massey.ac.nz | Website SEO Review

Response time

2.54 s

File size

65.50 kB

Words

848

Media files

41

Number of links

62 internal / 11 external

Meta specifications 61% achieved

Title

(Critically important)

Massey University of New Zealand - Te Kunenga ki Pūrehuroa - Massey University

The page title should be shorter than 580 pixels. It is 740 pixels long. Optimize title

There are word repetitions in the page title.

Meta Title

Meta description

(Critically important)

Te Kunenga ki Pūrehuroa Massey University offers a range of undergraduate and postgraduate degrees, diplomas and certificates to students from around New Zealand, and the world

The meta description is too long: 1128 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.massey.ac.nz/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-nz

Server location: United States of America

The following language is defined by HTML: en-nz

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
description	Te Kunenga ki Pūrehuroa Massey University offers a range of undergraduate and postgraduate degrees, diplomas and certificates to students from around New Zealand, and the world
viewport	width=device-width, initial-scale=1
theme-color	#ffffff
msapplication-TileColor	#2b5797
msapplication-TileImage	https://d2ub1k1pknil0e.cloudfront.net/static/4611e276/images/mstile-144x144.png
msapplication-square70x70logo	https://d2ub1k1pknil0e.cloudfront.net/static/4611e276/images/mstile-70x70.png
msapplication-square150x150logo	https://d2ub1k1pknil0e.cloudfront.net/static/4611e276/images/mstile-150x150.png
msapplication-wide310x150logo	https://d2ub1k1pknil0e.cloudfront.net/static/4611e276/images/mstile-310x150.png
msapplication-square310x310logo	https://d2ub1k1pknil0e.cloudfront.net/static/4611e276/images/mstile-310x310.png
lang	en-nz
twitter:card	summary_large_image
twitter:site	@MasseyUni
twitter:title	Massey University of New Zealand - Te Kunenga ki Pūrehuroa
twitter:description	Te Kunenga ki Pūrehuroa Massey University offers a range of undergraduate and postgraduate degrees, diplomas and certificates to students from around New Zealand, and the world
twitter:image	https://d2ub1k1pknil0e.cloudfront.net/media/images/MAS0247-web-banner-1920x1080_Catherine.width-1200.jpg
twitter:image:alt	Catherine Tu'akalau – a registered nurse and working mum, who wanted to upskill in her profession
og:url	https://www.massey.ac.nz/
og:title	Massey University of New Zealand - Te Kunenga ki Pūrehuroa
og:description	Te Kunenga ki Pūrehuroa Massey University offers a range of undergraduate and postgraduate degrees, diplomas and certificates to students from around New Zealand, and the world
og:image	https://d2ub1k1pknil0e.cloudfront.net/media/images/MAS0247-web-banner-19.2e16d0ba.fill-1200x630.format-jpeg_GWsqtZH.jpg
og:image:width	1200
og:image:height	630
og:image:type	image/jpeg
og:image:alt	Catherine Tu'akalau – a registered nurse and working mum, who wanted to upskill in her profession
charset	utf-8

Page quality 78% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

The average number of words per sentence of 25.64 words is high.

This page contains 848 words. That's ok.

27% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

13 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

11 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...ba.fill-420x314.format-webp_uTBFmV5.webp	Catherine Tu'akalau – a registered nurse and working mum, who wanted to upskill in her profession
...ratio-5x2-5x3.width-420.format-webp.webp	Student talks to Massey staff member about support services.
...ratio-5x2-5x3.width-520.format-webp.webp	Student talks to Massey staff member about support services.
...ratio-5x2-5x3.width-745.format-webp.webp	Student talks to Massey staff member about support services.
...atio-5x2-5x3.width-1256.format-webp.webp	Student talks to Massey staff member about support services.
...ratio-5x2-5x3.width-420.format-webp.webp	Students attending event at Massey University
...ratio-5x2-5x3.width-520.format-webp.webp	Students attending event at Massey University
...ratio-5x2-5x3.width-745.format-webp.webp	Students attending event at Massey University
...atio-5x2-5x3.width-1256.format-webp.webp	Students attending event at Massey University
...ratio-5x2-5x3.width-420.format-webp.webp	Students studying together on campus
...ratio-5x2-5x3.width-520.format-webp.webp	Students studying together on campus
...ratio-5x2-5x3.width-745.format-webp.webp	Students studying together on campus
...atio-5x2-5x3.width-1256.format-webp.webp	Students studying together on campus
...c/4611e276/images/decorative/waharoa.png	No alt attribute provided
...c/4611e276/images/decorative/waharoa.png	No alt attribute provided
...n.2e16d0ba.fill-420x242.format-webp.webp	Students on Auckland campus
...ratio-5x2-5x3.width-420.format-webp.webp	No alt attribute provided
...ratio-5x2-5x3.width-520.format-webp.webp	No alt attribute provided
...ratio-5x2-5x3.width-745.format-webp.webp	No alt attribute provided
...atio-5x2-5x3.width-1256.format-webp.webp	No alt attribute provided
...ratio-5x2-5x3.width-420.format-webp.webp	Person sitting on the top step of a deck with a laptop balanced on their knees, patting a small white furry dog
...ratio-5x2-5x3.width-520.format-webp.webp	Person sitting on the top step of a deck with a laptop balanced on their knees, patting a small white furry dog
...ratio-5x2-5x3.width-745.format-webp.webp	Person sitting on the top step of a deck with a laptop balanced on their knees, patting a small white furry dog
...atio-5x2-5x3.width-1256.format-webp.webp	Person sitting on the top step of a deck with a laptop balanced on their knees, patting a small white furry dog
...ratio-5x2-5x3.width-420.format-webp.webp	Person dressed in traditional Māori cloak singing a Māori song or waiata
...ratio-5x2-5x3.width-520.format-webp.webp	Person dressed in traditional Māori cloak singing a Māori song or waiata
...ratio-5x2-5x3.width-745.format-webp.webp	Person dressed in traditional Māori cloak singing a Māori song or waiata
...atio-5x2-5x3.width-1256.format-webp.webp	Person dressed in traditional Māori cloak singing a Māori song or waiata
...ratio-5x2-5x3.width-420.format-webp.webp	Close-up of person clapping while seated as part of a group giving a traditional Pacific performance
...ratio-5x2-5x3.width-520.format-webp.webp	Close-up of person clapping while seated as part of a group giving a traditional Pacific performance
...ratio-5x2-5x3.width-745.format-webp.webp	Close-up of person clapping while seated as part of a group giving a traditional Pacific performance
...atio-5x2-5x3.width-1256.format-webp.webp	Close-up of person clapping while seated as part of a group giving a traditional Pacific performance
...2-5x3.width-450.format-webp_F8OX4Qu.webp	No alt attribute provided
...ratio-5x2-5x3.width-450.format-webp.webp	No alt attribute provided
...ratio-5x2-5x3.width-450.format-webp.webp	No alt attribute provided
...ratio-5x2-5x3.width-450.format-webp.webp	Sir Jerry Mateparae
...ratio-5x2-5x3.width-450.format-webp.webp	Professor Jodie Hunter presenting at a podium at the University of Melbourne
...ratio-5x2-5x3.width-450.format-webp.webp	No alt attribute provided
...ratio-5x2-5x3.width-450.format-webp.webp	Woman walking through dark tunnel towards light.
...ratio-5x2-5x3.width-450.format-webp.webp	No alt attribute provided
...c/4611e276/images/shielded-site-logo.png	Activate the Women's Refuge Shield app (untrackable)

Page structure 100% achieved

H1 heading

(Critically important)

Here for what’s next , Kei konei hei mahi i te mahi

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

The heading structure is perfect.

H1-H6 headings

Heading structure

Heading level	Content
H1	Here for what’s next , Kei konei hei mahi i te mahi
H2	Main navigation menu
H2	Need advice?
H2	Upcoming events
H2	Study online or on campus
H2	Nau mai, haere mai ki Te Kunenga ki Pūrehuroa , Welcome to Massey University
H2	Go straight to
H2	Find a qualification, course or subject
H2	Alumni
H2	Distance and online study at Massey
H2	Māori @ Massey
H2	Pacific Massey
H2	News
H2	Research news
H2	Contact us, Whakapā mai
H2	Colleges, Takiura
H2	Popular links, Hononga rongonui
H3	2024 NZ Food Awards finalists announced
H3	State-of-the-art facilities and new industry partnerships celebrated
H3	Innovative Speech Language Therapy programme undergoes professional accreditation site visit
H3	Sir Jerry Mateparae appointed to Massey University Council
H3	Embracing diversity and cultural strengths in mathematics education
H3	Kānuka supports more native birds on hill country farms
H3	Implementation of eating disorder prevention programme to improve Aotearoa health outcomes
H3	Health and Ageing Research Team study pathways to wellbeing

Link structure 95% achieved

Internal links

(Important)

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 11 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://browsehappy.com/	External	upgrade your browser
/about/privacy-at-massey-unive...		Website Privacy Statement
/about/cookies/		cookies page
https://www.massey.ac.nz/	Anchor	Skip to content
https://www.massey.ac.nz/		No Text
https://www.massey.ac.nz/		No Text
/student-life/māori-at-massey/		Māori @ Massey
/study/international-students/		International students
/study/library/		Library
https://smsportal.massey.ac.nz/	External Subdomain	Student & staff portal
https://stream.massey.ac.nz/	External Subdomain	Stream
https://www.massey.ac.nz/study/		Study , Ako
/student-life/		Student life , Te oranga tauira
/research/		Research , Rangahau
https://www.massey.ac.nz/about/		About , Kaupapa matua
https://www.massey.ac.nz/search/		Search , Rapu
/join-us/semester-one/	Subdomain	Study with us in 2025
/study/get-advice-about-study/	Subdomain	Get advice
/student-life/services-and-sup...	Subdomain	Need advice?
/about/events/	Subdomain	Upcoming events
/study/find-a-subject-course-o...	Subdomain	Study online or on campus
/study/library/		Massey University Library
https://stream.massey.ac.nz/	External Subdomain Text duplicate	Stream
https://owll.massey.ac.nz/	External Subdomain	Online Writing and Learning Link (OWLL)
/study/key-dates-for-semesters...		Key dates for semesters, exam periods and other events
/student-life/accommodation/		Accommodation
/student-life/graduation/		Graduation
/study/find-a-subject-course-o...		Learn more
https://alumnionline.massey.ac...	External Subdomain	Alumni
/study/distance-and-online-stu...	Subdomain	Distance and online study at Massey
/student-life/māori-at-massey/	Subdomain Text duplicate	Māori @ Massey
/student-life/pacific-massey/	Subdomain	Pacific Massey
/about/news/all-news-stories/		View all news
/about/news/2024-nz-food-award...		2024 NZ Food Awards finalists announced
/about/news/state-of-the-art-f...		State-of-the-art facilities and new industry partnerships celebrated
/about/news/innovative-speech-...		Innovative Speech Language Therapy programme undergoes professional accreditation site visit
/about/news/sir-jerry-matepara...		Sir Jerry Mateparae appointed to Massey University Council
/about/news/research/		View all Research news
/about/news/embracing-diversit...		Embracing diversity and cultural strengths in mathematics education
/about/news/kānuka-supports-mo...		Kānuka supports more native birds on hill country farms
/about/news/implementation-of-...		Implementation of eating disorder prevention programme to improve Aotearoa health outcomes
/about/news/health-and-ageing-...		Health and Ageing Research Team study pathways to wellbeing
https://www.massey.ac.nz/		No Text
https://www.massey.ac.nz/study/	Text duplicate	Study , Ako
/student-life/	Text duplicate	Student life , Te oranga tauira
/research/	Text duplicate	Research , Rangahau
https://www.massey.ac.nz/about/	Text duplicate	About , Kaupapa matua
/about/contact-us/massey-chat/		Web chat – Karekōrero
/about/contact-us/		More ways to get in touch
/student-life/campus-guides-maps/	Subdomain	Campus guides & maps
/student-life/starting-univers...	Subdomain Anchor	Download the Massey Uni app
/about/university-calendar-and...		Massey University Calendar, Te Wātaka o Massey
/about/colleges-schools-and-in...		Massey Business School, Te Kura Whai Pakihi
/about/colleges-schools-and-in...		College of Creative Arts, Toi Rauwhārangi
/about/colleges-schools-and-in...		College of Health, Te Kura Hauora Tangata
/about/colleges-schools-and-in...		College of Humanities and Social Sciences, Te Kura Pūkenga Tangata
/about/colleges-schools-and-in...		College of Sciences, Te Wāhanga Pūtaiao
/about/university-calendar-and...	Text duplicate	Massey University Calendar, Te Wātaka o Massey
/study/all-qualifications-and-...		Qualifications & courses search, Ngā tohu me ngā akomanga
/study/find-a-subject-course-o...		Subject areas browse, Ngā momo kaupapa
/study/international-students/		International students, Ngā tauira nō tāwāhi
/student-life/māori-at-massey/		Māori @ Massey, Māori @ Massey
https://alumnionline.massey.ac...	External Subdomain	Alumni, Ngā ihu-puta
https://stream.massey.ac.nz/	External Subdomain	Stream, Te Manga
https://smsportal.massey.ac.nz/	External Subdomain	Student & staff portal, Tāwaha mō ngā tauira me ngā kaimahi
https://masseyuni.sharepoint.com/	External Subdomain	Staff intranet, Ipurangiroto kaimahi
/study/library/		Library, Te Putanga ki te Ao Mātauranga
/about/news/		News, Ngā karere
/about/events/		Events, Ngā kaupapa
/about/jobs-massey/		Jobs at Massey, Ngā tūranga mahi i Massey
https://foundation.massey.ac.n...	External Subdomain	Donate, Koha
/about/disclaimer/		Disclaimer
/about/privacy-at-massey-unive...		Privacy

Server configuration 95% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.massey.ac.nz/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is very slow (2.54 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is fine (66 kB).

Page Speed

HTTP Response Header

Name	Value
content-type	text/html; charset=utf-8
content-length	11237
date	Tue, 10 Sep 2024 18:00:50 GMT
server	nginx
content-security-policy	script-src 'self' 'unsafe-inline' 'unsafe-eval' https://.formstack.com data: https://.eventbrite.com https://.hotjar.com https://.hotjar.io https://.clickdimensions.com https://.youtube.com https://.youtube-nocookie.com https://.vimeo.com https://.facebook.com https://.facebook.net https://googletagmanager.com https://.googletagmanager.com https://.google-analytics.com https://.analytics.google.com https://maps.googleapis.com https://.google.com https://.gstatic.com https://.doubleclick.net https://siteimproveanalytics.com https://.siteimproveanalytics.com https://.siteimproveanalytics.io https://.yimg.com https://.matterport.com https://staticcdn.co.nz https://.tiktok.com https://.formstack.com https://apps.mypurecloud.com.au https://d2ub1k1pknil0e.cloudfront.net; default-src 'self'; style-src 'self' 'unsafe-inline' https:; img-src 'self' data: https: https://d2ub1k1pknil0e.cloudfront.net; frame-src 'self' https://webcast.massey.ac.nz https://www.massey.ac.nz https://.windcave.com https://.paycorp.com.au https://.eventbrite.com https://.hotjar.com https://.hotjar.io https://.clickdimensions.com https://.youtube.com https://.youtube-nocookie.com https://.vimeo.com https://.facebook.com https://.facebook.net https://googletagmanager.com https://.googletagmanager.com https://.google-analytics.com https://.analytics.google.com https://maps.googleapis.com https://.google.com https://.gstatic.com https://.doubleclick.net https://siteimproveanalytics.com https://.siteimproveanalytics.com https://.siteimproveanalytics.io https://.yimg.com https://.matterport.com https://staticcdn.co.nz https://.tiktok.com https://.formstack.com https://apps.mypurecloud.com.au; child-src https:; manifest-src https://d2ub1k1pknil0e.cloudfront.net; frame-ancestors 'self'; object-src 'self' blob:; connect-src 'self' https://.swiftype.com https://api-cdn.mypurecloud.com.au wss://webmessaging.mypurecloud.com.au https://api.mypurecloud.com.au https://fileupload.mypurecloud.com.au https://.eventbrite.com https://.hotjar.com https://.hotjar.io https://.clickdimensions.com https://.youtube.com https://.youtube-nocookie.com https://.vimeo.com https://.facebook.com https://.facebook.net https://googletagmanager.com https://.googletagmanager.com https://.google-analytics.com https://.analytics.google.com https://maps.googleapis.com https://.google.com https://.gstatic.com https://.doubleclick.net https://siteimproveanalytics.com https://.siteimproveanalytics.com https://.siteimproveanalytics.io https://.yimg.com https://.matterport.com https://staticcdn.co.nz https://.tiktok.com https://.formstack.com https://apps.mypurecloud.com.au; font-src 'self' data: .googleapis.com https://*.gstatic.com https://d2ub1k1pknil0e.cloudfront.net; media-src 'self'; report-uri https://o115950.ingest.sentry.io/api/5340269/csp-report/?sentry_key=fe8681a26224499cb51618fd877c5f4c&sentry_environment=production&sentry_release=4611e276
x-content-type-options	nosniff
referrer-policy	strict-origin-when-cross-origin
cross-origin-opener-policy	same-origin
x-frame-options	DENY
etag	W/"b642c37de7177771b59cb79a635eb0a2"
content-encoding	gzip
expires	Tue, 10 Sep 2024 02:31:51 GMT
cache-control	max-age=60
x-cache-status	REVALIDATED
vary	Cookie,Accept-Encoding
x-cache	Miss from cloudfront
via	1.1 38dab0d877593711162f7409f4fc8fca.cloudfront.net (CloudFront)
x-amz-cf-pop	FRA56-P10
x-amz-cf-id	wcxXfTw3rwHhyl9UPyTXvaAQ_xj0o2elGNwoTw_UOav94ZSrcu_4Dg==
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Blacklists

(Nice to have)

This website is not classified "for adult only".

Blacklist

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 7,611 referring domains.

This page has 313,604 backlinks.

This page has backlinks from 4,924 different ip addresses.

Backlinks

Facebook popularity

(Somewhat important)

The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Disallow: /admin/
Disallow: /django-admin/
Disallow: /search/

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Search preview

www.massey.ac.nz

Massey University of New Zealand - Te Kunenga ki Pūrehuroa - Massey...

Te Kunenga ki Pūrehuroa Massey University offers a range of undergraduate and postgraduate degrees, diplomas and certificates to students from around New Zealand, and the world

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Massey	81%	Check
Massey University	74%	Check
Pūrehuroa Massey University	70%	Check
ki Pūrehuroa Massey	69%	Check
University	68%	Check
New	68%	Check
ki Pūrehuroa Massey University	68%	Check
Kunenga ki Pūrehuroa Massey	66%	Check
Kunenga ki Pūrehuroa	65%	Check
New Zealand	64%	Check
Massey University Council	63%	Check
Māori Massey	62%	Check
Pacific Massey	62%	Check
Kunenga	61%	Check
Pūrehuroa	61%	Check
students	48%	Check
mahi	48%	Check
world	46%	Check
Study	44%	Check
Research	43%	Check
health	43%	Check
online	43%	Check
News	43%	Check
programme	43%	Check
Research News	43%	Check

Show more keywords and terms

Massey.ac.nz - SEO Checker

Task list of SEO Improvements 6 Tasks

Meta specifications 61% achieved

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(Important)

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(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of massey.ac.nz with our free plan!

Page quality 78% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 100% achieved

(Critically important)

(Important)

Heading structure

Link structure 95% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 95% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Nice to have)

(Critically important)

(Somewhat important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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