Imu.unibe.ch - SEO Checker

Overview of the SEO Check
Meta information
76% 
Page quality
50% 
Page structure
79% 
Link structure
90% 
Server
27% 
External factors
46% 
SEO Score
Response time
0.07 s
File size
26.00 kB
Words
165
Media files
6
Number of links
13 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Institut für Marketing und Unternehmensführung
The length of the page title is perfect. (429 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
DC.TitleInstitut für Marketing und Unternehmensführung
DC.Title.AltInstitut für Marketing ‌und Unternehmensführung
DC.Date03.07.2023
DC.Formattext/html
DC.Languageger
DC.DescriptionEmpty
descriptionEmpty
categoryinhalt
accessextern
breadcrumb['Universität Bern', 'Portal', 'Wirtschafts- und Sozialwissenschaftliche Fakultät', 'Departement Betriebswirtschaftslehre', 'Institut für Marketing und Unternehmensführung']
langde
twitter:cardsummary_large_image
twitter:site@unibern
og:titleInstitut für Marketing und Unternehmensführung
og:urlhttps://www.imu.unibe.ch/index_ger.html
og:typewebsite
og:descriptionEmpty
og:imagehttps://www.imu.unibe.ch/unibe/portal/fak_wiso/a_bwl/inst_mu/content/imu_home_ger.jpg
og:image:width589
og:image:height442
og:image:typeimage/jpeg
og:site_nameInstitut für Marketing und Unternehmensführung
content-typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 165 words on this page. Use at least 250 words to provide useful information.
No paragraphs were detected.
18.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/media/image/[email protected]Universität Bern
...o/a_bwl/inst_mu/content/imu_home_ger.jpgTitelbild: Institut für Marketing ‌und UnternehmensführungTitelbild: Institut für Marketing ‌und Unternehmensführung
/assets/media/image/unibe-claim_ger.svg/universitaet/portraet/vision/index_ger.html
/assets/media/image/logo-unibern-footer.pngUniversität Bern
...image/logo-swissuniversity-ch-footer.pngSwiss University
/assets/media/image/logo-akkredrat_ger.pngAkkreditierung

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Institut für Marketing und Unternehmensführung
H2 Abteilungen
H2 Sie sind hier
H2 Kontakt
H2 Lageplan
H2 Weitere Informationen über diesen Webauftritt
H3 Abteilung Unternehmensführung & Entrepreneurship
H3 Wichtige Seiten
H3 Sprachwahl
H3 Site-Suche
H3 Rechtliches und Impressum
H3 Unsere Adresse
H3 Unsere Partner
Baselink: https://www.imu.unibe.ch/index_ger.html
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (31) on this page.
LinkAttributesAnchor text
https://www.unibe.ch/index_ger...External Subdomain IMG-ALT Universität Bern
A-TITLE Startseite Portal Universität Bern
/index_ger.htmlSubdomain Startseite
/index_ger.htmlAnchor Menu
/index_ger.htmlAnchor Inhalt
/index_ger.htmlAnchor Kontakt
/index_ger.htmlAnchor Suche
/index_ger.htmlAnchor Sprachwahl
/index_ger.htmlAnchor Wichtige Seiten
/index_ger.htmlSubdomain Portal UniBE
https://www.unibe.ch/fakultaet...External Subdomain Fakultäten & Institute
https://www.wiso.unibe.ch/inde...External Subdomain Wirtschafts- und Sozialwissenschaftliche Fakultät
https://www.bwl.unibe.ch/index...External Subdomain Departement Betriebswirtschaftslehre
https://www.unibe.ch/fakultaet...External Subdomain Fakultäten ​& Institute
https://www.wiso.unibe.ch/inde...External Subdomain Text duplicate Wirtschafts- und Sozialwissenschaftliche Fakultät
https://www.bwl.unibe.ch/index...External Subdomain Text duplicate Departement Betriebswirtschaftslehre
/index_ger.htmlSubdomain Institut für Marketing ‌und Unternehmensführung
/index_ger.htmlSubdomain Text duplicate Startseite
/imu_weiterbildung/index_ger.htmlSubdomain IMU Weiterbildung
https://www.marketing.imu.unib...External Subdomain Abteilung Marketing
https://www.management.imu.uni...External Subdomain Abteilung Unternehmensführung & Entrepreneurship
https://www.management.imu.uni...External Subdomain Anchor Department of Management and Entrepreneurship
https://www.consumer.imu.unibe...External Subdomain Abteilung Consumer Behavior
/index_ger.htmlSubdomain Text duplicate Portal UniBE
https://www.consumer.imu.unibe...External Subdomain IMU - Consumer Behavior - Prof. Messner
https://www.marketing.imu.unib...External Subdomain IMU - Marketing - Prof. Krohmer
https://www.management.imu.uni...External Subdomain IMU - Unternehmensführung - Prof. Baldauf
https://www.facebook.com/share...New window External Subdomain Facebook
https://twitter.com/home?statu...New window External 𝕏
https://www.linkedin.com/share...New window External Subdomain LinkedIn
https://www.facebook.com/imube...New window External Subdomain Mitreden auf Facebook
https://www.unibe.ch/universit...External Subdomain Lageplan
https://www.karriere.unibe.ch/...External Subdomain Jobs
https://www.ub.unibe.ch/ub/ind...External Subdomain Bibliothek
https://mediarelations.unibe.c...External Subdomain Medien
https://outlook.office.com/mail/External Subdomain Webmail
https://www.unibe.ch/studium/w...External Subdomain KSL
https://intern.unibe.ch/index_...External Subdomain Uni intern
/index_ger.htmlSubdomain DE
https://www.unibe.ch/universit...External Subdomain IMG-ALT /universitaet/portraet/vision/index_ger.html
https://www.unibe.ch/impressum...External Subdomain Impressum
https://www.unibe.ch/rechtlich...External Subdomain Rechtliche Hinweise
https://www.unibe.ch/index_ger...External Subdomain Text duplicate IMG-ALT Universität Bern
A-TITLE Startseite Portal Universität Bern
https://www.swissuniversities.ch/New window External Subdomain IMG-ALT Swiss University
https://www.unibe.ch/universit...External Subdomain IMG-ALT Akkreditierung

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.imu.unibe.ch/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 9 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.07 seconds.
The file size of the HTML document is fine (26 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 15 Jun 2024 21:08:45 GMT
content-typetext/html; charset=utf-8
content-length26623
connectionkeep-alive
cache-controls-maxage=21600, max-age=0, public, must-revalidate, proxy-revalidate
viawaitress
x-powered-byZope (www.zope.dev), Python (www.python.org)
strict-transport-securitymax-age=15768000
x-content-type-optionsnosniff
x-cache-statusHIT
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 10 referring domains.
This page only has 13 backlinks.
This page only has few backlinks from 10 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Disallow: /cgi-bin
Disallow: /error
Disallow: /icons
Disallow: /ajax_getPageContent
Disallow: /getJSONSchema
Disallow: */manage
Disallow: /*?preview=preview$
Disallow: /*?preview$
Disallow: /*preview_html
Disallow: /*sitemap_ger.html$
Disallow: /*sitemap_eng.html$
Disallow: /*sitemap_fra.html$
Disallow: /*index_print_ger.html$
Disallow: /*index_print_eng.html$
Disallow: /*index_print_fra.html$
Disallow: /*search_ger.html$
Disallow: /*search_eng.html$
Disallow: /*search_fra.html$
Disallow: /*nav_portal_ger.html$
Disallow: /*nav_portal_fra.html$
Disallow: /*nav_portal_eng.html$
Disallow: /*nav_uniintern_ger.html$
Disallow: /*nav_uniintern_fra.html$
Disallow: /*nav_uniintern_eng.html$
Disallow: /*catalog_ger$
Disallow: /*catalog_eng$
Disallow: /*catalog_fra$
Disallow: /*index_access
Disallow: /*manage$
Disallow: /*manage?lang=ger$
Disallow: /*manage?lang=eng$
Disallow: /*manage?lang=fra$
Disallow: /*manage_main$
Disallow: /*f_zoomImage

User-Agent: Googlebot-Image
Disallow: /*Lienhard*.jpg$

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Disallow: /
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Disallow: /
User-Agent: Mozilla/5.0 (compatible; AhrefsBot/7.0; SA; +http://ahrefs.com/robot/)
Disallow: /
User-Agent: Mozilla/5.0 (compatible; AhrefsSiteAudit/6.1; +http://ahrefs.com/robot/)
Disallow: /
User-Agent: Mozilla/5.0 (compatible; AhrefsSiteAudit/6.1; +http://ahrefs.com/robot/site-audit)
Disallow: /
User-Agent: Mozilla/5.0 (compatible; AhrefsBot/7.0; AhrefsSiteAudit; +http://ahrefs.com/robot/)
Disallow: /
User-Agent: Mozilla/5.0 (compatible; AhrefsBot/2.0; +http://ahrefs.com/robot/),gzip(gfe) (via docs.google.com/viewer)
Disallow: /
User-Agent: facebookexternalhit/1.1 (+http://www.facebook.com/externalhit_uatext.php)
Disallow: /
User-Agent: Mozilla/5.0 (compatible) facebookexternalhit/1.1 (+https://faviconkit.com/robots)
Disallow: /
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Disallow: /
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Disallow: /
User-Agent: facebookexternalhit/1.1 (+http://www.facebook.com/externalhit_uatext.php) _zbot
Disallow: /
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Disallow: /
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Disallow: /
User-Agent: facebookexternalhit naverbookmarkcrawler
Disallow: /
User-Agent: getstream.io/opengraph-bot (like TwitterBot) facebookexternalhit/1.1 (+http://www.facebook.com/externalhit_uatext.php)
Disallow: /
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User-Agent: facebookscraper/1.0( http://www.facebook.com/sharescraper_help.php)
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Disallow: /
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Disallow: /
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Disallow: /
User-Agent: Mozilla/5.0 (iPhone; CPU iPhone OS 8_1 like Mac OS X) AppleWebKit/600.1.4 (KHTML, like Gecko) Version/8.0 Mobile/12B411 Safari/600.1.4 (compatible; YandexMobileBot/3.0; +http://yandex.com/bots) YTranslate
Disallow: /
User-Agent: Mozilla/5.0 (compatible; YandexBot/3.0; +http://yandex.com/bots) YTranslate
Disallow: /
User-Agent: Mozilla/5.0 (Linux; Android 6.0.1; SM-G570F Build/MMB29K) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/59.0.3071.125 Mobile Safari/537.36 (compatible; YandexMetrika/3.0; +http://yandex.com/bots) YTranslate
Disallow: /
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User-Agent: Mozilla/5.0 (compatible; YandexUserproxy; robot; +http://yandex.com/bots)
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User-Agent: Mozilla/5.0 (compatible; YandexMedia/4.0; +http://yandex.com/bots)
Disallow: /

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Unternehmensführung61%Check
Marketing58%Check
Institut58%Check
Uni54%Check
IMU48%Check
UniBE48%Check
Wirtschafts und Sozialwissenschaftliche45%Check
Bern43%Check
Abteilung43%Check
Universität Bern42%Check

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