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Kraftheinz.com - SEO Checker

Overview of the SEO Check

Meta information

100%

Page quality

59%

Page structure

100%

Link structure

43%

Server

49%

External factors

100%

SEO Score

SEO Score Widget

Response time

1.05 s

File size

611.70 kB

Words

574

Media files

Number of links

79 internal / 20 external

Task list of SEO Improvements 4 Tasks

Improve the page response time.Very important!
Try to reduce the number of used JavaScript files.Very important!
The H1 heading should suit better to the page content. (Words from the heading are rarely used in the text)Important!
Use good alternative descriptions (alt attributes) for your images.Important!

Meta specifications 100% achieved

Title

(Critically important)

Your Favorite Food Brands | Kraft Heinz | Kraft Heinz

There are word repetitions in the page title.

The length of the page title is perfect. (475 pixels out of 580 max pixel length)

Meta Title

Meta description

(Critically important)

Get to know the brands you love and discover new ones, too. This is your gateway to delicious new experiences.

The length of the meta description is perfect. (692 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

No canonical link is specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Server location: United States of America

The following language is defined by HTML: en-us

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width
description	Get to know the brands you love and discover new ones, too. This is your gateway to delicious new experiences.
ps-key	2419-5c4b4c47f71c140014ff786e
ps-country	US
ps-language	en
next-head-count	12
lang	en-us
og:image	/favicon.ico
og:title	Your Favorite Food Brands \| Kraft Heinz \| Kraft Heinz
og:description	Get to know the brands you love and discover new ones, too. This is your gateway to delicious new experiences.
charset	utf-8

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Page quality 59% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

This page contains 574 words. That's ok.

28.2% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

5 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 12.6 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

This page loads 13 JavaScript files. This may affect the load time negatively.

The file size of the HTML document is very large (611.7 kB).

A viewport "width=device-width" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

64 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
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data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	A bowl of mac & cheese on a blue background with the Kraft Mac & Cheese logo atop
data:[...] Base64	A creamy pasta bowl on a yellow background with the Velveeta logo above
data:[...] Base64	A plate of loaded cheese fries on a yellow and blue background with the Kraft Singles above
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	Kraft Heinz logo on a purple background
data:[...] Base64	Collage with packages from all the Kraft Heinz brands on a red background
data:[...] Base64	A plate of pasta and meat on a yellow background
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
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data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	PHILADELPHIA 3-Step Cheesecake
data:[...] Base64	Taco Sloppy Joes
data:[...] Base64	America's Favorite Grilled Cheese Sandwich Recipe
data:[...] Base64	Creamy Egg Salad Recipe
data:[...] Base64	BAKER'S ONE BOWL Brownies
data:[...] Base64	Broccoli with Cheesy VELVEETA Sauce
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	American Cheese Slices
data:[...] Base64	Creamy Avocado Ranch
data:[...] Base64	Light Mayo-like Dressing
data:[...] Base64	Chicken Bacon Ranch One Pan Dinner Kit
data:[...] Base64	Cornbread Stuffing Mix
data:[...] Base64	Hearty Garlic Deli-Style Pickle Wholes
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided

Video URL	Width	Height
...brands/Homepage/nro31ylj8odepffzcxst.mp4

Page structure 100% achieved

H1 heading

(Critically important)

Beloved Global Food Brands & Experiences | Kraft Heinz

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

The heading structure is perfect.

H1-H6 headings

Heading structure

Heading level	Content
H1	Beloved Global Food Brands & Experiences \| Kraft Heinz
H2	All Delicious. All Here.
H2	Your Favorites
H2	The Latest
H2	Eat It Up
H2	What To Cook
H2	Make great meals with condiments
H2	So Much More
H2	Top Products
H2	Who's Hungry?
H3	Country/Language
H3	Kraft Heinz
H3	Get in Touch

Link structure 43% achieved

Internal links

(Important)

Some anchor texts are used more than once.

23 links don't have an anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 20 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.kraftheinz.com/brands		See Our Brands
https://www.kraftheinz.com/		Kraft Heinz
https://www.lunchables.com/	External Subdomain	Lunchables
https://www.heinz.com/	External Subdomain	Heinz
/philadelphia		Philadelphia
/ore-ida		Ore-Ida
/kraft-sauces		Kraft Sauces
https://www.kraftheinz.com/mio		mio
/classico		Classico
/koolaid		Kool Aid
/just-crack-an-egg		Just Crack An Egg
https://www.kraftmacandcheese....	External Subdomain	Kraft Mac & Cheese IMG-ALT A bowl of mac & cheese on a blue background with the Kraft Mac & Cheese logo atop
/velveeta	Subdomain	Velveeta IMG-ALT A creamy pasta bowl on a yellow background with the Velveeta logo above
/kraft-singles	Subdomain	Kraft Singles IMG-ALT A plate of loaded cheese fries on a yellow and blue background with the Kraft Singles above
/delimex		Delimex
/surejell		Sure Jell
https://www.kraftheinz.com/notco		NotCo
https://www.whatscooking.com/	External Subdomain	Whats Cooking
https://www.kraftheinz.com/		No Text
https://www.kraftheinz.com/		IMG-ALT Kraft Heinz logo on a purple background
/philadelphia	Text duplicate	Philadelphia
https://www.heinz.com/	External Subdomain Text duplicate	Heinz
https://www.lunchables.com/	External Subdomain Text duplicate	Lunchables
https://www.oscarmayer.com/	External Subdomain	Oscar Mayer
/kraft-singles	Text duplicate	Kraft Singles
/ore-ida	Text duplicate	Ore-Ida
https://www.kraftheinz.com/mio		Mio
/koolaid	Text duplicate	Kool Aid
https://www.kraftheinz.com/notco	Text duplicate	NotCo
https://www.kraftheinz.com/brands		See All Brands
/flavordebate		Flavor Debate Vote For Your Chance To Win The Ultimate Flavor Fan Prize Go to Flavor Debate
/mio/tapbymio	Subdomain	Get Mio Energy Turn tap water into tap energy. Go to Mio Energy
/kraft-salad-dressing/products...	Subdomain	Kraft Sauces Dip, drizzle & spread. Go to Kraft Sauces
/taco-bell/products/0002100004...		Taco Bell at Home Make Taco Bell at home with our flavorful kits and sauces. Go to Taco Bell
/maxwell-house/products/000430...		Sip & Chill Enjoy a cafe style ice latte at home with Maxwell House. Go to Maxwell House
/kraft-singles/recipes/505975-...		Do The Dunk Nothing dunks better than a Kraft Singles grilled cheese. Go to Kraft Singles
https://www.heinz.com/quiz	New window External Subdomain	Take the Heinz Quiz Get recipes and products recommended just for you. Go to Quiz (opens in a new window)
/jetpuffed		S'more of what you love Make a campfire classic with Jet Puffed marshmallows. Go to Jet Puffed
/velveeta/products/00021000616...		No Rules All Drip Velveeta is silver spoon and plastic fork approved. Go to Velveeta
https://www.kraftmacandcheese....	New window External Subdomain	Made for You Tailor your mac n' cheese experience. Take the quiz. Go to Quiz (opens in a new window)
/stove-top		Stove Top Bowls Stuffing has never been easier. Or tastier. Go to Stove Top
https://www.heinz.com/blackkit...	New window External Subdomain	Black Kitchen Let's celebrate and preserve the legacy of Black food. Go to Black Kitchen (opens in a new window)
/philadelphia/recipes/503503-p...		PHILADELPHIA PHILADELPHIA 3-Step Cheesecake IMG-ALT PHILADELPHIA 3-Step Cheesecake
/taco-bell/recipes/505786-taco...		TACO BELL Taco Sloppy Joes IMG-ALT Taco Sloppy Joes
/kraft-singles/recipes/505975-...		KRAFT SINGLES America's Favorite Grilled Cheese Sandwich Recipe IMG-ALT America's Favorite Grilled Cheese Sandwich Recipe
/claussen/recipes/501815-cream...		CLAUSSEN Creamy Egg Salad Recipe IMG-ALT Creamy Egg Salad Recipe
/bakers/recipes/506344-baker-s...		BAKER'S BAKER'S ONE BOWL Brownies IMG-ALT BAKER'S ONE BOWL Brownies
/velveeta/recipes/509849-brocc...		VELVEETA Broccoli with Cheesy VELVEETA Sauce IMG-ALT Broccoli with Cheesy VELVEETA Sauce
/recipes		See All Recipes
https://whatscooking.com/	External	Check It Out
/kraft-singles/products/000210...		Kraft Singles American Cheese Slices IMG-ALT American Cheese Slices
/taco-bell/products/0002100008...		Taco Bell Creamy Avocado Ranch IMG-ALT Creamy Avocado Ranch
/miracle-whip/products/0002100...		Miracle Whip Light Mayo-like Dressing IMG-ALT Light Mayo-like Dressing
/velveeta/products/00021000048...		Velveeta Chicken Bacon Ranch One Pan Dinner Kit IMG-ALT Chicken Bacon Ranch One Pan Dinner Kit
/stove-top/products/0004300028...		Stove Top Cornbread Stuffing Mix IMG-ALT Cornbread Stuffing Mix
/claussen/products/00044700092...		Claussen Hearty Garlic Deli-Style Pickle Wholes IMG-ALT Hearty Garlic Deli-Style Pickle Wholes
/products		See All Products
https://www.lunchables.com/	External Subdomain	No Text
http://heinz.com/	External	No Text
/philadelphia		No Text
/delimex		No Text
/kraft-singles		No Text
https://www.kraftmacandcheese....	External Subdomain	No Text
/surejell		No Text
/ore-ida		No Text
https://www.kraftheinz.com/notco		No Text
https://www.kraftheinz.com/mio		No Text
https://www.kraftheinz.com/devour		No Text
/velveeta		No Text
/koolaid		No Text
/classico		No Text
/just-crack-an-egg		No Text
https://www.kraftheinz.com/boca		No Text
/bagel-bites		No Text
/lea-perrins		No Text
/capri-sun		No Text
https://www.kraftheinz.com/bakers		No Text
/kraft-caramels		No Text
https://www.kraftheinz.com/a1		No Text
/maxwell-house		No Text
/stove-top		No Text
/kraft-barbecue-sauce		No Text
/shake-n-bake		No Text
https://www.kraftheinz.com/brands	Text duplicate	See All Brands
https://www.kraftheinz.com/		Home
https://www.kraftheinz.com/brands		Our Brands
/recipes		Our Recipes
https://www.kraftheinzcompany....	New window External Subdomain	Corporate
https://www.kraftheinz.com/		No Text
https://www.kraftheinzcompany....	New window External Subdomain	About Kraft Heinz
https://www.kraftheinzawayfrom...	New window External Subdomain	Away From Home
https://ir.kraftheinzcompany.com/	New window External Subdomain	Investor Relations
https://careers.kraftheinz.com...	New window External Subdomain	Careers
https://contactus.kraftheinz.com/	New window External Subdomain	Contact Us
/en-US/product-locator	New window	Product Locator
/terms-of-use		Terms and Conditions
/privacy-policy		Privacy Notice
/privacy-policy		Do Not Sell or Share my Personal Information
/privacy-policy		Limit the Use of My Sensitive Personal Information

Server configuration 49% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.kraftheinz.com/"

WWW Redirect

HTTP header

(Important)

The X-powered header is sent within the response header. (unnecessary)

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is slow (1.05 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

This page loads 13 JavaScript files. This may affect the load time negatively.

The file size of the HTML document is very large (612 kB).

This page only loads 3 CSS files. That's ok.

Page Speed

HTTP Response Header

Name	Value
content-language	en
set-cookie	68 Characters
cache-control	public, max-age=300
x-powered-by	Next.js
etag	"j0lpxuo2kydf8l"
content-type	text/html; charset=utf-8
vary	Accept-Encoding
content-encoding	gzip
date	Sat, 11 May 2024 09:51:55 GMT
server	Google Frontend
via	1.1 google
strict-transport-security	max-age=31536000; preload
x-cache-hit	miss
alt-svc	h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Blacklists

(Nice to have)

This website is not classified "for adult only".

Blacklist

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 10,124 referring domains.

This page has 582,056 backlinks.

This page has backlinks from 5,819 different ip addresses.

Backlinks

Facebook popularity

(Somewhat important)

The page has 36 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Sitemap: https://www.kraftheinz.com/sitemap.xml

Similar sites

Search preview

www.kraftheinz.com

Your Favorite Food Brands | Kraft Heinz | Kraft Heinz

Get to know the brands you love and discover new ones, too. This is your gateway to delicious new experiences.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Kraft	79%	Check
Heinz	79%	Check
Kraft Heinz	79%	Check
Brands	75%	Check
Food Brands	68%	Check
Favorite Food Brands	63%	Check
Experiences	62%	Check
Food	62%	Check
love	62%	Check
Kraft Singles	59%	Check
Kraft Sauces	58%	Check
Favorite	52%	Check
Delicious	50%	Check
Get	50%	Check
Beloved	50%	Check
Global	50%	Check
one	48%	Check
Delicious New	48%	Check
discover	46%	Check
new	46%	Check
know	46%	Check
Discover new	46%	Check
Eat	44%	Check
delicious world	42%	Check
Top	40%	Check

Show more keywords and terms

Test up to 1.000 webpages of kraftheinz.com with our free plan!

Easy troubleshooting for your entire website
Meta and on page check for each page
Automated check for keyword optimization

Try For Free
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Kraftheinz.com - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 100% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of kraftheinz.com with our free plan!

Page quality 59% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 100% achieved

(Critically important)

(Important)

Heading structure

Link structure 43% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 49% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Nice to have)

(Critically important)

(Somewhat important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Test up to 1.000 webpages of kraftheinz.com with our free plan!

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