washmatters.wateraid.org | Website SEO Review

Response time

0.31 s

File size

62.90 kB

Words

358

Media files

8

Number of links

36 internal / 28 external

Meta specifications 98% achieved

Title

(Critically important)

Research and Insight | WASH Matters

The length of the page title is perfect. (338 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Visit WASH Matters - the home of reports, research and insight by WaterAid, a leading water, sanitation and hygiene (WASH) charity.

The length of the meta description is perfect. (816 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://washmatters.wateraid.org/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

The specified alternate links have no errors.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

This page is hosted on a subdomain. Use a top level domain for better SEO results.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
description	Visit WASH Matters - the home of reports, research and insight by WaterAid, a leading water, sanitation and hygiene (WASH) charity.
MobileOptimized	width
HandheldFriendly	true
viewport	width=device-width, initial-scale=1.0
lang	en
twitter:card	summary_large_image
twitter:description	Visit WASH Matters - the home of reports, research and insight by WaterAid, a leading water, sanitation and hygiene (WASH) charity.
twitter:title	Research and Insight \| WASH Matters
twitter:image	https://washmatters.wateraid.org/sites/g/files/jkxoof256/files/styles/wateraid_landscape/public/krishna-a-plumber-repairs-a-tap-in-kavrepalanchok-district-central-region-bagmati-zone-nepal.jpg?h=e625b47d&itok=qQdnkJTY&focal_point_preview_value=69x87
og:title	Research and Insight \| WASH Matters
og:description	Visit WASH Matters - the home of reports, research and insight by WaterAid, a leading water, sanitation and hygiene (WASH) charity.
og:image	https://washmatters.wateraid.org/sites/g/files/jkxoof256/files/styles/wateraid_landscape/public/krishna-a-plumber-repairs-a-tap-in-kavrepalanchok-district-central-region-bagmati-zone-nepal.jpg?h=e625b47d&itok=qQdnkJTY&focal_point_preview_value=69x87
og:image:url	https://washmatters.wateraid.org//themes/custom/wateraid_base_theme/wateraid-social-logo.png
charset	utf-8

Page quality 50% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

There are only 358 words on this page. Good pages should have about 800 words of useful content.

27.1% of the text are stop words.

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

5 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 10.91 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

A viewport "width=device-width, initial-scale=1.0" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

6 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
...om/wateraid_base_theme/wateraid-tall.svg	No alt attribute provided
...om/wateraid_base_theme/wateraid-tall.svg	No alt attribute provided

Page structure 100% achieved

H1 heading

(Critically important)

Change starts with water

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

The heading structure is perfect.

H1-H6 headings

Heading structure

Heading level	Content
H1	Change starts with water
H2	Main navigation
H2	Welcome to WASH Matters. Whether you're a water, sanitation or hygiene expert, or just interested in learning more about WaterAid's work, you've come to the right place.
H2	Rising risks
H2	Our projects
H2	Our global strategy
H2	Latest blogs and publications
H2	Subscribe to our newsletter
H2	Footer
H3	Guidance for integrating climate-resilient water, sanitation and hygiene into national climate plans
H3	Water and climate: Rising risks for urban populations
H3	Strengthening the EU’s global leadership on water resilience through water, sanitation and hygiene
H3	A guide to the life cycle costing process for water, sanitation and hygiene in healthcare facilities
H3	Get in touch
H3	Useful information
H4	Pagination

Link structure 82% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

The number of internal links is ok.

Internal Linking

External links

(Nice to have)

There are too many external links (28) on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://washmatters.wateraid.org/	Anchor	Skip to main content
https://washmatters.wateraid.org/		English
/fr		Français
/pt		Português
/es		Español
https://washmatters.wateraid.org/	Subdomain	Site selector A-TITLE Site selector
http://www.wateraid.org/au	External Subdomain	Australia A-TITLE Australia
https://www.wateraid.org/bd/	External Subdomain	Bangladesh A-TITLE Bangladesh
https://www.wateraid.org/ca	External Subdomain	Canada A-TITLE Canada
https://www.wateraid.org/dk/	External Subdomain	Denmark A-TITLE Denmark
https://www.wateraid.org/et/	External Subdomain	Ethiopia A-TITLE Ethiopia
https://www.wateraid.org/gh/	External Subdomain	Ghana A-TITLE Ghana
https://www.wateraid.org/?glob...	External Subdomain	Global A-TITLE Global
https://www.wateraid.org/in	External Subdomain	India A-TITLE India
http://www.wateraid.org/jp	External Subdomain	Japan A-TITLE Japan
https://www.wateraid.org/mw/	External Subdomain	Malawi A-TITLE Malawi
https://www.wateraid.org/mz/	External Subdomain	Mozambique A-TITLE Mozambique
https://www.wateraid.org/ng/	External Subdomain	Nigeria A-TITLE Nigeria
https://www.wateraid.org/pk/	External Subdomain	Pakistan A-TITLE Pakistan
http://www.wateraid.org/se/	External Subdomain	Sweden A-TITLE Sweden
https://www.wateraid.org/tz/	External Subdomain	Tanzania A-TITLE Tanzania
https://www.wateraid.org/ug/	External Subdomain	Uganda A-TITLE Uganda
http://www.wateraid.org/uk	External Subdomain	United Kingdom A-TITLE United Kingdom
https://www.wateraid.org/us/	External Subdomain	United States A-TITLE United States
https://washmatters.wateraid.org/		A-TITLE Home
/our-work		Our work
/our-work	Text duplicate	Our work
/our-work/water-security		Water
/our-work/sanitation		Sanitation
/our-work/hygiene		Hygiene
/the-resilient-water-accelerator		Resilient Water Accelerator
/how-we-work		How we work
/global-strategy-2022-2032		Our global strategy
/policies-and-frameworks		Policies and frameworks
/publications		Publications
/blog		Expert opinion
/projects		Projects
/events		Events
/stories		Stories
https://www.wateraid.org/donate	External Subdomain	Donate
https://washmatters.wateraid.org/	Anchor	Menu
https://wateraid.org/change-st...	External	Find out how
/publications/rising-risks-urb...	Subdomain	Read our Water and climate report
/publications/rising-risks-urb...		Rising risks Water extremes put cities at risk. Our research highlights how cities facing the worst climate impacts are often those with the highest social v...
/projects		Our projects Find out more about our projects around the world to ensure everyone, everywhere has access to sustainable and safe water, sanitation and hygiene.
/global-strategy-2022-2032		Our global strategy Read about our mission to transform the lives of the people who have been left furthest behind by improving access to water, sanitation a...
/publications/guidance-NDCs-NA...	New window	13 March 2025 Climate change Guidance for integrating climate-resilient water, sanitation and hygiene into national climate plans Read the full publication
/publications/rising-risks-urb...	New window	12 March 2025 Climate change Water and climate: Rising risks for urban populations Read the full publication
/publications/strengthening-eu...	New window	11 March 2025 Leadership, advocacy and influencing Strengthening the EU’s global leadership on water resilience through water, sanitation and hygiene Read th...
/publications/life-cycle-costi...	New window	4 March 2025 Healthcare A guide to the life cycle costing process for water, sanitation and hygiene in healthcare facilities Read the full publication
/?page=1		Load more content A-TITLE Go to next page
/contact-us		Contact us
https://twitter.com/wateraid	External	Follow us on Twitter
https://www.linkedin.com/compa...	External Subdomain	Follow us on LinkedIn
/faqs		FAQs A-TITLE Answers to frequently asked questions
http://www.wateraid.org/audien...	External Subdomain	Jobs
https://www.wateraid.org/uk/we...	External Subdomain	Website accessibility statement
https://www.wateraid.org/donate	New window External Subdomain Text duplicate	Donate
/terms-and-conditions		Terms and conditions
/privacy-notice		Privacy notice
/cookies-policy		Cookies policy
https://www.facebook.com/water...	External Subdomain	A-TITLE Facebook
https://www.instagram.com/wate...	External Subdomain	A-TITLE Instagram
https://www.youtube.com/WaterAid	External Subdomain	A-TITLE YouTube

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://washmatters.wateraid.org/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.31 seconds.

The file size of the HTML document is fine (63 kB).

Page Speed

HTTP Response Header

Name	Value
date	Mon, 17 Mar 2025 15:27:45 GMT
content-type	text/html; charset=UTF-8
access-control-allow-origin	*
access-control-expose-headers	*
cache-control	public, max-age=86400
content-language	en
expires	Tue, 18 Mar 2025 15:27:45 GMT
last-modified	Mon, 17 Mar 2025 14:01:28 GMT
referrer-policy	same-origin
strict-transport-security	max-age=31536000
vary	Cookie,Accept-Encoding
via	varnish
x-ah-environment	01live
x-cache	HIT
x-cache-hits	1
x-content-type-options	nosniff
x-frame-options	SAMEORIGIN
x-request-id	v-524c625e-0338-11f0-9cb9-633dc126f1a5
cf-cache-status	REVALIDATED
server	cloudflare
cf-ray	921d8424c8adbb72-CDG
content-encoding	gzip
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 1,487 referring domains.

This page has 6,331 backlinks.

This page has backlinks from 750 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /preview-link/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
# Custom
Sitemap: https://washmatters.wateraid.org/sitemap.xml

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washmatters.wateraid.org

Research and Insight | WASH Matters

Visit WASH Matters - the home of reports, research and insight by WaterAid, a leading water, sanitation and hygiene (WASH) charity.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Water	76%	Check
WASH	75%	Check
WASH Matters	74%	Check
Matters	73%	Check
WaterAid	63%	Check
Water Charity	59%	Check
Water climate	59%	Check
research	58%	Check
Sanitation	54%	Check
Hygiene	54%	Check
sanitation hygiene	54%	Check
Change	50%	Check
starts	50%	Check
Change starts	50%	Check
Climate Change	48%	Check
report	46%	Check
climate	43%	Check
Global	43%	Check
Rising	43%	Check
risks	43%	Check
Rising risks	43%	Check
Follow us	41%	Check
work	38%	Check
Projects	38%	Check
main	38%	Check

Show more keywords and terms

Washmatters.wateraid.org - SEO Checker

Task list of SEO Improvements 3 Tasks

Meta specifications 98% achieved

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(Nice to have)

(Nice to have)

Meta tags

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Page quality 50% achieved

(Critically important)

(Critically important)

(Somewhat important)

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(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 100% achieved

(Critically important)

(Important)

Heading structure

Link structure 82% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

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