Lashbase.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
59% 
Page structure
79% 
Link structure
33% 
Server
56% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
198.30 kB
Words
688
Media files
12
Number of links
161 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Professional Eyelash Extension Supplies | LashBase
The length of the page title is perfect. (473 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The UK's biggest eyelash extensions supplier and the best lash treatment products. From eyelash extension adhesive to lash tweezers and everything in between to help you create beautiful lash extensions. LashBase provide professional lash kits to ...
The meta description is too long: 1550 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://lashbase.co.uk/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe UK's biggest eyelash extensions supplier and the best lash treatment products. From eyelash extension adhesive to lash tweezers and everything in between to help you create beautiful lash extensions. LashBase provide professional lash kits to ...
viewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0
theme-colorEmpty
google-site-verification1dMz0ROsP8ZQBHFl9IUy2vW8oWCU07A2Dho16Q_azEc
facebook-domain-verificationa1bc3qruthi5ztaol2rxi3un2u7r4i
shopify-digital-wallet/46510768284/digital_wallets/dialog
shopify-checkout-api-token06abb37b415238fad28249a3de37d82c
langen
twitter:cardsummary
twitter:titleLashBase Lash Products & Training
twitter:descriptionThe UK's biggest lash brand and the best lash products. From lash adhesive to lash tweezers and everything in between to help you create beautiful lash extensions.
og:typewebsite
og:titleLashBase Lash Products & Training
og:descriptionThe UK's biggest lash brand and the best lash products. From lash adhesive to lash tweezers and everything in between to help you create beautiful lash extensions.
og:urlhttps://lashbase.co.uk/
og:site_nameLashBase Limited
og:imagehttps://cdn.shopify.com/s/files/1/0465/1076/8284/files/All-Products-Cover-Image_0d138623-3355-4126-b04c-9b6205c28792.jpg?v=1606126179
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0465/1076/8284/files/All-Products-Cover-Image_0d138623-3355-4126-b04c-9b6205c28792.jpg?v=1606126179
og:image:width500
og:image:height500
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 688 words. That's ok.
19.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 22 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
...LashBase_Logo_2021_145x.png?v=1614329723LashBase Logo Lash Supplier
...le__Mobile_Banner_1_1x1.png?v=1724751100No alt attribute provided
...op/files/new_mobile_1x1.png?v=1724144045No alt attribute provided
...LashBase_Logo_2021_145x.png?v=1614344700No alt attribute provided

Page structure

H1 heading
(Critically important)
LashBase Logo Lash Supplier
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 LashBase Logo Lash Supplier
H2 Lashbase
H2 Adhesives
H2 Lashes
H2 Lifted.
H2 lash education
H2 It's Lash Education Month at LashBase
H2 WHERE HAVE ULTRASOFT FLAT LASHES GONE?
H2 10 Top Tips that Every Lash Artist Should Know
H2 New Arrivals
H2 PROeffect - 3 Pairs
H2 PROeffect - 160 Clusters
H2 PROeffect Sealer
H3 Welcome to
H3 learn from lashbase
H3 Featured collection
H6 Sign up below to receive our latest discounts, news and our product launches!
H6 BROWSE
H6 HELPFUL LINKS
H6 CUSTOMER SERVICE
H6 AFFILIATE ACADEMY ENQUIRIES
H6 OPENING HOURS
H6 CONNECT WITH US
Some anchor texts are used more than once.
5 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://lashbase.co.uk/Anchor Skip to content
/collections/new-arrivalsNew Arrivals
/collections/most-popular-prod...Most Popular
/collections/classicClassic
/collections/volumeVolume
/collections/mega-volumeMega Volume
/collections/pre-pro-made-fans...Pre/Pro-Made Fans - Trays
/collections/pro-made-fansPro-Made Fans - Loose
/collections/narrow-fansNarrow Pro Made Fans
/collections/brown-lashesBrown Lashes
/collections/colour-lashesColour Lashes
/collections/speciality-lashesSpeciality (Flat, EasyFan, Other)
/collections/lbx-collectionLBX Collection Lashes
/collections/enhance-collectio...Enhance Collection Lashes
/collections/imperfect-picksImperfect Picks
/collections/adhesives-1Adhesive
/collections/retention-boostersRetention Boosters
/collections/adhesive-accessoriesAdhesive Accessories
/collections/adhesive-careAdhesive Care
/collections/adhesive-storageAdhesive Storage
/collections/adhesive-removersAdhesive Removers
/collections/pre-treatment-1Pre Treatment
/collections/post-treatment-1Post Treatment
/collections/aftercare-1Aftercare
/collections/removersRemovers
/collections/accessoriesAccessories
/collections/consumablesConsumables
/collections/lash-tilesLash Tiles
/collections/pillows-coversPillows & Covers
/collections/lightingLighting
/collections/mascara-wands-bru...Mascara Wands & Brushes
/collections/training-equipmentTraining Equipment
/collections/retailRetail
/collections/tweezersAll Tweezers
/collections/fibre-tip-tweezersFibre Tip Tweezers
/collections/premium-tweezersPremium Tweezers
/collections/tweezers-cases-st...Tweezers Cases & Storage
/collections/eye-pads-tapeEyepads & Tape
/collections/liftedLifted.
/collections/tintingTinting
/collections/kitsKits
/collections/professional-diy-...Professional DIY Lashes
/collections/retail-diyRetail DIY Lashes
/collections/bundlesBundles
/collections/imperfect-picksText duplicate Imperfect Picks
/collections/ebookseBooks
/collections/clearanceClearance
/collections/mystery-boxesMystery Boxes
/collections/lashbase-merchLashBase Merch
/collections/health-safetyHealth & Safety
/collections/she-did-collective-1she did collective.
/products/lashbase-gift-cardLashBase Gift Card
/pages/find-a-trainerFind a Trainer
/pages/train-to-teachTrainer Qualification
/pages/affiliate-trainingBecome a LashBase Affiliated Trainer
http://account.lashbase.co.uk/External Subdomain NEW My Academy Portal
/collections/training-manualsTraining Manuals
/collections/ebooksText duplicate eBooks
https://www.youtube.com/channe...External Subdomain YouTube Channel
https://podcasts.apple.com/gb/...External Subdomain The LashBase Podcast
/products/trainer-conference-t...LashBase Trainer Conference
http://lashbase.co.uk/blogs/newsLash Education
http://lashbase.co.uk/accountAccount
https://www.facebook.com/lashbaseNew window External Subdomain No Text
https://www.twitter.com/lashbaseNew window External Subdomain No Text
https://www.instagram.com/lash...New window External Subdomain No Text
https://www.youtube.com/c/Lash...New window External Subdomain No Text
https://www.tiktok.com/@lashba...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/collections/allProducts
/collections/new-arrivalsText duplicate New Arrivals
/collections/most-popular-prod...Text duplicate Most Popular
/collections/lashesLashes
/collections/classicText duplicate Classic
/collections/volumeText duplicate Volume
/collections/mega-volumeText duplicate Mega Volume
/collections/pre-pro-made-fans...Text duplicate Pre/Pro-Made Fans - Trays
/collections/pro-made-fansText duplicate Pro-Made Fans - Loose
/collections/narrow-fansText duplicate Narrow Pro Made Fans
/collections/brown-lashesText duplicate Brown Lashes
/collections/colour-lashesText duplicate Colour Lashes
/collections/speciality-lashesText duplicate Speciality (Flat, EasyFan, Other)
/collections/lbx-collectionText duplicate LBX Collection Lashes
/collections/enhance-collectio...Text duplicate Enhance Collection Lashes
/collections/imperfect-picksText duplicate Imperfect Picks
/collections/adhesivesAdhesives
/collections/adhesives-1Text duplicate Adhesive
/collections/retention-boostersText duplicate Retention Boosters
/collections/adhesive-accessoriesText duplicate Adhesive Accessories
/collections/adhesive-careText duplicate Adhesive Care
/collections/adhesive-storageText duplicate Adhesive Storage
/collections/adhesive-removersText duplicate Adhesive Removers
/collections/liquidsLiquids
/collections/pre-treatment-1Text duplicate Pre Treatment
/collections/post-treatment-1Text duplicate Post Treatment
/collections/aftercare-1Text duplicate Aftercare
/collections/removersText duplicate Removers
/collections/accessories-liquidsEssentials
/collections/accessoriesText duplicate Accessories
/collections/consumablesText duplicate Consumables
/collections/lash-tilesText duplicate Lash Tiles
/collections/pillows-coversText duplicate Pillows & Covers
/collections/lightingText duplicate Lighting
/collections/mascara-wands-bru...Text duplicate Mascara Wands & Brushes
/collections/training-equipmentText duplicate Training Equipment
/collections/retailText duplicate Retail
/collections/tweezersTweezers
/collections/tweezersText duplicate All Tweezers
/collections/fibre-tip-tweezersText duplicate Fibre Tip Tweezers
/collections/premium-tweezersText duplicate Premium Tweezers
/collections/tweezers-cases-st...Text duplicate Tweezers Cases & Storage
/collections/eye-pads-tapeText duplicate Eyepads & Tape
/collections/lash-lifting-tintingLash Lift & TInting
/collections/liftedText duplicate Lifted.
/collections/tintingText duplicate Tinting
/collections/kitsText duplicate Kits
/collections/retail-diyDIY Lashes
/collections/professional-diy-...Text duplicate Professional DIY Lashes
/collections/retail-diyText duplicate Retail DIY Lashes
/collections/bundlesText duplicate Bundles
/collections/imperfect-picksText duplicate Imperfect Picks
/collections/ebooksText duplicate eBooks
/collections/clearanceText duplicate Clearance
/collections/mystery-boxesText duplicate Mystery Boxes
/collections/lashbase-merchText duplicate LashBase Merch
/collections/health-safetyText duplicate Health & Safety
/collections/she-did-collective-1Text duplicate she did collective.
/products/lashbase-gift-cardText duplicate LashBase Gift Card
/pages/find-a-trainerText duplicate Find a Trainer
/pages/train-to-teachText duplicate Trainer Qualification
/pages/affiliate-trainingText duplicate Become a LashBase Affiliated Trainer
http://account.lashbase.co.uk/External Subdomain Text duplicate NEW My Academy Portal
/collections/training-manualsText duplicate Training Manuals
/collections/ebooksText duplicate eBooks
https://www.youtube.com/channe...External Subdomain Text duplicate YouTube Channel
https://podcasts.apple.com/gb/...External Subdomain Text duplicate The LashBase Podcast
/products/trainer-conference-t...Text duplicate LashBase Trainer Conference
http://lashbase.co.uk/blogs/newsLash EducationLash Education
http://lashbase.co.uk/IMG-ALT LashBase Logo Lash Supplier
http://lashbase.co.uk/accountNo Text
http://lashbase.co.uk/searchNo Text
http://lashbase.co.uk/cartNo Text
/collections/allNo Text
/products/split-tip-flat-lashesNo Text
/collections/adhesivesAdhesives View products
/collections/lashesLashes View products
/collections/liftedLifted. View products
/blogs/news/lash-education-monthIMG-ALT It's Lash Education Month at LashBase
/blogs/news/lash-education-monthText duplicate It's Lash Education Month at LashBase
/blogs/news/lash-education-monthTrivial anchor text
Read more
/blogs/news/where-have-ultraso...IMG-ALT WHERE HAVE ULTRASOFT FLAT LASHES GONE?
/blogs/news/where-have-ultraso...Text duplicate WHERE HAVE ULTRASOFT FLAT LASHES GONE?
/blogs/news/where-have-ultraso...Text duplicate Trivial anchor text
Read more
/blogs/news/10-top-tips-that-e...IMG-ALT 10 Top Tips that Every Lash Artist Should Know
/blogs/news/10-top-tips-that-e...Text duplicate 10 Top Tips that Every Lash Artist Should Know
/blogs/news/10-top-tips-that-e...Text duplicate Trivial anchor text
Read more
http://lashbase.co.uk/blogs/newsView all articles
/products/proeffect-3-pairsIMG-ALT PROeffect - 3 Pairs
/products/proeffect-3-pairsText duplicate PROeffect - 3 Pairs
/products/proeffect-160-clustersIMG-ALT PROeffect - 160 Clusters
/products/proeffect-160-clustersText duplicate PROeffect - 160 Clusters
/products/proeffect-sealerIMG-ALT PROeffect Sealer
/products/proeffect-sealerText duplicate PROeffect Sealer
/collections/new-arrivalsView all products
http://lashbase.co.uk/Home
/pages/about-lashbaseAbout Us
/blogs/news/become-a-product-t...Become a Product Tester
/pages/lashbasetextclubLashBase Text Club
https://invoices20.lashbase.co...External Subdomain Invoices Archive
/pages/customer-support-portalCustomer Support Portal
/policies/refund-policyRefund policy
/policies/shipping-policyShipping Policy
/policies/terms-of-serviceTerms of service
/policies/privacy-policyPrivacy Policy
https://www.facebook.com/lashbaseExternal Subdomain No Text
https://www.instagram.com/lash...External Subdomain No Text
https://www.youtube.com/c/Lash...External Subdomain No Text
https://www.tiktok.com/@lashba...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.pinterest.co.uk/la...External Subdomain No Text
https://www.liquidlantern.com/External Subdomain Website by Liquid Lantern

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 22 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.22 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (198 kB).

HTTP Response Header

NameValue
dateSun, 01 Sep 2024 13:37:14 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
x-sorting-hat-podid155
x-sorting-hat-shopid46510768284
x-storefront-renderer-rendered1
x-shopify-nginx-no-cookies0
set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
etag"cacheable:bc4a3aded06b3b516baf78c30c15e0d6"
content-encodinggzip
x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid46510768284
x-shardid155
varyAccept
content-languageen-GB
powered-byShopify
server-timingprocessing;dur=166, db;dur=32, parse;dur=12, render;dur=76, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="130344517788", pageType;desc="index", servedBy;desc="kp87", requestID;desc="121414c3-72d4-4996-9619-98a3b3e98ab0-1725197834"
x-dcgcp-europe-west3,gcp-europe-west1,gcp-europe-west1
x-request-id121414c3-72d4-4996-9619-98a3b3e98ab0-1725197834
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cf-cache-statusDYNAMIC
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8bc5a7607fad4d82-FRA
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 100 referring domains.
This page has 828 backlinks.
This page has backlinks from 85 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /46510768284/checkouts
Disallow: /46510768284/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://lashbase.co.uk/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /46510768284/checkouts
Disallow: /46510768284/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /46510768284/checkouts
Disallow: /46510768284/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
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Disallow: /*/*?*ls=*&ls=*
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Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://lashbase.co.uk/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
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Disallow: /46510768284/checkouts
Disallow: /46510768284/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
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Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://lashbase.co.uk/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Similar sites

Search preview

lashbase.co.uk
Professional Eyelash Extension Supplies | LashBase
The UK's biggest eyelash extensions supplier and the best lash treatment products. From eyelash extension adhesive to lash tweezers and everything in between to help you create beautiful lash extensions. LashBase provide professional lash kits to ...

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
LashBase92%Check
Lash88%Check
Lash Extensions65%Check
Lash Education65%Check
supplier63%Check
lash artist62%Check
eyelash58%Check
Professional58%Check
extension58%Check
Eyelash Extension58%Check
Show more keywords and terms

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