtube.com/user/G...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.gfk.com/home"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.49 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (278 kB).

HTTP Response Header

NameValue
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content-typetext/html;charset=utf-8
cf-ray89cdbad11b0c9180-FRA
cf-cache-statusMISS
cache-controls-maxage=0,max-age=0
content-encodinggzip
last-modifiedTue, 02 Jul 2024 09:50:08 GMT
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strict-transport-securitymax-age=3628800; includeSubDomains
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