Mckinstry.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
73% 
Page structure
70% 
Link structure
66% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.73 s
File size
88.30 kB
Words
790
Media files
42
Number of links
89 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
McKinstry - For the Life of Your Building
The length of the page title is perfect. (355 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We are problem solvers compelled by our vision, mission and values to eliminate barriers standing in the way of a better built environment that serves our people, clients and communities.
The meta description is too long: 1152 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mckinstry.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msvalidate.0171B1C7D109AE298DCE633AC2A3B1A96F
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWe are problem solvers compelled by our vision, mission and values to eliminate barriers standing in the way of a better built environment that serves our people, clients and communities.
msapplication-TileImagehttps://www.mckinstry.com/wp-content/uploads/2021/12/McK-favicon_32x32.png
article:publisherhttps://www.facebook.com/forthelifeofyourbuilding/
article:modified_time2023-08-13T01:00:51+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@McKinstryCo
og:localeen_US
og:typewebsite
og:titleMcKinstry - For the Life of Your Building
og:descriptionWe are problem solvers compelled by our vision, mission and values to eliminate barriers standing in the way of a better built environment that serves our people, clients and communities.
og:urlhttps://www.mckinstry.com/
og:site_nameMcKinstry
og:imagehttps://www.mckinstry.com/wp-content/uploads/2021/12/Hero-Zero-Carbon.jpg
og:image:width1920
og:image:height1080
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 790 words. That's ok.
39.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.08 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
31 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ploads/2022/01/McKinstry_Logo_header.svgNo alt attribute provided
/wp-content/uploads/2022/10/36_UW_LSB-1.jpgStudents walking inside a university hall
/wp-content/uploads/2022/10/36_UW_LSB-1.jpgStudents walking inside a university hall
/wp-content/uploads/2022/10/36_UW_LSB-1.jpgStudents walking inside a university hall
/wp-content/uploads/2022/01/UWoption3.jpgNo alt attribute provided
/wp-content/uploads/2022/01/UWoption3.jpgNo alt attribute provided
/wp-content/uploads/2022/01/UWoption3.jpgNo alt attribute provided
...ploads/2022/01/210930_UWFSB_028_Crop.jpgNo alt attribute provided
...ploads/2022/01/210930_UWFSB_028_Crop.jpgNo alt attribute provided
...ploads/2022/01/210930_UWFSB_028_Crop.jpgNo alt attribute provided
...ent/uploads/2021/12/Hero-Zero-Carbon.jpgNo alt attribute provided
...ent/uploads/2021/12/Hero-Zero-Carbon.jpgNo alt attribute provided
...ent/uploads/2021/12/Hero-Zero-Carbon.jpgNo alt attribute provided
...loads/2022/01/Together-Building-Blur.jpgNo alt attribute provided
.../uploads/2021/12/Together-Building-1.jpgNo alt attribute provided
...2/01/210729-840_Spectar-039-1-scaled.jpgWhat We Do
...2/01/210729-840_Spectar-039-1-scaled.jpgWhat We Do
/wp-content/uploads/2022/01/K12-2-SQ.jpgWhat We Do
/wp-content/uploads/2022/01/K12-2-SQ.jpgWhat We Do
/wp-content/uploads/2021/12/Project.jpgWhat We Do
/wp-content/uploads/2021/12/Project.jpgWhat We Do
...ckinstry/assets/images/icon/arr-left.svgarr left
...kinstry/assets/images/icon/arr-right.svgarr right
/wp-content/uploads/2022/01/Transform4.jpgNo alt attribute provided
...content/uploads/2022/01/People-First.jpgNo alt attribute provided
...content/uploads/2022/01/People-First.jpgNo alt attribute provided
/wp-content/uploads/2022/01/HOH.jpgNo alt attribute provided
/wp-content/uploads/2022/01/HOH.jpgNo alt attribute provided
/wp-content/uploads/2022/01/Intern1.jpgNo alt attribute provided
/wp-content/uploads/2022/01/Intern1.jpgNo alt attribute provided
/wp-content/uploads/2022/01/Transform4.jpgNo alt attribute provided
...content/uploads/2022/01/HP-A4I2-Blur.jpgNo alt attribute provided
/wp-content/uploads/2022/01/HP-A4I2.jpgNo alt attribute provided
...loads/2023/10/211110_DWA6_028-scaled.jpgNo alt attribute provided
...04/CP-Headshot-scaled-e1712343108561.jpgNo alt attribute provided
...earns-headshot-scaled-e1712263133451.jpgNo alt attribute provided
...ploads/2022/01/mckinstry_footer_logo.svgNo alt attribute provided
...try/assets/images/icon/linkedin_icon.svgNo alt attribute provided
...ry/assets/images/icon/instagram_icon.svgNo alt attribute provided
...try/assets/images/icon/facebook_icon.svgNo alt attribute provided
...stry/assets/images/icon/twitter_icon.svgNo alt attribute provided
...stry/assets/images/icon/youtube_icon.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Inflation Reduction Act
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Inflation Reduction Act
H1 Transforming the Built World
H1 For the Life of Your Building®
H1 Creating a Zero-Carbon Future
H2 Together, Building a Thriving Planet
H2 Building a New Tomorrow, Delivering Results for Today
H2 What We Do
H2 Action for Impact
H2 Spark Innovation
H2 Explore Our Services
H2 Find Your Fit at McKinstry
H3 Transform the Built World
H3 PeopleFirst Benefits
H3 Hiring Our Heroes
H3 B.L.U.E. Internship Program
H4 Services
H4 Markets
H4 Projects
H4 Funding Fleet Electrification to Accelerate Decarbonizati…
H4 McKinstry’s Claire Puryear on Empowering Clients With Act…
H4 McKinstry’s John Kearns on Prioritizing Decarbonization
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mckinstry.com/Subdomain No Text
/who-we-are/Subdomain Who We Are
/who-we-are/vision-mission-val...Subdomain Vision Mission Values
/who-we-are/building-good/Subdomain Building Good
/who-we-are/leadership/Subdomain Leadership
/who-we-are/locations/Subdomain Locations
/what-we-do/Subdomain What We Do
/what-we-do/service-offerings/Subdomain Service Offerings
/what-we-do/market-expertise/Subdomain Market Expertise
/projects/Subdomain Projects
/what-we-do/contracting-procur...Subdomain Contracting & Procurement
/what-we-do/safety/Subdomain Safety
/join-us/Subdomain Careers
/join-us/jobs/Subdomain Job Openings
/join-us/people-first-benefits/Subdomain PeopleFirst Benefits
/join-us/hiring-our-heroes/Subdomain Hiring Our Heroes
/join-us/blue-internship-program/Subdomain B.L.U.E. Internship Program
/build-the-future/Subdomain Build the Future
/build-the-future/action-for-i...Subdomain Action For Impact
/build-the-future/our-zero-com...Subdomain Our Zero+ Commitment
/build-the-future/dawson-ventu...Subdomain Dawson Ventures
/build-the-future/spokane-livi...Subdomain Spokane Living Laboratory
/build-the-future/equity-and-i...Subdomain Equity & Inclusion
/spark-innovation/Subdomain Spark Innovation
/insights/Subdomain Insights
https://www.mckinstry.com/news/Subdomain News
https://www.mckinstry.com/ira/Subdomain IRA
/contact/Subdomain Contact Us
A-TITLE Contact Us
https://www.mckinstry.com/ira/Subdomain Explore IRA Resources
A-TITLE Explore IRA Resources
/build-the-future/action-for-i...Subdomain Text duplicate Action For Impact
A-TITLE Action For Impact
/what-we-do/service-offerings/Subdomain About Our Service Offerings
A-TITLE About Our Service Offerings
/build-the-future/action-for-i...Subdomain About A Zero Carbon Future
A-TITLE About A Zero Carbon Future
/who-we-are/vision-mission-val...Subdomain Our Vision, Mission & Values
A-TITLE Our Vision, Mission & Values
https://www.mckinstry.com/Anchor A Vision for the Future
https://www.mckinstry.com/Anchor Powered by Problem Solvers
https://www.mckinstry.com/Anchor Partnership Driven
https://www.mckinstry.com/Anchor Text duplicate A Vision for the Future
https://www.mckinstry.com/Anchor Text duplicate Powered by Problem Solvers
https://www.mckinstry.com/Anchor Text duplicate Partnership Driven
/what-we-do/service-offerings/Subdomain Text duplicate What We Do
A-TITLE What We Do
/what-we-do/market-expertise/Subdomain Who We Serve
A-TITLE Who We Serve
/category/projects/Subdomain Success Stories
A-TITLE Success Stories
/join-us/Subdomain Join Us
A-TITLE Join Us
/join-us/people-first-benefits/Subdomain About PeopleFirst Benefits
A-TITLE About PeopleFirst Benefits
/join-us/hiring-our-heroes/Subdomain About Hiring Our Heroes
A-TITLE About Hiring Our Heroes
/join-us/blue-internship-program/Subdomain About The Blue Internship Program
A-TITLE About The Blue Internship Program
/build-the-future/action-for-i...Subdomain Learn More
A-TITLE Learn More
/all-features/funding-fleet-el...Subdomain No Text
/all-features/funding-fleet-el...Subdomain Funding Fleet Electrification to Accelerate Decarbonizati…
/insights/Subdomain Text duplicate Insights
/people-profiles/mckinstrys-cl...Subdomain No Text
/people-profiles/mckinstrys-cl...Subdomain McKinstry’s Claire Puryear on Empowering Clients With Act…
/insights/Subdomain Text duplicate Insights
/people-profiles/mckinstrys-jo...Subdomain No Text
/people-profiles/mckinstrys-jo...Subdomain McKinstry’s John Kearns on Prioritizing Decarbonization
/insights/Subdomain Text duplicate Insights
/what-we-do/service-offerings/Subdomain Text duplicate What We Do
A-TITLE What We Do
/what-we-do/service-offerings/Subdomain Text duplicate What We Do
A-TITLE What We Do
/join-us/Subdomain Text duplicate Careers
A-TITLE Careers
/join-us/Subdomain Text duplicate Careers
A-TITLE Careers
https://www.mckinstry.com/Subdomain No Text
/who-we-are/Subdomain Text duplicate Who We Are
A-TITLE Who We Are
/who-we-are/vision-mission-val...Subdomain Text duplicate Vision Mission Values
A-TITLE Vision Mission Values
/who-we-are/building-good/Subdomain Text duplicate Building Good
A-TITLE Building Good
/who-we-are/leadership/Subdomain Text duplicate Leadership
A-TITLE Leadership
/who-we-are/locations/Subdomain Text duplicate Locations
A-TITLE Locations
/what-we-do/Subdomain Text duplicate What We Do
A-TITLE What We Do
/what-we-do/service-offerings/Subdomain Text duplicate Service Offerings
A-TITLE Service Offerings
/what-we-do/market-expertise/Subdomain Text duplicate Market Expertise
A-TITLE Market Expertise
/category/projects/Subdomain Text duplicate Projects
A-TITLE Projects
/what-we-do/contracting-procur...Subdomain Text duplicate Contracting & Procurement
A-TITLE Contracting & Procurement
/what-we-do/safety/Subdomain Text duplicate Safety
A-TITLE Safety
/join-us/Subdomain Text duplicate Careers
A-TITLE Careers
/join-us/jobs/Subdomain Text duplicate Job Openings
A-TITLE Job Openings
/join-us/people-first-benefits/Subdomain People First Benefits
A-TITLE People First Benefits
/join-us/hiring-our-heroes/Subdomain Text duplicate Hiring Our Heroes
A-TITLE Hiring Our Heroes
/join-us/blue-internship-program/Subdomain Text duplicate B.L.U.E. Internship Program
A-TITLE B.L.U.E. Internship Program
/build-the-future/Subdomain Build The Future
A-TITLE Build The Future
/build-the-future/action-for-i...Subdomain Text duplicate Action For Impact
A-TITLE Action For Impact
/build-the-future/our-zero-com...Subdomain Text duplicate Our Zero+ Commitment
A-TITLE Our Zero+ Commitment
/build-the-future/dawson-ventu...Subdomain Text duplicate Dawson Ventures
A-TITLE Dawson Ventures
/build-the-future/spokane-livi...Subdomain Text duplicate Spokane Living Laboratory
A-TITLE Spokane Living Laboratory
/build-the-future/equity-and-i...Subdomain Text duplicate Equity & Inclusion
A-TITLE Equity & Inclusion
/spark-innovation/Text duplicate Spark Innovation
A-TITLE Spark Innovation
/category/insights/Text duplicate Insights
A-TITLE Insights
/category/news/Text duplicate News
A-TITLE News
https://www.linkedin.com/compa...External Subdomain No Text
https://www.instagram.com/life...External Subdomain No Text
https://www.facebook.com/lifea...External Subdomain No Text
https://twitter.com/lifeatmcki...External No Text
https://www.youtube.com/@LifeA...External Subdomain No Text
/contact/Subdomain Text duplicate Contact Us
A-TITLE Contact Us
/privacy-policy/Subdomain Privacy Policy
A-TITLE Privacy Policy
/terms-of-service/Subdomain Terms of Service
A-TITLE Terms of Service

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mckinstry.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.73 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (88 kB).

HTTP Response Header

NameValue
dateFri, 12 Apr 2024 19:43:37 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
expiresThu, 19 Nov 1981 08:52:00 GMT
link<https://www.mckinstry.com/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 10
x-cache-groupbot
content-security-policydefault-src 'self'; frame-src http: https: *.google.com;img-src 'self' data: http: https: *.gravatar.com; script-src 'self' 'unsafe-inline' 'unsafe-eval' http: https: *.googletagmanager.com; style-src 'self' 'unsafe-inline' http: https: fonts.googleapis.com; font-src 'self' data: http: https: fonts.googleapis.com themes.googleusercontent.com;connect-src 'self' data: http: https: *.google-analytics.com;
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
cf-cache-statusDYNAMIC
set-cookie262 Characters
servercloudflare
cf-ray8735b4cf9dfb9110-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 469 referring domains.
This page has 14,284 backlinks.
This page has backlinks from 389 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Sitemap: https://www.mckinstry.com/sitemap_index.xml

Similar sites

Search preview

www.mckinstry.com
McKinstry - For the Life of Your Building
We are problem solvers compelled by our vision, mission and values to eliminate barriers standing in the way of a better built environment that serves our people, clients and communities.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
McKinstry68%Check
Build56%Check
Building55%Check
built54%Check
Act54%Check
built environment52%Check
people52%Check
Better Built52%Check
Life50%Check
clients50%Check
Show more keywords and terms

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Cookie Policy

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