Marketing.msm.uni-due.de - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
80% 
Page structure
50% 
Link structure
77% 
Server
91% 
External factors
25% 
SEO Score
Response time
0.17 s
File size
26.50 kB
Words
624
Media files
9
Number of links
46 internal / 38 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Startseite
The title contains the word Startseite! More content should be covered in the title.
The page title is too short. (87 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.marketing.msm.uni-due.de/startseite/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
generatorTYPO3 CMS
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
msapplication-tilecolor#003B7A
theme-color#003B7A
msapplication-navbutton-color#003B7A
msapplication-tileimagehttps://static.msm.uni-due.de/assets/668c50b535e01f6634188d2976d2bf4d/Images/Favicon/mstile-144x144.png
msapplication-confighttps://static.msm.uni-due.de/assets/668c50b535e01f6634188d2976d2bf4d/Images/Favicon/browserconfig.xml
langde-de
twitter:cardsummary
x-ua-compatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 624 words. That's ok.
22.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.48 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
This page only loads 1 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The amount of tags is very high (14). We recommend using a maximum of 12 tags for this page.
The following tag is repeated too often: einschreibeschlüssel
Some tags are too long. With 84 characters this one is longer than 70 characters:
"anmeldung zum forschungsseminar marketing (hauptseminar) im wintersemester 2024/2025"
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...188d2976d2bf4d/Images/UDE-logo-claim.svgUniversität Duisburg-Essen: "Offen im Denken"
...d1d959996410c4/Images/MSM-Logo-230px.pngMercator School of Management
...TEmagicC_head_allg_03.gif_acb24dc920.gifNo alt attribute provided
...EmagicC_scholar_sm_08.gif_805bee072e.gifNo alt attribute provided
.../e/csm_sciencedirect_logo_d9485d4f5d.gifNo alt attribute provided
...d-pics/a/7/csm_ehost_logo_440c1f3371.gifNo alt attribute provided
.../csm_RTEmagicC_WOK_01.jpg_7672c8d02c.jpgNo alt attribute provided
...a/csm_UDEStip_Bew_FZ24_25_68c084c1fa.jpgNo alt attribute provided
...976d2bf4d/Images/UDE-logo-claim-dark.svgUniversität Duisburg-Essen: "Offen im Denken"

Page structure

H1 heading
(Critically important)
Lehrstuhl für Marketing
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Lehrstuhl für Marketing
H1 Startseite
H1 Herzlich Willkommen am Lehrstuhl für Marketing!
H2 Prof. Dr. Jost Adler
H2 Lehrveranstaltungen im Sommersemester 2024
H2 Lehrstuhl für Marketing mit neuen Publikationen in renommierten Fachzeitschriften
H2 Aktuelle Umfragen des Lehrstuhls für Marketing
H2 Kontakt
H2 Nützliche Links zu wissenschaftlichen Datenbanken:
H2 Aktuelles:
H2 MSM Aktuelles:
H4 Bachelor:
H4 Master:
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (38) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.uni-due.de/External Subdomain IMG-ALT Universität Duisburg-Essen: "Offen im Denken"
A-TITLE Zur Hauptseite der Universität Duisburg-Essen
https://www.msm.uni-due.de/mer...External Subdomain IMG-ALT Mercator School of Management
/startseite/Lehrstuhl für Marketing Prof. Dr. Jost Adler
/kontakt/anreise/Anreise
/kontakt/lageplan/Lageplan
/kontakt/anschrift/Anschrift
https://www.msm.uni-due.de/stu...External Subdomain Studium
https://www.msm.uni-due.de/leh...External Subdomain Lehrstühle
https://www.msm.uni-due.de/a-z/External Subdomain MSM A-Z
https://www.css.msm.uni-due.de...External Subdomain Prüfungen
https://www.msm.uni-due.de/stu...External Subdomain Studieninteressierte
https://www.css.msm.uni-due.de...External Subdomain Studierende
https://www.io.msm.uni-due.de/...External Subdomain International
https://www.msm.uni-due.de/news/External Subdomain Aktuelle Meldungen
https://www.msm.uni-due.de/news/External Subdomain News
/en/home/English
A-TITLE English
https://www.instagram.com/msm....External Subdomain Instagram
A-TITLE Instagram
https://www.linkedin.com/compa...External Subdomain LinkedIn
A-TITLE LinkedIn
https://www.uni-due.de/myude/External Subdomain myUDE
A-TITLE myUDE
/startseite/Startseite
/aktuelles/Aktuelles
/lehre/Lehre
/lehre/lehrveranstaltungen/som...Lehrveranstaltungen
/lehre/lehrveranstaltungen/som...Sommersemester 24
/lehre/lehrveranstaltungen/win...Wintersemester 23/24
/lehre/klausuren/Klausuren
/lehre/seminare/Seminare
/lehre/abschlussarbeiten/Abschlussarbeiten
/forschung/Forschung
/forschung/publikationen/Publikationen
/forschung/konferenzen/Konferenzen
/team/Team
/team/ehemalige-mitarbeiter/Ehemalige Mitarbeiter
/team/stellenangebote/Stellenangebote
/aktuelles/Favoriten
/en/home/Text duplicate English
A-TITLE English
/aktuelles/Text duplicate Aktuelles
/lehre/Text duplicate Lehre
/team/Text duplicate Team
/forschung/Text duplicate Forschung
/startseite/MARKETING
/startseite/Text duplicate Startseite
/lehre/lehrveranstaltungen/som...New window Subdomain Marketingentscheidungen
/lehre/lehrveranstaltungen/som...New window Subdomain Empirische Forschungsmethoden - Multivariate Datenanalyse
/lehre/lehrveranstaltungen/som...New window Subdomain Marketing Models and Applications
/lehre/lehrveranstaltungen/som...New window Subdomain Marketing Hauptseminar Master
/lehre/abschlussarbeiten/New window Subdomain Trivial anchor text
hier
/lehre/lehrveranstaltungen/win...New window Subdomain Grundlagen des Marketings
/lehre/lehrveranstaltungen/win...New window Subdomain Käuferverhaltenstheorie
https://doi.org/10.1007/s12525...New window External Link
https://www.sciencedirect.com/...New window External Subdomain Text duplicate Link
https://www.tandfonline.com/do...New window External Subdomain Text duplicate Link
https://www.tandfonline.com/do...New window External Subdomain Text duplicate Link
https://www.emerald.com/insigh...New window External Subdomain Text duplicate Link
https://pubsonline.informs.org...New window External Subdomain Text duplicate Link
https://pubsonline.informs.org...New window External Subdomain Text duplicate Link
https://link.springer.com/arti...New window External Subdomain Text duplicate Link
/lehre/lehrveranstaltungen/som...(
/lehre/lehrveranstaltungen/som...Erhalt von Versuchspersonenstunden
https://ww2.unipark.de/uc/LS_M...New window External Subdomain Studie zu Smart Speakern
https://limesurvey-allgpsy-ude...New window External Studie zum Konsumverhalten
/fileadmin/Dateien/Marketing/A...Selbstkontrolle im Kontext von Gaming und der Nutzung von Pornographie
/fileadmin/Dateien/Marketing/A...Nutzung sozialer Netzwerke
/fileadmin/Dateien/Marketing/A...Rauchverhalten und Social Media
/fileadmin/Dateien/Marketing/A...Schiffsimulator
https://primo.uni-due.de/New window External Subdomain A-TITLE Primo Due
http://scholar.google.com/New window External Subdomain A-TITLE Google Scholar
http://www.sciencedirect.com/New window External Subdomain No Text
http://search.ebscohost.com/New window External Subdomain No Text
http://apps.webofknowledge.com...New window External Subdomain No Text
/aktuelles/einzelansicht/anmel...Anmeldung zum Forschungsseminar Marketing (Hauptseminar) im Wintersemester 2024/202524.06.24
/aktuelles/einzelansicht/anmel...Anmeldung zum Bachelorseminar Marketing im Wintersemester 2024/202524.06.24
/aktuelles/Weitere Meldungen anzeigen
https://www.msm.uni-due.de/new...External Subdomain Hinweis zu den Lehrveranstaltungen und Prüfungen am Lehrstuhl für Produktion & SCM26.06.24
https://www.msm.uni-due.de/new...External Subdomain Abschlussfeier der MSM am 23.08.202426.06.24
https://www.msm.uni-due.de/new...External Subdomain Lehrstuhl ABWL - Wissenschaftliche Hilfskraft (WHF) gesucht!25.06.24
https://www.msm.uni-due.de/new...External Subdomain Neues E2-Modul Wirtschaftsgeographie17.06.24
https://www.msm.uni-due.de/new...External Subdomain Start der Bewerbungsphase für das UDE-Stipendienprogramm14.06.24
https://www.msm.uni-due.de/news/External Subdomain Text duplicate Weitere Meldungen anzeigen
https://www.uni-due.de/External Subdomain Text duplicate IMG-ALT Universität Duisburg-Essen: "Offen im Denken"
https://www.uni-due.de/infoline/External Subdomain Infoline
https://www.uni-due.de/de/hilf...External Subdomain Hilfe im Notfall
/datenschutz/Datenschutz
/sitemap/Sitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.marketing.msm.uni-due.de/startseite/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.17 seconds.
This page only loads 1 CSS files. That's ok.
This page only loads 1 JavaScript files. That's good!
The file size of the HTML document is fine (27 kB).

HTTP Response Header

NameValue
dateFri, 28 Jun 2024 00:50:03 GMT
serverApache/2.4.52 (Ubuntu)
content-encodinggzip
strict-transport-securitymax-age=63072000
varyAccept-Encoding
cache-controlmax-age=0
expiresFri, 28 Jun 2024 00:50:03 GMT
x-ua-compatibleIE=edge
x-content-type-optionsnosniff
transfer-encodingchunked
content-typetext/html; charset=utf-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 1 referring domains.
This page only has 2 backlinks.
This page only has few backlinks from 1 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.marketing.msm.uni-due.de › startseite
Startseite

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marketing65%Check
Lehrstuhl59%Check
Startseite56%Check
am Lehrstuhl53%Check
MSM51%Check
Aktuelle47%Check
Aktuelle Umfragen47%Check
Veranstaltung43%Check
Lehrveranstaltungen43%Check
Umfragen43%Check
Show more keywords and terms

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