Lifeandscience.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
92% 
Page structure
70% 
Link structure
52% 
Server
87% 
External factors
100% 
SEO Score
Response time
1.51 s
File size
94.40 kB
Words
666
Media files
28
Number of links
86 internal / 40 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Museum of Life and Science
The length of the page title is perfect. (295 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.lifeandscience.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
google-site-verificationmoWzevTMDCk5XxWwxM8xvJsIwPugQDHpN4GXyxcyyMs
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorSite Kit by Google 1.146.0
google-adsense-platform-accountca-host-pub-2644536267352236
google-adsense-platform-domainsitekit.withgoogle.com
msapplication-TileImagehttps://i0.wp.com/www.lifeandscience.org/wp-content/uploads/2020/09/cropped-MLS-Site-Icon-1_MLS-Site-Icon.png?fit=270%2C270&ssl=1
article:publisherhttps://www.facebook.com/lifeandscience
article:modified_time2025-02-17T14:55:43+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleThe Museum of Life and Science
twitter:site@lifeandscience
og:localeen_US
og:typewebsite
og:titleThe Museum of Life and Science
og:urlhttps://www.lifeandscience.org/
og:site_nameMuseum of Life and Science
og:imagehttps://i0.wp.com/www.lifeandscience.org/wp-content/uploads/2020/09/MLS-building-rocket-900x600-1.jpg?fit=900%2C600&ssl=1
og:image:width900
og:image:height600
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 666 words. That's ok.
25.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: children
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/themes/ncmolas/img/i_clock.svgclock
..._V2-e1697576974664.png?fit=375,250&ssl=1No alt attribute provided
...ite-Ads_375x250_V3.png?fit=375,250&ssl=1No alt attribute provided
...content/uploads/2021/03/mag-glass-24.pngsearch icon
...nt/uploads/2020/11/Membership-Icon-1.pngguests icon
...nt/uploads/2020/11/Membership-Icon-2.pngearly entry icon
...nt/uploads/2020/11/Membership-Icon-6.pngregistration icon
...nt/uploads/2020/11/Membership-Icon-4.pngdiscount tag icon
...nt/uploads/2020/11/Membership-Icon-9.pngreciprocity icon
...ploads/2023/10/LifeScience-PRELIM-17.jpgChild being splashed by water
...cent_900x600_V1.png?resize=768,512&ssl=1No alt attribute provided
...Science_900x600.png?resize=768,512&ssl=1No alt attribute provided
...-Turtle_900x600.png?resize=768,512&ssl=1No alt attribute provided
.../Nature-Babies8.jpg?resize=768,512&ssl=1No alt attribute provided
...earts_900x600-1.png?resize=768,512&ssl=1No alt attribute provided
...2024-Photos-241.jpg?resize=768,512&ssl=1No alt attribute provided
...t-Out-900x600-1.jpg?resize=768,512&ssl=1No alt attribute provided
...t-Camps_900x600.png?resize=768,512&ssl=1No alt attribute provided
...9/Earth-Moves-7.jpg?resize=768,512&ssl=1kids getting splashed in the waterfall
...content/themes/ncmolas/img/butterfly.svgButterfly
...oads/2024/06/24_H_Know-Wonder-Logo-1.pngKnow Wonder logo
...uploads/2020/12/astc.png?fit=94,53&ssl=1ASTC
...ploads/2020/12/aoza.png?fit=127,52&ssl=1Accredited by the Association of Zoos & Aquariums
..._sm-e1697566917243.png?fit=100,100&ssl=1No alt attribute provided
...lp-badge-1x1-100px.png?fit=100,100&ssl=1Yelp Badge
...1-1-e1697567172320.png?fit=100,100&ssl=1No alt attribute provided
...llup_noadvisory_100.png?fit=97,100&ssl=1No alt attribute provided
Video URLWidthHeight
...ideo-1280x720-from-h.264-handbrake-1.mp4

Page structure

H1 heading
(Critically important)
Museum of Life and Science
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Museum of Life and Science
H1 The Triangle's Favorite Museum
H1 Make a splash with a Membership!
H1 Discover more at the Museum
H2 Adult Workshop
H2 AfterHours: Mystery at the Museum
H2 Dine & Discover
H2 Nature Kids
H2 Treathearts
H2 Drop In Programs
H2 Kids Night Out
H2 Day and Week long camps
H2 Durham Community Days
H3 84 acres of science and nature experiences to spark imagination, creativity, and new ways of thinking about our world
H3 One of the best values for families anywhere in North Carolina
H3 Member benefits include:
H4 Photo policy
Anchor text is an URL
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are too many external links (40) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.lifeandscience.org/Anchor Skip to content
https://www.lifeandscience.org/Subdomain Museum of Life and Science
/visit/Subdomain Plan Your Visit
A-TITLE Plan Your Visit
/visit/tickets/Subdomain Tickets
A-TITLE Tickets
/visit/durham-community-days/Subdomain Durham Community Days
A-TITLE Durham Community Days
/visit/museum-faq/Subdomain Amenities & Museum FAQ
A-TITLE Amenities & Museum FAQ
/visit/dining-shopping/Subdomain Dining & Shopping
A-TITLE Dining & Shopping
/visit/accessibility/Subdomain Accessibility
A-TITLE Accessibility
/museum-code-of-conduct/Subdomain Visitor code of conduct
A-TITLE Visitor code of conduct
/visit/tips-for-a-good-visit/Subdomain Tips for a great visit
A-TITLE Tips for a great visit
/durham/Subdomain Our commitment to Durham
A-TITLE Our commitment to Durham
/green/Subdomain Our commitment to sustainability
A-TITLE Our commitment to sustainability
/visit/our-commitment-to-conse...Subdomain Our commitment to conservation
A-TITLE Our commitment to conservation
/explore/exhibitsExhibits
A-TITLE Exhibits
/explore/eventsEvents
A-TITLE Events
/learn/Subdomain Learn
A-TITLE Learn
https://summercamp.lifeandscie...External Subdomain Summer Camp
A-TITLE Summer Camp
/learn/schools-out-camps/Subdomain Schools Out Camps
A-TITLE Schools Out Camps
/kids-night-out/Subdomain Kids Night Out
A-TITLE Kids Night Out
/adult-workshops/Subdomain Adult Workshops
A-TITLE Adult Workshops
/nature-kids/Subdomain Nature Kids
A-TITLE Nature Kids
/learn/nc-youth-climate-summit/Subdomain Youth Climate Summit
A-TITLE Youth Climate Summit
/learn/early-childhood-programs/Subdomain Drop In Programs
A-TITLE Drop In Programs
/visit/field-trips-groups/Subdomain Groups & School Visits
A-TITLE Groups & School Visits
/learn/programs-for-groups/Subdomain Group programs
A-TITLE Group programs
/learn/team-lab/Subdomain Team Lab
A-TITLE Team Lab
/learn/educational-mission-phi...Subdomain Educational Mission & Philosophy
A-TITLE Educational Mission & Philosophy
/learn/the-innovation-learning...Subdomain The Education and Engagement Team
A-TITLE The Education and Engagement Team
/join/Subdomain Membership
A-TITLE Membership
/join/Subdomain Join or Renew
A-TITLE Join or Renew
/join/membership-faqs/Subdomain Membership FAQs
A-TITLE Membership FAQs
/join/gift-memberships/Subdomain Gift memberships
A-TITLE Gift memberships
/join/business-memberships/Subdomain Business Memberships
A-TITLE Business Memberships
/join/Subdomain URL anchor text
A-TITLE <img src="https://i0.wp.com/www.lifeandscience.org/wp-content/uploads/2023/10/23_Website-Ads_900x600_V2-e1697576974664.png?fit=375%2C250&ssl=1">
/support/Subdomain Give
A-TITLE Give
/support/annualfund/Subdomain Annual Fund
A-TITLE Annual Fund
/support/innovators-society/Subdomain Innovators Society
A-TITLE Innovators Society
/treathearts/Subdomain Treathearts
A-TITLE Treathearts
/project-support/Subdomain Project Support
A-TITLE Project Support
/support/legacy-society/Subdomain Legacy Society
A-TITLE Legacy Society
/support/corporate-support/Subdomain Corporate Support
A-TITLE Corporate Support
/donor-list/Subdomain Donor Roll Call
A-TITLE Donor Roll Call
/fye-2024-campaign/Subdomain Support Conservation
A-TITLE Support Conservation
/support/support-summer-camps/Subdomain Support Summer Camps
A-TITLE Support Summer Camps
/support/more-ways-to-give/Subdomain More Ways to Give
A-TITLE More Ways to Give
/support/contact-us-development/Subdomain Contact the Development Team
A-TITLE Contact the Development Team
/support/annualfund/Subdomain URL anchor text
A-TITLE <img src="https://i0.wp.com/www.lifeandscience.org/wp-content/uploads/2023/12/23_Website-Ads_375x250_V3.png?fit=375%2C250&ssl=1">
/visit/tickets/Subdomain Text duplicate Tickets
A-TITLE Tickets
/visit/field-trips-groups/Subdomain Text duplicate Groups & School Visits
/parties-rentals/Subdomain Parties & Rentals
/jobs/Subdomain Jobs
/support/volunteer/Subdomain Volunteer
/blog/Subdomain Blog
/pressroom/Subdomain Press Room
https://museum-of-life-science...External Subdomain Shop
https://www-lifeandscience-org...External Subdomain en espanol
https://www.lifeandscience.org/No Text
/visit/Subdomain Plan your visit
/explore/events/Subdomain Text duplicate Events
/explore/exhibits/Subdomain Text duplicate Exhibits
/join/Subdomain Join today!
/join/Subdomain Anchor and more
/join/Subdomain IMG-ALT Child being splashed by water
/explore/adult-workshops-a-spr...Subdomain Adult Workshop Adult Workshop March 21 Craft a unique custom fragrance with Bright Black.
/explore/afterhours-mystery-at...Subdomain 21+ event AfterHours: Mystery at the Museum March 27 Grab your friends, brush off your detective caps, and don’t forget your lab coats; It’s time to uncover ...
/explore/dine-discover/Subdomain Dine & Discover Dine & Discover March 6 A dining experience that pairs a chef-curated menu with wildlife conservation.
/nature-kids/Subdomain Nature Kids Nature Kids Spring sessions starting soon! Explore the natural world with your child
/treathearts/Subdomain Treathearts Treathearts Share the love this Valentine’s Day! Send a Treatheart and your donation means extra snacks for some of your favorite Museum critters...
/learn/early-childhood-programs/Subdomain Drop In Programs Drop In Programs The Museum offers daily programming for our visitors. These programs are designed to create a space to ask questions and ex...
/explore/kids-night-out/Subdomain All new dates! Kids Night Out Let your kids play at the Museum after hours Drop your little ones off for a kids-only evening of hands-on fun!
/learn/schools-out-camps/Subdomain Schools Out Camps Day and Week long camps When school is out, come hang with us! Campers explore nature, animal life, creativity, problem-solving, and scient...
/visit/durham-community-days/Subdomain Durham Community Days Durham Community Days On Durham Community Days, Durham County residents get in free with current proof of residence.
IMG-ALT kids getting splashed in the waterfall
https://www.lifeandscience.org/Subdomain Home
/visit/Subdomain Text duplicate Plan Your Visit
/explore/?explore_types=exhibitSubdomain Text duplicate Exhibits
/learn/Subdomain Text duplicate Learn
/blog/Subdomain Text duplicate Blog
/support/Subdomain Support the Museum
/visit/tickets/Subdomain Text duplicate Tickets
/contact/Subdomain Contact Us
/home/who-we-are/Subdomain Who We Are
/pressroom/Subdomain Text duplicate Press Room
https://lifeandscience.us7.lis...External Subdomain Subscribe to eNews
/jobs/Subdomain Text duplicate Jobs
/support/volunteer/Subdomain Text duplicate Volunteer
/support/donation-form/Subdomain Donation Request
/financials/Subdomain Museum Financials
/privacy/Subdomain Privacy Policy
https://www-lifeandscience-org...External Subdomain en español
/+19192205429919-220-5429
https://www.facebook.com/lifea...New window External Subdomain No Text
https://www.instagram.com/muse...New window External Subdomain No Text
https://www.youtube.com/user/n...New window External Subdomain No Text
/visit/field-trips-groups/Subdomain Learn about group pricing
https://www.astc.org/New window External Subdomain IMG-ALT ASTC
https://www.aza.org/New window External Subdomain IMG-ALT Accredited by the Association of Zoos & Aquariums
https://indyweek.com/best-of-t...New window External No Text
https://www.yelp.com/biz/museu...New window External Subdomain IMG-ALT Yelp Badge
https://durhammag.com/best-of-...New window External No Text
https://www.charitynavigator.o...External Subdomain No Text
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Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lifeandscience.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.51 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (94 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 23 Feb 2025 01:32:26 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
last-modifiedMon, 17 Feb 2025 09:55:43 GMT
link<https://www.lifeandscience.org/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 22
x-cache-groupbot
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 792 referring domains.
This page has 26,088 backlinks.
This page has backlinks from 577 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://www.lifeandscience.org/sitemap.xml
Sitemap: https://www.lifeandscience.org/news-sitemap.xml
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.lifeandscience.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.lifeandscience.org
The Museum of Life and Science

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Science79%Check
Life Science79%Check
Museum72%Check
Favorite Museum57%Check
Kids51%Check
or video49%Check
members45%Check
Nature44%Check
Discover44%Check
Hours43%Check
Show more keywords and terms

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