Insulationinstitute.org - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
60% 
Page structure
74% 
Link structure
92% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.71 s
File size
123.10 kB
Words
596
Media files
19
Number of links
35 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Insulation Institute: Fiberglass & Mineral Wool Insulation
The length of the page title is perfect. (500 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Our Association provides professionals and homeowners resources for fiberglass & mineral wool insulation, insulation R values, and building codes.
There are more than one meta descriptions on the page. Only one is allowed.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://insulationinstitute.org/
There is more than one canonical link on this page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1, index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
descriptionKnowledge. Leadership. Confidence.
google-site-verification_nwuE-5PVBw5tnsMGPkx9oMVH3jS9KSS1jp5260GkVI
article:publisherhttps://www.facebook.com/insulationinstitute/
article:modified_time2025-02-11T17:58:03+00:00
langen-us
twitter:cardsummary
twitter:siteEmpty
twitter:creatorEmpty
twitter:titleInsulation Institute
twitter:descriptionKnowledge. Leadership. Confidence.
fb:pagesEmpty
fb:adminsEmpty
fb:app_idEmpty
og:localeen_US
og:typewebsite
og:titleInsulation Institute
og:descriptionKnowledge. Leadership. Confidence.
og:urlhttps://insulationinstitute.org/
og:site_nameInsulation Institute
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 596 words. That's ok.
27% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The following tag is repeated too often: 25c energy efficient home improvement credit
Some tags are too long. With 97 characters this one is longer than 70 characters:
"calculate the appropriate insulation thickness—every time—for any application quickly and easily."
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/uploads/2023/02/naima-logo-white-1.pngNo alt attribute provided
...tent/uploads/2019/01/Professional3-1.jpgNo alt attribute provided
...tent/uploads/2019/01/Professional2-1.jpgNo alt attribute provided
...tent/uploads/2019/01/Professional1-1.jpgNo alt attribute provided
...content/uploads/2019/01/Homeowner2-1.jpgNo alt attribute provided
...content/uploads/2019/01/Homeowner3-1.jpgNo alt attribute provided
...content/uploads/2019/01/Homeowner1-1.jpgNo alt attribute provided
...-Efficient-Home-Improvement-Credit-1.jpgNo alt attribute provided
...0/08/StateCodeFactSheetHomepageBlock.pngNo alt attribute provided
/wp-content/uploads/2023/02/Grade-1.jpgNo alt attribute provided
...-Efficient-Home-Improvement-Credit-1.jpgNo alt attribute provided
...0/08/StateCodeFactSheetHomepageBlock.pngNo alt attribute provided
/wp-content/uploads/2023/02/Grade-1.jpgNo alt attribute provided
/wp-content/uploads/2016/12/naim_yt.pngNo alt attribute provided
/wp-content/uploads/2016/12/naima_tw.pngNo alt attribute provided
/wp-content/uploads/2017/12/facebook.pngNo alt attribute provided
/wp-content/uploads/2017/12/linkedin.pngNo alt attribute provided
/wp-content/uploads/2016/12/naimalogo.jpgNo alt attribute provided
/wp-content/uploads/2016/12/naimacanada.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
We know insulation.
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 We know insulation.
H2 Building Professional
H2 Building Professional Duplicate text
H2 Building Professional Duplicate text
H2 Building Professional Duplicate text
H2 Homeowner
H2 Homeowner Duplicate text
H2 Homeowner Duplicate text
H2 Homeowner Duplicate text
H2 News and Related Articles
H2 Introducing 3E Plus® software.
H2 Newsletter Sign Up
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://insulationinstitute.org/A-TITLE Knowledge. Leadership. Confidence.
/im-a-homeowner/Homeowners
/im-a-homeowner/about-insulation/About Insulation
/im-a-homeowner/why-insulate/Why Insulate
/im-a-homeowner/about-insulati...How Much Do I Need?
/im-a-homeowner/installation/Installation
/im-a-building-or-facility-pro...Professionals
/im-a-building-or-facility-pro...Residential
/im-a-building-or-facility-pro...Commercial
/im-a-building-or-facility-pro...Air Handling
/im-a-building-or-facility-pro...Piping
/im-a-building-or-facility-pro...Industrial
https://insulationincentives.org/External Incentives
/im-a-building-or-facility-pro...State Building Codes
/tools-resources/Resources
https://www.3eplus.org/External Subdomain 3E Plus®
/blogBlog
/about-naima/About NAIMA
/im-a-building-or-facility-pro...See Professional Insulation Resources
/im-a-building-or-facility-pro...Text duplicate See Professional Insulation Resources
/im-a-building-or-facility-pro...Text duplicate See Professional Insulation Resources
/im-a-building-or-facility-pro...Text duplicate See Professional Insulation Resources
/im-a-homeownerSee Homeowner Insulation Resources
/im-a-homeownerText duplicate See Homeowner Insulation Resources
/im-a-homeownerText duplicate See Homeowner Insulation Resources
/im-a-homeownerText duplicate See Homeowner Insulation Resources
/wp-content/uploads/2024/06/25...25C Energy Efficient Home Improvement Credit
/im-a-building-or-facility-pro...State Residential Building Energy Codes and Insulation Requirements
/tools-resources/grade-1-insul...Grade 1 Installation Training
/wp-content/uploads/2024/06/25...Text duplicate 25C Energy Efficient Home Improvement Credit
/im-a-building-or-facility-pro...Text duplicate State Residential Building Energy Codes and Insulation Requirements
/tools-resources/grade-1-insul...Text duplicate Grade 1 Installation Training
https://www.3eplus.org/External Subdomain GET STARTED at 3EPlus.org
https://www.youtube.com/user/N...External Subdomain No Text
https://twitter.com/knowinsula...External No Text
https://www.facebook.com/pg/in...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://insulationincentives.org/External Incentives & Rebates
/case-studies/Case Studies
/faqs/FAQs
/sitemap/Sitemap
/category/naima-blog/NAIMA Blog
http://www.naimacanada.ca/External Subdomain No Text
/privacy-policy/New window Privacy policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://insulationinstitute.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (123 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 15 Mar 2025 14:21:51 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://insulationinstitute.org/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 54
x-cache-groupbot
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 2,348 referring domains.
This page has 12,693 backlinks.
This page has backlinks from 1,103 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: * 
Crawl-Delay: 20
Disallow: /blog-default/

Similar sites

Search preview

insulationinstitute.org
Insulation Institute: Fiberglass & Mineral Wool Insulation
Our Association provides professionals and homeowners resources for fiberglass & mineral wool insulation, insulation R values, and building codes.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Insulation91%Check
Insulation Institute75%Check
Wool Insulation74%Check
Insulation Resources68%Check
mineral wool insulation68%Check
fiberglass mineral wool insulation63%Check
Insulation System63%Check
Pipe Insulation63%Check
insulation applications63%Check
insulation types63%Check
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