Goodwill.org - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
90% 
Page structure
75% 
Link structure
88% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.38 s
File size
86.70 kB
Words
580
Media files
25
Number of links
58 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Goodwill Industries International, Inc. - Goodwill Industries International
The page title should be shorter than 580 pixels. It is 638 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Goodwill provides free career counseling, skills training, and résumé prep services that help unlock opportunities for job seekers. Every day, more than 300 people find a job with Goodwill's help.
The meta description is too long: 1189 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.goodwill.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
mobile-web-app-capableyes
apple-mobile-web-app-capableyes
apple-mobile-web-app-titleGoodwill Industries International - Local Goodwills are nonprofits that help people overcome challenges to build skills, find jobs and grow their careers. #PowerOfWork
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionGoodwill provides free career counseling, skills training, and résumé prep services that help unlock opportunities for job seekers. Every day, more than 300 people find a job with Goodwill's help.
msapplication-TileImagehttps://www.goodwill.org/wp-content/uploads/2017/05/cropped-goodwill-site-icon-nobg-270x270.png
article:modified_time2024-06-26T17:09:47+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleGoodwill Industries International, Inc. - Goodwill Industries International
og:descriptionGoodwill provides free career counseling, skills training, and résumé prep services that help unlock opportunities for job seekers. Every day, more than 300 people find a job with Goodwill's help.
og:urlhttps://www.goodwill.org/
og:site_nameGoodwill Industries International
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 580 words. That's ok.
33.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute providedtakeover
data:[...] Base64Goodwill Industries International
data:[...] Base64No alt attribute provided
data:[...] Base64stats-image
data:[...] Base64stats-image
data:[...] Base64stats-image
data:[...] Base64partner logo
data:[...] Base64Shop at goodwill
data:[...] Base64Shop at goodwill
data:[...] Base64partner logo
data:[...] Base64partner logo
data:[...] Base64partner logo
data:[...] Base64partner logo
data:[...] Base64partner logo
data:[...] Base64partner logo
data:[...] Base64partner logo
data:[...] Base64partner logo
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64tiktok
data:[...] Base64Votervoice
data:[...] Base64footer-logo
Video URLWidthHeight
.../06/30_LAST-DAY-FIRST-DAY_HeroShot-2.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Empty heading
H2 NEW LIVES START HERE
H2 Find your next job
H2 Shop at Goodwill
H2 Make a donation
H2 Partner with us
H3 Let's stay in touch
H3 About Goodwill Industries International
H4 Your donations help people find life-changing opportunities and realize their dreams. Every year, hundreds of thousands of individuals access training and career resources through Goodwill. When yo...
H5 NATIONAL STRATEGIC PARTNERS
H5 It’s in our collective interest to lift people up. When we unleash the combined power of technology and human ingenuity, we can remove barriers and create pathways to opportunity.
H5 We look forward to continuing our support for Goodwill, as they aim to help even more people reach their full economic potential. Through Google.org's support of Goodwill and programs like the Goog...
H5 Indeed’s mission is to help people get jobs. We know that the right job opportunity can change someone’s life. Working with Goodwill helps us reach people that need extra support to find it.
H5 A growing number of well-paying, entry-level jobs require digital skills that can be learned online. Together with Goodwill, we are proud to provide communities with free access to critical, job-re...
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://exchange.goodwill.org/External Subdomain Employee Log In
https://www.goodwill.org/Anchor Skip to content
https://www.goodwill.org/Subdomain IMG-ALT Goodwill Industries International
/shoppers/Subdomain Shoppers
A-TITLE Shoppers
/locate-a-thrift-store/Find a Store
A-TITLE Find a Store
/category/blog/shop/Ideas & Inspiration
A-TITLE Ideas & Inspiration
/shoppers/shop-online/Subdomain Shop Online
A-TITLE Shop Online
https://www.goodwillfinds.com/External Subdomain GoodwillFinds.com
A-TITLE GoodwillFinds.com
https://www.goodwillbooks.com/External Subdomain GoodwillBooks.com
A-TITLE GoodwillBooks.com
http://www.shopgoodwill.com/External Subdomain ShopGoodwill.com
A-TITLE ShopGoodwill.com
https://www.goodwill.org/donors/Subdomain Donors
A-TITLE Donors
/locate-a-donation-center/Find A Donation Center
A-TITLE Find A Donation Center
/new-lives/Subdomain Help Start New Lives
A-TITLE Help Start New Lives
/donors/donate-stuff/Subdomain Donate Stuff
A-TITLE Donate Stuff
/donors/financial-donation/Subdomain Financial Donation
A-TITLE Financial Donation
/donors/financial-donation/Subdomain Make a Local Impact
A-TITLE Make a Local Impact
https://goodwill.donorsupport....External Subdomain Make a National Impact
A-TITLE Make a National Impact
/donors/financial-donation/pla...Subdomain Planned Giving
A-TITLE Planned Giving
/your-impact/Subdomain Your Impact
A-TITLE Your Impact
/job-seekers/how-we-work-with-youjob seekers
A-TITLE job seekers
/how-we-work-with-you/Subdomain How We Work With You
A-TITLE How We Work With You
/locate-a-career-center/Subdomain Locate a Career Center
A-TITLE Locate a Career Center
/about/find-a-job/Subdomain Find a Job
A-TITLE Find a Job
/job-seekers/career-resources/Subdomain career resources
A-TITLE career resources
/success-stories/Subdomain success stories
A-TITLE success stories
/partners/Subdomain Partners
A-TITLE Partners
/partners/how-to-partner-with-us/Subdomain How to Partner with Us
A-TITLE How to Partner with Us
/partners/sponsor/Subdomain Become a Goodwill Sponsor
A-TITLE Become a Goodwill Sponsor
https://www.goodwill.org/about/Subdomain About
A-TITLE About
/annual-report/New window Subdomain Annual Impact Report
A-TITLE Annual Impact Report
/about/advocate/Subdomain advocate
A-TITLE advocate
/about/advocate/policy-priorit...Subdomain policy priorities
A-TITLE policy priorities
https://www.votervoice.net/GOO...New window External Subdomain Take Action
A-TITLE Take Action
https://www.goodwill.org/blog/Subdomain Goodwill Blog
A-TITLE Goodwill Blog
/careers-at-gii/Subdomain Careers At GII
A-TITLE Careers At GII
/newsroom/Subdomain Newsroom
A-TITLE Newsroom
/about/our-leadership/Subdomain Our Leadership
A-TITLE Our Leadership
https://www.goodwill.org/locator/Locate a Goodwill
/new-lives/Learn More
https://www.goodwill.org/Anchor Scroll to explore
/annual-reportLearn more about our impact
/locate-a-career-centerLocate a career center
/job-seekers/how-we-work-with-youLearn more
/shoppers/shop-onlineShop online
/locator/?cat=3Find a store
/locator/?cat=1Donate goods
/donors/financial-donationMake a financial donation
/partners/how-to-partner-with-usBecome a partner
/partners/how-to-partner-with-usText duplicate Become a partner
/partners/how-to-partner-with-usText duplicate Become a partner
/partners/how-to-partner-with-usText duplicate Become a partner
https://www.facebook.com/Goodw...New window External Subdomain A-TITLE facebook
https://www.instagram.com/good...New window External Subdomain A-TITLE instagram
https://www.linkedin.com/compa...New window External Subdomain A-TITLE linkedin
https://www.youtube.com/Goodwi...New window External Subdomain A-TITLE youtube
https://twitter.com/GoodwillIntlNew window External A-TITLE twitter
https://www.pinterest.com/Good...New window External Subdomain A-TITLE pinterest
https://www.tiktok.com/@goodwi...New window External Subdomain IMG-ALT tiktok
A-TITLE tiktok
https://www.votervoice.net/GOO...New window External Subdomain IMG-ALT Votervoice
A-TITLE Votervoice
https://www.goodwill.org/locatorour locator.
/jobs-training/find-a-job/Find a job at Goodwill
https://goodwillintl.zendesk.c...External Subdomain Help Center
/contact-us/Subdomain Contact Us
https://my.goodwill.org/External Subdomain Employee Login
/donors/financial-donation/Make a donation
https://www.goodwill.org/shoppersShop
/job-seekers/how-we-work-with-youGet career help
/site-map/Subdomain Site Map
https://www.goodwill.org/partnersPartner with us
https://www.goodwill.org/aboutAbout Us
https://www.goodwill.org/legal/Subdomain Legal
https://www.goodwill.org/locator/Subdomain Access Sustainable Jobs And Resources
https://goodwill.org/halloween/Hunt for the Haunt at Goodwill
/about/find-a-job/Subdomain Text duplicate Find a job at Goodwill

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.goodwill.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.38 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (87 kB).

HTTP Response Header

NameValue
dateMon, 01 Jul 2024 07:07:59 GMT
content-typetext/html; charset=UTF-8
link<https://www.goodwill.org/wp-json/>; rel="https://api.w.org/", <https://www.goodwill.org/wp-json/wp/v2/pages/656179>; rel="alternate"; type="application/json", <https://www.goodwill.org/>; rel=shortlink
strict-transport-securitymax-age=31536000
varyAccept-Encoding
cf-edge-cachecache,platform=wordpress
ki-cache-typeEdge
ki-cf-cache-statusBYPASS
ki-edgev=20.2.7;mv=3.0.6
ki-edge-o2oyes
ki-origing1p
referrer-policystrict-origin
x-content-type-optionsnosniff
x-edge-location-klb1
x-frame-optionsSAMEORIGIN
x-kinsta-cacheEXPIRED
x-xss-protection1; mode=block
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=ObajSY0MFWY4UOPat6%2FtcYk2Rb0u9eR0aQEkGcmb9V0k8D8URY1mcPFkgEUl9LvD6k7eXaY2fKYiJZoXTJgQIFKMWVFWXCdyucmPh4bPPlsU6jsmxT1Hnf8mNbN6t2p57wc%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
cache-controlmax-age=14400
cf-cache-statusMISS
last-modifiedMon, 01 Jul 2024 07:07:59 GMT
servercloudflare
cf-ray89c48fe7f8ca9972-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 8,740 referring domains.
This page has 833,033 backlinks.
This page has backlinks from 5,662 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: BrightEdge
Disallow: /wp-admin/admin-ajax.php
Allow: /
User-agent: Chrome
Disallow: /wp-admin/admin-ajax.php
Allow: /
User-agent: Firefox
Disallow: /wp-admin/admin-ajax.php
Allow: /
User-agent: iPhone
Disallow: /wp-admin/admin-ajax.php
Allow: /
User-agent: Googlebot Smartphone
Disallow: /wp-admin/admin-ajax.php
Allow: /
User-agent: Googlebot
Disallow: /wp-admin/admin-ajax.php
Allow: /
User-agent: *
Disallow: /landing-page
Allow: /wp-admin/admin-ajax.php

Similar sites

Search preview

www.goodwill.org
Goodwill Industries International, Inc. - Goodwill Industries Inter...
Goodwill provides free career counseling, skills training, and résumé prep services that help unlock opportunities for job seekers. Every day, more than 300 people find a job with Goodwill's help.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Goodwill78%Check
Goodwill help66%Check
Goodwill Industries64%Check
Goodwill Industries International59%Check
Shop Goodwill57%Check
Help54%Check
Find54%Check
job54%Check
Career54%Check
people54%Check
Show more keywords and terms

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