Lifestraw.com - SEO Checker

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Overview of the SEO Check
Meta information
64% 
Page quality
56% 
Page structure
71% 
Link structure
25% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.74 s
File size
703.80 kB
Words
1320
Media files
228
Number of links
207 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Water Filters & Water Purifiers | LifeStraw – LifeStraw Water Filters & Purifiers
The page title should be shorter than 580 pixels. It is 699 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Everyone deserves access to safe drinking water. Our products provide the highest protection from unsafe water and positively impact on people and planet.
There are more than one meta descriptions on the page. Only one is allowed.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://lifestraw.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
descriptionEveryone deserves access to safe drinking water. Our products provide the highest protection from unsafe water and positively impact on people and planet.
google-site-verificationw_eiScsL5RxxGhTIx5vLfuTOKDTYMe2718jP_qAidgQ
shopify-digital-wallet/26310778/digital_wallets/dialog
shopify-checkout-api-tokend8eaf14123f731a6706900d991e0ba73
langen
twitter:site@lifestraw
twitter:cardsummary_large_image
twitter:titleWater Filters & Water Purifiers | LifeStraw
twitter:descriptionEveryone deserves access to safe drinking water. Our products provide the highest protection from unsafe water and positively impact on people and planet.
og:site_nameLifeStraw Water Filters & Purifiers
og:urlhttps://lifestraw.com/
og:titleWater Filters & Water Purifiers | LifeStraw
og:typewebsite
og:descriptionEveryone deserves access to safe drinking water. Our products provide the highest protection from unsafe water and positively impact on people and planet.
og:imagehttps://cdn.shopify.com/s/files/1/2631/0778/files/Sip-HeroB_caf1ec45-c2f8-4b1a-b755-a585ed99d80d.jpg?v=1716563654
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/2631/0778/files/Sip-HeroB_caf1ec45-c2f8-4b1a-b755-a585ed99d80d.jpg?v=1716563654
og:image:width1920
og:image:height1080
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1320 words. That's ok.
22% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.91 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (703.8 kB).
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
110 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...es/lifestraw-logo-black.png?v=1644620987LifeStraw Water Filters & Purifiers Logo
...es/lifestraw-logo-black.png?v=1644620987LifeStraw Water Filters & Purifiers Logo
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...White_Angle_revised_50x.jpg?v=1725890980No alt attribute provided
...up_Dispenser_pebble_50x.jpg?v=1725890980No alt attribute provided
/cdn/shop/files/wasabi_50x.jpg?v=1730125708No alt attribute provided
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/cdn/shop/files/laguna_50x.jpg?v=1712805723No alt attribute provided
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...op/files/3packcolor_50x.jpg?v=1715943865No alt attribute provided
...iles/sip-mouthpiece_50x.jpg?v=1712957882No alt attribute provided
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...Straw-Go_1L-SS-noir_50x.jpg?v=1712695028No alt attribute provided
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...Straw-Go_1L-SS-Teal_50x.jpg?v=1712695028No alt attribute provided
.../shop/files/kyoto18_50x.jpg?v=1712805689No alt attribute provided
...w-Go_SS18-icelandic_50x.jpg?v=1712736429No alt attribute provided
...traw-Go_SS18-aegean_50x.jpg?v=1712736429No alt attribute provided
...traw-Go_SS18-laguna_50x.jpg?v=1712736429No alt attribute provided
...aw-Go_SS18-provence_50x.jpg?v=1712736430No alt attribute provided
...raw-Go_SS18-seafoam_50x.jpg?v=1712736429No alt attribute provided
...shop/files/orchid18_50x.jpg?v=1722598050No alt attribute provided
...LifeStraw-Go_merlot_50x.jpg?v=1724349819No alt attribute provided
...eStraw-Go_icelandic_50x.jpg?v=1724349819No alt attribute provided
...1-9f0a-d9f90ff41e53_50x.jpg?v=1724349819No alt attribute provided
...LifeStraw-Go_Laguna_50x.jpg?v=1686857785No alt attribute provided
.../LifeStraw-Go_Polar_50x.jpg?v=1686857785No alt attribute provided
.../LifeStraw-Go_kyoto_50x.jpg?v=1724349819No alt attribute provided
...LifeStraw-Go_cherry_50x.jpg?v=1724349819No alt attribute provided
...s/LifeStraw-Go_noir_50x.jpg?v=1686857785No alt attribute provided
...ifeStraw-Go_terrace_50x.jpg?v=1686857785No alt attribute provided
...raw-Go_2-pack-IC-AG_50x.jpg?v=1686857785No alt attribute provided
...6-80bf-27ace0b64977_50x.jpg?v=1724432789No alt attribute provided
...LifeStraw-Go_1LTeal_50x.jpg?v=1724432789No alt attribute provided
...LifeStraw-Go_1Lnoir_50x.jpg?v=1724432789No alt attribute provided
...ifeStraw-Go_1Lpolar_50x.jpg?v=1724432789No alt attribute provided
...LifeStraw-Go_aegean_50x.jpg?v=1724432789No alt attribute provided
...traw-Go_1Licelandic_50x.jpg?v=1724432789No alt attribute provided
...LifeStraw-Go_1L-N-C_50x.jpg?v=1685552200No alt attribute provided
...LifeStraw-Go-1L-I-A_50x.jpg?v=1685552195No alt attribute provided
...ucts/Base-cosmic-24_50x.jpg?v=1681747224No alt attribute provided
...cts/Base-glacier-24_50x.jpg?v=1681747224No alt attribute provided
...ts/Base-sunburst-24_50x.jpg?v=1681080745No alt attribute provided
...ucts/Base-aegean-24_50x.jpg?v=1681747224No alt attribute provided
...oducts/Base-noir-24_50x.jpg?v=1681080732No alt attribute provided
...oducts/Base-teal-24_50x.jpg?v=1681080758No alt attribute provided
...s/Base-icelandic-24_50x.jpg?v=1681080756No alt attribute provided
...ducts/Base-white-24_50x.jpg?v=1681080752No alt attribute provided
...ucts/Base-orange-24_50x.jpg?v=1681080736No alt attribute provided
...shop/files/merlot24_50x.jpg?v=1712805718No alt attribute provided
...shop/files/cherry24_50x.jpg?v=1712805698No alt attribute provided
...op/files/provence24_50x.jpg?v=1712805659No alt attribute provided
...hop/files/seafoam24_50x.jpg?v=1712805670No alt attribute provided
...ucts/Base-cosmic-1L_50x.jpg?v=1681747212No alt attribute provided
...cts/Base-glacier-1L_50x.jpg?v=1681747212No alt attribute provided
...ts/Base-sunburst-1L_50x.jpg?v=1681080739No alt attribute provided
...ucts/Base-aegean-1L_50x.jpg?v=1681747212No alt attribute provided
...oducts/Base-noir-1L_50x.jpg?v=1681080760No alt attribute provided
...oducts/Base-teal-1L_50x.jpg?v=1681080754No alt attribute provided
...s/Base-icelandic-1L_50x.jpg?v=1681080748No alt attribute provided
...ducts/Base-white-1L_50x.jpg?v=1681080762No alt attribute provided
...ucts/Base-orange-1L_50x.jpg?v=1681080764No alt attribute provided
.../shop/files/merlot1_50x.jpg?v=1712805662No alt attribute provided
.../shop/files/cherry1_50x.jpg?v=1712805686No alt attribute provided
...shop/files/seafoam1_50x.jpg?v=1712805681No alt attribute provided
...hop/files/provence1_50x.jpg?v=1712805720No alt attribute provided
...o-series-cap-aegean_50x.jpg?v=1680988557No alt attribute provided
...-Go-series-cap-noir_50x.jpg?v=1680988539No alt attribute provided
...-series-cap-terrace_50x.jpg?v=1680988574No alt attribute provided
...-Go-series-cap-teal_50x.jpg?v=1680988572No alt attribute provided
...eries-cap-icelandic_50x.jpg?v=1680988568No alt attribute provided
...Go-series-cap-white_50x.jpg?v=1680988517No alt attribute provided
...o-series-cap-merlot_50x.jpg?v=1680988523No alt attribute provided
...o-series-cap-cherry_50x.jpg?v=1680988535No alt attribute provided
...o-series-cap-orange_50x.jpg?v=1680988519No alt attribute provided
...hop/files/starburst_50x.jpg?v=1711668187No alt attribute provided
/cdn/shop/files/cosmic_50x.jpg?v=1711668178No alt attribute provided
.../files/interstellar_50x.jpg?v=1711668184No alt attribute provided

Page structure

H1 heading
(Critically important)
H1 Mrs Eaves 55pt Dark
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 H1 Mrs Eaves 55pt Dark
H2 H2 Mrs Eaves 45pt Dark
H2 HOLIDAY FAVORITES
H2 LIFESTRAW Home Studio
H2 New home dispenser color!
H2 EMERGENCY RESPONSE
H2 Elevate Your Water
H2 LifeStraw Community
H2 HOLIDAY FAVORITES Duplicate text
H2 LIFESTRAW Home Studio Duplicate text
H2 New home dispenser color! Duplicate text
H2 EMERGENCY RESPONSE Duplicate text
H2 Elevate Your Water Duplicate text
H2 LifeStraw Community Duplicate text
H2 SHOP BY COLLECTION
H2 Responsibility to People & The Planet
H2 LIFESTRAW'S UNIQUE GIVE BACK PROGRAM
H2 It all began with a partnership and an effort to eradicate a nasty waterborne disease from the planet.
H2 CHECK OUT OUR BLOG
H2 "LifeStraw Saves Those Without Access To Clean Drinking Water."
H2 "Filter your drinking water with expertise that saved lives."
H2 "When buying gear helps the world."
H3 My Cart
H3 H3 Mrs Eaves 35pt Dark
H4 H4 Mrs Eaves 25pt Dark
H5 Empty heading
H5 Empty heading
H5 Empty heading
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 6 links with a trivial anchor text.
The number of internal links is ok.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://eu.lifestraw.com/?regi...External Subdomain Europe
https://lifestraw.com/IMG-ALT LifeStraw Water Filters & Purifiers Logo
/pages/retailerFind A Retailer
/collections/straw-filtersStraw Filters
/collections/lifestraw-water-f...Bottle Filters
/collections/lifestraw-home-di...Dispenser Filters
/collections/lifestraw-gravity...Gravity Filters
/collections/lifestraw-home-wa...Pitcher Filters
/collections/lifestraw-purifiersHigh-volume purifiers
/collections/spare-partsReplacement Filters
/collections/accessories-spare...Accessories & Spare parts
/collections/lifestraw-swag-th...Swag that gives back
/collections/lifestraw-sipNEW! LifeStraw Sip
/collections/new-lifestraw-hom...NEW! LifeStraw Dispensers
/collections/lifestraw-go-seriesGo Series
/collections/lifestraw-peak-co...Peak Series
/collections/lifestraw-homeHome Use
/collections/travelTravel
/collections/outdoorsOutdoor
/collections/emergency-prepEmergency Prep
/collections/filters-bacteria-...Bacteria & Parasites
/collections/filters-bacteria-...Microplastics
/collections/filters-chemicalsChemicals
/collections/filters-lead-heav...Lead & heavy metals
/collections/filters-pfas-fore...PFAS
/collections/lifestraw-purifiersViruses
/collections/filters-chemicalsImproves Taste
/collections/best-sellersBest Sellers
/collections/sale-1Sale
/collections/frontpageAll Products
/collections/straw-filtersText duplicate Straw Filters
/collections/lifestraw-water-f...Text duplicate Bottle Filters
/collections/lifestraw-home-di...Text duplicate Dispenser Filters
/collections/lifestraw-gravity...Text duplicate Gravity Filters
/collections/lifestraw-home-wa...Text duplicate Pitcher Filters
/collections/lifestraw-purifiersText duplicate High-volume purifiers
/collections/spare-partsText duplicate Replacement Filters
/collections/accessories-spare...Text duplicate Accessories & Spare parts
/collections/lifestraw-swag-th...Text duplicate Swag that gives back
/collections/lifestraw-sipText duplicate NEW! LifeStraw Sip
/collections/new-lifestraw-hom...Text duplicate NEW! LifeStraw Dispensers
/collections/lifestraw-go-seriesText duplicate Go Series
/collections/lifestraw-peak-co...Text duplicate Peak Series
/collections/lifestraw-homeText duplicate Home Use
/collections/travelText duplicate Travel
/collections/outdoorsText duplicate Outdoor
/collections/emergency-prepText duplicate Emergency Prep
/collections/filters-bacteria-...Text duplicate Bacteria & Parasites
/collections/filters-bacteria-...Text duplicate Microplastics
/collections/filters-chemicalsText duplicate Chemicals
/collections/filters-lead-heav...Text duplicate Lead & heavy metals
/collections/filters-pfas-fore...Text duplicate PFAS
/collections/lifestraw-purifiersText duplicate Viruses
/collections/filters-chemicalsText duplicate Improves Taste
/products/lifestraw-home-high-...New! LifeStraw Home Dispenser
A-TITLE New! LifeStraw Home Dispenser
/collections/frontpageShop All Products
A-TITLE Shop All Products
/pages/our-technologyTechnology
A-TITLE Technology
/pages/testingLab & Testing
A-TITLE Lab & Testing
/pages/compareCompare Filters
A-TITLE Compare Filters
/blogs/news/tagged/water-techTech Blog
A-TITLE Tech Blog
/pages/impact-report-2023Responsibility Report
A-TITLE Responsibility Report
/pages/donate-safe-waterDonate Safe Water
A-TITLE Donate Safe Water
/pages/how-we-take-actionHow we take action
A-TITLE How we take action
/pages/our-give-back-programOur Give Back Program
A-TITLE Our Give Back Program
/pages/guinea-worm-eradicationGuinea Worm Eradication
A-TITLE Guinea Worm Eradication
/pages/environmental-responsib...Environmental Sustainability
A-TITLE Environmental Sustainability
/pages/humanitarian-responseHumanitarian response
A-TITLE Humanitarian response
/pages/supportSupport
A-TITLE Support
https://lifestraw.com/blogs/newsBlog
A-TITLE Blog
/pages/large-quantityCorporate sales
A-TITLE Corporate sales
/account/loginAccount Login
A-TITLE Log In
/pages/our-storyAbout
A-TITLE About
/pages/affiliate-programPartners
A-TITLE Partners
/pages/contact-usContact
A-TITLE Contact
/account/loginA-TITLE Log In
/pages/retailerNo Text
https://lifestraw.com/cartA-TITLE cart
https://lifestraw.com/cartview cart
A-TITLE Cart
https://lifestraw.com/cartText duplicate view cart
A-TITLE Cart
https://lifestraw.com/cartVIEW MY CART
A-TITLE View Cart
/collections/holiday-favoritesSHOP NOW
A-TITLE SHOP NOW
/products/lifestraw-home-dispe...Text duplicate SHOP NOW
A-TITLE SHOP NOW
/products/lifestraw-home-dispe...Text duplicate SHOP NOW
A-TITLE SHOP NOW
/blogs/news/safe-water-hurrica...LEARN MORE
A-TITLE LEARN MORE
/products/lifestraw-home-glass...Text duplicate SHOP NOW
A-TITLE SHOP NOW
/products/lifestraw-communityText duplicate SHOP NOW
A-TITLE SHOP NOW
/collections/holiday-favoritesText duplicate SHOP NOW
A-TITLE SHOP NOW
/products/lifestraw-home-dispe...Text duplicate SHOP NOW
A-TITLE SHOP NOW
/products/lifestraw-home-dispe...Text duplicate SHOP NOW
A-TITLE SHOP NOW
/blogs/news/safe-water-hurrica...Text duplicate LEARN MORE
A-TITLE LEARN MORE
/products/lifestraw-home-glass...Text duplicate SHOP NOW
A-TITLE SHOP NOW
/products/lifestraw-communityText duplicate SHOP NOW
A-TITLE SHOP NOW
/products/gobble-gobble-lifest...sale
IMG-ALT Gobble Gobble - LifeStraw Go Series Water Filter Bottle - 2 pack Bottle Filter LifeStraw - Online store
A-TITLE Gobble Gobble - LifeStraw Go Series Water Filter Bottle - 2 pack
/products/gobble-gobble-lifest...Gobble Gobble - LifeStraw Go Series Water Filter Bottle - 2 pack
/products/home-for-the-holiday...New sale
IMG-ALT Home for the Holidays - High-Capacity Dispenser + Base Bundle LifeStraw - Online store
A-TITLE Home for the Holidays - High-Capacity Dispenser + Base
/products/home-for-the-holiday...Home for the Holidays - High-Capacity Dispenser + Base
/products/the-gratitude-bundle...Text duplicate sale
IMG-ALT The Gratitude Bundle - 2 LifeStraw Home 7-Cup Bundle LifeStraw - Online store
A-TITLE The Gratitude Bundle - 2 LifeStraw Home 7-Cup
/products/the-gratitude-bundle...The Gratitude Bundle - 2 LifeStraw Home 7-Cup
/products/arctic-pine-lifestra...Text duplicate sale
IMG-ALT Arctic Pine - LifeStraw Go Series 22 oz bundle Bundle LifeStraw - Online store
A-TITLE Arctic Pine - LifeStraw Go Series 22 oz bundle
/products/arctic-pine-lifestra...Arctic Pine - LifeStraw Go Series 22 oz bundle
/products/frosty-fiesta-4-pack...Text duplicate sale
IMG-ALT Frosty Fiesta - 4-Pack LifeStraw Go Bundle LifeStraw Water Filters
A-TITLE Frosty Fiesta - 4-Pack LifeStraw Go
/products/frosty-fiesta-4-pack...Frosty Fiesta - 4-Pack LifeStraw Go
/products/twinkle-trio-3x-life...Text duplicate sale
IMG-ALT Third Wheel: LifeStraw Peak Series Solo Bundle Straw LifeStraw - Online store
A-TITLE Twinkle Trio - 3x LifeStraw Peak Series Solo
/products/twinkle-trio-3x-life...Twinkle Trio - 3x LifeStraw Peak Series Solo
/products/lifestraw-home-dispe...New
IMG-ALT LifeStraw Home Studio Dispenser Home LifeStraw - Online store Thistle Purple
A-TITLE LifeStraw Home Studio Dispenser
/products/lifestraw-home-dispe...LifeStraw Home Studio Dispenser
/products/lifestraw-home-dispe...+3
/products/lifestraw-home-high-...Text duplicate New
IMG-ALT LifeStraw Home High-Capacity Dispenser Home LifeStraw - Online store White
A-TITLE LifeStraw Home High-Capacity Dispenser
/products/lifestraw-home-high-...LifeStraw Home High-Capacity Dispenser
/products/lifestraw-home-wood-...Text duplicate New
IMG-ALT LifeStraw Home Wood Stand for High-Capacity Dispenser Home LifeStraw - Online store
A-TITLE LifeStraw Home Wood Stand for High-Capacity Dispenser
/products/lifestraw-home-wood-...LifeStraw Home Wood Stand for High-Capacity Dispenser
/products/lifestraw-home-repla...IMG-ALT LifeStraw Home Replacement Filters Home Replacements LifeStraw - Online store Replacement Membrane Filter
A-TITLE LifeStraw Home Replacement Filters
/products/lifestraw-home-repla...LifeStraw Home Replacement Filters
/products/lifestraw-home-dispe...IMG-ALT LifeStraw Home Dispenser Home LifeStraw - Online store
A-TITLE LifeStraw Home Dispenser
/products/lifestraw-home-dispe...LifeStraw Home Dispenser
/products/lifestraw-home-dispe...Text duplicate +3
/products/subscriptionIMG-ALT Subscription for LifeStraw Home Replacement Filters Home Replacements LifeStraw - Online store
A-TITLE Subscription for LifeStraw Home Replacement Filters
/products/subscriptionSubscription for LifeStraw Home Replacement Filters
/products/home-for-the-holiday...Text duplicate New sale
IMG-ALT Home for the Holidays - High-Capacity Dispenser + Base Bundle LifeStraw - Online store
A-TITLE Home for the Holidays - High-Capacity Dispenser + Base
/products/home-for-the-holiday...Text duplicate Home for the Holidays - High-Capacity Dispenser + Base
/products/lifestraw-sipText duplicate New
IMG-ALT LifeStraw Sip Straw Filter LifeStraw - Online store Wasabi
A-TITLE LifeStraw Sip
/products/lifestraw-sipLifeStraw Sip
/products/lifestraw-sip+5
/products/lifestraw-sip-3-packText duplicate New
IMG-ALT LifeStraw Sip Straw Filter LifeStraw - Online store
A-TITLE LifeStraw Sip 3-Pack
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Water Filters & Water Purifiers | LifeStraw – LifeStraw Water F...
Everyone deserves access to safe drinking water. Our products provide the highest protection from unsafe water and positively impact on people and planet.

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KeywordResultRecheck
LifeStraw68%Check
Water68%Check
water filter63%Check
Drinking Water61%Check
Water Filters60%Check
Water Purifiers60%Check
Safe Water59%Check
safe drinking water59%Check
LifeStraw Water Filters Purifiers59%Check
Filters Water Purifiers55%Check
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