Northwood.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
66% 
Page quality
74% 
Page structure
58% 
Link structure
85% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
93.70 kB
Words
1186
Media files
68
Number of links
54 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Northwood: Leading Provider of Paper Hygiene and Wiping Products
The page title should be shorter than 580 pixels. It is 616 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Northwood is a group of companies providing manufacturing, supply, and transportation of paper hygiene and wiping products for both the away-from-home and consumer markets.
The meta description is too long: 1105 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.northwood.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1.0
msapplication-TileColor#FFFFFF
msapplication-confighttps://www.northwood.co.uk/wp-content/themes/northwood/library/images/favicons/browserconfig.xml
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionNorthwood is a group of companies providing manufacturing, supply, and transportation of paper hygiene and wiping products for both the away-from-home and consumer markets.
msapplication-TileImagehttps://www.northwood.co.uk/wp-content/uploads/2024/01/cropped-fav-270x270.png
article:modified_time2024-07-10T13:22:19+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleNorthwood: Leading Provider of Paper Hygiene and Wiping Products
og:descriptionNorthwood is a group of companies providing manufacturing, supply, and transportation of paper hygiene and wiping products for both the away-from-home and consumer markets.
og:urlhttps://www.northwood.co.uk/
og:site_nameNorthwood Hygiene Products Ltd
og:imagehttps://www.northwood.co.uk/wp-content/uploads/2024/06/HGV-Driver-scaled.jpg
og:image:width2400
og:image:height1800
og:image:typeimage/jpeg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1186 words. That's ok.
29.5% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
27 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.82 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
44 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...rthwood/library/images/branding/logo.svgNorthwood home page
...orthwood/library/images/icons/search.svgNo alt attribute provided
.../northwood/library/images/icons/user.svgNo alt attribute provided
.../northwood/library/images/icons/news.svgNo alt attribute provided
...thwood/library/images/icons/envelope.svgNo alt attribute provided
...od/library/images/icons/search-white.svgNo alt attribute provided
...wood/library/images/icons/user-white.svgNo alt attribute provided
...wood/library/images/icons/news-white.svgNo alt attribute provided
.../library/images/icons/envelope-white.svgNo alt attribute provided
/wp-content/uploads/2024/05/DSC4303.jpgNo alt attribute provided
...images/branding/NW-Anniversary-Badge.svgNo alt attribute provided
...content/uploads/2024/04/DSC3815-Edit.jpgNo alt attribute provided
...images/branding/NW-Anniversary-Badge.svgNo alt attribute provided
...loads/2024/04/everyday-paper-hygiene.jpgNo alt attribute provided
...images/branding/NW-Anniversary-Badge.svgNo alt attribute provided
/wp-content/uploads/2024/04/Main-tcc.jpgNo alt attribute provided
...images/branding/NW-Anniversary-Badge.svgNo alt attribute provided
...ent/uploads/2024/04/discover-careers.jpgNo alt attribute provided
...images/branding/NW-Anniversary-Badge.svgNo alt attribute provided
...rthwood/library/images/branding/icon.svgNorthwood logo icon
/wp-content/uploads/2024/04/one-family.svgNo alt attribute provided
/wp-content/uploads/2024/04/zero-harm.svgNo alt attribute provided
/wp-content/uploads/2024/04/grow.svgNo alt attribute provided
...ntent/uploads/2024/04/empowered-team.svgNo alt attribute provided
...t/uploads/2024/04/New-Home-AFH-Image.pngNo alt attribute provided
...ploads/2024/01/Northwood-Home-Retail.pngNo alt attribute provided
...ploads/2024/04/Home-Trade-Cash-Carry.pngNo alt attribute provided
.../2024/01/Northwood-Home-PaperProcure.pngNo alt attribute provided
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...content/uploads/2024/04/Kruger-White.pngNo alt attribute provided
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...nt/uploads/2024/04/Peter-Grant-White.pngNo alt attribute provided
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...ontent/uploads/2024/04/NW-WEPA-White.pngNo alt attribute provided
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...uploads/2024/04/northwood-creation-1.pngNo alt attribute provided
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...nt/uploads/2024/04/northwood-hygiene.pngNo alt attribute provided
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...4/05/Disposables-White-last-1024x363.pngNo alt attribute provided
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...rthwood/library/images/branding/icon.svgNorthwood logo icon
.../uploads/2024/04/Midland-Paper-White.pngNo alt attribute provided
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...ontent/uploads/2024/04/freedom-white.pngNo alt attribute provided
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...ontent/uploads/2024/04/NW-WEPA-White.pngNo alt attribute provided
...rthwood/library/images/branding/icon.svgNorthwood logo icon
/wp-content/uploads/2024/04/KPP-White.pngNo alt attribute provided
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...content/uploads/2024/04/Dicepa-White.pngNo alt attribute provided
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...content/uploads/2024/04/Matryx-White.pngNo alt attribute provided
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...ontent/uploads/2024/04/Consuma-White.pngNo alt attribute provided
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...nt/uploads/2024/04/northwood-consuma.pngNo alt attribute provided
...rthwood/library/images/branding/icon.svgNorthwood logo icon
...nt/uploads/2024/04/northwood-consuma.pngNo alt attribute provided
...s/2024/02/Northwood-Home-Careers-New.pngNo alt attribute provided
...d/library/images/branding/logo-white.svgNorthwood home page
...ood/library/images/branding/p81-logo.svgVisit Platform81 website
...wood/library/images/icons/cross-dark.svgNo alt attribute provided
/wp-content/uploads/2024/07/logo.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Providing excellence through sustainable hygiene solutions
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Providing excellence through sustainable hygiene solutions
H2 Providing excellence through sustainable hygiene solutions Duplicate text
H2 Providing excellence through sustainable hygiene solutions Duplicate text
H2 Providing excellence through sustainable hygiene solutions Duplicate text
H2 Providing excellence through sustainable hygiene solutions Duplicate text
H2 Our Guiding Principles
H2 Away From Home
H2 Retail
H2 Trade | Cash & Carry
H2 Parent Reel Procurement
H2 Our Other Divisions
H2 The History Behind Northwood
H2 Northwood by Numbers
H2 Careers
H2 What are you looking for?
H3 One Family
H3 Zero Harm By Choice
H3 Leading With Humility
H3 Empowered Teams
H3 Paper Hygiene Solutions for every market sector
H3 Enhancing everyday life with quality hygiene products
H3 Paper Hygiene Solutions for everyone
H3 Quality Paper Products with Sustainable Procurement Practices
H3 Paper Mills
H3 Dicepa & Manipa
H3 Parent Reel Procurement Duplicate text
H3 Rewarding Careers – Come and join the Northwood family
H5 Sign up to our newsletter
H5 Stay Social:
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.northwood.co.uk/Subdomain IMG-ALT Northwood home page
/toolkit/Subdomain Customer Login
https://www.northwood.co.uk/news/Subdomain News
/contact/Subdomain Contact
https://www.northwood.co.uk/Subdomain Home
/hygiene/Subdomain Away From Home
/hygiene/Subdomain Main Away From Home Page
/hygiene/washroom-systems/Subdomain Washroom Systems
/hygiene/paper-products/Subdomain Paper Products
/hygiene/brands/Subdomain Our Brands
/hygiene/sustainability/Subdomain Sustainability
/retail/Subdomain Retail
/retail/Subdomain Main Retail Page
/retail/paper-products/Subdomain Text duplicate Paper Products
/retail/sustainability/Subdomain Text duplicate Sustainability
/cash-carry/Subdomain Trade | Cash & Carry
/cash-carry/Subdomain Main Cash & Carry
/cash-carry/paper-products/Subdomain Text duplicate Paper Products
/cash-carry/our-brands/Subdomain Text duplicate Our Brands
/careers/Subdomain Careers
/other-divisions/Subdomain Other Divisions
/paper-mills/Subdomain Paper Mills
/parent-reel-procurement/Subdomain Parent Reel Procurement
/dicepa-manipa/Subdomain Dicepa & Manipa
/logistics/Subdomain Logistics
/toolkit/Subdomain Text duplicate Customer Login
https://www.northwood.co.uk/news/Subdomain Text duplicate News
/contact/Subdomain Text duplicate Contact
/hygiene/Subdomain Discover Away From Home
/retail/Subdomain Discover Retail
/cash-carry/Subdomain Discover Trade | Cash & Carry
/careers/Subdomain Discover Our Careers
/hygiene/Subdomain Discover
/retail/Subdomain Text duplicate Discover
/cash-carry/Subdomain Text duplicate Discover
/paper-reel-procurement/Subdomain Text duplicate Discover
/paper-mills/Subdomain Text duplicate Discover
/dicepa-manipa/Subdomain Text duplicate Discover
/parent-reel-procurement/Subdomain Text duplicate Discover
/careers/Subdomain Text duplicate Careers
/hygiene/Subdomain Text duplicate Away From Home
/retail/Subdomain Text duplicate Retail
/cash-carry/Subdomain Text duplicate Trade | Cash & Carry
https://www.northwood.co.uk/news/Subdomain Latest News
/careers/Subdomain Text duplicate Careers
/contact/Subdomain Text duplicate Contact
/cookies/Subdomain Cookies Policy
/terms/Subdomain Terms & Conditions
/gender-pay-statement/Subdomain Gender Pay Statement
/anti-slavery-policy/Subdomain Modern Slavery Statement
/privacy-policy/Subdomain Privacy Policy
/toolkit/Subdomain Client Login
https://www.facebook.com/north...New window Nofollow External Subdomain No Text
https://www.linkedin.com/compa...New window Nofollow External Subdomain No Text
/contact/Subdomain Get in touch
https://www.platform81.com/New window External Subdomain IMG-ALT Visit Platform81 website
/search/Subdomain View all results
https://wordpress.org/plugins/...New window External Powered by GDPR Cookie Compliance

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.northwood.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (94 kB).

HTTP Response Header

NameValue
servernginx
dateMon, 16 Dec 2024 09:20:44 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.northwood.co.uk/wp-json/>; rel="https://api.w.org/"
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
referrer-policystrict-origin-when-cross-origin
fastcgi-cacheHIT
strict-transport-securitymax-age=31536000; includeSubDomains
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 87 referring domains.
This page has 1,430 backlinks.
This page has backlinks from 64 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Disallow:
Disallow: /wp-admin
Disallow: /wp-login.php

Similar sites

Search preview

www.northwood.co.uk
Northwood: Leading Provider of Paper Hygiene and Wiping Products
Northwood is a group of companies providing manufacturing, supply, and transportation of paper hygiene and wiping products for both the away-from-home and consumer markets.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Northwood86%Check
Northwood Hygiene84%Check
hygiene83%Check
Northwood Hygiene Products77%Check
paper hygiene76%Check
Hygiene Products75%Check
Products69%Check
Northwood Hygiene Products Ltd69%Check
Paper68%Check
Paper Products68%Check
Show more keywords and terms

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