Mccormickplace.com - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
82% 
Page structure
50% 
Link structure
78% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.26 s
File size
198.10 kB
Words
2854
Media files
15
Number of links
58 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
McCormick Place Convention Center - McCormick Place
There are word repetitions in the page title.
The length of the page title is perfect. (504 pixels out of 580 max pixel length)
Meta description
(Critically important)
Discover McCormick Place, North America's top convention center with 2.6M sq. ft. of flexible space on Chicago's lakefront, ideal for events and trade shows.
There are more than one meta descriptions on the page. Only one is allowed.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mccormickplace.com/
There is more than one canonical link on this page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionMcCormick Place the largest and most flexible use convention center in North America and located on Chicago’s magnificent lakefront.
robotsmax-image-preview:large
generatorWooCommerce 9.7.1
viewportwidth=device-width, initial-scale=1.0
msapplication-TileImagehttps://www.mccormickplace.com/wp-content/uploads/2024/01/cropped-McCormick-Place-M-270x270.png
article:publisherhttps://facebook.com/mccormickplace
article:modified_time2025-02-26T18:43:33+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleWelcome to McCormick Place Convention Center
twitter:descriptionWith over 2.6 million square feet of exhibit space, McCormick Place Convention Center is the largest and most flexible use convention center in North America.
twitter:imagehttps://www.mccormickplace.com/wp-content/uploads/2024/09/McCormick-Place-scaled.jpg
twitter:site@mccormick_place
og:localeen_US
og:site_nameMcCormick Place
og:typewebsite
og:titleHome | McCormick Place Convention Center Chicago
og:descriptionMcCormick Place the largest and most flexible use convention center in North America and located on Chicago’s magnificent lakefront.
og:urlhttps://www.mccormickplace.com/
og:imagehttps://www.mccormickplace.com/wp-content/uploads/general-images/South-Gate-4-1.jpg
og:image:secure_urlhttps://www.mccormickplace.com/wp-content/uploads/2024/09/McCormick-Place-scaled.jpg
og:image:width750
og:image:height500
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 2854 words. That's ok.
37.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
63 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.27 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 57 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ds/logos/McCormick-Place-logo-scaled.jpgMcCormick Place
/wp-content/uploads/2023/12/Planners.pngNo alt attribute providedPlanners
/wp-content/uploads/2023/12/Exhibitor.pngNo alt attribute providedExhibitor
/wp-content/uploads/2023/12/Attendees.pngNo alt attribute providedAttendees
...4/01/McCormick-Place-logo-mono-white.pngMcCormick Place, Chicago, ILMcCormick Place logo-mono, white
...ds/2023/10/Oak-View-Group-logo-white.pngMcCormick Place, Chicago, ILOak-View-Group-logo-white
...ntent/uploads/2018/06/McCormickPlace.pngNo alt attribute providedMcCormick Place Chicago
...4/Oak-View-Group-logo-full-color-ovg.pngNo alt attribute providedOak View Group
...ontent/uploads/logos/ACT-logo-slider.pngArie Crown TheaterArie Crown Theater
...23/10/OVG_Hospitality_Logo_FullColor.pngNo alt attribute providedOVG Hospitality
...t/uploads/logos/Wintrust-logo-slider.pngWintrust ArenaWintrust Arena
...t/uploads/logos/Marriott-logo-slider.pngMarriott Marquis ChicagoMarriott Marquis Chicago
...tent/uploads/logos/Hyatt-logo-slider.pngHyatt Regency McCormick PlaceHyatt Regency McCormick Place
...ads/logos/Choose-Chicago-logo-slider.pngChoose ChicagoChoose Chicago
/wp-content/uploads/2018/06/mpea.jpgNo alt attribute providedMPEA

Page structure

H1 heading
(Critically important)
Welcome to McCormick Place: North America’s Leading Convention Center
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Welcome to McCormick Place: North America’s Leading Convention Center
H2 2.6 million sq. ft. of exhibit halls
H2 1.2 million square feet all on one level
H2 6 ballrooms
H2 2 of which are the largest in the city
H2 170 meeting rooms 600,000 square feet
H2 of meeting room space
H2 Ceiling heights up to 50 feet
H2 Easy access to 5,800 parking spaces
H2 A 2.5 acre rooftop garden is the largest in the Midwest
H2 Assembly seating for 18,000 people
H2 4,188 seat Arie Crown Theater
H3 Ready to Elevate Your Event at McCormick Place?
H5 Union Workers Employed by McCormick Place
H5 Unions Employed by Event Service Contractors
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.facebook.com/mccor...External Subdomain Facebook
https://twitter.com/McCormick_...External Twitter
https://www.instagram.com/mcco...External Subdomain Instagram
/cart/Subdomain 0 Items
https://www.mccormickplace.com/Subdomain IMG-ALT McCormick Place
/planners/Subdomain PLANNERS
/planners/sales-marketing/Subdomain Sales & Marketing
/planners/event-management/Subdomain Event Management
/planners/food-bev-planners/Subdomain Food & Beverage – Planners
/amenities/Subdomain Amenities
/exhibitors/internet-services/Subdomain Internet Services
/testimonials/Subdomain Testimonials
/exhibitors/Subdomain EXHIBITORS
/exhibitors/online-ordering/Subdomain Online Ordering
/exhibitors/first-time-exhibitor/Subdomain First Time Exhibitor
/exhibitors/service-guidelines/Subdomain Service & Guidelines
/exhibitors/internet-services/Subdomain Text duplicate Internet Services
/exhibitors/telephone-services/Subdomain Telephone Services
/exhibitors/wireless-internet/Subdomain Wireless Internet
/exhibitors/food-beverage-exhi...Subdomain Food & Beverage
/exhibitors/asuv/Subdomain ASUV Program
/amenities/Subdomain Text duplicate Amenities
/attendees/Subdomain ATTENDEES
/getting-here/Subdomain Getting Here
/getting-here/driving-directions/Subdomain Driving Directions
/getting-here/parking-rates/Subdomain Parking Rates & Options
/getting-here/public-transport...Subdomain Public Transportation
/attendees/ada/Subdomain ADA Accessibility
/attendees/food-bev-attendees/Subdomain Text duplicate Food & Beverage
/amenities/Subdomain Text duplicate Amenities
https://ariecrown.com/External Arie Crown Theater
https://wintrustarena.com/External Wintrust Arena
/about/contact-us/faq/Subdomain Frequently Asked Questions
/attendees/plan-your-visit/Subdomain Plan Your Visit
/facility-overview/floor-plans/Subdomain Campus Map
/events/Subdomain Calendar
/about/careers/Subdomain Careers
/about/Subdomain About
/mccormick-place-virtual-tour/Subdomain 360° Virtual Tour
/about/doing-business/Subdomain Doing Business
/partners/Subdomain Partners
/sustainability-program/Subdomain Sustainability at McCormick Place
/about/history/Subdomain History
/facility-overview/art-collect...Subdomain Art Collection
/birds/Subdomain Migratory Birds
/about/contact-us/Subdomain Contact Us
/newsletterSubscribe to our Newsletter
/media-kit/Subdomain Media Kit
/facility-overview/floor-plans/Subdomain four state-of-the-art buildings
A-TITLE Floor Plans
/amenities/Subdomain top-tier amenities
A-TITLE Amenities
/planners/Subdomain No Text
/exhibitors/Subdomain No Text
/attendees/Subdomain No Text
/book-event/Submit your RFP
/book-event/Book Your Event →
https://www.mccormickplace.com/New window Subdomain IMG-ALT McCormick Place, Chicago, IL
https://mccormickplace.com/New window Text duplicate McCormick Place
https://www.mpea.com/New window External Subdomain MPEA
https://wintrustarena.com/New window External Text duplicate Wintrust Arena
https://ariecrown.com/New window External Text duplicate Arie Crown Theater
https://www.oakviewgroup.com/o...New window External Subdomain Oak View Group
http://mccormickplace.hyatt.co...New window External Subdomain Hyatt Regency McCormick Place
https://www.marriott.com/hotel...New window External Subdomain Marriott Marquis Chicago
https://www.oakviewgroup.com/d...New window External Subdomain OVG Hospitality
https://www.choosechicago.com/New window External Subdomain Choose Chicago
https://www.oakviewgroup.com/o...New window External Subdomain Text duplicate IMG-ALT McCormick Place, Chicago, IL
https://www.mccormickplace.com/New window Subdomain No Text
https://www.oakviewgroup.com/o...New window External Subdomain No Text
https://www.ariecrown.com/New window External Subdomain Text duplicate IMG-ALT Arie Crown Theater
https://www.oakviewgroup.com/d...New window External Subdomain No Text
https://wintrustarena.com/New window External Text duplicate IMG-ALT Wintrust Arena
https://www.marriott.com/hotel...New window External Subdomain Text duplicate IMG-ALT Marriott Marquis Chicago
https://mccormickplace.regency...New window External Subdomain Text duplicate IMG-ALT Hyatt Regency McCormick Place
https://www.choosechicago.com/New window External Subdomain Text duplicate IMG-ALT Choose Chicago
https://www.mpea.com/New window External Subdomain No Text
https://www.facebook.com/mccor...External Subdomain Text duplicate Facebook
https://twitter.com/McCormick_...External Text duplicate Twitter
https://www.instagram.com/mcco...External Subdomain Text duplicate Instagram
https://www.oakviewgroup.com/p...New window External Subdomain Privacy Policy
https://mccormickplace.com/|
https://www.oakviewgroup.com/t...New window External Subdomain Do Not Sell or Share My Info
/exhibitors/online-ordering/mccormickplace.com/exhibitors/on-line-ordering.php
/exhibitors/phone-services.phpSubdomain Trivial anchor text
HERE
/exhibitors/internet-services/Text duplicate Trivial anchor text
HERE
/exhibitors/wireless-internet/Text duplicate Trivial anchor text
HERE
http://mpea-web.ungerboeck.com...External Subdomain Text duplicate Trivial anchor text
HERE

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mccormickplace.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.26 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (198 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 13 May 2025 21:01:58 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
x-cache-enabledTrue
link<https://www.mccormickplace.com/wp-json/>; rel="https://api.w.org/", <https://www.mccormickplace.com/wp-json/wp/v2/pages/43>; rel="alternate"; title="JSON"; type="application/json", <https://www.mccormickplace.com/>; rel=shortlink
sg-f-cacheBYPASS
set-cookie50 Characters
x-httpd1
host-header6b7412fb82ca5edfd0917e3957f05d89
x-proxy-cacheMISS
x-proxy-cache-info0 NC:000000 UP:SKIP_CACHE_SET_COOKIE
x-cdn-cstatic
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 483 referring domains.
This page has 2,746 backlinks.
This page has backlinks from 409 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# This virtual robots.txt file was created by the Virtual Robots.txt WordPress plugin: https://www.wordpress.org/plugins/pc-robotstxt/
User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Disallow: /wp-includes/
Allow: /wp-includes/js/
Allow: /wp-includes/images/
Disallow: /trackback/
Disallow: /wp-login.php
Disallow: /wp-register.php
Disallow: /?blackhole
Disallow: /pdf/
Disallow: /autodiscover/
Disallow: /gbac/*
User-agent: MJ12bot
Disallow: /

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Search preview

www.mccormickplace.com
McCormick Place Convention Center - McCormick Place
Discover McCormick Place, North America's top convention center with 2.6M sq. ft. of flexible space on Chicago's lakefront, ideal for events and trade shows.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Place100%Check
McCormick100%Check
McCormick Place100%Check
McCormick Place Convention Center91%Check
event McCormick Place86%Check
McCormick Place Technology82%Check
Convention78%Check
Center78%Check
Convention Center78%Check
McCormick Place Technology Services72%Check
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