Kmtmed.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
80% 
Page quality
68% 
Page structure
22% 
Link structure
31% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.84 s
File size
199.40 kB
Words
556
Media files
71
Number of links
118 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - KMT
The page title is too short. (115 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
KMT has represented Iran’s most well-known international healthcare companies and recently has stepped into local production & healthcare
The length of the meta description is perfect. (867 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.kmtmed.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionKMT has represented Iran’s most well-known international healthcare companies and recently has stepped into local production & healthcare
generatorElementor 3.21.5; features: e_optimized_assets_loading, e_optimized_css_loading, e_font_icon_svg, additional_custom_breakpoints, e_lazyload; settings: css_print_method-external, google_font-enabled, font_display-auto
theme-color#2E3092
msapplication-TileImagehttps://www.kmtmed.com/wp-content/uploads/2022/01/KMT-Sign.webp
article:publisherhttps://www.facebook.com/khosromedisateb
article:modified_time2023-12-09T15:30:58+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:locale:alternatefa_IR
og:typewebsite
og:titleHome
og:descriptionKMT has represented Iran’s most well-known international healthcare companies and recently has stepped into local production & healthcare
og:urlhttps://www.kmtmed.com/
og:site_nameKMT
og:imagehttps://www.kmtmed.com/wp-content/uploads/2022/07/Slide-001-EN.webp
charsetUTF-8

Test up to 1.000 webpages of kmtmed.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 30.67 words is high.
This page contains 556 words. That's ok.
22.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2022/01/KMT.webpKMT Logo
data:[...] Base64فارسی
/wp-content/uploads/2022/01/KMT.webpKMT Logo
data:[...] Base64فارسی
...ontent/uploads/2022/07/Slide-001-EN.webpSlide 001
...tent/uploads/2022/08/Slide-002-EN-2.webpSlide 2
/wp-content/uploads/2023/12/25YearKMT.webp25 Years of Innovative Solutions
...ontent/uploads/2022/05/mEDI-250x300.webphospital
...s/2022/07/Medical-Diagnosis-250x300.webpMedical Diagnosis
...tent/uploads/2022/07/Dental-250x300.webpDental
...oads/2022/07/Cardiovascular-250x300.webpCardiovascular
.../07/Consumer-Healthcare-div-250x300.webpConsumer Healthcare
...2022/07/Clinical-Aesthetics-250x300.webpClinical Aesthetics
.../uploads/2022/07/Production-250x300.webpProduction
.../Pharmaceutical-Supplements-250x300.webpPharmaceutical & Supplements
...lth-and-Disaster-Management-250x300.webpEnvironmental Health and Disaster Management
...ontent/uploads/2022/05/mEDI-250x300.webphospital
...s/2022/07/Medical-Diagnosis-250x300.webpMedical Diagnosis
...tent/uploads/2022/07/Dental-250x300.webpDental
...oads/2022/07/Cardiovascular-250x300.webpCardiovascular
.../07/Consumer-Healthcare-div-250x300.webpConsumer Healthcare
...2022/07/Clinical-Aesthetics-250x300.webpClinical Aesthetics
.../uploads/2022/07/Production-250x300.webpProduction
.../Pharmaceutical-Supplements-250x300.webpPharmaceutical & Supplements
...lth-and-Disaster-Management-250x300.webpEnvironmental Health and Disaster Management
/wp-content/uploads/2023/06/Watch-BP.pngWatch BP
/wp-content/uploads/2022/06/Ethicon.pngEthicon
/wp-content/uploads/2022/06/GE-1.pngGE
/wp-content/uploads/2022/06/BD-2.pngBD
/wp-content/uploads/2022/06/zimvie-1.pngzimvie
/wp-content/uploads/2022/06/Heine.pngHeine
/wp-content/uploads/2022/06/microlife.pngmicrolife
/wp-content/uploads/2022/06/bionime.pngbionime
/wp-content/uploads/2022/07/acteon.pngacteon
/wp-content/uploads/2022/07/Allergan.pngAllergan
/wp-content/uploads/2022/07/aura.pngaura
/wp-content/uploads/2022/07/Bactiscan.pngBactiscan
/wp-content/uploads/2022/07/Belmont.pngBelmont
/wp-content/uploads/2022/07/CureSupport.pngCureSupport
/wp-content/uploads/2022/07/Dieker.pngDieker
/wp-content/uploads/2022/07/fiso.pngfiso
/wp-content/uploads/2022/07/GSC.pngGSC
/wp-content/uploads/2022/07/ilo.pngilo electronic
/wp-content/uploads/2022/07/JJ.pngJ&J
/wp-content/uploads/2022/07/Kulzer.pngKulzer
/wp-content/uploads/2022/07/lifetech.pnglifetech
/wp-content/uploads/2022/07/madespa.pngmadespa
/wp-content/uploads/2022/07/mega.pngmega
/wp-content/uploads/2022/07/MERIDIAN.pngMERIDIAN
/wp-content/uploads/2022/07/Merz.pngMerz
/wp-content/uploads/2022/07/mindray.pngmindray
/wp-content/uploads/2022/07/NuMEd.pngNuMEd
/wp-content/uploads/2022/07/ORGANIKA.pngORGANIKA
/wp-content/uploads/2022/07/Pharmapex.pngPharmapex
/wp-content/uploads/2022/07/pms.pngpms
/wp-content/uploads/2022/07/rexxam.pngrexxam
/wp-content/uploads/2022/07/rofi.pngrofi
/wp-content/uploads/2022/07/RZ.pngRZ
/wp-content/uploads/2022/07/schindler.pngschindler
/wp-content/uploads/2022/07/SUAVENIX.pngSUAVENIX
/wp-content/uploads/2022/07/surgaid.pngsurgaid
/wp-content/uploads/2022/07/Ulthera.pngUlthera
...t/uploads/2024/04/KMT-kms-event-003.webpWorkshop on Introducing the Applications of ENVIROLYTE Technology Devices in Improving the Hygiene Level of Poultry Farming Units
...gery-in-Women-and-Endometriosis-001.webpAdvanced Bariatric Surgery Course with Professor Bruno Dillemans in Belgium, attended by a group of esteemed obesity surgery professors from Iran
...ssor-Bruno-Dillemans-in-Belgium-001.webpThe Fifth National Congress and the Second International Congress on Minimally Invasive Surgery in Women and Endometriosis
...2023/11/4th-diabetes-management-001.webpThe 4th International Congress on Diabetes Management
...ry-of-iran-diabetes-association-001.webp34rd Anniversary of IRAN Diabetes Association
...t/uploads/2024/04/KMT-kms-event-003.webpWorkshop on Introducing the Applications of ENVIROLYTE Technology Devices in Improving the Hygiene Level of Poultry Farming Units
...gery-in-Women-and-Endometriosis-001.webpAdvanced Bariatric Surgery Course with Professor Bruno Dillemans in Belgium, attended by a group of esteemed obesity surgery professors from Iran
...ssor-Bruno-Dillemans-in-Belgium-001.webpThe Fifth National Congress and the Second International Congress on Minimally Invasive Surgery in Women and Endometriosis
/wp-content/uploads/2022/01/KMT.webpKMT Logo

Page structure

H1 heading
(Critically important)
25 Years
Too many H1 headings
The H1 heading is too short (8 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 25 Years
H1 of Innovative Solutions
H2 A Quarter of a Century at the Heart of Healthcare
H2 A Quarter of a Century at the Heart of Healthcare Duplicate text
H2 Our Business Domains
H2 Our International Partners
H2 Latest Events
H2 DIVISIONS
H2 MENU
H2 GET IN TOUCH
H2 © 2023 KMTMED - All rights reserved.
H2 Made with ❤️ by Fabapars
H5 Hospital & OR
H5 Medical Diagnosis
H5 Dental
H5 Cardiovascular
H5 Consumer Healthcare
H5 Clinical Aesthetics
H5 Production
H5 Pharmaceutical & Supplements
H5 Environmental Health and Disaster Management
H5 Hospital & OR Duplicate text
H5 Medical Diagnosis Duplicate text
H5 Dental Duplicate text
H5 Cardiovascular Duplicate text
H5 Consumer Healthcare Duplicate text
H5 Clinical Aesthetics Duplicate text
H5 Production Duplicate text
H5 Pharmaceutical & Supplements Duplicate text
H5 Environmental Health and Disaster Management Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.kmtmed.com/Anchor Skip to content
https://www.kmtmed.com/Subdomain IMG-ALT KMT Logo
https://www.kmtmed.com/Subdomain Home
https://www.kmtmed.com/about/Subdomain About Us
/hospital-or/Subdomain Hospital & OR
/medical-diagnosis/Subdomain Medical Diagnosis
https://www.kmtmed.com/dental/Subdomain Dental
/cardiovascular/Subdomain Cardiovascular
/consumer-healthcare/Subdomain Consumer Healthcare
/pharmaceutical-supplements/Subdomain Pharmaceutical & Supplements
/clinical-anesthetics/Subdomain Clinical Aesthetics
/environmental-health-and-disa...Subdomain Environmental Health and Disaster Management
/production/Subdomain Production
https://www.kmtmed.com/kmt-talk/Subdomain KMT Talk
/kmt-academy/Subdomain KMT Academy
/after-sales/Subdomain After Sales
/online-shop/Subdomain Online Shop
https://www.kmtmed.com/partners/Subdomain Partners
https://www.kmtmed.com/contact/Subdomain Contact Us
https://www.kmtmed.com/news/Subdomain News
https://www.kmtmed.com/events/Subdomain Events
/upcoming-events/Subdomain Upcoming Events
https://www.kmtmed.com/Subdomain Text duplicate Home
https://www.kmtmed.com/about/Subdomain Text duplicate About Us
/hospital-or/Subdomain Text duplicate Hospital & OR
/medical-diagnosis/Subdomain Text duplicate Medical Diagnosis
https://www.kmtmed.com/dental/Subdomain Text duplicate Dental
/cardiovascular/Subdomain Text duplicate Cardiovascular
/consumer-healthcare/Subdomain Text duplicate Consumer Healthcare
/pharmaceutical-supplements/Subdomain Text duplicate Pharmaceutical & Supplements
/clinical-anesthetics/Subdomain Text duplicate Clinical Aesthetics
/environmental-health-and-disa...Subdomain Text duplicate Environmental Health and Disaster Management
/production/Subdomain Text duplicate Production
https://www.kmtmed.com/kmt-talk/Subdomain Text duplicate KMT Talk
/kmt-academy/Subdomain Text duplicate KMT Academy
/after-sales/Subdomain Text duplicate After Sales
/online-shop/Subdomain Text duplicate Online Shop
https://www.kmtmed.com/partners/Subdomain Text duplicate Partners
https://www.kmtmed.com/contact/Subdomain Text duplicate Contact Us
https://www.kmtmed.com/news/Subdomain Text duplicate News
https://www.kmtmed.com/events/Subdomain Text duplicate Events
/upcoming-events/Subdomain Text duplicate Upcoming Events
https://www.kmtmed.com/fa/Subdomain FA
IMG-ALT فارسی
https://www.kmtmed.com/Subdomain Text duplicate IMG-ALT KMT Logo
https://www.kmtmed.com/fa/Subdomain Text duplicate FA
IMG-ALT فارسی
https://www.kmtmed.com/Anchor GET STARTED
https://www.kmtmed.com/Anchor Text duplicate GET STARTED
https://www.kmtmed.com/about-us/Subdomain LEARN MORE
/hospital-or/Subdomain Text duplicate Hospital & OR
IMG-ALT hospital
/medical-diagnosis/Subdomain Text duplicate Medical Diagnosis
IMG-ALT Medical Diagnosis
https://www.kmtmed.com/dental/Subdomain Text duplicate Dental
IMG-ALT Dental
/cardiovascular/Subdomain Text duplicate Cardiovascular
IMG-ALT Cardiovascular
/consumer-healthcare/Subdomain Text duplicate Consumer Healthcare
IMG-ALT Consumer Healthcare
/clinical-anesthetics/Subdomain Text duplicate Clinical Aesthetics
IMG-ALT Clinical Aesthetics
/production/Subdomain Text duplicate Production
IMG-ALT Production
/pharmaceutical-supplements/Subdomain Text duplicate Pharmaceutical & Supplements
IMG-ALT Pharmaceutical & Supplements
/environmental-health-and-disa...Subdomain Text duplicate Environmental Health and Disaster Management
IMG-ALT Environmental Health and Disaster Management
/hospital-or/Subdomain Text duplicate Hospital & OR
IMG-ALT hospital
/medical-diagnosis/Subdomain Text duplicate Medical Diagnosis
IMG-ALT Medical Diagnosis
https://www.kmtmed.com/dental/Subdomain Text duplicate Dental
IMG-ALT Dental
/cardiovascular/Subdomain Text duplicate Cardiovascular
IMG-ALT Cardiovascular
/consumer-healthcare/Subdomain Text duplicate Consumer Healthcare
IMG-ALT Consumer Healthcare
/clinical-anesthetics/Subdomain Text duplicate Clinical Aesthetics
IMG-ALT Clinical Aesthetics
/production/Subdomain Text duplicate Production
IMG-ALT Production
/pharmaceutical-supplements/Subdomain Text duplicate Pharmaceutical & Supplements
IMG-ALT Pharmaceutical & Supplements
/environmental-health-and-disa...Subdomain Text duplicate Environmental Health and Disaster Management
IMG-ALT Environmental Health and Disaster Management
https://www.kmtmed.com/eventsNew window Subdomain Latest Events
/34rd-anniversary-of-iran-diab...Subdomain 34rd Anniversary of IRAN Diabetes Association 26 April 2024 National Nutrition and Food Technology Research Institute,... April 28, 2024
/workshop-on-introducing-the-a...Subdomain IMG-ALT Workshop on Introducing the Applications of ENVIROLYTE Technology Devices in Improving the Hygiene Level of Poultry Farming Units
/workshop-on-introducing-the-a...Subdomain Text duplicate Workshop on Introducing the Applications of ENVIROLYTE Technology Devices in Improving the Hygiene Level of Poultry Farming Units
/advanced-bariatric-surgery-co...Subdomain IMG-ALT Advanced Bariatric Surgery Course with Professor Bruno Dillemans in Belgium, attended by a group of esteemed obesity surgery professors from Iran
/advanced-bariatric-surgery-co...Subdomain Text duplicate Advanced Bariatric Surgery Course with Professor Bruno Dillemans in Belgium, attended by a group of esteemed obesity surgery professors from Iran
/the-fifth-national-congress-a...Subdomain IMG-ALT The Fifth National Congress and the Second International Congress on Minimally Invasive Surgery in Women and Endometriosis
/the-fifth-national-congress-a...Subdomain Text duplicate The Fifth National Congress and the Second International Congress on Minimally Invasive Surgery in Women and Endometriosis
/the-4th-international-congres...Subdomain IMG-ALT The 4th International Congress on Diabetes Management
/the-4th-international-congres...Subdomain Text duplicate The 4th International Congress on Diabetes Management
/34rd-anniversary-of-iran-diab...Subdomain IMG-ALT 34rd Anniversary of IRAN Diabetes Association
/34rd-anniversary-of-iran-diab...Subdomain Text duplicate 34rd Anniversary of IRAN Diabetes Association
/workshop-on-introducing-the-a...Subdomain Text duplicate IMG-ALT Workshop on Introducing the Applications of ENVIROLYTE Technology Devices in Improving the Hygiene Level of Poultry Farming Units
/workshop-on-introducing-the-a...Subdomain Text duplicate Workshop on Introducing the Applications of ENVIROLYTE Technology Devices in Improving the Hygiene Level of Poultry Farming Units
/advanced-bariatric-surgery-co...Subdomain Text duplicate IMG-ALT Advanced Bariatric Surgery Course with Professor Bruno Dillemans in Belgium, attended by a group of esteemed obesity surgery professors from Iran
/advanced-bariatric-surgery-co...Subdomain Text duplicate Advanced Bariatric Surgery Course with Professor Bruno Dillemans in Belgium, attended by a group of esteemed obesity surgery professors from Iran
/the-fifth-national-congress-a...Subdomain Text duplicate IMG-ALT The Fifth National Congress and the Second International Congress on Minimally Invasive Surgery in Women and Endometriosis
/the-fifth-national-congress-a...Subdomain Text duplicate The Fifth National Congress and the Second International Congress on Minimally Invasive Surgery in Women and Endometriosis
/contact-us/Subdomain Get in Touch
https://www.kmtmed.com/Subdomain Text duplicate IMG-ALT KMT Logo
/hospital-or/Subdomain Text duplicate Hospital & OR
/medical-diagnosis/Subdomain Text duplicate Medical Diagnosis
https://www.kmtmed.com/dental/Subdomain Text duplicate Dental
/cardiovascular/Subdomain Text duplicate Cardiovascular
/consumer-healthcare/Subdomain Text duplicate Consumer Healthcare
/pharmaceutical-supplements/Subdomain Text duplicate Pharmaceutical & Supplements
/clinical-anesthetics/Subdomain Text duplicate Clinical Aesthetics
/environmental-health-and-disa...Subdomain Text duplicate Environmental Health and Disaster Management
/production/Subdomain Text duplicate Production
/hospital-or/Subdomain Text duplicate Hospital & OR
/medical-diagnosis/Subdomain Text duplicate Medical Diagnosis
https://www.kmtmed.com/dental/Subdomain Text duplicate Dental
/cardiovascular/Subdomain Text duplicate Cardiovascular
/consumer-healthcare/Subdomain Text duplicate Consumer Healthcare
/pharmaceutical-supplements/Subdomain Text duplicate Pharmaceutical & Supplements
/clinical-anesthetics/Subdomain Text duplicate Clinical Aesthetics
/environmental-health-and-disa...Subdomain Text duplicate Environmental Health and Disaster Management
/production/Subdomain Text duplicate Production
https://www.kmtmed.com/Subdomain Text duplicate Home
https://www.kmtmed.com/about/Subdomain Text duplicate About Us
https://www.kmtmed.com/contact/Subdomain Text duplicate Contact Us
/recruitment/Subdomain Recruitment
https://www.kmtmed.com/partners/Subdomain Text duplicate Partners
https://www.kmtmed.com/news/Subdomain News & Blogs
/online-shop/Subdomain Text duplicate Online Shop
https://www.kmtmed.com/Subdomain Text duplicate Home
https://www.kmtmed.com/about/Subdomain Text duplicate About Us
https://www.kmtmed.com/contact/Subdomain Text duplicate Contact Us
/recruitment/Subdomain Text duplicate Recruitment
https://www.kmtmed.com/partners/Subdomain Text duplicate Partners
https://www.kmtmed.com/news/Subdomain Text duplicate News & Blogs
/online-shop/Subdomain Text duplicate Online Shop
https://goo.gl/maps/8L4zrKgsK5...External Number 21, Jooybar Alley, Shad St, Molla Sadra St, Tehran, Iran
https://www.facebook.com/khosr...New window External Subdomain Facebook
https://www.linkedin.com/compa...New window External Subdomain Linkedin
https://www.instagram.com/kmtmed/New window External Subdomain Instagram
https://fabapars.com/New window External Made with ❤️ by Fabapars

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kmtmed.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.84 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (199 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
link<https://www.kmtmed.com/wp-json/>; rel="https://api.w.org/"
varyAccept-Encoding,User-Agent,Accept-Encoding
cache-controlpublic, max-age=0
expiresTue, 14 May 2024 05:28:53 GMT
content-encodinggzip
dateTue, 14 May 2024 05:28:53 GMT
alt-svch3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":443"; ma=2592000, h3-Q046=":443"; ma=2592000, h3-Q043=":443"; ma=2592000, quic=":443"; ma=2592000; v="43,46"
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 45 referring domains.
This page has 14,136 backlinks.
This page has backlinks from 42 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.kmtmed.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.kmtmed.com
Home - KMT
KMT has represented Iran’s most well-known international healthcare companies and recently has stepped into local production & healthcare

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
KMT77%Check
Healthcare63%Check
International Healthcare59%Check
Production58%Check
Environmental Health57%Check
Consumer Healthcare57%Check
healthcare companies56%Check
Environmental Health Disaster55%Check
well-known international healthcare55%Check
international healthcare companies55%Check
Show more keywords and terms

Test up to 1.000 webpages of kmtmed.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions