Ofwat.gov.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
66% 
Page quality
76% 
Page structure
66% 
Link structure
82% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.62 s
File size
92.30 kB
Words
611
Media files
15
Number of links
101 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Ofwat
The page title is too short. (126 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Water Services Regulation Authority, or Ofwat, is the body responsible for economic regulation of the privatised water and sewerage industry in England and Wales. The Environment Agency is responsible for environmental regulation, and the Drinking Water Inspectorate for regulating drinking water quality.
The meta description is too long: 1914 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ofwat.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Water Services Regulation Authority, or Ofwat, is the body responsible for economic regulation of the privatised water and sewerage industry in England and Wales. The Environment Agency is responsible for environmental regulation, and the Drinking Water Inspectorate for regulating drinking water quality.
article:modified_time2024-03-28T08:24:35+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleHome - Ofwat
og:descriptionThe Water Services Regulation Authority, or Ofwat, is the body responsible for economic regulation of the privatised water and sewerage industry in England and Wales. The Environment Agency is responsible for environmental regulation, and the Drinking Water Inspectorate for regulating drinking water quality.
og:urlhttps://www.ofwat.gov.uk/
og:site_nameOfwat
charsetUTF-8

Test up to 1.000 webpages of ofwat.gov.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
These Typos were found:
  • anouncement => announcement
This page contains 611 words. That's ok.
27.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 17 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: publication date:10 april 2024 - publication
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../ofwat/assets/images/ofwat_logo_blue.svgOfwatOfwat
.../ofwat/assets/images/ofwat_logo_blue.svgOfwatOfwat
.../uploads/2020/12/New_Hero_Background.jpgNew Hero BackgroundNew Hero Background
.../uploads/2020/12/New_Hero_Background.jpgNew Hero BackgroundNew Hero Background
.../uploads/2020/12/New_Hero_Background.jpgNew Hero BackgroundNew Hero Background
...uploads/2024/03/Vega-homepage-slider.pngNo alt attribute provided
...tent/uploads/2024/03/Anouncement-web.jpgAnouncement web
/wp-content/uploads/2024/03/MP-web1.pngPhoto of construction vehicles on a building site.
/wp-content/uploads/2020/09/ki-post_1.jpgA person in a water treatment workski-post_1
...ontent/uploads/2023/04/Washing-hands.pngWashing handsWashing hands
/wp-content/uploads/2020/09/ki-post_3.jpgMan standing in his place of work, next to machineryki-post_3
/wp-content/uploads/2020/09/ki-post_4.jpgShoots growing in the groundki-post_4
...hemes/ofwat/assets/images/oval-shape.pngEnquiriesEnquiries
...ontent/uploads/2020/09/ico-ofwat-enq.pngNo alt attribute providedico-ofwat-enq
...ofwat/assets/images/ofwat_logo_white.svgOfwatOfwat

Page structure

H1 heading
(Critically important)
Improving life through water
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Improving life through water
H1 Improving life through water Duplicate text
H2 Featured Updates
H2 Key information for
H2 Ofwat's latest documents
H2 Publications
H2 Consultations
H2 Looking for help
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ofwat.gov.uk/Anchor Skip to Content
https://www.ofwat.gov.uk/Anchor Accessibility Tool
https://www.ofwat.gov.uk/Subdomain IMG-ALT Ofwat
A-TITLE Ofwat
https://www.ofwat.gov.uk/Subdomain Text duplicate IMG-ALT Ofwat
A-TITLE Ofwat
/about-us/Subdomain About us
/about-us/Text duplicate About us
/about-us/vision/Our vision
/about-us/our-strategy/Our strategy
/about-us/who-we-work-with/Who we work with
/about-us/our-duties/Our duties
/about-us/plans/Our plans
https://www.ofwat.gov.uk/jobs/Subdomain Careers at Ofwat
/about-us/our-performance/Our performance
/about-us/our-values/Our values
/about-us/ofwat-and-the-enviro...Subdomain Ofwat and the environment
/about-us/who-we-are/Who we are
/about-us/equality-diversity-a...Equality, Diversity and Inclusion (EDI)
/about-us/our-purpose-improvin...Subdomain Our purpose – improving life through water
/about-us/customer-research/Subdomain Our Customer Research
/regulated-companies/Subdomain Regulated companies
/regulated-companies/Text duplicate Regulated companies
/regulated-companies/markets/Markets
/regulated-companies/ofwat-ind...Water sector overview
/regulated-companies/company-o...Regulating monopolies
/regulated-companies/investiga...Investigations
/regulated-companies/price-rev...Price Reviews
/regulated-companies/water-sec...Water sector – UKRN Performance scorecard
/regulated-companies/resilienc...Resilience
/regulated-companies/vulnerabi...Vulnerability
/regulated-companies/customer-...Customer engagement
/regulated-companies/innovatio...Innovation in the water sector
/regulated-companies/rapid/RAPID
/regulated-companies/open-data...Subdomain Open data in the water industry
/households/Subdomain Residential customers
/households/Text duplicate Residential customers
/households/your-water-bill/Your water bill
/households/customer-assistance/Customer assistance
/households/supply-and-standards/Supply and standards
/households/your-water-company/Your water company
/households/conservingwater/Conserving water
/households/introducing-discov...Discover water dashboard
/about-us/customer-research/Subdomain Text duplicate Our Customer Research
/nonhouseholds/Subdomain Business customers
/nonhouseholds/Text duplicate Business customers
/nonhouseholds/yourwaterbill/Text duplicate Your water bill
/nonhouseholds/supply-and-stan...Text duplicate Supply and standards
/nonhouseholds/surface-water-d...Surface water drainage
/nonhouseholds/becoming-self-s...Becoming a self-supply licensee
/nonhouseholds/reselling-water/Reselling water
/nonhouseholds/choosing-your-s...Choosing your water retailer
/developers/Subdomain Developers
/investor/Subdomain Investors
/investor/Text duplicate Investors
/investor/investor-information/Investor information
/investor/pr19/PR19
/investor/pr14/PR14
/investor/investors-annual-pub...Annual publications
/investor/water-sector-ukrn-pe...Text duplicate Water sector – UKRN Performance scorecard
/investor/contact/Contact
/investor/pr24/Subdomain PR24
/investor/information-for-rapi...Subdomain Information for RAPID investors and the supply chain
/news-centre/Subdomain News Centre
/publications/Subdomain Publications
/consultations/Subdomain Consultations
/about-us/our-purpose-improvin...Subdomain Improving life through water
/about-us/our-purpose-improvin...Subdomain Text duplicate Improving life through water
/welsh-water-to-pay-40-million...Subdomain Welsh Water to pay £40 million following Ofwat investigation
/ofwat-statement-thames-water/Subdomain Ofwat statement on Thames Water announcement
/major-projects-careers/Subdomain Major Projects Career Opportunities
/regulated-companies/Text duplicate Regulated companies
/households/Text duplicate Residential customers
/nonhouseholds/Text duplicate Business customers
/investor/Text duplicate Investors
/publication/in-24-01-expectat...Subdomain IN 24/01 Expectations for monopoly company annual performance reporting 2023-24
/publication/2023-24-annual-pe...Subdomain 2023-24 annual performance report tables – Excluding tables 3A-3I
/publication/audit-opinion-for...Subdomain Audit Opinion for the Annual Performance Report 2023-24
/publications/Subdomain View all publications
/consultation/criteria-for-sel...Subdomain Criteria for selecting specified infrastructure projects – Ofwat Guidance (May 2015) – a consultation on proposed updates
/consultation/notice-of-ofwats...Subdomain Notice of Ofwat’s proposal to impose a financial penalty on Dŵr Cymru / Welsh Water (‘Welsh Water’) 
/consultation/notice-of-ofwats...Subdomain Notice of Ofwats proposal to impose a financial penalty on Dŵr Cymru (Welsh language)
/consultations/Subdomain View all consulations
/contact-us/Enquiries
https://www.ofwat.gov.uk/New window Subdomain Text duplicate IMG-ALT Ofwat
A-TITLE Ofwat
https://us10.list-manage.com/s...New window External Subdomain Sign up
https://twitter.com/OfwatNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://m.youtube.com/channel/...New window External Subdomain No Text
/jobs/drop-into-ofwat/Working for Ofwat
/jobs/make-a-splash/Job vacancies
/contact-us/Contact us
/news-centre/media/Press Office
/publications/Text duplicate Publications
/consultations/Text duplicate Consultations
/regulated-companies/investiga...Text duplicate Investigations
/news-centre/blog/Blog
https://www.ccwater.org.uk/New window External Subdomain CCW
http://www.dwi.gov.uk/New window External Subdomain Drinking Water Inspectorate
https://www.gov.uk/government/...New window External DEFRA
https://www.water.org.uk/New window External Subdomain Water UK
/regulated-companies/Text duplicate Regulated companies
/households/Residential
/nonhouseholds/Businesses
/investor/Text duplicate Investors
/publication/privacy-policy/Subdomain Privacy policy
https://www.ofwat.gov.uk/cymraeg/Subdomain Cymraeg
https://www.ofwat.gov.uk/cookies/Subdomain Cookies
/ofwat-accessibility/Subdomain Accessibility
https://www.ofwat.gov.uk/foi/Subdomain Freedom of Information
https://www.ofwat.gov.uk/Anchor Top
A-TITLE Click here to go to the top of the page

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ofwat.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.62 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 22 CSS files. This may affect the page load time negatively.
This page loads 17 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (92 kB).

HTTP Response Header

NameValue
dateSun, 14 Apr 2024 05:56:09 GMT
content-typetext/html; charset=UTF-8
access-control-allow-originhttps://www.ofwat.gov.uk
x-forwarded-hostwww.ofwat.gov.uk
link<https://www.ofwat.gov.uk/wp-json/>; rel="https://api.w.org/"
cache-controlno-store
expiresTue, 14 May 2024 05:56:09 GMT
varyAccept-Encoding
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
cf-cache-statusDYNAMIC
set-cookie257 Characters
strict-transport-securitymax-age=15552000; includeSubDomains; preload
servercloudflare
cf-ray874173758f191cc1-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 3,056 referring domains.
This page has 35,199 backlinks.
This page has backlinks from 1,770 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 307 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /trackback/
Disallow: /xmlrpc.php
Disallow: /feed/
Allow: /wp-admin/admin-ajax.php
Sitemap: https://www.ofwat.gov.uk/sitemap_index.xml

Similar sites

Search preview

www.ofwat.gov.uk
Home - Ofwat
The Water Services Regulation Authority, or Ofwat, is the body responsible for economic regulation of the privatised water and sewerage industry in England and Wales. The Environment Agency is responsible for environmental regulation, and the Drinking Water Inspectorate for regulating drinking water quality.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ofwat79%Check
water68%Check
Drinking Water58%Check
Drinking Water Inspectorate55%Check
improving54%Check
life54%Check
Improving Life54%Check
water sector52%Check
Welsh Water52%Check
Thames Water52%Check
Show more keywords and terms

Test up to 1.000 webpages of ofwat.gov.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions