Hbap.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
63% 
Page structure
95% 
Link structure
68% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.92 s
File size
70.90 kB
Words
647
Media files
13
Number of links
55 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Historic Buildings & Places - Learning from Our Past to Sustain Our Future
The page title should be shorter than 580 pixels. It is 666 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Historic Buildings & Places works to sustain, defend and promote all aspects of the built historic environment, for the benefit of all.
The length of the meta description is perfect. (796 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://hbap.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionHistoric Buildings & Places works to sustain, defend and promote all aspects of the built historic environment, for the benefit of all.
google-site-verificationL2p9A-w5qoEIZY1vWDLzDEfafLzUQyTrr8yObhFcumI
generatorWordPress 6.7.2
msapplication-TileImagehttps://hbap.org.uk/wp-content/uploads/2021/09/cropped-hbap-favicon-red-300x300.png
article:modified_time2023-11-20T13:45:22+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleHistoric Buildings & Places - Learning from Our Past to Sustain Our Future
og:descriptionHistoric Buildings & Places works to sustain, defend and promote all aspects of the built historic environment, for the benefit of all.
og:urlhttps://hbap.org.uk/
og:site_nameHistoric Buildings & Places
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 4 text duplicates on this page:
  • Duplicate 1: Sign up to our newsletter to receive up-to-date information on the act...
  • Duplicate 2: By signing up you are agreeing to receive emails from Historic Buildin...
This page contains 647 words. That's ok.
37.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 21 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 12 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2021/09/hbp-logo.svgHistoric Buildings & Places
/wp-content/uploads/2021/09/hbp-logo.svgHistoric Buildings & Places
.../uploads/2021/09/homepage-v3-desktop.jpgNo alt attribute provided
...t/uploads/2021/09/homepage-v3-mobile.jpgNo alt attribute provided
.../uploads/2021/09/homepage-about-us-1.jpgNo alt attribute provided
.../2021/05/ParliamentFullImage-870x570.jpgNo alt attribute provided
...rwa-el-Mubark-logo-only-crop-870x570.jpgNo alt attribute provided
...content/uploads/2021/09/hbp-logo-red.svgHistoric Buildings & Places
/wp-content/uploads/2023/11/x-logo-2023.svgNo alt attribute provided
/wp-content/uploads/2021/09/linkedin.svgNo alt attribute provided
/wp-content/uploads/2021/09/instagram.svgNo alt attribute provided
...ntent/uploads/2023/11/facebook-white.svgNo alt attribute provided
...ntent/uploads/2022/02/hbap-gdpr-logo.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Learning from our past to sustain our future
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Learning from our past to sustain our future
H2 About Us
H2 Proposed Changes to Statutory Consultees
H2 Online Talk: Beyond Measure by Marwa El Mubark
H2 Join Us
H3 Email Sign-up
H3 Email Sign-up Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://hbap.org.uk/IMG-ALT Historic Buildings & Places
https://hbap.org.uk/about-us/About Us
/about-us/our-work/Our Work
/about-us/our-history/Our History
/about-us/our-people/Our People
/about-us/job-opportunities/Job Opportunities
https://hbap.org.uk/news-events/News & Events
/news-events/all/News
/news-events/events/Events
https://hbap.org.uk/casework/Casework
https://hbap.org.uk/resources/Resources
/resources/magazine/Magazine
/resources/transactions/Journal
/resources/training/Training
https://hbap.org.uk/contact-us/Contact Us
https://hbap.org.uk/join-us/Join Us
/join-us/membership/Membership
/join-us/donations/Donations
/join-us/gifts-in-will/Gifts in Will
https://hbap.org.uk/Text duplicate IMG-ALT Historic Buildings & Places
https://hbap.org.uk/about-us/Text duplicate About Us
/about-us/our-work/Text duplicate Our Work
/about-us/our-history/Text duplicate Our History
/about-us/our-people/Text duplicate Our People
/about-us/job-opportunities/Text duplicate Job Opportunities
https://hbap.org.uk/news-events/Text duplicate News & Events
/news-events/all/Text duplicate News
/news-events/events/Text duplicate Events
https://hbap.org.uk/casework/Text duplicate Casework
https://hbap.org.uk/resources/Text duplicate Resources
/resources/magazine/Text duplicate Magazine
/resources/transactions/Text duplicate Journal
/resources/training/Text duplicate Training
https://hbap.org.uk/contact-us/Text duplicate Contact Us
https://hbap.org.uk/join-us/Text duplicate Join Us
/join-us/membership/Text duplicate Membership
/join-us/donations/Text duplicate Donations
/join-us/gifts-in-will/Text duplicate Gifts in Will
/about-us/our-work/Text duplicate Our Work
https://historicbuildingsplace...New window External Subdomain Make a Donation
https://hbap.org.uk/about-us/More About Us
/proposed-changes-to-statutory...Trivial anchor text
Read More
/news-events/news/See all News
/online-talk-beyond-measure-by...Text duplicate Trivial anchor text
Read More
/news-events/events/See all Events
/privacy-policyPrivacy Policy.
/join-us/membership/Text duplicate Trivial anchor text
Read More
/privacy-policy/Privacy Policy
https://hbap.org.uk/about-us/Text duplicate About Us
https://hbap.org.uk/?page_id=16Text duplicate News & Events
https://hbap.org.uk/casework/Text duplicate Casework
https://hbap.org.uk/resources/Text duplicate Resources
https://hbap.org.uk/join-us/Text duplicate Join Us
/about-us/job-opportunities/Text duplicate Job Opportunities
https://hbap.org.uk/contact-us/Text duplicate Contact Us
https://twitter.com/hbap1924New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/hbap...New window External Subdomain No Text
https://www.facebook.com/hbap1...New window External Subdomain No Text
/privacy-policyText duplicate Privacy Policy.
https://wordpress.org/plugins/...New window External Powered by GDPR Cookie Compliance

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://hbap.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.92 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 12 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (71 kB).

HTTP Response Header

NameValue
dateTue, 15 Apr 2025 13:42:39 GMT
serverApache
x-pingbackhttps://hbap.org.uk/xmlrpc.php
link<https://hbap.org.uk/wp-json/>; rel="https://api.w.org/", <https://hbap.org.uk/wp-json/wp/v2/pages/2>; rel="alternate"; title="JSON"; type="application/json", <https://hbap.org.uk/>; rel=shortlink
varyAccept-Encoding
content-encodinggzip
x-content-type-optionsnosniff
x-frame-optionssameorigin
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 325 referring domains.
This page has 1,155 backlinks.
This page has backlinks from 251 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://hbap.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

hbap.org.uk
Historic Buildings & Places - Learning from Our Past to Sustain...
Historic Buildings & Places works to sustain, defend and promote all aspects of the built historic environment, for the benefit of all.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
sustain72%Check
Learning62%Check
future61%Check
past61%Check
Historic59%Check
Buildings59%Check
Places59%Check
Historic Buildings59%Check
Historic Buildings Places59%Check
Sustainable Future47%Check
Show more keywords and terms

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