Logistics.org.uk - SEO Checker

Overview of the SEO Check
Meta information
85% 
Page quality
69% 
Page structure
22% 
Link structure
82% 
Server
79% 
External factors
100% 
SEO Score
Response time
2.38 s
File size
89.70 kB
Words
1225
Media files
35
Number of links
75 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Logistics UK Represents & Supports The Freight & Logistics Sector
The page title should be shorter than 580 pixels. It is 604 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Logistics UK supports, shapes & stands up for efficient logistics. We also offer advice, training, products & specific services to our members.
The length of the meta description is perfect. (862 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://logistics.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionLogistics UK supports, shapes & stands up for efficient logistics. We also offer advice, training, products & specific services to our members.
google-site-verificationlbGUpdPqcR3ZQs_rEQKJT4jAhBPrjD0a89VkhS0fzoQ
viewportwidth=device-width, initial-scale=1
content-typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 26.17 words is high.
This page contains 1225 words. That's ok.
31.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 256 characters this one is longer than 70 characters:
"a new, strategic membership for leaders working at the helm of the logistics sector. it equips you wit..."
The following tag is repeated too often: q)
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...E-284px.png?width=284&height=36&ext=.pngLogistics UKLogistics UK
...B-284px.png?width=284&height=36&ext=.pngFreight Transport AssociationFreight Transport Association
...r-2-1.png?width=1920&height=600&ext=.pngTransport Manager returns for 2024
...gn-91.png?width=1920&height=600&ext=.pngExecutive Membership
...R24-2.png?width=1920&height=600&ext=.pngLogistics Report 2024
...anner.png?width=1920&height=600&ext=.pngLogistics UK 2024 Manifesto
...-1080h.png?width=600&height=337&ext=.pngVehicle Inspection Service - VIS
/App_Themes/FTA/img/arrow-next-white.svgNo alt attribute provided
...x-300h.jpg?width=500&height=300&ext=.jpgSupply Chain Consultancy
/App_Themes/FTA/img/arrow-next-white.svgNo alt attribute provided
...-337_2.jpg?width=600&height=250&ext=.jpgLogistics UK Shop
/App_Themes/FTA/img/arrow-next-white.svgNo alt attribute provided
/App_Themes/FTA/img/mac-icon.svgNo alt attribute provided
/App_Themes/FTA/img/arrow-next-white.svgNo alt attribute provided
/App_Themes/FTA/img/arrow-next-white.svgNo alt attribute provided
/App_Themes/FTA/img/arrow-next-white.svgNo alt attribute provided
...Awards.jpg?width=710&height=445&ext=.jpgShortlist revealed for Logistics UK's Logistics Awards 2024
...e-2022.jpg?width=710&height=445&ext=.jpgMinster to 'minster: Logistics UK staff put in the miles for Macmillan Cancer Support
...ience.jpg?width=1200&height=799&ext=.jpgNew training hub from Logistics UK helps industry remain compliant
...e-vans.jpg?width=710&height=445&ext=.jpgVan Awards 2024 - Logistics UK announces Shortlist
...Grass.jpg?width=1200&height=799&ext=.jpgWatt next for electric vehicle training? Logistics UK partners with two colleges to tackle shortfall in technicians with new course
..._0508.jpg?width=1024&height=768&ext=.jpgNetwork Rail’s new Access Charges Discount Policy will help level the playing field for rail freight, says Logistics UK
...x-445h.jpg?width=710&height=445&ext=.jpgIncreasing fuel duty would harm growth, Logistics UK warns Reeves
...ans-rd.png?width=480&height=270&ext=.pngDigital Transformation in Logistics: Logistics tech conference returns this autumn
...ropped.jpg?width=767&height=547&ext=.jpgNew Digital Development Director joins Logistics UK
...lang=en-GB&width=800&height=450&ext=.pngJoin the Generation Logistics movement: Award-winning campaign opens sponsorship opportunities for year three
...ding.jpg?width=1536&height=1024&ext=.jpg“Logistics must not be an afterthought of home building programme,
/App_Themes/FTA/img/twitter-icon.svgNo alt attribute provided
...0/x-social-media-round-icon.svg?ext=.svgNo alt attribute provided
...dia/Root/Icons/icon_youtube.svg?ext=.svgNo alt attribute provided
...tagram.jpg?width=150&height=150&ext=.jpgNo alt attribute provided
...ia/Root/Icons/icon_facebook.svg?ext=.svgNo alt attribute provided
...ia/Root/Icons/icon_linkedin.svg?ext=.svgNo alt attribute provided
...322d1c3/LogisticsUK_Logo_WHITE-284px.pngNo alt attribute provided
Video URLWidthHeight
...oot/Video/FTA-clipped-final.mp4?ext=.mp4

Page structure

H1 heading
(Critically important)
Featured
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (8 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Featured
H1 Services View all services
H1 Membership
H1 The latest from the Member Advice Centre
H1 News Visit our media centre
H2 Transport Manager returns for 2024
H2 Executive Membership
H2 Logistics Report 2024
H2 Logistics UK 2024 Manifesto
H2 Vehicle Inspection Service - VIS
H2 Supply Chain Consultancy
H2 Logistics UK Shop
H2 Shortlist revealed for Logistics UK's Logistics Awards 2024
H2 Minster to 'minster: Logistics UK staff put in the miles for Macmillan Cancer Support
H2 New training hub from Logistics UK helps industry remain compliant
H2 Van Awards 2024 - Logistics UK announces Shortlist
H2 Watt next for electric vehicle training? Logistics UK partners with two colleges to tackle shortfall in technicians with new course
H2 Network Rail’s new Access Charges Discount Policy will help level the playing field for rail freight, says Logistics UK
H2 Increasing fuel duty would harm growth, Logistics UK warns Reeves
H2 Digital Transformation in Logistics: Logistics tech conference returns this autumn
H2 Effective Debriefing Webinar
H2 New Digital Development Director joins Logistics UK
H2 Join the Generation Logistics movement: Award-winning campaign opens sponsorship opportunities for year three
H2 “Logistics must not be an afterthought of home building programme," says Logistics UK
H2 Logistics UK
H2 Login
H2 Empty heading
H2 Not a member?
H3 Visit our Shop site.
H3 Logistics UK has revealed the shortlist for its prestigious Logistics Awards 2024, the industry’s blue riband event that recognises the achievement of businesses and individuals from across the sec...
H3 See which of the UK’s most pioneering van businesses have been shortlisted as finalists in Logistics UK’s prestigious Van Awards 2024.
H3 With Chancellor Rachel Reeves undertaking a full review of public finances ahead of the autumn budget, business group Logistics UK is urging her to protect the current rate of fuel duty to ensure t...
H3 Logistics UK has today (1 August 2024) announced the appointment of Jemma James as the business group’s new Digital Development Director.
H3 You're attempting to view content that requires a login.
H3 You'll find membership benefits you in the following ways
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 7 external links on this page.
LinkAttributesAnchor text
https://logistics.org.uk/IMG-ALT Logistics UK
https://logistics.org.uk/IMG-ALT Freight Transport Association
/campaignsCampaigns
A-TITLE Campaigns
/compliance-and-adviceAdvice
A-TITLE Advice
https://logistics.org.uk/eventsEvents
A-TITLE Events
https://logistics.org.uk/mediaMedia
A-TITLE Media
/membershipMembership
A-TITLE Membership
https://logistics.org.uk/servicesServices
A-TITLE Services
https://logistics.org.uk/trainingTraining
A-TITLE Training
https://logistics.org.uk/about-usAbout Us
A-TITLE About Us
/contact-usContact us
A-TITLE Contact us
/environmentEnvironment
A-TITLE Environment
/logistics-magazine-portalLogistics Magazine
A-TITLE Logistics Magazine
/fta-careersCareers at Logistics UK
A-TITLE Careers at Logistics UK
/membership/logisticsuk-councilsLogistics UK Policy Councils
A-TITLE Logistics UK Policy Councils
/site-helpSite Help
A-TITLE Site Help
https://shop.logistics.org.uk/New window External Subdomain Shop
/membershipJoin
https://logistics.org.uk/roadRoad
https://logistics.org.uk/railRail
https://logistics.org.uk/airAir
https://logistics.org.uk/waterWater
/international-tradeInternational Trade
https://logistics.org.uk/about-usAbout us
/membershipJoin Logistics UK
/vehicle-inspection-serviceVehicle Inspection Service
/transport-managerBOOK TODAY
/executivemembership/homeFIND OUT MORE
/research-hub/reports/logistic...Download the summary report
/research-hub/policies/logisti...Trivial anchor text
Click here
https://logistics.org.uk/servicesView all services
A-TITLE View all services
/vehicle-inspection-serviceVehicle Inspection Service - VIS
A-TITLE Vehicle Inspection Service - VIS
https://logistics.org.uk/servicesText duplicate View all services
A-TITLE View all services
/services/supply-chain-consult...Supply Chain Consultancy
A-TITLE Supply Chain Consultancy
https://logistics.org.uk/servicesText duplicate View all services
A-TITLE View all services
/services/1223423Logistics UK Shop
A-TITLE Logistics UK Shop
https://logistics.org.uk/servicesText duplicate View all services
A-TITLE View all services
/membership/member-advice-centreLEARN MORE
A-TITLE LEARN MORE
/membership/member-advice-centreText duplicate LEARN MORE
A-TITLE LEARN MORE
/membership/member-advice-centreText duplicate LEARN MORE
A-TITLE LEARN MORE
https://logistics.org.uk/mediaVisit our media centre
A-TITLE Visit our media centre
/media/press-releases/2024/aug...Shortlist revealed for Logistics UK's Logistics Awards 2024
A-TITLE Shortlist revealed for Logistics UK's Logistics Awards 2024
/media/press-releases/2024/aug...Minster to 'minster: Logistics UK staff put in the miles for Macmillan Cancer Support
A-TITLE Minster to 'minster: Logistics UK staff put in the miles for Macmillan Cancer Support
/media/press-releases/2024/aug...Read article
A-TITLE Read article Minster to 'minster: Logistics UK staff put in the miles for Macmillan Cancer Support
/media/press-releases/2024/aug...New training hub from Logistics UK helps industry remain compliant
A-TITLE New training hub from Logistics UK helps industry remain compliant
/media/press-releases/2024/aug...Text duplicate Read article
A-TITLE Read article New training hub from Logistics UK helps industry remain compliant
/media/press-releases/2024/aug...Van Awards 2024 - Logistics UK announces Shortlist
A-TITLE Van Awards 2024 - Logistics UK announces Shortlist
/media/press-releases/2024/aug...Watt next for electric vehicle training? Logistics UK partners with two colleges to tackle shortfall in technicians with new course
A-TITLE Watt next for electric vehicle training? Logistics UK partners with two colleges to tackle shortfall in technicians with new course
/media/press-releases/2024/aug...Text duplicate Read article
A-TITLE Read article Watt next for electric vehicle training? Logistics UK partners with two colleges to tackle shortfall in technicians with new course
/media/press-releases/2024/aug...Network Rail’s new Access Charges Discount Policy will help level the playing field for rail freight, says Logistics UK
A-TITLE Network Rail’s new Access Charges Discount Policy will help level the playing field for rail freight, says Logistics UK
/media/press-releases/2024/aug...Text duplicate Read article
A-TITLE Read article Network Rail’s new Access Charges Discount Policy will help level the playing field for rail freight, says Logistics UK
/media/press-releases/2024/aug...Increasing fuel duty would harm growth, Logistics UK warns Reeves
A-TITLE Increasing fuel duty would harm growth, Logistics UK warns Reeves
/media/press-releases/2024/aug...Digital Transformation in Logistics: Logistics tech conference returns this autumn
A-TITLE Digital Transformation in Logistics: Logistics tech conference returns this autumn
/media/press-releases/2024/aug...Text duplicate Read article
A-TITLE Read article Digital Transformation in Logistics: Logistics tech conference returns this autumn
/vision-help-site/changes-and-...Effective Debriefing Webinar
A-TITLE Effective Debriefing Webinar
/vision-help-site/changes-and-...Text duplicate Read article
A-TITLE Read article Effective Debriefing Webinar
/media/press-releases/2024/aug...New Digital Development Director joins Logistics UK
A-TITLE New Digital Development Director joins Logistics UK
/media/press-releases/2024/jul...Join the Generation Logistics movement: Award-winning campaign opens sponsorship opportunities for year three
A-TITLE Join the Generation Logistics movement: Award-winning campaign opens sponsorship opportunities for year three
/media/press-releases/2024/jul...Text duplicate Read article
A-TITLE Read article Join the Generation Logistics movement: Award-winning campaign opens sponsorship opportunities for year three
/media/press-releases/2024/jul...“Logistics must not be an afterthought of home building programme," says Logistics UK
A-TITLE “Logistics must not be an afterthought of home building programme,
/media/press-releases/2024/jul...Text duplicate Read article
A-TITLE Read article “Logistics must not be an afterthought of home building programme,
https://twitter.com/LogisticsU...New window External @LogisticsUKNews
https://www.twitter.com/Logist...New window External Subdomain No Text
https://www.youtube.com/logist...New window External Subdomain No Text
https://www.instagram.com/logi...New window External Subdomain No Text
https://www.facebook.com/Logis...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://logistics.org.uk/about-usText duplicate About Us
A-TITLE About Us
/logistics-uk-blogBlog
A-TITLE Blog
/fta-careersText duplicate Careers at Logistics UK
A-TITLE Careers at Logistics UK
https://logistics.org.uk/sitemapSitemap
A-TITLE Sitemap
https://logistics.org.uk/alertsTraffic and weather alerts
A-TITLE Traffic and weather alerts
/logistics-magazine-portalText duplicate Logistics Magazine
A-TITLE Logistics Magazine
/search-resultsKnowledgebase
A-TITLE Knowledgebase
/yearbook-of-road-transport-la...Yearbook of Road Transport Law Portal
A-TITLE Yearbook of Road Transport Law Portal
/environmentText duplicate Environment
A-TITLE Environment
/membership/logisticsuk-councilsText duplicate Logistics UK Policy Councils
A-TITLE Logistics UK Policy Councils
/contact-usText duplicate Contact us
A-TITLE Contact us
/about-us/policies-and-certifi...Policies & Certificates
A-TITLE Policies & Certificates
/site-helpNeed Help?
/membership/forms/membership-e...Join Today
/membershipLearn more about member benefits

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://logistics.org.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.38 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (90 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyAccept-Encoding
serverMicrosoft-IIS/10.0
x-frame-optionsSAMEORIGIN
set-cookie82 Characters
x-ua-compatibleIE=Edge
x-aspnet-version4.0.30319
x-powered-byASP.NET
dateMon, 26 Aug 2024 07:39:10 GMT
content-length59162
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,071 referring domains.
This page has 247,422 backlinks.
This page has backlinks from 1,579 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Robots.txt

user-agent:*

# (13/01 Commented out as no files were indexing; redirecting to blocked GetFile... ) command to stop the GetFile URLs being indexed at all. 
# Disallow: *GetFile.aspx*

# command to stop the Login screen being indexed multiple times, with various returnUrl suffixes. 
Disallow: *ReturnURL=*

# commands to make sure that bots are discouraged from indexing training courses in the imported & hidden folders.
Disallow: *training/imported-courses/*
Disallow: *training/hidden-courses/*

# commands to discourage indexing of code files that presumably assist with the importing of LMS data
Disallow: *FTA.asmx/GetTimes*
Disallow: *FTA.asmx/GetLocations*
Disallow: *FTA.asmx/GetInCompanyData*

# block bogus urls that started appearing in GA mid-Sept 2020
Disallow: */alerts?amp;utm_source=gebaavd_hcebgf&utm_medium=email*
Disallow: */?amp;utm_source=gebaavd_hcebgf&utm_medium=email*

Search preview

logistics.org.uk
Logistics UK Represents & Supports The Freight & Logistics ...
Logistics UK supports, shapes & stands up for efficient logistics. We also offer advice, training, products & specific services to our members.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Logistics80%Check
Logistics UK77%Check
Logistics Sector65%Check
Freight Logistics64%Check
Logistics UK 202464%Check
support63%Check
Member61%Check
members61%Check
Generation Logistics59%Check
Training58%Check

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Cookie Policy

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