Leadershipacademy.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
68% 
Page quality
37% 
Page structure
70% 
Link structure
96% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.62 s
File size
83.50 kB
Words
281
Media files
6
Number of links
23 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Leadership Academy – Better Leaders, Better Care, Brighter Future
The page title should be shorter than 580 pixels. It is 605 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://leadershipacademy.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
themeNHS-nightingale-2.2.0
robotsmax-image-preview:large
dlm-version4.9.14
generatorSite Kit by Google 1.130.0
msapplication-TileImagehttps://leadershipacademy.nhs.uk/wp-content/uploads/2022/09/apple-icon-114x114-1.png
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 281 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 119 words is high.
36.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (13). We recommend using a maximum of 6 tags for this page.
Some tags are too long. With 187 characters this one is longer than 70 characters:
"welcome to the home of health and care leadership development. our curriculum of programmes, resources..."
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...22/06/Summer-Brochure-image-1024x683.jpgNo alt attribute provided
.../02/pexels-kampus-production-8190803.jpgSenior Leaders
...loads/2022/02/pexels-fauxels-3182759.jpgNHS-LA -Apprenticeships
...Support-for-ICS-Development-1024x683.jpgNo alt attribute provided
...ip-Insights-tile-LA-website-1024x683.pngLeadership-Insights
...-at-12.41.41-e1676460856232-1024x575.pngOur Leadership Way

Page structure

H1 heading
(Critically important)
NHS Leadership Academy Home
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 NHS Leadership Academy Home
H1 Develop your career connect with peers grow as a leader
H2 Welcome to the home of health and care leadership development. Our curriculum of programmes, resources and activities bring world-class learning and development to NHS people and partners
H2 Support links
H3 News and blogs
H3 Senior leaders
H3 Programmes and apprenticeships
H3 Support for ICS development
H3 Learning hub
H3 Our Leadership Way
H4 Can’t find what you’re looking for? Let us know
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://leadershipacademy.nhs.uk/Anchor Skip to content
https://leadershipacademy.nhs.uk/No Text
https://leadershipacademy.nhs.uk/Leadership Academy
https://leadershipacademy.nhs.uk/Home
/programmes/Programmes
/learning-page/Learning hub
/organisational-resources/Support for organisations
/regional-academies/Regional centres
/meet-the-team/About us
/contact-us/Contact
/aspiring-chief-executive-prog...Subdomain Click here to find out more.
/senior-leadership-support-and...Subdomain IMG-ALT Senior Leaders
/senior-leadership-support-and...Subdomain Find out more about our support offers
/programmes/Subdomain Find out about programmes and apprenticeships
/support-for-integrated-care-s...Subdomain No Text
/support-for-integrated-care-s...Subdomain Find out more about support available
https://learninghub.leadership...External Subdomain IMG-ALT Leadership-Insights
https://learninghub.leadership...External Subdomain learning hub
https://learninghub.leadership...External Subdomain Explore the learning hub here
/organisational-resources/our-...Subdomain Find out more about Our Leadership Way
/cdn-cgi/l/email-protectionLet us know
/resources/Subdomain Resources
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://twitter.com/NHSLeadershipExternal Twitter
https://en-gb.facebook.com/Nhs...External Subdomain Facebook
https://www.instagram.com/nhsl...External Subdomain Instagram
https://www.youtube.com/user/N...External Subdomain YouTube
https://leadershipacademy.nhs.uk/Text duplicate Home
/accessibility/Accessibility
/terms-and-conditions/Terms and Conditions
/privacy-and-cookies/Privacy and cookies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://leadershipacademy.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.62 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (84 kB).

HTTP Response Header

NameValue
dateThu, 25 Jul 2024 10:36:59 GMT
content-typetext/html; charset=UTF-8
link<https://leadershipacademy.nhs.uk/wp-json/>; rel="https://api.w.org/"
referrer-policysame-origin
strict-transport-securitymax-age=15780000; includeSubDomains; preload
varyAccept-Encoding
x-content-type-optionsnosniff
x-dlm-no-waypointstrue
x-frame-optionsSAMEORIGIN
x-nhsla-podwp-corporate-578f7c68bf-5qptx
x-xss-protection1; mode=block
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=L5i07ty21r1eEVP3NA%2BU94OOJizTvfV%2B%2FdR%2FQJ7c%2F9ZEbXsJIbge8pLpdumyvuwwgqs5GkzrB174MZsDJUnhcp6jVT2vAMZCJOhaxqWrCdwB32hltnT1FO5YXrGsaN1bGmfimwZCX6Q6AA%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray8a8b8313585119b3-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,528 referring domains.
This page has 145,931 backlinks.
This page has backlinks from 1,173 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://leadershipacademy.nhs.uk/wp-sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Leadership86%Check
Leadership Academy82%Check
NHS74%Check
Leadership Development67%Check
Leadership Way67%Check
Leadership Academy Better Leaders62%Check
Support49%Check
Programmes47%Check
Learning47%Check
Learning Hub47%Check
Show more keywords and terms

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