Kantar.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
78% 
Page structure
45% 
Link structure
77% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
69.90 kB
Words
875
Media files
22
Number of links
105 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Kantar. Shape your brand future
The length of the page title is perfect. (289 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.
The meta description is too long: 1265 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionFrom brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.
viewportwidth=device-width, initial-scale=1
facebook-domain-verification7vckv2bl7hnh9o3j28f18jazzczyzu
langen
twitter:descriptionFrom brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.
twitter:titleKantar: Shape your brand future
twitter:cardsummary_large_image
og:imagehttps://www.kantar.com:443/-/media/project/kantar/global/g901032078.jpg
og:titleHome
og:urlhttps://www.kantar.com/

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Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate: From brand strategy to sales performance, we blend a unique combinatio...
This page contains 875 words. That's ok.
28.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 22.3 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...20&hash=B7F1C0638B18364F7AE2115C8E5004CEKantar BrandZ most valuable brands Apple
...74&hash=CC66EA9699A70FDF83ABFD27EA1A8BB8girl smiling
...74&hash=72054859CD4A3067421F2A26A67D5FA9girl in wheelchair
...74&hash=03D3205D127709B358C23207DBB3E66Fman in wheelchair
...74&hash=6048018FB967421EE5C4BD15F78F7D0Bman on phone
...74&hash=4662696C0FA18A41CAB58722F5B7160Fperson pointing
...74&hash=23FD05242295B9FE1A71C9DA8D9D15BBman smiling
...40&hash=DF23551A7A340A11A31964A810BFDCA2conceot AI
...40&hash=4027FDC2F503E41D3E4B625ED6D15F28Kantar brandz 2024
...40&hash=554CAABE8FFFDE88F73C4292121D390Ainclusion sustainability
...40&hash=AF8D06791635B7D954F8A59A80C4EB75BP4BG
...40&hash=4EC8BFFB04338CE29BB3854CA139A8E7Kantar BrandZ 2023
...40&hash=03F3A02AC7F6528CB978CC83BCD7498Dbrand footprint
...40&hash=61F79126DE4CC2A0711E079513D47F0CBlueprint Kantar
...40&hash=7C0DBA4EDED678D8C816F0FD749A059CThe marketing podcast from Kantar
...20&hash=B610A84B01836C868756C3E2EAAD7F23Marketplace
...20&hash=D69DB9AC8E38BE69D49CECBE4EB5DD46world
...00&hash=6A2284A44DB733D3D470DB7143B5BC8Ewoman
...00&hash=5922F41AD7ECB28E7AA5CEAA1623B33FBP4BG
...00&hash=45B414523488A472B8C48DBFE0038D40brandz
...00&hash=2566822E2B84D3024AA6F3E1C51660B6
...20&hash=08FBE570E97A9B9F73BAAB737204CAD8No alt attribute provided

Page structure

H1 heading
(Critically important)
Shape your brand future
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Shape your brand future
H1 Shape your brand future Duplicate text
H1 Shape your brand future Duplicate text
H1 Shape your brand future Duplicate text
H1 Shape your brand future Duplicate text
H1 Shape your brand future Duplicate text
H2 Global Office
H3 Empty heading
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.kantar.com/No Text
https://www.kantar.com/Home
https://www.kantar.com/expertiseExpertise
https://www.kantar.com/expertiseHow we can help you
/expertise/advertising-media-prAdvertising, Media & PR
/expertise/audience-measurementAudience Measurement
/expertise/analyticsAnalytics
/expertise/brand-growthBrand Growth
/expertise/consultingConsulting
/expertise/consumer-shopper-re...Consumer, Shopper & Retail
/expertise/customer-experienceCustomer Experience
/expertise/innovationInnovation
/expertise/research-servicesResearch Services
/expertise/sustainabilitySustainability
https://www.kantar.com/industriesIndustries
https://www.kantar.com/industriesSee what we can do
/industries/automotive-and-mob...Automotive & Mobility
/industries/consumer-packaged-...Consumer Packaged Goods
/industries/energyEnergy & Utilities
/industries/fashion-and-beautyFashion, Beauty & Luxury
/industries/financeFinance
/industries/healthHealth
/industries/hospitalityHospitality, Leisure & Travel
/industries/mediaMedia
/industries/post-and-logisticsPost and logistics
/industries/retailRetail
/industries/sport-and-leisureSport & Leisure
/industries/technology-and-tel...Technology & Telecoms
/inspirationInspiration
/inspirationSee more Inspiration
/inspiration/webinarsView all Webinars & Events
/inspiration/sustainability/th...The electric mobility revolution
/inspiration/agile-market-rese...Technology and brand tracking: the perfect marketing match
/inspiration/experience/rip-up...Rip up the textbooks: A fresh look at CX
/inspiration/brands/revealed-t...Revealed: the world’s most valuable brands of 2024
/marketplaceNew window Subdomain Kantar Marketplace
https://www.kantar.com/aboutAbout
https://www.kantar.com/careersCareers
https://www.kantar.com/loginsLogins
https://www.kantar.com/locationsLocations
https://www.kantar.com/contactContact
https://www.kantar.com/No Text
/inspiration/agile-market-rese...IMG-ALT conceot AI
/inspiration/agile-market-rese...ConceptEvaluate AI
/campaigns/brandz/globalIMG-ALT Kantar brandz 2024
/campaigns/brandz/globalKantar BrandZ Global Report 2024
/inspiration/sustainability/ma...IMG-ALT inclusion sustainability
/inspiration/sustainability/ma...Making inclusion count – for customers and the bottom line
/inspiration/brands/celebratin...IMG-ALT BP4BG
/inspiration/brands/celebratin...Celebrating marketing leaders: Brand Blueprint Awards 2024
/campaigns/artificial-intellig...IMG-ALT Kantar BrandZ 2023
/campaigns/artificial-intellig...AI at Kantar
/campaigns/brand-footprintIMG-ALT brand footprint
/campaigns/brand-footprintBrand Footprint 2024
/campaigns/blueprint-for-brand...IMG-ALT Blueprint Kantar
/campaigns/blueprint-for-brand...Blueprint for Brand Growth
/campaigns/future-proof-podcastIMG-ALT The marketing podcast from Kantar
/campaigns/future-proof-podcastFuture Proof podcast
/marketplaceNew window Subdomain Visit Kantar Marketplace
https://www.kantar.com/locationsSee office locations
/inspiration/sustainability/ma...IMG-ALT woman
A-TITLE Making inclusion count – for customers and the bottom line
/inspiration/sustainability/ma...Text duplicate Making inclusion count – for customers and the bottom line
A-TITLE Making inclusion count – for customers and the bottom line
/inspiration/brands/brand-blue...Text duplicate IMG-ALT BP4BG
A-TITLE Brand Blueprint Awards 2024 - winning brands
/inspiration/brands/brand-blue...Brand Blueprint Awards 2024 - winning brands
A-TITLE Brand Blueprint Awards 2024 - winning brands
/inspiration/brands/10-key-tak...IMG-ALT brandz
A-TITLE 10 Key Takeaways: Kantar BrandZ Most Valuable Global Brands 2024
/inspiration/brands/10-key-tak...10 Key Takeaways: Kantar BrandZ Most Valuable Global Brands 2024
A-TITLE 10 Key Takeaways: Kantar BrandZ Most Valuable Global Brands 2024
/inspiration/fmcg/decoding-bra...A-TITLE Decoding Brand Choices in Asia - Brand Footprint Asia 2024
/inspiration/fmcg/decoding-bra...Text duplicate Decoding Brand Choices in Asia - Brand Footprint Asia 2024
A-TITLE Decoding Brand Choices in Asia - Brand Footprint Asia 2024
/inspirationGet more Inspiration
https://www.kantar.com/careersJoin us
https://twitter.com/KantarNew window External No Text
https://linkedin.com/company/k...New window External No Text
https://instagram.com/kantarof...New window External No Text
https://facebook.com/KantarNew window External No Text
https://www.youtube.com/channe...New window External Subdomain No Text
/expertise/advertising-media-prText duplicate Advertising, Media & PR
/expertise/audience-measurementText duplicate Audience Measurement
/expertise/analyticsText duplicate Analytics
/expertise/brand-growthText duplicate Brand Growth
/expertise/consultingText duplicate Consulting
/expertise/consumer-shopper-re...Text duplicate Consumer, Shopper & Retail
/expertise/customer-experienceText duplicate Customer Experience
/expertise/innovationText duplicate Innovation
/expertise/research-servicesText duplicate Research Services
/expertise/sustainabilityText duplicate Sustainability
/industries/automotive-and-mob...Text duplicate Automotive & Mobility
/industries/consumer-packaged-...Text duplicate Consumer Packaged Goods
/industries/energyText duplicate Energy & Utilities
/industries/fashion-and-beautyText duplicate Fashion, Beauty & Luxury
/industries/financeText duplicate Finance
/industries/healthText duplicate Health
/industries/hospitalityText duplicate Hospitality, Leisure & Travel
/industries/mediaText duplicate Media
/industries/post-and-logisticsText duplicate Post and logistics
/industries/retailText duplicate Retail
/industries/sport-and-leisureText duplicate Sport & Leisure
/industries/technology-and-tel...Text duplicate Technology & Telecoms
https://www.kantar.com/solutionsSolutions
https://www.kantar.com/loginsText duplicate Logins
https://www.kantar.com/aboutAbout Kantar
https://www.kantar.com/careersText duplicate Careers
https://www.kantar.com/contactText duplicate Contact
/campaigns/investor-relationsInvestor relations
/corporate-governanceCorporate Governance
https://www.kantar.com/locationsText duplicate Locations
/contact/hq-subscribeSubscribe
/about/press-centrePress Centre
/terms-and-conditionsTerms and conditions
/cookies-policiesCookies and privacy policy
/corporate-governanceText duplicate Corporate Governance

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kantar.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (70 kB).

HTTP Response Header

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content-encodinggzip
cache-controlno-cache, no-store,private
cachecontrolheadermax-age=604800
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content-typetext/html; charset=utf-8
dateMon, 12 Aug 2024 05:06:49 GMT
expires-1
pragmano-cache
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set-cookie41 Characters
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x-content-type-optionsnosniff
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content-length15210
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 14,067 referring domains.
This page has 564,598 backlinks.
This page has backlinks from 9,546 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /*.pdf$
Disallow: /search
Disallow: /de/search
Disallow: /nl/search
Disallow: /it/search
Disallow: /uki/search
Disallow: /es/buscador
Disallow: /zh-cn/search
Disallow: /en-cn/search
Disallow: /fr/rechercher
Disallow: /brazil/search
Disallow: /marketplace/search
Disallow: /north-america/search
Disallow: /latin-america/buscador

Sitemap: https://www.kantar.com/sitemap.xml
Sitemap: https://www.kantar.com/de/sitemap.xml
Sitemap: https://www.kantar.com/fi/sitemap.xml
Sitemap: https://www.kantar.com/es/sitemap.xml
Sitemap: https://www.kantar.com/fr/sitemap.xml
Sitemap: https://www.kantar.com/nl/sitemap.xml
Sitemap: https://www.kantar.com/it/sitemap.xml
Sitemap: https://www.kantar.com/pl/sitemap.xml
Sitemap: https://www.kantar.com/ua/sitemap.xml
Sitemap: https://www.kantar.com/dk/sitemap.xml
Sitemap: https://www.kantar.com/uki/sitemap.xml
Sitemap: https://www.kantar.com/en-cn/sitemap.xml
Sitemap: https://www.kantar.com/zh-cn/sitemap.xml
Sitemap: https://www.kantar.com/brazil/sitemap.xml
Sitemap: https://www.kantar.com/marketplace/sitemap.xml
Sitemap: https://www.kantar.com/north-america/sitemap.xml
Sitemap: https://www.kantar.com/latin-america/sitemap.xml

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www.kantar.com
Kantar. Shape your brand future
From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Brand78%Check
brand future67%Check
Future64%Check
Shape62%Check
Kantar61%Check
Brand Strategy60%Check
Brand Footprint55%Check
Brand Growth54%Check
Kantar Marketplace50%Check
Kantar BrandZ50%Check
Show more keywords and terms

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