Nature.scot - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
66% 
Page structure
60% 
Link structure
78% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.40 s
File size
284.40 kB
Words
647
Media files
24
Number of links
58 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NatureScot
The page title is too short. (102 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Connecting People and Nature in Scotland
The length of the meta description is perfect. (264 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nature.scot/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionConnecting People and Nature in Scotland
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportinitial-scale=1
apple-mobile-web-app-capableyes
msapplication-TileColor#FFFFFF
msapplication-TileImage/themes/numiko/dist/img/raster/favicon/favicon-144.png
msapplication-configthemes/numiko/dist/browserconfig.xml
langen
X-UA-CompatibleIE=Edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 647 words. That's ok.
34.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.97 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
23 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...lants-D8684.jpg?h=265e640d&itok=rrYpGmRtNo alt attribute provided
...Woods-D0012.jpg?h=623f249a&itok=j7u6JshFNo alt attribute provided
...nr-shetland.jpg?h=a1d695ad&itok=CsjA1b5pNo alt attribute provided
...e NNR dunes.png?h=7f13d7d8&itok=kTXDR5_vNo alt attribute provided
...9e12c92c5_o.jpg?h=8e6ab3ff&itok=eKeVsQ9yNo alt attribute provided
...c/2018-03/LLeven-D1977.jpg?itok=zeiX_lCeNo alt attribute provided
...t Trossachs Forest NNR.jpg?itok=AEXqaem_No alt attribute provided
...irburn Code - Figure 9.PNG?itok=LyUjlGuWNo alt attribute provided
...e Original Size_m26034.jpg?itok=QG48s25sNo alt attribute provided
...ublic/2022-03/fig 14_0.png?itok=dp0jRDsCNo alt attribute provided
... Original Size_m199687.jpg?itok=_LlP-rzPNo alt attribute provided
...3/lewis-m-jeffries-1_0.jpg?itok=0xko9XxeNo alt attribute provided
...2017-08/Windfarm-D2201.jpg?itok=657_XCb0No alt attribute provided
...2023-08/PeatlandAction.jpg?itok=SfQHo7ldNo alt attribute provided
...strathclyde-university.jpg?itok=t8oOahNBNo alt attribute provided
...irrel-D1888_jpg_m33324.jpg?itok=QdcXIplpNo alt attribute provided
...riginal-image_m36380_0.jpg?itok=-SfbgBRsNo alt attribute provided
...- LANDSCAPE - JULY-01 .png?itok=_XjoHAOEHelp wildlife. Stop wildfires starting
...ic/2019-03/Beinn Eighe.jpg?itok=vfFZupO4No alt attribute provided
.../2024-05/giant-rhubarb.png?itok=Ts2Sqd4GNo alt attribute provided
...credit-matthias-kremer.jpg?itok=c2T6CG2ONo alt attribute provided
...tiative-project-team_0.jpg?itok=MdGsZrbANo alt attribute provided
...ive-oysters-arisaig-2.jpeg?itok=bwheoJF0No alt attribute provided
.../2024-05/peatland-blog.png?itok=nEgbiHctNo alt attribute provided

Page structure

H1 heading
(Critically important)
A nature-rich future for Scotland
Too many H1 headings
Headings
(Important)
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 A nature-rich future for Scotland
H1 Explore the sections
H1 Featured items
H2 Make Space for Nature
H2 Noss National Nature Reserve
H2 NatureScot Business Plan
H2 Working and Volunteering with us
H2 News & Blogs
H2 Quick Links
H3 Enjoying the outdoors
H3 NNRs and Nature Reserves - Visit our nature reserves
H3 Licensing
H3 Professional advice
H3 Scotland's Biodiversity
H3 Nature-based solutions
H3 Funding and Projects
H3 Climate change
H3 Natural Capital
H3 Placemaking and Green Infrastructure
H3 Information hub
H3 Future Routes Fund 2024
H3 Be a cool camper
H3 Protected Sites - Official Stats 2024
H3 Do you have giant rhubarb?
H3 FIRNS surpasses £4 million
H3 SISI explained
H3 Native oyster restoration advice
H3 Read all about it
H3 View all news
H3 View all blogs
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
https://www.nature.scot/Anchor Skip to main content
https://www.nature.scot/A-TITLE Home
/nature-networks-toolboxNature Networks Toolbox
https://www.nature.scot/Text duplicate Home
/about-naturescotAbout NatureScot
/climate-changeClimate change
/enjoying-outdoorsEnjoying the outdoors
/funding-and-projectsFunding and Projects
https://www.nature.scot/gaelicGaelic
/information-hubInformation hub
/landforms-and-geologyLandforms and geology
/landscapes-and-habitatsLandscapes and habitats
/plants-animals-and-fungiPlants, animals and fungi
/professional-adviceProfessional advice
/scotlands-biodiversityScotland's Biodiversity
/about-naturescotAbout us
/make-space-nature-springSpring tips Make Space for Nature
/enjoying-outdoors/visit-our-n...Reserve open for visitors Noss National Nature Reserve
/doc/naturescot-business-plan-...2024-25 NatureScot Business Plan
/about-naturescot/working-and-...Working and Volunteering with us
/enjoying-outdoorsEnjoying the outdoors Scotland’s great outdoors is yours to explore. Find ways to enjoy our incredible landscapes and wildlife and get closer to nature.
/naturereservesNNRs and Nature Reserves - Visit our nature reserves NNRs and Nature reserves. Visit and be inspired by the amazing landscapes and wildlife of our reserves a...
/professional-advice/protected...Licensing NatureScot deal with almost all species licensing in Scotland, including non-native species licensing. We can also license out-of-season muirburn f...
/professional-adviceProfessional advice Decisions made by professionals may affect Scotland’s nature and landscapes. Our advice and guidance can help to steer any actions positi...
/scotlands-biodiversityScotland's Biodiversity Discover how Scotland’s distinctive biodiversity – from its abundant species to its rich and varied landscape – is important both nat...
/climate-change/nature-based-s...Nature-based solutions We’re working hard to help people and nature mitigate, and adapt to climate change.
/funding-and-projectsFunding and Projects Do you know we offer funding for projects that supports the natural heritage across Scotland? Discover more ...
/climate-changeClimate change Our climate is already changing. We must all take action to mitigate and help nature adapt to climate change impacts that are now unavoidable.
/professional-advice/social-an...Natural Capital Natural capital is a term for the habitats and ecosystems that provide social, environmental and economic benefits to humans.
/professional-advice/placemaki...Placemaking and Green Infrastructure Find out how nature can help create better and more resilient places.
/information-hubInformation hub Explore our information library, Scotland’s nature publications, current research projects, interesting blogs and fascinating podcasts.
/funding-and-projects/future-r...Future Routes Fund
A-TITLE Future Routes Fund 2024
/funding-and-projects/future-r...Text duplicate Future Routes Fund
A-TITLE Future Routes Fund 2024
/funding-and-projectsText duplicate Funding and Projects
A-TITLE Funding and Projects
https://www.outdooraccess-scot...External Subdomain responsible camping
https://www.outdooraccess-scot...External Subdomain Scottish Outdoor Access Code
/official-statistics-news-rele...Protected Sites - Official Stats 2024 NatureScot has released the latest figures, showing the proportion of Scottish natural features in favourable or recove...
https://scotlandsnature.wordpr...External Subdomain Do you have giant rhubarb? There are two types of giant rhubarb grown in Scottish gardens - both are now considered to be invasive. Blog - 22 May
/nature-finance-investment-fun...FIRNS surpasses £4 million NatureScot and The National Lottery Heritage Fund have announced the latest funding under the FIRNS programme. News - 21 May
https://scotlandsnature.wordpr...External Subdomain SISI explained This blog features the Scottish Invasive Species Initiative, the largest invasive non-native species control project in Britain. Blog - 20 May
/new-guidance-provides-advice-...Native oyster restoration advice New guidance published today provides advice to reintroduce native oysters to areas where they have become extinct in Scotla...
https://scotlandsnature.wordpr...External Subdomain Read all about it Peatland ACTION has recently unveiled new interpretation panels at four peatland restoration sites across Scotland. Blog - 17 May
/information-hub/news-naturescotView all news
/information-hub/blogsView all blogs
https://www.nature.scot/Anchor Back to top
/about-naturescot/our-work/wha...What we do
/about-naturescot/our-work/nat...FAQs
A-TITLE FAQs
/about-naturescot/contact-usContact us
A-TITLE Contact us
/about-naturescot/our-workOur work
/professional-advice/safeguard...Subdomain Licensing
A-TITLE Licensing
/about-naturescot/working-and-...Careers
A-TITLE Working with us
https://www.nature.scot/gaelicText duplicate Gaelic
/enjoying-outdoors/eventsEvents
https://www.nature.scot/sitemapSitemap
/information-hub/publications-...Publications & Documents
/about-naturescot/board-direct...Board and Committees
A-TITLE Board, Directors and Committees
/information-hub/naturescot-da...NatureScot data services
A-TITLE NatureScot data services
https://twitter.com/NatureScotNew window External No Text
https://www.facebook.com/Natur...New window External Subdomain No Text
https://www.instagram.com/natu...New window External Subdomain No Text
https://www.youtube.com/c/Natu...New window External Subdomain No Text
https://scotlandsnature.wordpr...New window External Subdomain No Text
https://www.flickr.com/photos/...New window External Subdomain No Text
/about-snh/access-information-...Subdomain Privacy policy
/cookie-policySubdomain Cookie policy
/accessibilitySubdomain Accessibility
https://www.nature.scot/copyrightSubdomain Copyright
https://www.nature.scot/linksSubdomain Links policy
/about-snh/contact-us/feedbackSubdomain Feedback

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nature.scot/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.40 seconds.
The file size of the HTML document is fine (284 kB).

HTTP Response Header

NameValue
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content-typetext/html; charset=UTF-8
cache-controlmax-age=2764800, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 22 May 2024 17:15:17 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
content-security-policy-report-onlyscript-src 'self' 'unsafe-inline' 'unsafe-eval' https://www.googletagmanager.com https://www.youtube.com https://s.ytimg.com https://www.google-analytics.com https://*.moatads.com https://*.doubleclick.net https://*.newrelic.com https://*.nr-data.net https://*.googlevideo.com https://*.arcgis.com https://*.gov.uk https://*.facebook.com; frame-src 'self' https://*.youtube.com https://www.googletagmanager.com https://*.arcgis.com; report-uri https://snhwebsite.report-uri.com/r/d/csp/reportOnly
x-xss-protection1; mode=block
strict-transport-securitymax-age=0; includeSubDomains; preload
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x-request-idv-dc51885a-185e-11ef-80f6-6b8c78f230cf
x-ah-environmentprod
age58412
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x-cacheHIT
x-cache-hits3115
cf-cache-statusDYNAMIC
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servercloudflare
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content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,701 referring domains.
This page has 1,469,589 backlinks.
This page has backlinks from 2,788 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/*
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed
Disallow: /print/pdf/node/*
Disallow: /node/*/pdf
Disallow: /sites/default/files/virtual-dive/*
Disallow: /devel/*
Disallow: /block/*
Disallow: /node/*/latest
Disallow: /taxonomy/*
Disallow: /gd/node
Disallow: /information-hub/publications-and-documents
Disallow: /resources
Disallow: /gd/search
Disallow: /search
Sitemap: https://www.nature.scot/sitemap.xml

Search preview

www.nature.scot
NatureScot
Connecting People and Nature in Scotland

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Nature91%Check
Scotland68%Check
nature reserves66%Check
future54%Check
NatureScot52%Check
nature-rich50%Check
people46%Check
Future Routes Fund46%Check
Blog44%Check
hub44%Check

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