Godigital.engineering.columbia.edu - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
68% 
Page structure
43% 
Link structure
100% 
Server
88% 
External factors
27% 
SEO Score
Response time
0.66 s
File size
50.70 kB
Words
344
Media files
6
Number of links
19 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Center for Digital Finance and Technologies
The length of the page title is perfect. (391 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://godigital.engineering.columbia.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0, viewport-fit=cover
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 344 words on this page. Good pages should have about 800 words of useful content.
33.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, viewport-fit=cover" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (10). We recommend using a maximum of 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...rt-1800x600.jpg?h=b7d4297e&itok=m0dADRUWfintech-abstract-art
...resentation-screenshot.png?itok=YuIeK_IVScreenshot of fintech presentation
...lockchain-presentation.png?itok=vbEjPP-8Screenshot of Gur Huberman presenting
...ughgarden-presentation.png?itok=dAKSplwcScreenshot of Blockchain presentation
...onghui-gu-presentation.png?itok=AqBMYtQHRonghui Gu presenting
...custom/columbia/assets/img/cu-header.svgColumbia University Logo

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Main navigation expanded
H2 Contact Us
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
https://www.columbia.edu/External Subdomain Columbia University in the City of New York
/Center for Digital Finance and Technologies
/homeHome
/aboutAbout
/peoplePeople
/content/eventsEvents
/content/digital-financeDigital Finance
/content/ai-financeAI in Finance
/content/center-research-award...Center Research Awards
/content/year-1Year 1
/content/year-2Year 2
/content/news-coverageNews coverage
/content/blogs-and-podcastsBlogs and podcasts
/content/partnershipsPartnerships
/content/columbia-digital-fina...Columbia Digital Finance Seminar Series
/seminar-seriesFintech Innovation Seminar Series
/content/current-industry-affi...Current Industry Affiliates
/content/join-industry-affiliateJoin as an Industry Affiliate
http://eepurl.com/idPaYzExternal Trivial anchor text
here
https://click.info.alumdev.col...External Subdomain IMG-ALT Screenshot of fintech presentation
https://fintech.site.drupaldis...External Subdomain Text duplicate Trivial anchor text
here
https://www.youtube.com/watch?...External Subdomain IMG-ALT Screenshot of Gur Huberman presenting
https://www.youtube.com/playli...External Subdomain IMG-ALT Screenshot of Blockchain presentation
https://www.youtube.com/watch?...External Subdomain IMG-ALT Ronghui Gu presenting
/cdn-cgi/l/email-protection[email protected]
http://www.columbia.edu/External Subdomain Columbia University
IMG-ALT Columbia University Logo
https://www.columbia.edu/conte...External Subdomain ©2024 Columbia University
https://accessibility.columbia...External Subdomain Accessibility
http://eoaa.columbia.edu/notic...External Subdomain Nondiscrimination
https://careers.columbia.edu/External Subdomain Careers
https://sites.columbia.edu/External Subdomain Built using Columbia Sites

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://godigital.engineering.columbia.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.66 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (51 kB).

HTTP Response Header

NameValue
dateFri, 18 Oct 2024 19:44:23 GMT
content-typetext/html; charset=UTF-8
x-content-type-optionsnosniff
cache-controlmax-age=300, public
x-drupal-dynamic-cacheMISS
link<https://godigital.engineering.columbia.edu/>; rel="canonical", <https://godigital.engineering.columbia.edu/>; rel="shortlink"
x-ua-compatibleIE=edge
content-languageen
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSat, 28 Sep 2024 08:40:32 GMT
varyCookie
x-generatorDrupal 8 (https://www.drupal.org)
x-drupal-cacheHIT
set-cookie203 Characters
cf-cache-statusDYNAMIC
content-security-policy-report-onlyconnect-src 'none'; script-src 'none'; report-uri https://csp-reporting.cloudflare.com/cdn-cgi/script_monitor/report?m=ZG8zEpSIXLTDQFRcm082_tUINWW9JvI0tfAFogpH15M-1729280663-1.0.1.1-3m_9VUVDYzMFxEz.Loh_z4XvtAfLsLtfbaeR4dgL.g7lcRzac8i3sY1E64ItbSuK9.dKXKZNjRQ50xWhIg4z.G80oWVKSqa0LHHgkx6ue0QXJaDVIZoWu2oDFtR_50iURuR1CDcmoVekHWhRRwCOyhlOmhwPy7sS1hA3O1u4Df8lSMYBJsn75l0.HjLeSxXkfC5i6XEwg3LIcJxa969a4hSugWgmlONp50k3Hyh1Ux8; report-to cf-ymioyrvinoewukib
report-to{"endpoints":[{"url":"https:\/\/csp-reporting.cloudflare.com\/cdn-cgi\/script_monitor\/report?m=ZG8zEpSIXLTDQFRcm082_tUINWW9JvI0tfAFogpH15M-1729280663-1.0.1.1-3m_9VUVDYzMFxEz.Loh_z4XvtAfLsLtfbaeR4dgL.g7lcRzac8i3sY1E64ItbSuK9.dKXKZNjRQ50xWhIg4z.G80oWVKSqa0LHHgkx6ue0QXJaDVIZoWu2oDFtR_50iURuR1CDcmoVekHWhRRwCOyhlOmhwPy7sS1hA3O1u4Df8lSMYBJsn75l0.HjLeSxXkfC5i6XEwg3LIcJxa969a4hSugWgmlONp50k3Hyh1Ux8"}],"group":"cf-ymioyrvinoewukib","max_age":86400}
servercloudflare
cf-ray8d4b05cd1e53381c-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 9 referring domains.
This page only has 19 backlinks.
This page only has few backlinks from 8 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /sites/default/files/private/

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Search preview

godigital.engineering.columbia.edu
Center for Digital Finance and Technologies

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Digital64%Check
Digital Finance58%Check
Finance52%Check
Center52%Check
Technologies50%Check
Columbia50%Check
Digital Transformation49%Check
Columbia University43%Check
Research39%Check
Seminar39%Check
Show more keywords and terms

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