Metrocharity.org.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
95% 
Page quality
54% 
Page structure
78% 
Link structure
43% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
31.10 kB
Words
333
Media files
7
Number of links
55 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Embrace difference | METRO Charity
The length of the page title is perfect. (331 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Health, community and youth services across London and the south-east.
The length of the meta description is perfect. (451 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://metrocharity.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, index, follow
viewportwidth=device-width, initial-scale=1
msapplication-square70x70logo/media/yxspuwja/metro-logo.svg?width=70&height=70
msapplication-square150x150logo/media/yxspuwja/metro-logo.svg?width=150&height=150
msapplication-wide310x150logo/media/yxspuwja/metro-logo.svg?width=310&height=150
msapplication-square310x310logo/media/yxspuwja/metro-logo.svg?width=310&height=310
descriptionHealth, community and youth services across London and the south-east.
keywordsHealth, community and youth services across London and the south-east.
content-typetext/html;charset=UTF-8
Content-Typetext/html; charset=UTF-8

Automatically check metrocharity.org.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 333 words on this page. Good pages should have about 800 words of useful content.
33.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/yxspuwja/metro-logo.svgNo alt attribute provided
/media/yxspuwja/metro-logo.svgNo alt attribute provided
/media/yxspuwja/metro-logo.svgNo alt attribute provided
/media/1xglarck/living-wage.pngTest reads 'we are a Living Wage employer'
/media/y24p5v0q/fr-fundraising-badge-hr.pngNo alt attribute provided
...icfibfyu/invest-in-people-standard-r.pngNo alt attribute provided
...go_white.png?height=80&v=1d9e0d5f07ab610No alt attribute provided

Page structure

H1 heading
(Critically important)
Embrace difference
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Embrace difference
H3 METRO Charity statement on the Supreme Court Ruling
H3 How we're fighting back against disability benefit cuts
H3 Six months at the helm: driving METRO forward
H3 Help us deliver LGBTQ+ services for another 40 years!
H3 Annual Review 2024
H3 What's it like working at METRO Charity?
H4 Sexual health services
H4 HIV services
H4 Mental health & wellbeing services
H4 Community services
H4 Youth services
H4 Training & Development
H4 About Us
H4 Contact us
H4 Support us
Baselink: /
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://metrocharity.org.uk/No Text
/about-us/ABOUT US
/services/OUR SERVICES
https://metrocharity.org.uk/news/NEWS & EVENTS
https://metrocharity.org.uk/jobs/JOBS
/volunteers/VOLUNTEERING
/about-us/support-us/SUPPORT US
https://metrocharity.org.uk/No Text
/about-us/Text duplicate ABOUT US
/services/Text duplicate OUR SERVICES
https://metrocharity.org.uk/news/Text duplicate NEWS & EVENTS
https://metrocharity.org.uk/jobs/Text duplicate JOBS
/volunteers/Text duplicate VOLUNTEERING
/about-us/support-us/Text duplicate SUPPORT US
https://metrocharity.org.uk/No Text
/umbraco/surface/auth/LoginWit...No Text
/services/?domains=27644fbba60...Sexual health services
/services/?domains=ba9075f3431...HIV services
/services/?domains=abee3fac393...Mental health & wellbeing services
/services/?domains=3dcfc48e285...Community services
/services/?domains=ccc102bf538...Youth services
/services/training/Training & Development
/about-us/About Us
/contact-us/Contact us
/about-us/support-us/Support us
https://metrocharity.org.uk/news/Latest News
/news/2025/apr/17/metro-charit...METRO Charity statement on the Supreme Court Ruling We are committed to providing trans-inclusive services and to upholding the rights of our transgender, no...
/news/2025/apr/07/how-were-fig...How we're fighting back against disability benefit cuts John Ley, our Interim Treasurer and member of METRO GAD (formerly Greenwich Association of Disabled P...
/news/2025/mar/18/six-months-a...Six months at the helm: driving METRO forward Hello, I’m Tony Wong, and I've had the honour of leading METRO Charity as CEO since September 2024. 18 March 2025
/videos/Videos
/videos/help-us-deliver-lgbtqp...Help us deliver LGBTQ+ services for another 40 years! METRO Charity has been supporting and providing services for LGBTQ+ communities in London for 40 years....
/videos/annual-review-2024/Annual Review 2024 This is our 2024 Annual Review which highlights the impact we made across our health and wellbeing services. It also includes our financia...
/videos/whats-it-like-working-...What's it like working at METRO Charity? Colleagues from across METRO Charity discuss their experience of working at the charity. 12 January 2024
https://www.livingwage.org.uk/External Subdomain IMG-ALT Test reads 'we are a Living Wage employer'
https://www.fundraisingregulat...External Subdomain No Text
https://www.investorsinpeople....External Subdomain No Text
/about-us/Text duplicate About Us
/about-us/what-we-do/What we do
/about-us/who-we-are/Who we are
/about-us/who-funds-us/Who Funds Us
/about-us/our-history/Our History
/privacy-policy/Privacy policy
/services/Services
https://metrocharity.org.uk/news/News and events
/research/Research and policy
/services/training/Training
/videos/Text duplicate Videos
/services/?domains=27644fbba60...Sexual Health
/services/?domains=3dcfc48e285...Community
/services/?domains=abee3fac393...Mental Health
/services/?domains=ccc102bf538...Youth
/services/?domains=ba9075f3431...HIV
/services/Find a service
https://metrocharity.org.uk/jobs/Work for us
/volunteers/Volunteer
/about-us/support-us/hire-one-...Hire our spaces
https://www.justgiving.com/met...External Subdomain Donate now
/contact-us/Text duplicate Contact us
/contact-us/020 8305 5000
https://www.instagram.com/METR...New window External Subdomain No Text
https://twitter.com/METROcharityNew window External No Text
https://www.facebook.com/METRO...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.tiktok.com/@metroc...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://metrocharity.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (31 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
content-security-policydefault-src 'self' www.gstatic.com *.google.com google.com ucarecdn.com js.stripe.com fndrsp-checkout.net *.fundraiseup.com fndrsp.net cdn-images.mailchimp.com ajax.googleapis.com *.typekit.net 'unsafe-inline' 'unsafe-eval' player.vimeo.com *.youtube.com *.googletagmanager.com *.google-analytics.com *.office.com; frame-ancestors 'none' 'self';
x-content-type-optionsnosniff
strict-transport-securitymax-age=7776000; includeSubDomains
referrer-policyno-referrer
set-cookie118 Characters
dateSat, 10 May 2025 17:20:05 GMT
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 179 referring domains.
This page has 11,087 backlinks.
This page has backlinks from 139 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# SEO Checker for Umbraco 
User-Agent: *
Disallow: /bin/
Disallow: /umbraco/

Similar sites

Search preview

metrocharity.org.uk
Embrace difference | METRO Charity
Health, community and youth services across London and the south-east.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
METRO68%Check
Charity66%Check
METRO Charity66%Check
Embrace62%Check
difference62%Check
Embrace Difference62%Check
Health54%Check
Health Services52%Check
SERVICES51%Check
youth50%Check
Show more keywords and terms

Automatically check metrocharity.org.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions