Insider-inc.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
70% 
Page structure
70% 
Link structure
71% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.16 s
File size
169.00 kB
Words
842
Media files
28
Number of links
75 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Insider Inc. - We help 250 million people worldwide Get In to their passions.
The page title should be shorter than 580 pixels. It is 675 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
A home for digital-first storytelling built for visionaries, builders, and doers. The connection point between a world of information and curious adventurers always ...
The length of the meta description is perfect. (997 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.insider-inc.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1
descriptionA home for digital-first storytelling built for visionaries, builders, and doers. The connection point between a world of information and curious adventurers always ...
langen-us
twitter:titleInsider Inc. - We help 250 million people worldwide Get In to their passions.
twitter:imagehttp://static1.squarespace.com/static/5bbb7c1bca525b7d8aa66d29/t/65fa06c4e800ac66ac8503bb/1710884548570/Screen+Shot+2019-02-12+at+4.01.19+PM.png?format=1500w
twitter:urlhttps://www.insider-inc.com
twitter:cardsummary
twitter:descriptionA home for digital-first storytelling built for visionaries, builders, and doers. The connection point between a world of information and curious adventurers always ...
og:site_nameInsider Inc.
og:titleInsider Inc. - We help 250 million people worldwide Get In to their passions.
og:urlhttps://www.insider-inc.com
og:typewebsite
og:descriptionA home for digital-first storytelling built for visionaries, builders, and doers. The connection point between a world of information and curious adventurers always ...
og:imagehttp://static1.squarespace.com/static/5bbb7c1bca525b7d8aa66d29/t/65fa06c4e800ac66ac8503bb/1710884548570/Screen+Shot+2019-02-12+at+4.01.19+PM.png?format=1500w
og:image:width1500
og:image:height732
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • cmo => com
There are 2 text duplicates on this page:
  • Duplicate: Sources: Insider’s Proprietary Data, September 2022; Comscore Media Me...
This page contains 842 words. That's ok.
28.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 19.24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 73 characters this one is longer than 70 characters:
"publishes nine global editions in six languages. and we’re still growing."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...PR9FTO9NAA1UYAV0MU/Logo.png?format=1500wInsider Inc.
...PR9FTO9NAA1UYAV0MU/Logo.png?format=1500wInsider Inc.
...481379a886ff7f/1575554408834/bi-logo.jpgBusiness Insider logo
...4695-SQDBWR9U7Z3YFSU3IFRI/mark-cuban.jpgmark-cuban.jpg
...BZR8Q455BPNLSLL/girl+with+ice+cream+conegirl with ice cream cone
...98a33d11c82810/1575554415312/in-logo.jpgInsider logo
...da0b41b9fc2/1541442091195/IN-tv-logo.pngInsider TV logo

Page structure

H1 heading
(Critically important)
That’s where we come in.
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 That’s where we come in.
H1 Our Audience
H1 Our Brands
H2 Today, Insider Inc. publishes nine global editions in six languages. And we’re still growing.
H2 Business Insider covers the people, companies, and ideas changing our world.
H2 Insider celebrates people who live life as an adventure, with stories delivered on the go, wherever they are.
H2 We’re the best kept secret in digital video, but not for long.
H2 Insider TV is your opportunity to get your message in front of this engaged audience with reliable scale and brand safety.
H2 Latest Company News
H3 Attention is a precious commodity in today’s world.
H3 Featured Content
H4 89m+
H4 393m+
H4 54m+
H4 163m+
H4 796m+
H4 50m+
H4 1.2b+
H4 251m+
H4 80m+
Anchor text is an URL
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.insider-inc.com/IMG-ALT Insider Inc.
/searchNo Text
https://www.insider-inc.com/What We Do
/who-we-areWho We Are
https://advertising.businessin...External Subdomain Advertise With Us
https://www.insider-inc.com/newsNews
/careersCareers
https://www.businessinsider.co...External Subdomain Contact Us
https://twitter.com/InsiderIncNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.insider-inc.com/Text duplicate What We Do
/who-we-areText duplicate Who We Are
https://advertising.businessin...External Subdomain Text duplicate Advertise With Us
https://www.insider-inc.com/Text duplicate IMG-ALT Insider Inc.
https://www.insider-inc.com/newsText duplicate News
/careersText duplicate Careers
https://www.businessinsider.co...External Subdomain Text duplicate Contact Us
http://businessinsider.com/New window External Visit the site
http://insider.com/New window External Text duplicate Visit the site
https://vimeo.com/323267839External Insider TV Sizzle Reel
https://vimeo.com/businessinsi...External Insider Studios
https://vimeo.com/External Vimeo
https://www.youtube.com/watch?...External Subdomain IMG-ALT Tesla Roadtrip_OTT.jpg
https://www.youtube.com/watch?...External Subdomain IMG-ALT It_s Cool but does it really work_OTT.jpg
https://www.businessinsider.co...External Subdomain IMG-ALT Green Rush_OTT.jpg
https://www.youtube.com/watch?...External Subdomain IMG-ALT Jumbo Eats_OTT.jpg
/home-tv-reel/4bhukcp7spa24yh0...URL anchor text
IMG-ALT https://www.youtube.com/watch?v=wEEB6Eh5Iok&feature=youtu.be
https://www.businessinsider.co...External Subdomain IMG-ALT Crypto Insider_OTT.jpg
https://www.businessinsider.co...External Subdomain IMG-ALT League of Millions_OTT.jpg
/news/archive/2024-06-25-busin...IMG-ALT Business Insider Key Moments from Cannes Lions 2024
/news/archive/2024-06-25-busin...Text duplicate Business Insider Key Moments from Cannes Lions 2024
/news/archive/2024-06-25-busin...Read More →
/news/archive/2024-06-24-busin...IMG-ALT Business Insider Recognized for Excellence in Real Estate Journalism
/news/archive/2024-06-24-busin...Text duplicate Business Insider Recognized for Excellence in Real Estate Journalism
https://www.naree.org/jcontestExternal Subdomain awarded
/news/archive/2024-06-24-busin...Text duplicate Read More →
/news/archive/2024-ideon-named...IMG-ALT Ideon Media Named Exclusive Ad Representation Partner for Business Insider in Canada
/news/archive/2024-ideon-named...Text duplicate Ideon Media Named Exclusive Ad Representation Partner for Business Insider in Canada
/news/archive/2024-ideon-named...Text duplicate Read More →
/news/archive/2024-06-05-busin...IMG-ALT Business Insider Brings Award-Winning Video Content to Advertisers on LinkedIn
/news/archive/2024-06-05-busin...Text duplicate Business Insider Brings Award-Winning Video Content to Advertisers on LinkedIn
/news/archive/2024-06-05-busin...Text duplicate Read More →
/news/archive/2024-05-15-new-s...IMG-ALT New Stagwell Research Reinforces Advertisement Opportunities Alongside Publishers’ News Coverage
/news/archive/2024-05-15-new-s...Text duplicate New Stagwell Research Reinforces Advertisement Opportunities Alongside Publishers’ News Coverage
/news/archive/2024-05-15-new-s...Text duplicate Read More →
/news/archive/2024-05-03-busin...IMG-ALT Business Insider Rewrites the Ad Data Story with SÁGA reACT
/news/archive/2024-05-03-busin...Text duplicate Business Insider Rewrites the Ad Data Story with SÁGA reACT
/news/archive/2024-05-03-busin...Text duplicate Read More →
/news/archive/2024-04-24/busin...IMG-ALT Screenshot 2024-04-24 at 10.18.57 AM.png
/news/archive/2024-04-24/busin...Business Insider Takes Home Three 2024 Digiday Video and TV Awards
/news/archive/2024-04-24/busin...Text duplicate Read More →
/news/archive/2024-04-15/busin...IMG-ALT Business Insider promotes Hannah Diddams to SVP of Global B2B Marketing and Creative Studios
/news/archive/2024-04-15/busin...Text duplicate Business Insider promotes Hannah Diddams to SVP of Global B2B Marketing and Creative Studios
/news/archive/2024-04-15/busin...Text duplicate Read More →
/news/archive/2024-04-08/busin...IMG-ALT Business Insider names Ari Isaacman D'Angelo Chief Communications Officer
/news/archive/2024-04-08/busin...Text duplicate Business Insider names Ari Isaacman D'Angelo Chief Communications Officer
/news/archive/2024-04-08/busin...Text duplicate Read More →
/news/archive/2023/11/14/busin...IMG-ALT Business Insider promotes Barbara Peng to CEO, Henry Blodget becomes Board Chair
/news/archive/2023/11/14/busin...Text duplicate Business Insider promotes Barbara Peng to CEO, Henry Blodget becomes Board Chair
/news/archive/2023/11/14/busin...Text duplicate Read More →
/news/archive/2023/insider-tak...IMG-ALT Insider takes the stage at Advertising Week New York 2023
/news/archive/2023/insider-tak...Text duplicate Insider takes the stage at Advertising Week New York 2023
/news/archive/2023/insider-tak...Text duplicate Read More →
/news/archive/2023/insider-deb...IMG-ALT Insider debuts "Moving Isa," a documentary short about one parent's journey to protect her transgender daughter
/news/archive/2023/insider-deb...Text duplicate Insider debuts "Moving Isa," a documentary short about one parent's journey to protect her transgender daughter
/news/archive/2023/insider-deb...Text duplicate Read More →
https://www.insider-inc.com/Anchor Home - Hero
https://www.insider-inc.com/Anchor Home - Screen Gallery of Top Stories
https://www.insider-inc.com/Anchor Home - Our Audience
https://www.insider-inc.com/Anchor Text duplicate What We Do
https://www.insider-inc.com/Anchor Home - Brand IN
https://www.insider-inc.com/Anchor Home - Insider TV
https://www.insider-inc.com/Anchor Home - Insider TV 2
https://www.insider-inc.com/Anchor Home - Insider TV 3
https://www.insider-inc.com/Anchor Home - Recent News
https://www.insider-inc.com/A-TITLE Homepage link
https://www.insider-inc.com/Text duplicate What We Do
/who-we-are/Text duplicate Who We Are
/work-with-us/Work with us
https://www.insider-inc.com/news/Text duplicate News
/careers/Text duplicate Careers
/contact/Text duplicate Contact Us
https://info.insider.com/en/ex...New window External Subdomain Subscribe
/terms/Subdomain Copyright — © 2020
/terms/Terms of Service
/terms-of-saleTerms of Sale
/privacy-policy/Privacy Policy
/employee-privacy-policyEmployee Privacy Policy
/corporate-subscriptions-terms/CORPORATE SUBSCRIPTIONS TERMS
/accessibilityAccessibility statement
/commerce-on-insider-inc/Commerce Policy
/advertising-policiesADVERTISING POLICIES
/disclaimer/Disclaimer
/code-of-ethicsCODE OF ETHICS POLICY
https://www.parsintl.com/publi...External Subdomain REPRINTS AND PERMISSIONS
https://twitter.com/insiderincNew window External A-TITLE Insider on Twitter
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Insider on LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.insider-inc.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.16 seconds.
The file size of the HTML document is fine (169 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age25349
content-encodinggzip
content-typetext/html;charset=utf-8
dateThu, 17 Oct 2024 15:35:42 GMT
etagW/"16194666db0dc4d22a58f70cd8f93a1c--gzip"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=0
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextidqwiB2BG1/78GFNFzW
content-length29365
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 941 referring domains.
This page has 4,248,304 backlinks.
This page has backlinks from 739 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Squarespace Robots Txt

User-agent: GPTBot
User-agent: ChatGPT-User
User-agent: CCBot
User-agent: anthropic-ai
User-agent: Google-Extended
User-agent: FacebookBot
User-agent: Claude-Web
User-agent: cohere-ai
User-agent: PerplexityBot
User-agent: Applebot-Extended
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://www.insider-inc.com/sitemap.xml

Similar sites

Search preview

www.insider-inc.com
Insider Inc. - We help 250 million people worldwide Get In to their...
A home for digital-first storytelling built for visionaries, builders, and doers. The connection point between a world of information and curious adventurers always ...

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Insider74%Check
Insider Inc70%Check
world65%Check
Inc63%Check
Business Insider61%Check
Insider TV60%Check
Insider Takes57%Check
get55%Check
people53%Check
Business Insider Rewrites53%Check
Show more keywords and terms

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