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Merck-animal-health.com - SEO Checker

Overview of the SEO Check

Meta information

100%

Page quality

58%

Page structure

79%

Link structure

90%

Server

91%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.24 s

File size

144.90 kB

Words

395

Media files

Number of links

44 internal / 14 external

Task list of SEO Improvements 5 Tasks

Add a H1 heading to this page.Very important!
Fix errors regarding the language markup of your web page.Very important!
The page title should be better suited to the content of the page.Important!
Use good alternative descriptions (alt attributes) for your images.Important!
Review and improve the heading structure.Tip!

Meta specifications 100% achieved

Title

(Critically important)

Corporate home page - Merck Animal Health

The length of the page title is perfect. (398 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Merck Animal Health - Information on veterinary products, technologies and veterinary services that truly advance animal healthcare.

The length of the meta description is perfect. (815 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.merck-animal-health.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Language defined in meta tags: english

Server location: United States of America

There are different language information within the page markup.

One or more of the specified languages are not ISO standard (en, en-us, de, etc.)

The following language is defined by HTML: english

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description	Merck Animal Health - Information on veterinary products, technologies and veterinary services that truly advance animal healthcare.
msvalidate.01	ADA182861F481E471545F6CBDE9B3159
google-site-verification	lyp81N70EsN0H8wBahE4dcQU9ZUFMhRISs2aDFqEyi0
sitename	Merck Animal Health
sitetype	corporate
relevantcountry	_international
language	english
typeofcontent	home
targetaudience	animal owners,consumers,veterinarians
msapplication-TileImage	https://www.merck-animal-health.com/wp-content/uploads/2019/12/cropped-favicon-1.png?w=270
article:publisher	https://www.facebook.com/merckanimalhealth
article:modified_time	2025-03-25T13:52:50+00:00
lang	en-us
twitter:card	summary_large_image
twitter:site	@MerckAH
og:locale	en_US
og:type	website
og:title	Corporate home page - Merck Animal Health
og:description	Merck Animal Health - Information on veterinary products, technologies and veterinary services that truly advance animal healthcare.
og:url	https://www.merck-animal-health.com/
og:site_name	Merck Animal Health
og:image	https://www.merck-animal-health.com/wp-content/uploads/2019/11/merck-animal-health-logo.png
og:image:width	532
og:image:height	265
og:image:type	image/png
charset	UTF-8

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Page quality 58% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

There are only 395 words on this page. Good pages should have about 800 words of useful content.

31.9% of the text are stop words.

The page contains a listing, which indicates a good text layout.

7 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 11.77 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

6 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...ads/2019/11/merck-animal-health-logo.png	Merck Animal Health Logo
.../uploads/2024/07/Aqua-Slider_resized.jpg	No alt attribute provided
/wp-content/uploads/2025/03/Home-1.jpg	No alt attribute provided
/wp-content/uploads/2023/12/Products.jpg	No alt attribute provided
.../uploads/2023/12/21090857_Innovation.png	No alt attribute provided
...nt/uploads/2023/12/sustainability-6a.jpg	No alt attribute provided
...ontent/uploads/2024/04/Home_Nobili-3.jpg	No alt attribute provided
...ands/accessibility/img/accessibility.png	Accessibility button

Page structure 79% achieved

H1 heading

(Critically important)

There is no H1 heading specified.

H1-H6 headings

Headings

(Important)

The structure of headings is missing one or more levels. Do not skip heading levels.

H1-H6 headings

Heading structure

Heading level	Content
H2	Merck Animal Health Completes Acquisition of Elanco’s Aqua Business
H2	I Am Animal Health
H2	Our Products
H2	Fostering Innovation
H2	Committed to Responsibility
H2	Positive CVMP Opinion Received for NOBILIS MULTRIVA™
H2	Latest News
H2	Social
H3	Merck Animal Health and State of Kansas Announce $895 Million Investment in Manufacturing and Research & Development Facilities in De Soto
H3	FDA Approves Merck Animal Health’s MOMETAMAX SINGLE™ to Treat Otitis Externa in Dogs
H3	Merck Animal Health Announces the European Approval of NOBILIS MULTRIVA™ REOm for Use in Chickens

Link structure 90% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

The number of internal links is ok.

Internal Linking

External links

(Nice to have)

There are 14 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/	Subdomain	IMG-ALT Merck Animal Health Logo
/	Anchor	A-TITLE Menu
/about-us/	Subdomain	About us
/about-us/		History
/about-us/featured-stories/	Subdomain	Featured Stories
/about-us/our-people/	Subdomain	Our People
/about-us/leader-insights/	Subdomain	Leader Insights
/media/	Subdomain	Media
/news-releases/	Subdomain	News Releases
/media/media-center/	Subdomain	Media Center
/media/company-statements-for-...	Subdomain	Company Statements for Media
/products/	Subdomain	Products
/products/companion-animals/	Subdomain	Companion Animals
/products/horses/	Subdomain	Equine
/products/swine/	Subdomain	Swine
/products/poultry/	Subdomain	Poultry
/products/ruminants/	Subdomain	Ruminants
/products/aquaculture/	Subdomain	Aquaculture
/research-and-development-old/...	Subdomain	DNA TraceBack® \| DataLive™
/innovation/	Subdomain	Innovation
/research-and-development/	Subdomain	Research & Development
/research-and-development-old/...	Subdomain	Technology Labs
/business-development/	Subdomain	BUSINESS DEVELOPMENT
/animal-health-ventures/	Subdomain	Animal Health Ventures
/environmental-sustainability-...	Subdomain	Responsibility
/responsibility/focusing-on-su...	Subdomain	Focusing on Sustainability
/investing-in-tomorrows-veteri...	Subdomain	Investing in Tomorrow’s Veterinarians and Associated Professionals
/product-quality-and-safety-as...	Subdomain	PRODUCT QUALITY AND SAFETY ASSESSMENTS
/animal-health-and-welfare/	Subdomain	Animal Health and Welfare
/policies-and-positions/	Subdomain	Policies and Positions
https://jobs.merck.com/us/en	External Subdomain	Careers A-TITLE Careers
/contact-us/	Subdomain	Contact us
http://www.merck.com/	External Subdomain	merck.com
https://investors.merck.com/ho...	External Subdomain	Investors
/	Anchor	Search
/blog/2024/07/09/completes-acq...	Subdomain	learn more
/about-us/our-people/	Subdomain Text duplicate	learn more
/products/	Subdomain Text duplicate	learn more
/innovation/	Subdomain Text duplicate	learn more
/environmental-sustainability-...	Subdomain Text duplicate	learn more
/blog/2024/03/14/merck-animal-...	Subdomain Text duplicate	learn more
/blog/2025/05/08/announces-895...	Subdomain	Merck Animal Health and State of Kansas Announce $895 Million Investment in Manufacturing and Research & Development Facilities in De Soto
/blog/2025/05/02/fda-approves-...	Subdomain	FDA Approves Merck Animal Health’s MOMETAMAX SINGLE™ to Treat Otitis Externa in Dogs
/blog/2025/03/27/announces-the...	Subdomain	Merck Animal Health Announces the European Approval of NOBILIS MULTRIVA™ REOm for Use in Chickens
/news-releases/	Subdomain	See all latest news
https://twitter.com/MerckAH	New window Nofollow External	A-TITLE Twitter: Merck Animal Health
https://www.facebook.com/merck...	New window Nofollow External Subdomain	A-TITLE Facebook: Merck Animal Health
https://www.youtube.com/user/M...	New window Nofollow External Subdomain	A-TITLE YouTube: Merck Animal Health
https://www.linkedin.com/showc...	New window Nofollow External Subdomain	A-TITLE Linkedin: Merck Animal Health
https://www.instagram.com/merc...	New window Nofollow External Subdomain	A-TITLE Instagram: Merck Animal Health
/contact-us/	Subdomain Text duplicate	Contact us
https://www.merck-animal-healt...	External Subdomain	Terms of use
http://www.msd.com/policy/forw...	External Subdomain	Forward-Looking statement
https://www.msdprivacy.com/us/...	External Subdomain	Privacy
https://www.msd.com/our-commit...	External Subdomain	Accessibility
https://www.essentialaccessibi...	External Subdomain	IMG-ALT Accessibility button
/?gcm=e18452bc-76ea-48eb-b56e-...		OK
https://www.msd-animal-health....	External Subdomain	Cancel

Server configuration 91% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.merck-animal-health.com/"

WWW Redirect

HTTP header

(Important)

The X-powered header is sent within the response header. (unnecessary)

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.24 seconds.

The file size of the HTML document is fine (145 kB).

Page Speed

HTTP Response Header

Name	Value
server	nginx
date	Mon, 12 May 2025 09:13:43 GMT
content-type	text/html; charset=UTF-8
vary	Accept-Encoding
x-frame-options	DENY
feature-policy	microphone 'none'; camera 'none'; geolocation 'self'
content-security-policy	script-src 'self' 'unsafe-inline' 'unsafe-eval' https://www.googletagmanager.com/ https://www.google-analytics.com/ https://cdn.cookielaw.org https://js-agent.newrelic.com/ https://cdn.pricespider.com https://player.quadia.net https://pym.nprapps.org blob:; object-src 'none'; base-uri 'none'; frame-src 'self' https://www.youtube-nocookie.com https://player.quadia.net; frame-ancestors 'self'; img-src 'self' https://assets.msd-animal-health.com/ https://www.msd-animal-health.com https://cdn.cookielaw.org https://secure.gravatar.com https://www.google-analytics.com/ data: ; media-src 'self' blob:; style-src 'self' 'unsafe-inline'; upgrade-insecure-requests; default-src https: data: 'self' ; trusted-types default;
x-hacker	If you're reading this, you should visit wpvip.com/careers and apply to join the fun, mention this header.
x-powered-by	WordPress VIP <https://wpvip.com>
host-header	a9130478a60e5f9135f765b23f26593b
referrer-policy	origin-when-cross-origin
strict-transport-security	max-age=63072000;includeSubdomains;preload
x-content-security-policy	script-src 'self' 'unsafe-inline' 'unsafe-eval' https: blob:; object-src 'none'; base-uri 'none'; frame-src 'self'; frame-ancestors 'self'; img-src 'self' https://secure.gravatar.com data:; media-src 'self' blob:; style-src 'self' 'unsafe-inline'; default-src https: data: 'self'; trusted-types default;
x-content-type-options	nosniff
x-frame-option	DENY
x-xss-protection	1; mode=block
link	<https://www.merck-animal-health.com/wp-json/>; rel="https://api.w.org/"
content-encoding	br
x-rq	vie1 0 30 9980
accept-ranges	bytes
cache-control	max-age=300, must-revalidate
x-cache	STALE
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 311 referring domains.

This page has 8,019 backlinks.

This page has backlinks from 204 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.merck-animal-health.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.merck-animal-health.com

Corporate home page - Merck Animal Health

Merck Animal Health - Information on veterinary products, technologies and veterinary services that truly advance animal healthcare.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
merck	79%	Check
Animal	78%	Check
Health	77%	Check
Merck Animal	76%	Check
Animal Health	75%	Check
Merck Animal Health	73%	Check
Products	52%	Check
Veterinary Products	49%	Check
known as Merck	49%	Check
veterinary	46%	Check
NOBILIS	43%	Check
MULTRIVA	43%	Check
Announce	43%	Check
NOBILIS MULTRIVA	43%	Check
States and Canada	41%	Check
Innovation	40%	Check
Aqua	40%	Check
leads	39%	Check
vision	39%	Check
mind	39%	Check
News	38%	Check
Development	38%	Check
Research	38%	Check
BUSINESS	38%	Check
Responsibility	38%	Check

Show more keywords and terms

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Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
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Merck-animal-health.com - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 100% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check merck-animal-health.com including all subpages at once!

Page quality 58% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 79% achieved

(Critically important)

(Important)

Heading structure

Link structure 90% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 91% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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