Itwprobrands.com - SEO Checker

Overview of the SEO Check
Meta information
72% 
Page quality
71% 
Page structure
80% 
Link structure
61% 
Server
27% 
External factors
100% 
SEO Score
Response time
1.31 s
File size
55.50 kB
Words
766
Media files
20
Number of links
141 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
ITWProBrands
The page title is too short. (133 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to ITW Pro Brands
The meta description is too short. (179 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionWelcome to ITW Pro Brands
msapplication-TileColor#da532c
theme-color#ffffff
langen
expiresSun, 01 Jan 2014 00:00:00 GMT
pragmano-cache
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 766 words. That's ok.
21.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/logo.svgpro brands
/images/SocialIcons_LinkedIn.svgLinked In Icon
/images/SocialIcons_YouTube.svgYouTube Icon
/images/left_arrow.500x500.pngNo alt attribute provided
/images/right_arrow.500x500.pngNo alt attribute provided
/images/intro-decor.pngimage description
/files/brands/CRYSTAL_LOGO_2023.177x40.pngNo alt attribute provided
/files/brands/DiamondKoteLogo_2023-1.pngNo alt attribute provided
/files/brands/lps.pngNo alt attribute provided
/files/brands/dykem.pngNo alt attribute provided
/files/brands/SCRUBS_Logo_122x36.pngSCRUBS logo
/files/brands/AccuLubeLogo.pngNo alt attribute provided
/files/brands/rustlick.pngNo alt attribute provided
/files/brands/spray-nine.pngNo alt attribute provided
/files/brands/dymon.pngNo alt attribute provided
/files/brands/metal-mates.pngNo alt attribute provided
/files/brands/cedar.pngNo alt attribute provided
/files/brands/atlantic-mills.pngNo alt attribute provided
/files/brands/sertun.pngNo alt attribute provided
/images/footer-logo.pngITW

Page structure

H1 heading
(Critically important)
Every year water from flooding and severe weather causes extensive damage to equipment. ITW Pro Brands manufactures products for flood clean-up solutions.
The H1 heading is too long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Every year water from flooding and severe weather causes extensive damage to equipment. ITW Pro Brands manufactures products for flood clean-up solutions.
H2 ITW Pro Brands offers product solutions to keep operations running.
H2 Lubricants
H2 Corrosion Inhibitors
H2 Cleaners
H2 Marking
H2 Mold Release
H3 The voice of our customer is our most valued resource. Through collaboration with end-users, we translate needs into value-added product offerings; driving further efficiencies and investing that v...
H4 Our LPS®, Rustlick™ and Accu-lube® brands offer lubrication products for the most demanding industrial needs. From general purpose, wet or dry film, chain and cable or MQL, we have a product that w...
H4 When corrosion and rust are a concern, you can trust LPS® and Rustlick™ products to protect your work. Check out our range of moisture absorbing, displacing and protective coatings and see why inve...
H4 In addition to SCRUBS in-a-Bucket® Hand Cleaner Towels, we offer a variety of other targeted application cleaners for virtually any industrial cleaning need. From degreasing to electrical cleaners ...
H4 Almost 100 years ago, DYKEM® STEEL BLUE® set the industry standard for layout fluids and we’ve grown to provide a full line of specialty industrial marking products. Whether you need a permanent, r...
H4 Our Diamondkote™ and Crystal mold releases offer innovative formulations and customized solutions. The specific chemistry within our products provide unsurpassed performance for rubber, composite, ...
Some anchor texts are used more than once.
12 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.
LinkAttributesAnchor text
https://www.itwprobrands.com/IMG-ALT pro brands
/category-list/cleanersCleaners
/category-list/carpet-floorCarpet & Floor
/category-list/degreasersDegreasers
/category-list/elastomeric-mol...Elastomeric Molding
/category-list/electronicElectronic
/category-list/hand-cleaningHand Cleaning
/category-list/multi-purposeMulti Purpose
/category-list/odor-controlOdor Control
/category-list/sumpSump
/category-list/surface-cleanersSurface Cleaners
/category-list/corrosion-inhib...Corrosion Inhibitors
/category-list/moisture-absorbingMoisture Absorbing
/category-list/moisture-displa...Moisture Displacing
/category-list/protective-coatingProtective Coating
/category-list/disinfectants-s...Disinfectants & Sanitizers
/category-list/disinfectants--...Text duplicate Disinfectants & Sanitizers
/category-list/dry-wipersDry Wipers
/category-list/insecticidesInsecticides
/category-list/insect-repellen...Insect Repellent Wipe
/category-list/lubricantsLubricants
/category-list/anti-seizesAnti-Seizes
/category-list/chain-and-cableChain and Cable
/category-list/general-purposeGeneral Purpose
/category-list/greasesGreases
/category-list/minimum-quantit...Minimum Quantity Lubricants (MQL)
/category-list/specialtySpecialty
/category-list/markingMarking
/category-list/high-spot-indic...High Spot Indicators
/category-list/inkInk
/category-list/layout-fluidsLayout Fluids
/category-list/paintPaint
/category-list/stainsStains
/category-list/torque-pastesTorque Pastes
/category-list/metalworking-ad...Metalworking Additives
/category-list/biocidesBiocides
/category-list/cleaners-solventsCleaners & Solvents
/category-list/defoamersDefoamers
/category-list/metalworking-fl...Metalworking Fluids
/category-list/edm-dielectric-...EDM Dielectric Fluids
/category-list/flood-coolantsFlood Coolants
/category-list/grinding-fluidsGrinding Fluids
/category-list/hand-applied-lu...Hand-Applied Lubricants
/category-list/minimum-quantit...Text duplicate Minimum Quantity Lubricants (MQL)
/category-list/stamping-fluidsStamping Fluids
/category-list/mold-releaseMold Release
/category-list/anti-blockAnti-Block
/category-list/permanentPermanent
/category-list/sacrificialSacrificial
/category-list/semi-permanentSemi-Permanent
/category-list/metalworking-eq...Parts & Equipment
/category-list/flood-coolant-s...Flood Coolant Sump Maintenance
/category-list/marer-tipsMarker Tips
/category-list/mounting-bracetsMounting Brackets
/category-list/mql-applicator-...MQL Applicator Parts & Accessories
/category-list/mql-applicator-...MQL Applicator Systems
/category-list/penetrantsPenetrants
/category-list/pre-moistened-w...Pre-Moistened Wipes
/category-list/cleaners-solvent-1Text duplicate Cleaners & Solvents
/category-list/disinfectants-s...Text duplicate Disinfectants & Sanitizers
/category-list/hand-cleaning-1Text duplicate Hand Cleaning
/category-list/specialtyText duplicate Specialty
/category-list/sunscreensSunscreens
/category-list/sunscreen-lotionSunscreen Lotion
/industry/fabricated-metalsFabricated Metals
/industry/aviationAviation
/industry/foodserviceFoodservice
/industry/machinery-manufacturingMachinery Manufacturing
/industry/transportationTransportation
/industry/food-processingFood Processing
/industry/marineMarine
/industry/railroadRailroad
/industry-list/building-capita...Building & Capital Equipment
/industry-list/industrial-mroIndustrial MRO
/industry-list/institutional-h...Institutional Hygiene (Jan/San)
/industry-list/rubber-molding-...Rubber Molding Manufacturing
/industry-list/auto-motive-par...Automotive Parts Manufacturing
/industry-list/fiberglass-comp...Fiberglass Composite Manufacturing
/industry-list/contractorsContractors
/industry-list/natural-resourcesNatural Resources
/brand/acculubeAccu-Lube
/brand/atlantic-millsAtlantic Mills
/brand/cedar-lubricantsCedar Lubricants
/brand/crystalCrystal
/brand/diamond-koteDiamondKote
/brand/dykemDYKEM
/brand/dymonDymon
/brand/lpsLPS
/brand/lps-detexLPS DETEX
/brand/lps-maxLPS MAX
/brand/metal-matesMetal Mates
/brand/rustlickRustlick
/brand/scrubsSCRUBS
/brand/sertunSertun
/brand/spray-nineSpray Nine
/resources/literatureLiterature
/resources/technical-documentsTechnical Documents
/resources/case-studiesCase Studies
/resources/videosVideos
/resources/white-papersWhite Papers
/resources/blogBlog
/mold-release-solutionsMold Release Solutions
/info/MQL_SavingsMQL Savings
/info/flood-reliefFlood Relief
/info/MEDAPHENEpromoMEDAPHENE® Plus Wipes Promotion
/new_info/scrubsScrubs
/distributorsFIND A DISTRIBUTOR
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT Linked In Icon
https://www.youtube.com/channe...New window External Subdomain IMG-ALT YouTube Icon
/about-usAbout Us
/contactContact
https://careers.smartrecruiter...New window External Subdomain Careers
https://www.itwprobrands.com/Anchor SalesNET
https://training.itwprobrands....New window External Subdomain Training
/product/scrubs-hand-cleaner-t...Subdomain LEARN MORE
/product/all-purpose-cleaning-...Subdomain Text duplicate LEARN MORE
/brand/lps-detexSubdomain Text duplicate LEARN MORE
/brand/acculubeSubdomain Text duplicate LEARN MORE
/brand/diamond-koteSubdomain Text duplicate LEARN MORE
/resources/blogcheck out the blog
/product/no-rinseSubdomain Text duplicate LEARN MORE
/info/flood-reliefSolution Guide
/brand/crystalNo Text
/brand/diamond-koteNo Text
/brand/lpsNo Text
/brand/dykemNo Text
/brand/scrubsIMG-ALT SCRUBS logo
/brand/acculubeNo Text
/brand/rustlickNo Text
/brand/spray-nineNo Text
/brand/dymonNo Text
/brand/metal-matesNo Text
/brand/cedar-lubricantsNo Text
/brand/atlantic-millsNo Text
/brand/sertunNo Text
/category-list/lubricantsSEE PRODUCTS
/category-list/corrosion-inhib...Text duplicate SEE PRODUCTS
/category-list/cleanersText duplicate SEE PRODUCTS
/category-list/markingText duplicate SEE PRODUCTS
/category-list/mold-releaseText duplicate SEE PRODUCTS
/distributorsFind a Distributor
https://www.itwprobrands.com/Anchor SDS Search
/contactContact Us
https://www.itw.com/New window External Subdomain ITWProBrands
https://www.itw.com/New window External Subdomain IMG-ALT ITW
/files/general/Privacy-Policy-...New window Terms & Conditions
/files/technicaldocs/Shelf_Lif...New window Subdomain Warranty/Shelf Life Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.itwprobrands.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is slow (1.31 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 5 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (56 kB).

HTTP Response Header

NameValue
dateSat, 10 Aug 2024 16:41:26 GMT
serverApache/2.4.6 (CentOS) OpenSSL/1.0.2k-fips PHP/7.4.33
strict-transport-securitymax-age=15768000
x-powered-byPHP/7.4.33
set-cookie50 Characters
expiresTue, 03 Jul 2001 06:00:00 GMT
cache-controlno-store, no-cache, must-revalidate, max-age=0
pragmano-cache
last-modifiedSat, 10 Aug 2024 16:41:26 GMT
connectionclose
access-control-allow-originhttps://mkt.itwprobrands.com
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 643 referring domains.
This page has 106,814 backlinks.
This page has backlinks from 536 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.itwprobrands.com
ITWProBrands
Welcome to ITW Pro Brands

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BRANDS93%Check
ITW91%Check
Solutions54%Check
ITWProBrands54%Check
PRODUCTS51%Check
Flood50%Check
Equipment50%Check
Mold Release Solutions46%Check
LPS44%Check
Rustlick44%Check

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