Nau.edu - SEO Checker

Overview of the SEO Check
Meta information
93% 
Page quality
63% 
Page structure
100% 
Link structure
93% 
Server
65% 
External factors
100% 
SEO Score
Response time
0.98 s
File size
39.50 kB
Words
478
Media files
14
Number of links
17 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Northern Arizona University | Online, Bachelor’s, Graduate | NAU
The length of the page title is perfect. (580 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
NAU focuses on providing a student-centered experience through distinguished programs led by committed professors. Find out more about all NAU has to offer now!
The meta description is too long: 1018 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://nau.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
descriptionNAU focuses on providing a student-centered experience through distinguished programs led by committed professors. Find out more about all NAU has to offer now!
msapplication-confighttps://nau.edu/wp-content/plugins/nau-core/favicons/browserconfig.xml
theme-color#ffffff
langen-us
twitter:cardsummary_large_image
twitter:titleNorthern Arizona University | Online, Bachelor’s, Graduate | NAU
twitter:descriptionNAU focuses on providing a student-centered experience through distinguished programs led by committed professors. Find out more about all NAU has to offer now!
twitter:imagehttps://nau.edu/wp-content/uploads/2025/01/0117_1474913_UM-Homepage-Q1-FY25_Hero_Discover-Whats-Possible-at-NAU.jpg
twitter:image:width2000
twitter:image:height800
og:imagehttps://nau.edu/wp-content/uploads/2025/01/0117_1474913_UM-Homepage-Q1-FY25_Hero_Discover-Whats-Possible-at-NAU.jpg
og:image:width2000
og:image:height800
og:localeen_US
og:typewebsite
og:titleNorthern Arizona University | Online, Bachelor’s, Graduate | NAU
og:descriptionNAU focuses on providing a student-centered experience through distinguished programs led by committed professors. Find out more about all NAU has to offer now!
og:urlhttps://nau.edu/
og:site_nameNorthern Arizona University
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 478 words on this page. Good pages should have about 800 words of useful content.
30.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...scover-Whats-Possible-at-NAU-800x450.jpgStudents standing outside talking with snow capped mountains in the distance
.../9322_ais_classroom_20180925-800x450.jpgStudents in a classroom.
.../04/3926_Ted_schuur_20210723-800x450.jpgGraduate student and professor observe soil in a field.
...2713_Reilley_Luedde_20200124-800x450.jpgStudent sits at table with laptop.
...s/2021/06/58A4464Pima02122019-scaled.jpgStudents walk on sidewalk under desert trees.
...021/10/8123_Downtown_20190610-scaled.jpgGrad students working together on the laptop.
...mer_campus_candid_20190826-1-800x450.jpgStudents walk on the Flagstaff campus in the summer sunshine.
...ry_Welcoming-AI-into-the-classroom-1.jpgA student in a black and red tie-dye shirt smiling down at their sticker-covered laptop in First Year Seminar.
..._Homelessness-crisis-grant-funding-1.jpgA student giving a presentation while a projector with a brain made of words is on them.
...panic_Latine-Youth-Media-Workshops-1.jpgStudent stands with a microphone with a camera pointed at them.
...ceive-prestigious-Udall-Scholarships.jpgThree Native American female N A U students smiling
...-shortages-in-Indigenous-communities.jpgAn Indigenous teacher holds up a small whiteboard for her students in a classroom.
...ry_Highlighting-waste-issues-with-VR.jpgTwo students looking at a computer monitor with one pointing at something on the screen.
...and-wildflowers_20160822-scaled_EDIT.jpgSan Fransisco Peaks with the Office of Native American Initiatives (ONAI) watermark in the background.

Page structure

H1 heading
(Critically important)
Discover what’s possible at NAU
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Discover what’s possible at NAU
H2 Find your program
H2 What kind of student will you be?
H2 Learn in-person or online
H2 Information for:
H2 The latest from our community
H2 Land acknowledgement
H3 Search for majors, minors, degrees, and certificates.
H3 Undergraduate
H3 Graduate
H3 Non-degree-seeking
H3 In-person
H3 Online
H3 Welcoming AI into the classroom
H3 NAU professors seek to address state’s homelessness crisis
H3 NAU pilots first Hispanic/Latine Youth Media Workshop
H3 Three NAU students receive prestigious Udall Scholarships
H3 Tackling teacher shortages in Indigenous communities
H3 Highlighting waste issues with VR
H3 Commitment to Native Americans
Some internal link anchor texts are too long.
The number of internal links is ok.
Every linktext is unique.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://nau.edu/Anchor Instructional Leadership
https://nau.edu/how-to-apply/Apply now
/how-to-apply/undergraduate/Undergraduate Bachelor’s degrees and undergraduate certificates
IMG-ALT Students in a classroom.
/how-to-apply/graduate/Graduate Master’s degrees, graduate certificates, and doctoral programs
IMG-ALT Graduate student and professor observe soil in a field.
/how-to-apply/non-degree/Non-degree-seeking Professional development and personal enrichment
IMG-ALT Student sits at table with laptop.
/about/locations-and-maps/In-person NAU has 20+ locations across the state of Arizona, including our main campus in Flagstaff. Find the location closest to you.
IMG-ALT Students walk on sidewalk under desert trees.
/online-innovative-educational...Online Our online programs offer flexible scheduling and full access to personalized support and resources whenever you need them.
IMG-ALT Grad students working together on the laptop.
/how-to-apply/transfer/associa...Associate degree holders
/how-to-apply/transfer/communi...Community college students
https://nau.edu/first-genNew window First-generation students
https://nau.edu/honors/New window Honors students
/how-to-apply/international-st...International students
/how-to-apply/military-and-vet...Military-connected students
/how-to-apply/transfer/Transfer students
/admission/freshman-admission-...New window First-year students
https://news.nau.edu/trail-pro...External Subdomain Welcoming AI into the classroom NAU professor Yuly Asención-Delaney is developing speaking activities that target real-life situations using artificial intel...
IMG-ALT A student in a black and red tie-dye shirt smiling down at their sticker-covered laptop in First Year Seminar.
https://news.nau.edu/homelessn...External Subdomain NAU professors seek to address state’s homelessness crisis Laura Noll and Robert Wickham, associate professors of psychological sciences at NAU, received mor...
IMG-ALT A student giving a presentation while a projector with a brain made of words is on them.
https://news.nau.edu/hispanic-...External Subdomain NAU pilots first Hispanic/Latine Youth Media Workshop Northern Arizona University recently hosted a free, two-day seminar for local Hispanic/Latine high scho...
IMG-ALT Student stands with a microphone with a camera pointed at them.
https://news.nau.edu/udall-sch...New window External Subdomain Three NAU students receive prestigious Udall Scholarships Three NAU students have been recognized for their outstanding achievements as 2024 recipients of th...
IMG-ALT Three Native American female N A U students smiling
https://news.nau.edu/pitas_grant/External Subdomain Tackling teacher shortages in Indigenous communities An innovative NAU program will increase the number of teachers in Native-serving schools without taking ...
IMG-ALT An Indigenous teacher holds up a small whiteboard for her students in a classroom.
/stories/highlighting-waste-is...Highlighting waste issues with VR Two hundred eighty million (280,000,000) tons. That’s how much municipal waste there is in the United States. For industria...
IMG-ALT Two students looking at a computer monitor with one pointing at something on the screen.
/impact/commitment-to-native-a...Commitment to Native Americans Northern Arizona University sits at the base of the San Francisco Peaks, on homelands sacred to Native Americans throughout th...
IMG-ALT San Fransisco Peaks with the Office of Native American Initiatives (ONAI) watermark in the background.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://nau.edu/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.98 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (40 kB).

HTTP Response Header

NameValue
servernginx/1.14.1
dateSat, 12 Apr 2025 23:49:43 GMT
content-typetext/html
last-modifiedSat, 12 Apr 2025 19:00:03 GMT
varyAccept-Encoding
etagW/"67fab833-9e0c"
cache-controlno-cache, no-store, must-revalidate
x-rocket-nginx-serving-staticYes
strict-transport-securitymax-age=1
x-cacheHIT from wp-rocket
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,394 referring domains.
This page has 14,481 backlinks.
This page has backlinks from 1,082 different ip addresses.

Robots.txt

User-agent: *

Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Disallow: /*/wp-admin/
Allow: /*/wp-admin/admin-ajax.php

Disallow: /digitalassets/widen-collective/

Disallow: /nutritarian-womens-health-study/

Search preview

nau.edu
Northern Arizona University | Online, Bachelor’s, Graduate | NAU
NAU focuses on providing a student-centered experience through distinguished programs led by committed professors. Find out more about all NAU has to offer now!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NAU90%Check
Three NAU students58%Check
graduate55%Check
online54%Check
Discover52%Check
possible52%Check
professor52%Check
Find50%Check
program50%Check
professors50%Check

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