Kellaway.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
85% 
Page structure
79% 
Link structure
66% 
Server
42% 
External factors
100% 
SEO Score
Response time
0.45 s
File size
80.00 kB
Words
1037
Media files
23
Number of links
99 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Kellaway Building Supplies
The length of the page title is perfect. (243 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionEmpty
keywordsEmpty
generatornopCommerce
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=0
msapplication-TileColor#da532c
msapplication-config/icons/icons_0/browserconfig.xml
theme-color#ffffff
langen
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 29.78 words is high.
This page contains 1037 words. That's ok.
28.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...00111_KBS Landscape Orange_blue RBG.jpegKellaway Building SuppliesKellaway Building Supplies
...00111_KBS Landscape Orange_blue RBG.jpegKellaway Building SuppliesKellaway Building Supplies
...bs/0015566_Kellaway New Sliders (2).jpegbanner
...bs/0015568_Kellaway New Sliders (45).pngbanner
/images/thumbs/0000139_Mask%20group.pngFor Trade & DIYFor Trade & DIY
...images/thumbs/0000140_Mask group (1).pngClick & CollectClick & Collect
/images/thumbs/0000141_Branch.pngBranch FinderBranch Finder
/images/thumbs/0000142_truck%20(1).pngDelivered to Your DoorDelivered to Your Door
.../0004497_new kellaway website blocks.pngbannerAt Kellaway Building Supplies, we recognise that our employees are the heart of our success. That's why we go above and beyond to create a positive and rewarding work environment. When you work with us, you'll enjoy a range of benefits, including competitive salaries, employee discounts, pension plan, life insurance, and an employee assistance programme (which is to support the wellbeing of our people). We believe in investing in our workforce, and we offer opportunities for career progression, training and development, and apprenticeships. 87% of our senior management team have progressed and developed through the business. 
...4499_new kellaway website blocks (1).pngbannerIf you're a trade customer and looking for a reliable and trustworthy supplier, we highly recommend applying for a trade account with us. At Kellaway Building Supplies, we value our trade customers and are committed to providing them with exceptional service and access to a wide range of quality products at competitive prices. You can easily place orders online or at one of our many branches, and we'll make sure your goods are ready for collection or delivery when you need them. You'll be able to keep track of your orders, invoices and payments in real-time, as well as download statements, invoices and other important documents. That's not all - trade customers will also benefit from our exceptional after-sales support. Our expert team is always on hand to provide technical advice and product support, ensuring that you get the most out of your purchase from us.
...4501_new kellaway website blocks (2).pngbanner
data:[...] Base64Picture of Dumpy Bag Type 1 Sub BaseShow details for Dumpy Bag Type 1 Sub Base
data:[...] Base64Picture of Dumpy Bag Blended TopsoilShow details for Dumpy Bag Blended Topsoil
data:[...] Base64Picture of Dumpy Bag Cerney GravelShow details for Dumpy Bag Cerney Gravel
data:[...] Base64Picture of 215mm Hollow Concrete Block 7.3NShow details for 215mm Hollow Concrete Block 7.3N
data:[...] Base64mannok master grade cement plastic bagShow details for Mannok 32.5N Mastergrade Cement in Plastic 25kg
data:[...] Base64Picture of 100mm Concrete Block 7.3NShow details for 100mm Concrete Block 7.3N
data:[...] Base64Picture of Dumpy Bag Grit SandShow details for Dumpy Bag Grit Sand
data:[...] Base64Picture of Edenhall 65mm Class B Concrete Semi Engineering BrickShow details for Edenhall 65mm Class B Concrete Semi Engineering Brick
data:[...] Base64Picture of Green Treated Landscape SleeperShow details for Green Treated Landscape Sleeper
/images/thumbs/0000114_footer.pngfooter_logo
/Themes/Emporium/Content/img/pay_icon1.pngNo alt attribute provided
/Themes/Emporium/Content/img/pay_icon2.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Dumpy Bag Type 1 Sub Base
H2 Dumpy Bag Blended Topsoil
H2 Dumpy Bag Cerney Gravel
H2 215mm Hollow Concrete Block 7.3N
H2 Mannok 32.5N Mastergrade Cement in Plastic 25kg
H2 100mm Concrete Block 7.3N
H2 Dumpy Bag Grit Sand
H2 Edenhall 65mm Class B Concrete Semi Engineering Brick
H2 Green Treated Landscape Sleeper
H3 Payment options
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.kellaway.co.uk/IMG-ALT Kellaway Building Supplies
/contactContact Us
A-TITLE Contact Us
/branch-finderBranch Finder
A-TITLE Branch Finder
/get-a-quoteGet a Quote
A-TITLE Get a Quote
/contactText duplicate Contact Us
A-TITLE Contact Us
/branch-finderText duplicate Branch Finder
A-TITLE Branch Finder
/get-a-quoteText duplicate Get a Quote
A-TITLE Get a Quote
https://www.trustpilot.com/rev...New window External Subdomain Trustpilot
https://www.kellaway.co.uk/Text duplicate IMG-ALT Kellaway Building Supplies
/branch-finderText duplicate Branch Finder
/customer/infoMy Web Account
/registerRegister
https://www.kellaway.co.uk/loginLog in
/wishlistWishlist (0)
https://www.kellaway.co.uk/cart0 £0.00
/building-suppliesBuilding Supplies
A-TITLE Building Supplies
/guttering-drainageGuttering & Drainage
A-TITLE Guttering & Drainage
/kitchen-bathroomKitchen & Bathroom
A-TITLE Kitchen & Bathroom
/painting-decoratingPainting & Decorating
A-TITLE Painting & Decorating
/garden-designGarden Design
A-TITLE Garden Design
/workwear-ppeWorkwear & PPE
A-TITLE Workwear & PPE
https://www.kellaway.co.uk/toolsTools
A-TITLE Tools
/heating-plumbing-suppliesHeating & Plumbing
A-TITLE Heating & Plumbing
/timber-joineryTimber & Joinery
A-TITLE Timber & Joinery
/roofingRoofing
A-TITLE Roofing
/lighting-electrical-suppliesLighting & Electrical
A-TITLE Lighting & Electrical
/fixings-hardwareFixings & Hardware
A-TITLE Fixings & Hardware
/skip-hireSkip Hire
A-TITLE Skip Hire
https://www.kellaway.co.uk/offersOffers
A-TITLE Offers
/building-suppliesText duplicate Building Supplies
A-TITLE Building Supplies
/guttering-drainageText duplicate Guttering & Drainage
A-TITLE Guttering & Drainage
/kitchen-bathroomText duplicate Kitchen & Bathroom
A-TITLE Kitchen & Bathroom
/painting-decoratingText duplicate Painting & Decorating
A-TITLE Painting & Decorating
/garden-designText duplicate Garden Design
A-TITLE Garden Design
/workwear-ppeText duplicate Workwear & PPE
A-TITLE Workwear & PPE
https://www.kellaway.co.uk/toolsText duplicate Tools
A-TITLE Tools
/heating-plumbing-suppliesText duplicate Heating & Plumbing
A-TITLE Heating & Plumbing
/timber-joineryText duplicate Timber & Joinery
A-TITLE Timber & Joinery
/roofingText duplicate Roofing
A-TITLE Roofing
/lighting-electrical-suppliesText duplicate Lighting & Electrical
A-TITLE Lighting & Electrical
/fixings-hardwareText duplicate Fixings & Hardware
A-TITLE Fixings & Hardware
/skip-hireText duplicate Skip Hire
A-TITLE Skip Hire
https://www.kellaway.co.uk/offersText duplicate Offers
A-TITLE Offers
https://kellaway.co.uk/DIY & Trade Shop Here
A-TITLE DIY & Trade Shop Here
/chippenham-building-supplies?...Subdomain IMG-ALT banner
/events?utm_source=Colouring_s...Subdomain Text duplicate IMG-ALT banner
/account-registrationIMG-ALT For Trade & DIY
/account-registrationText duplicate For Trade & DIY
/branch-finderIMG-ALT Click & Collect
/branch-finderText duplicate Click & Collect
/branch-finderText duplicate IMG-ALT Branch Finder
/branch-finderText duplicate Branch Finder
/deliveryIMG-ALT Delivered to Your Door
/deliveryText duplicate Delivered to Your Door
https://kellaway.co.uk/newsText duplicate IMG-ALT banner
A-TITLE At Kellaway Building Supplies, we recognise that our employees are the heart of our success. That's why we go above and beyond to create a positive and rewar...
/account-registrationText duplicate IMG-ALT banner
A-TITLE If you're a trade customer and looking for a reliable and trustworthy supplier, we highly recommend applying for a trade account with us. At Kellaway Buildin...
/blog/category/expert-adviceText duplicate IMG-ALT banner
/dumpy-bag-type-1-sub-baseIMG-ALT Picture of Dumpy Bag Type 1 Sub Base
A-TITLE Show details for Dumpy Bag Type 1 Sub Base
/dumpy-bag-type-1-sub-baseDumpy Bag Type 1 Sub Base
/dumpy-bag-blended-topsoilIMG-ALT Picture of Dumpy Bag Blended Topsoil
A-TITLE Show details for Dumpy Bag Blended Topsoil
/dumpy-bag-blended-topsoilDumpy Bag Blended Topsoil
/dumpy-bag-cerney-gravelIMG-ALT Picture of Dumpy Bag Cerney Gravel
A-TITLE Show details for Dumpy Bag Cerney Gravel
/dumpy-bag-cerney-gravelDumpy Bag Cerney Gravel
/215mm-hollow-concrete-block-73nIMG-ALT Picture of 215mm Hollow Concrete Block 7.3N
A-TITLE Show details for 215mm Hollow Concrete Block 7.3N
/215mm-hollow-concrete-block-73n215mm Hollow Concrete Block 7.3N
/mannok-325n-mastergrade-cemen...IMG-ALT mannok master grade cement plastic bag
A-TITLE Show details for Mannok 32.5N Mastergrade Cement in Plastic 25kg
/mannok-325n-mastergrade-cemen...Mannok 32.5N Mastergrade Cement in Plastic 25kg
/100mm-concrete-block-73n-2IMG-ALT Picture of 100mm Concrete Block 7.3N
A-TITLE Show details for 100mm Concrete Block 7.3N
/100mm-concrete-block-73n-2100mm Concrete Block 7.3N
/dumpy-bag-grit-sandIMG-ALT Picture of Dumpy Bag Grit Sand
A-TITLE Show details for Dumpy Bag Grit Sand
/dumpy-bag-grit-sandDumpy Bag Grit Sand
/edenhall-65mm-class-b-concret...IMG-ALT Picture of Edenhall 65mm Class B Concrete Semi Engineering Brick
A-TITLE Show details for Edenhall 65mm Class B Concrete Semi Engineering Brick
/edenhall-65mm-class-b-concret...Edenhall 65mm Class B Concrete Semi Engineering Brick
/green-treated-landscape-sleeperIMG-ALT Picture of Green Treated Landscape Sleeper
A-TITLE Show details for Green Treated Landscape Sleeper
/green-treated-landscape-sleeperGreen Treated Landscape Sleeper
/sitemapSitemap
https://www.kellaway.co.uk/newsCareers & Jobs
https://www.kellaway.co.uk/blogExpert Advice
https://www.kellaway.co.uk/faqsFAQs
/branch-opening-timesBank Holidays Working Hours
/enable-cookiesCookies
/employee-resourcesEmployee Resources
/modern-slavery-policyModern Slavery Policy
/environmental-and-sustainabil...Environmental And Sustainability Policy
/customer/infoText duplicate My Web Account
/account-registrationAccount Registration
/click-collectText duplicate Click & Collect
/contactText duplicate Contact Us
/returns-policyReturns Policy
/get-a-quoteText duplicate Get a Quote
/deliveryDelivery
https://www.kellaway.co.uk/cartBasket
/wishlistWishlist
https://www.kellaway.co.uk/eventsEvents
/manufacturer-price-updatesManufacturer Price Updates
/timber-serviceTimber Service
/concrete-serviceConcrete Service
/privacy-policyPrivacy Policy
/terms-conditionsTerms & Conditions
https://twitter.com/kellawaybs...New window External No Text
https://www.facebook.com/Kella...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/kell...New window External Subdomain No Text
/news/rss/1No Text
https://www.nopcommerce.com/External Subdomain nopCommerce
https://www.nop-templates.com/New window External Subdomain Nop-Templates.com
https://bluerocksystems.co.uk/New window External Blue Rock Systems Ltd

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kellaway.co.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (80 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-length81889
content-typetext/html; charset=utf-8
set-cookie75 Characters
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000; includeSubDomains
content-security-policydefault-src 'self'; connect-src *; font-src *; frame-src *; img-src * data:; media-src *; object-src *; script-src * 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline';
referrer-policystrict-origin
feature-policyaccelerometer 'none'; camera 'none'; geolocation 'none'; gyroscope 'none'; magnetometer 'none'; microphone 'none'; payment *; usb 'none'
dateWed, 16 Oct 2024 19:35:09 GMT
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 84 referring domains.
This page has 280 backlinks.
This page has backlinks from 71 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Sitemap: https://www.kellaway.co.uk/sitemap.xml
Host: https://www.kellaway.co.uk/
Disallow: /admin
Disallow: /bin/
Disallow: /files/
Disallow: /files/exportimport/
Disallow: /country/getstatesbycountryid
Disallow: /install
Disallow: /setproductreviewhelpfulness
Disallow: /addproducttocart/catalog/
Disallow: /addproducttocart/details/
Disallow: /backinstocksubscriptions/manage
Disallow: /boards/forumsubscriptions
Disallow: /boards/forumwatch
Disallow: /boards/postedit
Disallow: /boards/postdelete
Disallow: /boards/postcreate
Disallow: /boards/topicedit
Disallow: /boards/topicdelete
Disallow: /boards/topiccreate
Disallow: /boards/topicmove
Disallow: /boards/topicwatch
Disallow: /cart$
Disallow: /changecurrency
Disallow: /changelanguage
Disallow: /changetaxtype
Disallow: /checkout
Disallow: /checkout/billingaddress
Disallow: /checkout/completed
Disallow: /checkout/confirm
Disallow: /checkout/shippingaddress
Disallow: /checkout/shippingmethod
Disallow: /checkout/paymentinfo
Disallow: /checkout/paymentmethod
Disallow: /clearcomparelist
Disallow: /compareproducts
Disallow: /compareproducts/add/*
Disallow: /customer/avatar
Disallow: /customer/activation
Disallow: /customer/addresses
Disallow: /customer/changepassword
Disallow: /customer/checkusernameavailability
Disallow: /customer/downloadableproducts
Disallow: /customer/info
Disallow: /deletepm
Disallow: /emailwishlist
Disallow: /eucookielawaccept
Disallow: /inboxupdate
Disallow: /newsletter/subscriptionactivation
Disallow: /onepagecheckout
Disallow: /order/history
Disallow: /orderdetails
Disallow: /passwordrecovery/confirm
Disallow: /poll/vote
Disallow: /privatemessages
Disallow: /returnrequest
Disallow: /returnrequest/history
Disallow: /rewardpoints/history
Disallow: /search?
Disallow: /sendpm
Disallow: /sentupdate
Disallow: /shoppingcart/*
Disallow: /storeclosed
Disallow: /subscribenewsletter
Disallow: /topic/authenticate
Disallow: /viewpm
Disallow: /uploadfilecheckoutattribute
Disallow: /uploadfileproductattribute
Disallow: /uploadfilereturnrequest
Disallow: /wishlist

Similar sites

Search preview

www.kellaway.co.uk
Kellaway Building Supplies

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Kellaway63%Check
Kellaway Building57%Check
Kellaway Building Supplies54%Check
Building50%Check
Supplies50%Check
Building Supplies50%Check
Block48%Check
Concrete Block47%Check
215mm Hollow Concrete Block47%Check
100mm Concrete Block47%Check
Show more keywords and terms

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