Marketingdonut.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
88% 
Page structure
93% 
Link structure
68% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
72.60 kB
Words
946
Media files
26
Number of links
125 internal / 38 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Small business marketing tips and advice | Marketing Donut
The length of the page title is perfect. (536 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Get help on key small business marketing topics such as ecommerce, social media and online marketing.
The length of the meta description is perfect. (649 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.marketingdonut.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow
descriptionGet help on key small business marketing topics such as ecommerce, social media and online marketing.
abstractGet help on key small business marketing topics such as ecommerce, social media and online marketing.
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
impact-site-verificationEmpty
langen
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 946 words. That's ok.
31.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: also in this topic
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/donut2/logo.svgHome
/themes/donut2/background.pngA newly self employed woman files her tax self assessment return
/themes/donut2/background.pngA female software developer at work
/themes/donut2/background.pngEmployers are facing growing skills shortages
/themes/donut2/background.pngPPL PRS logo
/themes/donut2/background.pngWoman taking picture of clothing to sell on Instagram Shop
/themes/donut2/background.pngQuickBooks
/themes/donut2/background.pngYoung businessman drawing customer relationship management process concept.
/themes/donut2/background.pngSmall business owner using design software to create content for Facebook, Instagram, Twitter and TikTok.
/themes/donut2/background.pngCloseup of a man holding a green pen pointing at his iPad
/themes/donut2/background.pngA collection of coloured wooden pins used for bowling
/themes/donut2/background.pngShop strategy: the five principles of retail
/themes/donut2/background.png'SALES LEADS' printed on a wooden arrow pointing right
/themes/donut2/background.pngAn older man stood outside his family business
/themes/donut2/background.pngMan posing for a professional photograph
/themes/donut2/background.pngA yellow chick on a laptop keyboard | Twitter tips
/themes/donut2/background.pngSmall business team working on a direct marketing campaign
/themes/donut2/background.pngA businessman waits in the reception of a big client
/themes/donut2/background.pngTwo workers shaking hands after negotiating a sale
/themes/donut2/background.pngA marketing team analyse the lastest qualitative market research results
/themes/donut2/background.pngBusiness owner working on PR strategy and reading business news in newspaper
...es/inline-images/Podcast image-500_0.pngStart Your Own Business podcast
/themes/donut2/background.pngSquare
/themes/donut2/background.pngStart your own business guide cover
...s/donut2/assets/img/newsletter-image.jpgNo alt attribute provided
/themes/donut2/assets/img/atomcm.pngAtom Content Marketing

Page structure

H1 heading
(Critically important)
Home | MarketingDonut
The H1 heading is perfect.
Headings
(Important)
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Home | MarketingDonut
H2 Follow us
H2 What do you need to know about marketing your small business?
H2 What's new?
H2 POPULAR ON THE MARKETING DONUT
H2 Marketing essentials
H2 Online marketing
H2 Social media
H2 Advertising
H2 Customer care
H2 Sales
H2 Market research
H2 PR and promotion
H2 Start Your Own Business podcast
H2 Offers
H2 From across the Donuts
H2 Get the latest news and advice
H2 Latest blogs
H2 Latest news
H2 Follow Us
H3 The secrets of 100-year-old businesses
H3 What should you include in a professional profile?
H3 Twenty top Twitter tips
H3 What is direct marketing?
H3 Working with a big client
H3 Negotiating a sale - checklist
H3 What is qualitative research?
H3 Effective PR FAQs
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (38) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.marketingdonut.co.uk/Anchor Skip to main content
https://www.startupdonut.co.uk/External Subdomain start up
https://www.moneydonut.co.uk/External Subdomain Money
https://www.lawdonut.co.uk/External Subdomain Law
https://www.techdonut.co.uk/External Subdomain Tech
https://www.marketingdonut.co.uk/Subdomain IMG-ALT Home
/expertsExperts
/blogBlog
/newsNews
/offersOffers
https://www.facebook.com/group...New window External Subdomain A-TITLE Join our Facebook group for like-minded small business owners
https://www.twitter.com/Startu...New window External Subdomain No Text
https://www.instagram.com/star...New window External Subdomain No Text
/marketing-essentialsMarketing essentials
/online-marketingOnline marketing
/social-mediaSocial media
/advertisingAdvertising
/customer-careCustomer care
/salesSales
/market-researchMarket research
/pr-and-promotionPR and promotion
/marketing-essentialsText duplicate Marketing essentials
/marketing-essentials/your-mar...Your marketing plan
/marketing-essentials/your-tar...Your target market
/marketing-essentials/set-pricesSet prices
/marketing-essentials/create-a...Create a brand
/marketing-essentials/do-a-swo...Do a SWOT analysis
/online-marketingText duplicate Online marketing
/online-marketing/your-websiteYour website
/online-marketing/ecommerceEcommerce
/online-marketing/search-engin...Search engine optimisation
/online-marketing/online-and-p...Online and PPC advertising
/online-marketing/email-marketingEmail marketing
/online-marketing/apps-and-onl...Apps and online tools
/online-marketing/content-mark...Content marketing
/social-mediaText duplicate Social media
/social-media/twitterTwitter
/social-media/facebookFacebook
/social-media/linkedinLinkedIn
/social-media/instagramInstagram
/social-media/pinterestPinterest
/social-media/social-media-str...Social media strategy
/advertisingText duplicate Advertising
/advertising/media-advertisingMedia advertising
/advertising/mailingsMailings
/customer-careText duplicate Customer care
/customer-care/understanding-y...Understanding your customers
/customer-care/customer-loyaltyCustomer loyalty
/customer-care/customer-serviceCustomer service
/customer-care/selling-more-to...Selling more to existing customers
/customer-care/customer-compla...Customer complaints
/salesText duplicate Sales
/sales/sales-strategySales strategy
/sales/getting-customersGetting customers
/sales/pitchingPitching
/sales/negotiatingNegotiating
/sales/managing-sales-staffManaging sales staff
/market-researchText duplicate Market research
/market-research/new-product-r...New product research
/market-research/sector-trendsSector trends
/market-research/questionnaire...Questionnaires, surveys and focus groups
/market-research/market-analysisMarket analysis
/market-research/benchmarkingBenchmarking
/market-research/choosing-a-ma...Choosing a market research agency
/pr-and-promotionText duplicate PR and promotion
/pr-and-promotion/prPR
/marketing/pr-and-promotion/ne...Networking
/pr-and-promotion/exhibitionsExhibitions
/news/hmrc-debunks-five-common...IMG-ALT A newly self employed woman files her tax self assessment return
/news/hmrc-debunks-five-common...HMRC debunks five common self-assessment myths
/blog/24/08/web-developer-vs-s...IMG-ALT A female software developer at work
/blog/24/08/web-developer-vs-s...Web developer vs. software developer
/news/skills-shortages-leave-s...IMG-ALT Employers are facing growing skills shortages
/news/skills-shortages-leave-s...Skills shortages leave small firms struggling to recruit
https://pplprs.co.uk/get-themu...External IMG-ALT PPL PRS logo
https://pplprs.co.uk/get-themu...External Enhance your customers' experience
/social-media/instagram/20-top...IMG-ALT Woman taking picture of clothing to sell on Instagram Shop
/social-media/instagram/20-top...20 top Instagram tips
https://www.anrdoezrs.net/clic...External Subdomain IMG-ALT QuickBooks
https://www.anrdoezrs.net/clic...External Subdomain Get 90% off for 7 months
/sales/sales-strategy/the-best...IMG-ALT Young businessman drawing customer relationship management process concept.
/sales/sales-strategy/the-best...The best small business CRM software in the UK
/online-marketing/apps-and-onl...IMG-ALT Small business owner using design software to create content for Facebook, Instagram, Twitter and TikTok.
/online-marketing/apps-and-onl...The best social media apps for small businesses
/online-marketing/apps-and-onl...IMG-ALT Closeup of a man holding a green pen pointing at his iPad
/online-marketing/apps-and-onl...Best small business apps for planning and productivity
/customer-care/customer-compla...IMG-ALT A collection of coloured wooden pins used for bowling
/customer-care/customer-compla...Types of complaining customers
/customer-care/customer-servic...IMG-ALT Shop strategy: the five principles of retail
/customer-care/customer-servic...The five principles of retail
/sales/sales-strategy/why-you-...IMG-ALT 'SALES LEADS' printed on a wooden arrow pointing right
/sales/sales-strategy/why-you-...Why you must follow up leads
/marketing-essentialsText duplicate Marketing essentials
/marketing-essentials/the-secr...IMG-ALT An older man stood outside his family business
/marketing-essentials/the-secr...The secrets of 100-year-old businesses
/online-marketingText duplicate Online marketing
/online-marketing/what-should-...IMG-ALT Man posing for a professional photograph
/online-marketing/what-should-...What should you include in a professional profile?
/social-mediaText duplicate Social media
/social-media/twitter/twenty-t...IMG-ALT A yellow chick on a laptop keyboard | Twitter tips
/social-media/twitter/twenty-t...Twenty top Twitter tips
/advertisingText duplicate Advertising
/advertising/mailings/what-is-...IMG-ALT Small business team working on a direct marketing campaign
/advertising/mailings/what-is-...What is direct marketing?
/customer-careText duplicate Customer care
/customer-care/understanding-y...IMG-ALT A businessman waits in the reception of a big client
/customer-care/understanding-y...Working with a big client
/salesText duplicate Sales
/sales/negotiating/negotiating...IMG-ALT Two workers shaking hands after negotiating a sale
/sales/negotiating/negotiating...Negotiating a sale - checklist
/market-researchText duplicate Market research
/market-research/questionnaire...IMG-ALT A marketing team analyse the lastest qualitative market research results
/market-research/questionnaire...What is qualitative research?
/pr-and-promotionText duplicate PR and promotion
/pr-and-promotion/pr/effective...IMG-ALT Business owner working on PR strategy and reading business news in newspaper
/pr-and-promotion/pr/effective...Effective PR FAQs
https://www.startyourownbusine...External Subdomain IMG-ALT Start Your Own Business podcast
https://www.startyourownbusine...New window External Subdomain LISTEN NOW!
https://appwiki.nl/link/brand/...New window External IMG-ALT Square
https://appwiki.nl/link/brand/...New window External The card reader for every business
https://guide.businessdonut.co...New window External Subdomain IMG-ALT Start your own business guide cover
https://guide.businessdonut.co...New window External Subdomain Start your own business - free guide
https://www.moneydonut.co.uk/a...External Subdomain The best small business accounting software in the UK
https://guide.businessdonut.co...External Subdomain How to start your own business
https://www.lawdonut.co.uk/bus...External Subdomain Homeworking and the law FAQs
/sales/sales-strategy/the-best...Subdomain Text duplicate The best small business CRM software in the UK
https://www.techdonut.co.uk/bu...External Subdomain The best UK payroll software
https://www.atomcontentmarketi...External Subdomain Atom Content Marketing
/privacy-policyPrivacy Policy
/blog/24/08/web-developer-vs-s...Text duplicate Web developer vs. software developer
/blog/24/08/strengthen-client-...Strengthen client relations with thoughtful Christmas gifting
/blog/24/08/how-to-promote-you...How to promote your business with Instagram influencers
/blog/24/08/elevating-your-age...Elevating your agency brand: top tips from insiders
/news/skills-shortages-leave-s...Text duplicate Skills shortages leave small firms struggling to recruit
/news/hmrc-debunks-five-common...Text duplicate HMRC debunks five common self-assessment myths
/news/animal-breeders-urged-to...Animal breeders urged to report undeclared income
/news/small-firms-prepare-for-...Small firms prepare for end of zero-hours contracts
https://www.facebook.com/start...External Subdomain A-TITLE Follow us on Facebook
https://www.twitter.com/Startu...External Subdomain A-TITLE Follow us on Twitter
https://www.instagram.com/star...External Subdomain A-TITLE Follow us on Instagram
/contact-formSubdomain Contact us
/faqsFAQs
/privacy-policyPrivacy policy
/terms-and-conditions-of-useTerms and conditions of use
/sitemap.xmlSitemap
https://www.marketingdonut.co.uk/EDITOR'S CHOICE
https://www.startyourownbusine...External Subdomain Text duplicate Start Your Own Business podcast
https://guide.businessdonut.co...External Subdomain Start-up guide
/newsSmall business news
https://www.startupdonut.co.uk...External Subdomain Sign up to our newsletter
https://www.facebook.com/group...External Subdomain Join our Facebook group
https://www.marketingdonut.co.uk/WORK WITH US
https://www.startupdonut.co.uk...External Subdomain Advertise with us
http://www.atomcontentmarketin...External Subdomain License our content
/contribute-a-guest-post-or-blogContribute a blog
https://partner.businessdonut....External Subdomain Join our expert community
https://www.marketingdonut.co.uk/MORE DONUTS
https://www.lawdonut.co.uk/External Subdomain Law Donut
https://www.moneydonut.co.uk/External Subdomain Money Donut
https://www.startupdonut.co.uk/External Subdomain Start Up Donut
https://www.techdonut.co.uk/External Subdomain Tech Donut
https://www.atomcontentmarketi...External Subdomain www.atomcontentmarketing.co.uk
https://www.atomcontentmarketi...Nofollow External Subdomain Text duplicate IMG-ALT Atom Content Marketing

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.marketingdonut.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.33 seconds.
The file size of the HTML document is fine (73 kB).

HTTP Response Header

NameValue
dateThu, 29 Aug 2024 04:49:35 GMT
content-typetext/html; charset=UTF-8
x-content-type-optionsnosniff
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheUNCACHEABLE
link<https://www.marketingdonut.co.uk/>; rel="canonical", <https://www.marketingdonut.co.uk/>; rel="shortlink"
x-ua-compatibleIE=edge
content-languageen
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 8 (https://www.drupal.org)
varyAccept-Encoding
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=IWhNGW%2FZrZ183hL%2BI%2BWmLIC6nQA5k86S6sHc%2F%2BEdtymHoR%2FV9d8rHQgDiZEJHsjYqDVkM6%2Fxc8ciOpTq6XeSVZUJ0q768qCFm4vEq11GOUkV8UbTlIWAzoK7jfnoozKkyciZyCm8FqqZ5YM%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray8ba9ea53ddbe9b82-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 3,036 referring domains.
This page has 120,963 backlinks.
This page has backlinks from 2,321 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips/
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
# DFP Codes
Disallow: /37353961/
# Others
Disallow: /taxonomy/term/

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Search preview

www.marketingdonut.co.uk
Small business marketing tips and advice | Marketing Donut
Get help on key small business marketing topics such as ecommerce, social media and online marketing.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marketing93%Check
MARKETING DONUT86%Check
Business Marketing81%Check
DONUT78%Check
small business marketing76%Check
Online Marketing73%Check
Small business marketing tips72%Check
key small business marketing71%Check
small business marketing topics71%Check
business70%Check
Show more keywords and terms

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