Instrument.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
35% 
Page structure
79% 
Link structure
73% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.51 s
File size
2,127.50 kB
Words
373
Media files
11
Number of links
48 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Instrument | A technology-led brand, product, & marketing agency | Instrument
The page title should be shorter than 580 pixels. It is 699 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We are a design and technology company helping brands unlock their full potential.
The length of the meta description is perfect. (512 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.instrument.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionWe are a design and technology company helping brands unlock their full potential.
langen
twitter:titleInstrument | Redefining brands and experiences | Instrument
twitter:site@instrument
twitter:site:id15498797
twitter:cardsummary_large_image
twitter:imagehttps://a-us.storyblok.com/f/1004432/1200x630/5920c3bb58/001.png/m/800x418/
twitter:descriptionWe are a multidisciplinary creative company that redefines brands and experiences.
og:titleInstrument | Redefining brands and experiences | Instrument
og:imagehttps://a-us.storyblok.com/f/1004432/1200x630/e7ff102c87/000.png/m/1200x630/filters:format(png)/
og:descriptionWe are a multidisciplinary creative company that redefines brands and experiences.
og:typewebsite
og:urlhttps://www.instrument.com/
og:localeen_US
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 373 words on this page. Good pages should have about 800 words of useful content.
33.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.64 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (2127.5 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...4432/1816x1816/21bf56a7b4/dropnow.png/m/No alt attribute provided
...6x1816/43774ed1be/notion_carousel.png/m/No alt attribute provided
...48x2048/6f9fad5a18/eames_carousel.png/m/No alt attribute provided
...816x1816/813fe651cc/nike_carousel.png/m/No alt attribute provided
...x1816/5c3c617ec6/cortica_carousel.png/m/No alt attribute provided
...816x1816/25721fa2be/pace-carousel.png/m/No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Recent work
H2 Services
H2 Select Clients
H2 Our Purpose
H2 News & Noteworthy
H2 Keep up to date with our quarterly newsletter, “You’ve got mail.”
H2 Get in touch
H2 See more
H2 Follow along
H3 Expressive and enduring digital experiences.
H3 Shape a better future.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.instrument.com/Anchor Skip Navigation
https://www.instrument.com/work/Work
/services/Services
https://www.instrument.com/about/About
https://www.instrument.com/about/Learn More
https://www.instrument.com/ediED&I
/careers/Careers
/latest/Latest
/contact/Contact
https://www.instrument.com/No Text
https://www.instrument.com/work/Text duplicate Work
/services/Text duplicate Services
/contact/Text duplicate Contact
https://www.instrument.com/Home
https://www.instrument.com/work/Text duplicate Work
/services/Text duplicate Services
https://www.instrument.com/about/Text duplicate About
https://www.instrument.com/ediText duplicate ED&I
/careers/Text duplicate Careers
/latest/Text duplicate Latest
/contact/Text duplicate Contact
https://www.instagram.com/inst...New window External Subdomain Instagram
https://twitter.com/instrument...New window External Twitter
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.instrument.com/No Text
https://www.instrument.com/work/View All Work
/services/See our offerings
https://www.instrument.com/about/Learn more about us
/latest/See what’s new
/latest/2023-transparency-reportNo Text
/latest/2023-transparency-report2023 Transparency Report
/latest/lets-get-to-the-pointNo Text
/latest/lets-get-to-the-pointLet’s Get to the Point: Playing With AI Part 4: Transforming data into personalized, actionable insights with an AI-driven prototype.
/latest/When-B2B-Meets-B2C-CraftNo Text
/latest/When-B2B-Meets-B2C-CraftWhen B2B Know-How Meets B2C Craft: How to keep the human factor central to your B2B marketing without sacrificing efficiency.
/latest/your-content-made-your...No Text
/latest/your-content-made-your...Your Content Made Yours: Playing With AI Part 3: Reimagining content discovery and the process behind it with our prototype.
/services/See our services
/contact/start-a-projectStart a Project
/careers/Join the Team
/contact/press-and-mediaPress & Media
/contact/contact-formDrop Us a Note
https://www.instrument.com/homeText duplicate Home
https://www.instrument.com/work/Text duplicate Work
/services/Text duplicate Services
/latest/Text duplicate Latest
https://www.instrument.com/about/Text duplicate About
/careers/Text duplicate Careers
/contact/Text duplicate Contact
https://www.instagram.com/inst...New window External Subdomain Text duplicate Instagram
https://www.linkedin.com/compa...New window External Subdomain Text duplicate LinkedIn
https://twitter.com/instrument...New window External Text duplicate Twitter
/sitemapSitemap
/privacy-policyPrivacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.instrument.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.51 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (2,128 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age16825
cache-controlpublic,max-age=0,must-revalidate
cache-status"Netlify Edge"; hit
content-encodinggzip
content-typetext/html; charset=UTF-8
dateSat, 16 Nov 2024 02:40:57 GMT
etag"5e021dd80ffccfd6fcc754ad2d0dd8d3-ssl-df"
serverNetlify
strict-transport-securitymax-age=31536000
varyAccept-Encoding
x-nf-request-id01JCSDGM6T0EHS3TDW9C41F9XA
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 511 referring domains.
This page has 3,110 backlinks.
This page has backlinks from 388 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /home/
Disallow: /composables/
Disallow: /diptych/
Disallow: /guides/
Disallow: /thank-you/

Sitemap: https://www.instrument.com/sitemap_index.xml

Similar sites

Search preview

www.instrument.com
Instrument | A technology-led brand, product, & marketing agenc...
We are a design and technology company helping brands unlock their full potential.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
brand58%Check
Instrument58%Check
technology58%Check
technology company52%Check
technology company helping brands49%Check
brand experiences48%Check
unlock46%Check
potential46%Check
design46%Check
helping46%Check
Show more keywords and terms

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