Original.co.uk - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
58% 
Page structure
83% 
Link structure
86% 
Server
39% 
External factors
60% 
SEO Score
Response time
0.54 s
File size
39.30 kB
Words
409
Media files
32
Number of links
39 internal / 30 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Original Collection - Hotels, Restaurants & Wedding Venues
The length of the page title is perfect. (537 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Our destinations stretch from the cusp of the Cotswolds to Scotland's most northerly town, and beyond to magical Orkney. Book direct.
The length of the meta description is perfect. (827 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.original.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype XHTML 1.0 Transitional is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width; initial-scale = 1.0; maximum-scale=1.0; user-scalable=no
HandheldFriendlytrue
apple-touch-fullscreenyes
google-site-verificationflyhUtPrMA5PvjE5hCzq-jEJH5Wx2CjqgAKTBwV3wB0
descriptionOur destinations stretch from the cusp of the Cotswolds to Scotland's most northerly town, and beyond to magical Orkney. Book direct.
langen

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 409 words on this page. Good pages should have about 800 words of useful content.
34% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.27 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width; initial-scale = 1.0; maximum-scale=1.0; user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tes/638115592568870925_original11956.pngOriginal CollectionOriginal Collection
/images/base/menu.pngMenu
/images/base/phone.pngTelephone
...tes/638115592568870925_original11956.pngVisit the Original Collection websiteVisit the Original Collection website
...638028283061947044_auchencastle17708.pngVisit the Auchen Castle websiteVisit the Auchen Castle website
...es/638066173280807459_boathouse71043.pngVisit the Boathouse websiteVisit the Boathouse website
...es/638028283446826750_broadford37288.pngVisit the Broadford Hotel websiteVisit the Broadford Hotel website
...tes/638028283571186650_elephant26079.pngVisit the Elephant Hotel websiteVisit the Elephant Hotel website
...s/638028283669149985_forsshouse40299.pngVisit the Forss House websiteVisit the Forss House website
...tes/638028283772881628_kirkwall54222.pngVisit the Kirkwall Hotel websiteVisit the Kirkwall Hotel website
...tes/638028283863854100_melville89443.pngVisit the Melville Castle websiteVisit the Melville Castle website
...8028283976105736_shieldaiglodge62248.pngVisit the Shieldaig Lodge websiteVisit the Shieldaig Lodge website
...ites/638028284075852607_shipinn28175.pngVisit the Ship Inn websiteVisit the Ship Inn website
...ebsites/637859719001187926_logo36895.pngVisit the Widbrook Grange websiteVisit the Widbrook Grange website
/images/base/close3.pngClose MenuClose Menu
...ges/photosv2/home-page-1500x90083499.jpgVictorian circus performersVictorian circus performers
/images/base/collectionmap.pngOriginal Collection hotels
...s/photosv2/BroadfordHotelHeader79491.jpgThe Broadford Hotel, Isle of SkyeThe Broadford Hotel, Isle of Skye
...uk/images/photosv2/AuchenHeader34500.jpgAuchen Castle, Beattock, Scottish BordersAuchen Castle, Beattock, Scottish Borders
...images/photosv2/ELEPHANTHEADER210975.jpgThe Elephant Hotel, Pangbourne, BerkshireThe Elephant Hotel, Pangbourne, Berkshire
...mages/photosv2/ForssHouseHeader11369.jpgForss House Hotel, Thurso, CaithnessForss House Hotel, Thurso, Caithness
...es/photosv2/KirkwallHotelHeader70213.jpgThe Kirkwall Hotel, Kirkwall, OrkneyThe Kirkwall Hotel, Kirkwall, Orkney
...s/photosv2/MelvilleCastleHeader49235.jpgMelville Castle, Gilmerton, EdinburghMelville Castle, Gilmerton, Edinburgh
...s/photosv2/ShieldaigLodgeHeader35934.jpgShieldaig Lodge, Gairloch, Ross-ShireShieldaig Lodge, Gairloch, Ross-Shire
...mages/photosv2/TheShipInnHeader60902.jpgThe Ship Inn, Mundesley, NorfolkThe Ship Inn, Mundesley, Norfolk
...v2/PhotographybyLouisaJanehouse27972.jpgWidbrook Grange, Bradford on AvonWidbrook Grange, Bradford on Avon
/images/base/leftarrow.pngPrevious photoPrevious photo
/images/base/rightarrow.pngNext photoNext photo
/images/base/instagram.pngInstagram
/images/base/logo2.pngOriginal Collection

Page structure

H1 heading
(Critically important)
THE ORIGINAL COLLECTION
The H1 heading is perfect.
Headings
(Important)
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 THE ORIGINAL COLLECTION
H2 The Broadford Hotel
H2 Auchen Castle
H2 The ELEPHANT HOTEL
H2 Forss House Hotel
H2 The Kirkwall Hotel
H2 Melville Castle
H2 Shieldaig Lodge
H2 The Ship Inn
H2 Widbrook Grange
H2 ORIGINAL STORY
H2 ORIGINAL EXPERIENCES
H3 Isle of Skye, Scottish Highlands
H3 Beattock, Scottish Borders
H3 Pangbourne, Berkshire
H3 Thurso, Caithness
H3 Kirkwall, Orkney
H3 Gilmerton, Edinburgh
H3 Gairloch, Ross-Shire
H3 Mundesley, Norfolk
H3 Near Bath, Wiltshire
H3 Original Collection
H3 Experience Original
H3 Quick Links
H4 The Original home of Drambuie on the Isle of Skye
H4 The Original Scottish fairytale castle
H4 The Original boutique hotel in Berkshire
H4 The Original Highland Lodge on a waterfall
H4 The Original Orcadian hotel on the harbour
H4 The Original castle hotel in Edinburgh
H4 The Original Highland retreat
H4 The Original inn on the beach
H4 The Original farmhouse in the Cotswolds, near Bath
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (30) on this page.
LinkAttributesAnchor text
https://www.original.co.uk/IMG-ALT Original Collection
/vouchersGift Vouchers
/room-bookingBook Rooms
https://www.original.co.uk/New window Subdomain IMG-ALT Visit the Original Collection website
https://www.auchencastle.co.uk/New window External Subdomain IMG-ALT Visit the Auchen Castle website
https://www.boathouse.pub/New window External Subdomain IMG-ALT Visit the Boathouse website
https://www.broadfordhotel.co.uk/New window External Subdomain IMG-ALT Visit the Broadford Hotel website
https://www.elephanthotel.co.uk/New window External Subdomain IMG-ALT Visit the Elephant Hotel website
https://www.forsshousehotel.co...New window External Subdomain IMG-ALT Visit the Forss House website
https://www.kirkwallhotel.com/New window External Subdomain IMG-ALT Visit the Kirkwall Hotel website
https://melvillecastle.com/New window External IMG-ALT Visit the Melville Castle website
https://www.shieldaiglodge.com/New window External Subdomain IMG-ALT Visit the Shieldaig Lodge website
https://www.mundesley-ship.co.uk/New window External Subdomain IMG-ALT Visit the Ship Inn website
https://www.widbrookgrange.co.uk/New window External Subdomain IMG-ALT Visit the Widbrook Grange website
https://www.original.co.uk/HOME
https://www.original.co.uk/hotelsOur Collection
/vouchersText duplicate Gift Vouchers
https://www.original.co.uk/offersSpecial Offers
/experiencesExperiences
/restaurantsDining
/weddingsWeddings
/parties-and-eventsParties & Events
/businessBusiness
/dog-friendlyDog-Friendly
/careersCareers
/our-storyOur Story
https://www.original.co.uk/hotelsdiscover Our Places
https://www.auchencastle.co.uk/New window External Subdomain No Text
https://www.boathouse.pub/New window External Subdomain No Text
https://www.broadfordhotel.co.uk/New window External Subdomain No Text
https://www.elephanthotel.co.uk/New window External Subdomain No Text
https://www.forsshousehotel.co...New window External Subdomain No Text
https://www.kirkwallhotel.com/New window External Subdomain No Text
https://melvillecastle.com/New window External No Text
https://www.shieldaiglodge.com/New window External Subdomain No Text
https://www.mundesley-ship.co.uk/New window External Subdomain No Text
https://www.widbrookgrange.co.uk/New window External Subdomain No Text
/hotels/broadford-hotelDISCOVER MORE
https://www.broadfordhotel.co.uk/New window External Subdomain VISIT WEBSITE
/hotels/auchen-castleText duplicate DISCOVER MORE
https://www.auchencastle.co.uk/New window External Subdomain Text duplicate VISIT WEBSITE
/hotels/elephant-hotelText duplicate DISCOVER MORE
https://www.elephanthotel.co.uk/New window External Subdomain Text duplicate VISIT WEBSITE
/hotels/forss-houseText duplicate DISCOVER MORE
https://www.forsshousehotel.co...New window External Subdomain Text duplicate VISIT WEBSITE
/hotels/kirkwall-hotelText duplicate DISCOVER MORE
https://www.kirkwallhotel.com/New window External Subdomain Text duplicate VISIT WEBSITE
/hotels/melville-castleText duplicate DISCOVER MORE
https://melvillecastle.com/New window External Text duplicate VISIT WEBSITE
/hotels/shieldaig-lodgeText duplicate DISCOVER MORE
https://www.shieldaiglodge.com/New window External Subdomain Text duplicate VISIT WEBSITE
/hotels/ship-innText duplicate DISCOVER MORE
https://www.mundesley-ship.co.uk/New window External Subdomain Text duplicate VISIT WEBSITE
/hotels/widbrook-grangeText duplicate DISCOVER MORE
https://www.widbrookgrange.co.uk/New window External Subdomain Text duplicate VISIT WEBSITE
/our-storyDISCOVER | →
/experiencesText duplicate DISCOVER | →
/vouchersSubdomain Black Friday Sale coming soon [Timer:16/11/2024 08.00.00]
/privacyPrivacy Policy
/website-termsWebsite Terms of Use
https://www.instagram.com/ocow...New window External Subdomain IMG-ALT Instagram
https://www.original.co.uk/offersOriginal Offers
https://www.original.co.uk/hotelsOriginal Family
/careersOriginal Careers
/our-storyOriginal Story
/experiencesOriginal Experiences
/accessibilityAccessibility Policy
/green-tourismGreen Tourism
/cookie-policyNew window Find out more here

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.original.co.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time of 0.54 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (39 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
serverMicrosoft-IIS/10.0
x-powered-byUrlRewriter.NET 2.0.0
set-cookie60 Characters
x-aspnet-version2.0.50727
dateFri, 01 Nov 2024 20:17:01 GMT
content-length40289
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 20 referring domains.
This page only has 2,939 backlinks.
This page only has few backlinks from 11 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.original.co.uk
Original Collection - Hotels, Restaurants & Wedding Venues
Our destinations stretch from the cusp of the Cotswolds to Scotland's most northerly town, and beyond to magical Orkney. Book direct.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Original75%Check
Collection72%Check
Original Collection71%Check
Hotel60%Check
Original Highland56%Check
ORIGINAL STORY56%Check
ORIGINAL EXPERIENCES56%Check
Orkney54%Check
House Hotel54%Check
Castle Hotel54%Check

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Cookie Policy

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