People.utoronto.ca - SEO Checker

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Overview of the SEO Check
Meta information
59% 
Page quality
60% 
Page structure
60% 
Link structure
70% 
Server
78% 
External factors
100% 
SEO Score
Response time
0.87 s
File size
62.80 kB
Words
736
Media files
19
Number of links
112 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Division of People Strategy, Equity & Culture – Work where the world comes to think, discover, and learn.
The page title should be shorter than 580 pixels. It is 983 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://people.utoronto.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
generatorWordPress 6.5.5
msapplication-TileImagehttps://people.utoronto.ca/wp-content/uploads/2019/06/cropped-favicon-270x270.png
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Our institution thrives when we embrace and make space for the broades...
This page contains 736 words. That's ok.
30.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 19.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../UI assets/signature-stack-crop-blue.svguniversity of Toronto logo
...ent/uploads/2019/05/undraw_news_go0e.pngNo alt attribute provided
...2019/09/undraw_Connecting_Teams_8ntu.pngNo alt attribute provided
...ploads/2019/09/undraw_interview_rmcf.pngNo alt attribute provided
...ploads/2019/09/undraw_hang_out_h9udb.pngNo alt attribute provided
...loads/2019/09/undraw_co-workers_ujs6.pngNo alt attribute provided
...loads/2019/09/undraw_Graduation_ktn0.pngNo alt attribute provided
...nt/uploads/2019/09/undraw_noted_pc9f.pngNo alt attribute provided
.../UI assets/signature-stack-crop-blue.svgUniversity of Toronto crest
...022/11/FO27608-scaled-e1668794310913.jpgNo alt attribute provided
...ofT19532_0J5A0891-scr-e1580415479467.jpgUniversity College, the founding college of the University of Toronto, on a summer's day in 2019
data:[...] Base64two people shake hands across a desk
data:[...] Base64employees exchange key documents
data:[...] Base64a diverse team collaborates under the shade of a tree
data:[...] Base64two documents side by side
data:[...] Base64a woman and child look out a window together
data:[...] Base64a graduation cap
... assets/Defy_Gravity_Reverse_Digital.pngUniversity of Toronto Defy Gravity wordmark

Page structure

H1 heading
(Critically important)
Missed the memo?
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Missed the memo?
H1 Who we are.
H1 Make a meaningful impact.
H1 At U of T, everyone belongs.
H1 How to get in touch.
H1 Our community is our strength.
H1 The Division of People Strategy, Equity & Culture
H1 Working to advance wellness
H1 The Division of People Strategy, Equity & Culture Duplicate text
H2 Indigenous Ceremonial Practices
H2 EDI in a Global Context
H2 Raising a Concern or Complaint
H2 Who we are. Duplicate text
H2 News & Memoranda
H2 Careers
H2 Employees
H2 Inclusion
H2 Policies and Guidelines
H2 Wellness
H2 Culture
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://people.utoronto.ca/Anchor Skip to content
https://people.utoronto.ca/Subdomain Home
/website-feedback-survey/New window Subdomain Provide feedback
https://utoronto.ca/External IMG-ALT university of Toronto logo
/hr-service-centre/No Text
https://uthrprod.service-now.c...New window External Subdomain HR Service Centre
https://people.utoronto.ca/Subdomain Text duplicate Home
https://people.utoronto.ca/Subdomain The Division of People Strategy, Equity & Culture
/news-memoranda/Subdomain News & Memoranda
/hr-service-centre/Subdomain Text duplicate HR Service Centre
https://people.utoronto.ca/about/Subdomain About
https://people.utoronto.ca/about/Subdomain About People Strategy, Equity & Culture
/about/mission-vision-values/Subdomain Mission, Vision, and Values
/about/meet-the-vp/Subdomain Meet the VP
/about/org-charts/Subdomain Org Charts
/about/reports/Subdomain Reports
/about/technology/Subdomain Technology
/careers/Subdomain Careers
/careers/Subdomain Careers at U of T
https://jobs.utoronto.ca/External Subdomain Current Opportunities
/careers/working-at-u-of-t/Subdomain Working at U of T
/careers/inclusive-recruitment/Subdomain Inclusive Recruitment
/careers/immigration/Subdomain Immigration
/careers/utemp/Subdomain UTemp
/employees/Subdomain Employees
/careers/salary-ranges/Subdomain Salary Ranges
/careers/benefits/Subdomain Benefits
/careers/retirement/Subdomain Retirement and Pension
/inclusion/Subdomain Inclusion
/inclusion/Subdomain Equity, Diversity & Inclusion (EDI)
/inclusion/institutional-equit...Subdomain Institutional Equity Office
/inclusion/complaints-resoluti...Subdomain Complaints Resolution Supports
/inclusion/edi-in-a-global-con...Subdomain EDI in a Global Context
/events/edi-calendar/Subdomain EDI Education Calendar
/inclusion/resources/Subdomain Resources
/inclusion/get-involved/Subdomain Get Involved
/inclusion/accessibility/Subdomain Accessibility
/inclusion/anti-racism-strateg...Subdomain Anti-Racism Strategic Tables
/inclusion/employment/Subdomain Employment Equity
/about/reports/Subdomain EDI Reports
/culture/wellness/Subdomain Wellness
/culture/wellness/Subdomain Wellness at U of T
/covid-19/Subdomain COVID-19
/culture/wellness/wellness-hub/Subdomain Wellness Hub
/inclusion/accessibility/accom...Subdomain Accommodation
/culture/Subdomain Culture
/culture/Subdomain Culture at U of T
/culture/wellness/Subdomain Text duplicate Wellness
/culture/recognition/Subdomain Recognition
/culture/accountability/Subdomain Accountability
/culture/indigenous-community/Subdomain Indigenous Community
https://familycare.utoronto.ca/New window External Subdomain Family Care Office
https://ulearn.utoronto.ca/New window External Subdomain Centre for Learning, Leadership & Culture
/events/Events Calendar
/contact/Subdomain Contact
/contact/Subdomain Contact Directory
http://directory.utoronto.ca/External Subdomain University of Toronto Directory
/employees/workplace-complaint...Subdomain Raise a Concern or Complaint
/employees/Subdomain Text duplicate Employees
/policies/Subdomain Policies and Guidelines
/agreements/Subdomain Agreements
/news-memoranda/Subdomain News and Memoranda
https://people.utoronto.ca/about/Subdomain Our mission, vision, and values
/careers/Subdomain Grow your career at U of T
/careers/utemp/Subdomain UTemp staffing
/inclusion/Subdomain EDI at U of T
/contact/Subdomain Get connected
/culture/Subdomain Experience U of T
https://uthrprod.service-now.c...New window External Subdomain Text duplicate HR Service Centre
/employees/Text duplicate Employees
/policies/Policies & Guidelines
/agreements/Text duplicate Agreements
/culture/wellness/wellness-hub/Subdomain Text duplicate Wellness Hub
https://utoronto.ca/New window External IMG-ALT University of Toronto crest
/hr-service-centre/No Text
https://uthrprod.service-now.c...New window External Subdomain Text duplicate HR Service Centre
https://jobs.utoronto.ca/External Subdomain Current opportunities
/culture/indigenous-community/...Subdomain Indigenous Ceremonial Practices
/inclusion/edi-in-a-global-con...Subdomain Community resources
/employees/workplace-complaints/Subdomain Raise a concern or complaint
https://people.utoronto.ca/about/Text duplicate About People Strategy, Equity & Culture
/news-memoranda/Subdomain Text duplicate News & Memoranda
https://people.utoronto.ca/searchSubdomain Search
/category/news/Subdomain News
/category/recognition/Subdomain Text duplicate Recognition
/news/the-2024-pinnacle-awards...Subdomain The 2024 Pinnacle Awards Recognized the incredible contributions of the University’s Staff, Librarians, and Faculty Members
/author/hreadmin/Subdomain Text duplicate The Division of People Strategy, Equity & Culture
A-TITLE Posts by The Division of People Strategy, Equity & Culture
/news/the-2024-pinnacle-awards...Subdomain Read post
/category/memos/Subdomain Memos
/category/recognition/Subdomain Text duplicate Recognition
/memos/launching-euta-awards/Subdomain Launching the 2024-25 EUTA Awards Program
/author/khm/Subdomain Kelly Hannah-Moffat, VP, People Strategy, Equity & Culture
A-TITLE Posts by Kelly Hannah-Moffat, VP, People Strategy, Equity & Culture
/memos/launching-euta-awards/Subdomain Text duplicate Read post
/category/memos/Subdomain Text duplicate Memos
/category/wherewework/Subdomain Where We Work
/memos/holiday-schedule-2024-2...Subdomain Holiday Schedule 2024-25 and 2025-26
/author/khm/Subdomain Text duplicate Kelly Hannah-Moffat, VP, People Strategy, Equity & Culture
A-TITLE Posts by Kelly Hannah-Moffat, VP, People Strategy, Equity & Culture
/memos/holiday-schedule-2024-2...Subdomain Text duplicate Read post
/category/news/Subdomain Text duplicate News
/category/wellness/Subdomain Text duplicate Wellness
/news/congrats-to-all-who-comp...Subdomain Congrats to all who completed U of T’s 10,000 Steps Challenge
/author/hreadmin/Subdomain Text duplicate The Division of People Strategy, Equity & Culture
A-TITLE Posts by The Division of People Strategy, Equity & Culture
/news/congrats-to-all-who-comp...Subdomain Text duplicate Read post
/news-memoranda/Subdomain All news and memos
/careers/Text duplicate Grow your career at U of T
/employees/Content for faculty, librarians and staff
/inclusion/Text duplicate EDI at U of T
/policies/Subdomain Text duplicate Policies and Guidelines
/events/wellness-calendar/Subdomain Wellness Events Calendar
/culture/wellness/Stay well at U of T
/culture/Text duplicate Experience U of T
https://twitter.com/workingatuoftExternal No Text
https://www.linkedin.com/schoo...External Subdomain No Text
https://www.instagram.com/work...External Subdomain No Text
https://people.utoronto.ca/Anchor No Text
https://people.utoronto.ca/Subdomain Text duplicate The Division of People Strategy, Equity & Culture
https://people.utoronto.ca/Subdomain Text duplicate Home
https://people.utoronto.ca/aboutSubdomain Text duplicate About
/inclusionSubdomain Text duplicate Inclusion
/careersSubdomain Text duplicate Careers
/culture/wellnessSubdomain Text duplicate Wellness
/cultureSubdomain Text duplicate Culture
/contactSubdomain Text duplicate Contact
https://defygravitycampaign.ut...New window External Subdomain IMG-ALT University of Toronto Defy Gravity wordmark
/accessibility-statement/Subdomain Accessibility Statement
/inclusion/land-acknowledgement/Subdomain Land Acknowledgment
https://utoronto.ca/External utoronto.ca

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://people.utoronto.ca/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.87 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (63 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 25 Jun 2024 08:51:59 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-cache-enabledTrue
link<https://people.utoronto.ca/wp-json/>; rel="https://api.w.org/", <https://people.utoronto.ca/wp-json/wp/v2/pages/65>; rel="alternate"; type="application/json", <https://people.utoronto.ca/>; rel=shortlink
x-httpd1
host-header8441280b0c35cbc1147f8ba998a563a7
x-proxy-cacheHIT
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 154 referring domains.
This page has 854 backlinks.
This page has backlinks from 139 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://people.utoronto.ca/wp-sitemap.xml

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
People70%Check
People Strategy62%Check
Equity54%Check
Strategy54%Check
Division54%Check
Concern or54%Check
or Complaint54%Check
Culture53%Check
Equity Culture53%Check
Work51%Check
Show more keywords and terms

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