Hippowaste.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
89% 
Page quality
50% 
Page structure
29% 
Link structure
78% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
57.80 kB
Words
1406
Media files
24
Number of links
76 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
HIPPO - The UK's Trusted Rubbish Removal Service
The length of the page title is perfect. (475 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
HIPPO has been the UK's most trusted rubbish removal provider for over 20 years. Find low prices on our innovative HIPPOBAG, Man & Van, and Skip Hire services.
The meta description is too long: 1020 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hippowaste.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0 user-scalable=0
descriptionHIPPO has been the UK's most trusted rubbish removal provider for over 20 years. Find low prices on our innovative HIPPOBAG, Man & Van, and Skip Hire services.
keywordsEmpty
msvalidate.019C75077AE08E824E7CC3F3A25F8D182D
google-site-verificationoLMKXSU32_i-zCAfwpoOS82e31cFeWTv8d1yIVmDWTE
facebook-domain-verification0eam3diq3817sgjp4v3vzgzt3woqfp
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are 16 text duplicates on this page:
  • Duplicate 1: If you’re looking for rubbish removal, HIPPO is on hand with licenced ...
  • Duplicate 2: We offer a range of rubbish removal services to suit your budget, loca...
  • Duplicate 3: Discover the lost art of DIY with Robert Bent and HIPPO! In a world wh...
  • Duplicate 4: From unblocking sinks to upcycling furniture, learn essential tips and...
  • Duplicate 5: HIPPO is the answer for convenient and cost-effective rubbish removal....
  • Duplicate 6: Our original, sturdy and much-loved HIPPOBAGs are ideal if you want fl...
  • Duplicate 7: Reducing waste is important to us, so we carefully select Waste Transf...
  • Duplicate 8: In 2023 HIPPO turned carbon neutral by offsetting our carbon emissions...
This page contains 1406 words. That's ok.
37.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
29 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.94 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0 user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: rubbish removal services designed for your needs
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/1690/hippo-logo.svgHippo Logo
/media/3111/hippobags.pnghippobags.png
/media/1908/man-and-van.pngMan and Van.png
/media/1909/skip-hire.pngSkip Hire.png
/media/3450/hippobags-trio.jpghippobags-trio.jpg
/media/3449/man-and-van.jpgman-and-van.jpg
/media/3448/tradesperson-hippobag.jpgtradesperson-hippobag.jpg
...a/3482/diy-legacies-robert-bent-home.jpgdiy-legacies-robert-bent-home.jpg
...a/3482/diy-legacies-robert-bent-home.jpgdiy-legacies-robert-bent-home.jpg
/media/3451/skip-hire-icon.jpgskip-hire-icon.jpg
/media/3452/hippo-business-waste.jpghippo-business-waste.jpg
/media/3455/garden-waste-icon.jpgGarden waste icon
/media/3456/diy-waste-icon.jpgDIY waste icon
/media/3457/household-clearance-icon.jpgHousehold waste icon
/media/2870/truck3.jpgtruck3.jpg (1)
/media/2870/truck3.jpgtruck3.jpg (1)
/media/3454/95-percent-recycled-icon.jpg95-percent-recycled-icon.jpg
/media/3453/carbon-offset-icon.jpgcarbon-offset-icon.jpg
/media/3454/95-percent-recycled-icon.jpg95-percent-recycled-icon.jpg
/media/3453/carbon-offset-icon.jpgcarbon-offset-icon.jpg
/media/2995/21st-anniversary-logo-3.png21st-anniversary-logo-3.png (1)
...yment-methods-v2.png?width=340&height=28No alt attribute provided

Page structure

H1 heading
(Critically important)
Lighten your load with Rubbish Removal from HIPPO
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 42 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Lighten your load with Rubbish Removal from HIPPO
H1 Lighten your load with Rubbish Removal from HIPPO Duplicate text
H2 Rubbish Removal Services Designed for Your Needs
H2 Rubbish Removal Services Designed for Your Needs Duplicate text
H2 Our Rubbish Removal Services
H2 HIPPOBAGs
H2 Man and Van
H2 Trade Waste
H2 The DIY Legacy Challenge
H2 The DIY Legacy Challenge Duplicate text
H2 Skip Hire
H2 Business
H2 Common Types of Waste We Collect
H2 Why use HIPPO?
H2 Why use HIPPO? Duplicate text
H2 Which HIPPO waste service is right for me?
H2 Eco-friendly Waste Disposal - Caring For The Environment
H3 For Home
H3 Save 15% OFF All HIPPOBAG and Collection Packages with promo code 'SEPT15'
H3 Save 15% OFF All HIPPOBAG and Collection Packages with promo code 'SEPT15' Duplicate text
H4 Garden Waste
H4 DIY Waste
H4 Household Waste
H4 Have a question?
H5 HIPPOBAGs Duplicate text
H5 Man and Van Duplicate text
H5 Skip Hire Duplicate text
H5 About Us
H5 FAQs
H5 Blog
H5 Accepted Waste Guide
H5 Skip Hire Guide
H6 HIPPO offers 3 rubbish removal and disposal services, to meet your needs
H6 Select a service that suits your rubbish removal requirements:
H6 Not sure?
H6 No matter how much home or garden waste you have, for reliable and responsible rubbish removal, HIPPO is for you.
H6 No matter how much home or garden waste you have, for reliable and responsible rubbish removal, HIPPO is for you. Duplicate text
H6 Over 95% of waste diverted from landfill
H6 Carbon footprint reduction
H6 Over 95% of waste diverted from landfill Duplicate text
H6 Carbon footprint reduction Duplicate text
H6 0333 999 0 999
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hippowaste.co.uk/Subdomain For Home
/business/Subdomain For Business
/trade/Subdomain For Trade
/login/Subdomain Login / Register
https://www.hippowaste.co.uk/Subdomain IMG-ALT Hippo Logo
https://www.hippowaste.co.uk/Subdomain Anchor Find my waste solution
/hippobag/Subdomain HIPPOBAGs
/hippobag/Subdomain Text duplicate HIPPOBAGs
/man-and-van/Subdomain Man and Van
/man-and-van/Subdomain Text duplicate Man and Van
/skip-hire/Subdomain Skip Hire
/skip-hire/Subdomain Text duplicate Skip Hire
/locations/Subdomain Locations
/sustainability/Subdomain Sustainability
/about/Subdomain About Us
/about/Subdomain Text duplicate About Us
/faqs/Subdomain FAQs
/faqs/Subdomain Text duplicate FAQs
/blog/Subdomain Blog
/blog/Subdomain Text duplicate Blog
/accepted-waste-guide/Subdomain Accepted Waste Guide
/accepted-waste-guide/Subdomain Text duplicate Accepted Waste Guide
/skip-hire/guide/Subdomain Skip Hire Guide
/skip-hire/guide/Subdomain Text duplicate Skip Hire Guide
/contact-us/Subdomain Contact
/business/Subdomain Text duplicate For Business
/trade/Subdomain Text duplicate For Trade
/basket/Subdomain £0.00 (0)
/login/Subdomain Text duplicate Login / Register
https://www.hippowaste.co.uk/Anchor Home
https://www.hippowaste.co.uk/Anchor Our services
https://www.hippowaste.co.uk/Anchor Waste types
https://www.hippowaste.co.uk/Anchor Why use HIPPO
https://www.hippowaste.co.uk/Anchor Help me choose
/hippobag/Subdomain Anchor Use code: SEPT15
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
/hippobag/Subdomain Anchor Text duplicate Use code: SEPT15
https://uk.trustpilot.com/revi...New window External Subdomain Text duplicate Trustpilot
https://www.hippowaste.co.uk/Anchor Text duplicate Find my waste solution
/hippobag/Subdomain Order now
/man-and-van/Subdomain Book a collection
/trade/Subdomain Learn more
/diy-legacies-with-robert-bent/Subdomain Trivial anchor text
Read more
/diy-legacies-with-robert-bent/Subdomain Text duplicate Trivial anchor text
Read more
/skip-hire/Subdomain Text duplicate Order now
/business/Subdomain Learn More
/garden-waste-removal/Subdomain Garden Waste
IMG-ALT Garden waste icon
/diy-waste-removal/Subdomain DIY Waste
IMG-ALT DIY waste icon
/moving-house-rubbish-removal/Subdomain Household Waste
IMG-ALT Household waste icon
/accepted-waste-guide/Subdomain Text duplicate Accepted Waste Guide
https://player.vimeo.com/video...External Subdomain No Text
/contact-us/Contact Us
https://www.hippowaste.co.uk/Subdomain IMG-ALT 21st-anniversary-logo-3.png (1)
https://www.facebook.com/hippo...New window External Subdomain Facebook
https://twitter.com/hippowasteNew window External Twitter
/blog/New window Subdomain Text duplicate Blog
https://www.instagram.com/hipp...New window External Subdomain Instagram
/hippobag/Subdomain HIPPOBAG
/man-and-van/Subdomain Text duplicate Man and Van
/skip-hire/Subdomain Text duplicate Skip Hire
/trade/Subdomain HIPPOTRADE
/business/Subdomain Business Solutions
/diy-waste-removal/Subdomain DIY Waste Removal
/garden-waste-removal/Subdomain Garden Waste Removal
/moving-house-rubbish-removal/Subdomain House Rubbish Removal
/find-a-stockist/Subdomain Find a Stockist
/become-a-stockist/Subdomain Become a Stockist
/tip-costs/Subdomain Tip Costs
/about/Subdomain Text duplicate About Us
/about/careers-at-hippo/Subdomain Careers at HIPPO
/recycling-at-hippo/Subdomain Recycling at HIPPO
/charity-community/Subdomain Charity & Community
/sustainability/Subdomain Text duplicate Sustainability
/login/Subdomain Login
/contact-us/Subdomain Text duplicate Contact Us
/faqs/Subdomain FAQ
/blog/Subdomain Text duplicate Blog
/reviews/Subdomain Reviews
/newsletter-signup/Subdomain Discounts & Offers
/terms-and-conditions/Subdomain Terms & Conditions
A-TITLE Terms and Conditions
/privacy-policy/Subdomain Privacy Policy
A-TITLE Privacy Policy
/cookie-policy/Subdomain Cookie Policy
A-TITLE Cookie Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hippowaste.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (58 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
set-cookie82 Characters
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policysame-origin
strict-transport-securitymax-age=31536000; includeSubDomains; preload
content-security-policy-report-onlydefault-src 'self' data: *.intercomcdn.com; connect-src 'self' data: 'unsafe-inline' 'unsafe-eval' *.google-analytics.com *.googletagmanager.com *.google.com *.facebook.com *.microsoftonline.com *.cookiebot.com *.linkedin.com *.doubleclick.net *.clarity.ms *.wisepops.net *.onetrust.com *.intercom.io; script-src 'self' data: 'unsafe-inline' 'unsafe-eval' *.google-analytics.com *.googletagmanager.com *.getaddress.io *.jsdelivr.net *.3chillies.report-uri.io *.cookiebot.com *.googleapis.com *.brightcove.com *.googleapis.com https://ssl.google-analytics.com *.youtube.com *.google.com *.bing.com *.google-analytics.com *.googleadservices.com *.googletagmanager.com *.gstatic.com *.facebook.net *.twitter.com *.amazonaws.com ; style-src 'self' data: 'unsafe-inline' https://fonts.googleapis.com *.googleapis.com *.fontawesome.com; img-src * data:; frame-src 'self' data: *.trustpilot.com *.cookiebot.com; script-src-elem 'self' data: 'unsafe-inline' 'unsafe-eval' *.trustpilot.com *.clarity.ms *.youtube.com *.facebook.net *.bing.com *.onetrust.com *.googleapis.com *.googletagmanager.com *.google.com *.facebook.com *.microsoftonline.com *.cookiebot.com https://getaddress.io *.jsdelivr.net *.cookiebot.com https://consent.cookiebot.com *.cdn.getaddress.io *.wisepops.com *.dwin1.com *.licdn.com *.roeyecdn.com *.intercom.io *.intercomcdn.com; font-src 'self' data: *.fontawesome.com *.fonts.gstatic.com *.getaddress.io *.googleapis.com *.typekit.net *.googleusercontent.com; child-src 'self' data: *.getaddress.io *.googleapis.com *.youtube.com *.google.com https://accounts.google.com *.googletagmanager.com; frame-ancestors 'self'; report-uri https://3chillies.report-uri.com/r/d/csp/wizard;
server
dateFri, 13 Sep 2024 00:02:37 GMT
content-length12851
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 213 referring domains.
This page has 673 backlinks.
This page has backlinks from 162 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *

Allow: *
Disallow: /umbraco
Disallow: /Umbraco
Disallow: /umbraco_client/
Disallow: /Umbraco_client/
Disallow: /App_Browsers/
Disallow: /App_Code/
Disallow: /App_Data
Disallow: /App_Plugins
Disallow: /Config
Disallow: /uSync
Disallow: /skip-hire/?postcode=*
Disallow: /skip-hire/*/?postcode=*
Disallow: /skip-hire-made-easy/
Disallow: /basket/original-variant

Sitemap: https://www.hippowaste.co.uk/sitemap.xml

Similar sites

Search preview

www.hippowaste.co.uk
HIPPO - The UK's Trusted Rubbish Removal Service
HIPPO has been the UK's most trusted rubbish removal provider for over 20 years. Find low prices on our innovative HIPPOBAG, Man & Van, and Skip Hire services.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
HIPPO97%Check
rubbish82%Check
Rubbish Removal82%Check
removal81%Check
rubbish removal service78%Check
Removal Service76%Check
trusted rubbish removal76%Check
Trusted Rubbish Removal Service75%Check
Rubbish Removal Services73%Check
Waste Removal71%Check
Show more keywords and terms

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