Police.unc.edu - SEO Checker

Overview of the SEO Check
Meta information
66% 
Page quality
71% 
Page structure
94% 
Link structure
97% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
91.10 kB
Words
497
Media files
19
Number of links
27 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Police
The page title is too short. (128 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://police.unc.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
id5
tec-api-versionv1
tec-api-originhttps://police.unc.edu
msapplication-TileImagehttps://police.unc.edu/wp-content/uploads/sites/255/2018/10/cropped-UNC_logo_RGB-512x512-270x270.jpg
article:modified_time2024-09-05T17:13:57+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome - Police
og:urlhttps://police.unc.edu/
og:site_namePolice
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 497 words on this page. Good pages should have about 800 words of useful content.
28% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.43 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
UNC Police
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 UNC Police
H2 Online Resources
H2 Silent Witness
H2 Features
H2 Recruitment
H2 News
H3 UNC Police Therapy Dog
H3 Carolina Ready Safety App
H3 Accreditation Public Comment Portal
H3 UNC Police K-9 Unit Launches Donation Drive for Pets Impacted by Hurricane Helene Hand holding a paw print.
H3 2024 Annual Security and Fire Safety Report UNC-Chapel Hill campus and student walking
H3 Pirates Help Students Prepare for Emergencies Pirates pass out flyers at the TARRR HEEL Preparedness Festival
H3 Contact
H3 Accreditation
H3 Links of Interest
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.
LinkAttributesAnchor text
https://police.unc.edu/Anchor Skip to main content
https://police.unc.edu/Subdomain IMG-ALT Police
A-TITLE Police
https://police.unc.edu/Subdomain Text duplicate Police
https://police.unc.edu/about/Subdomain About
/report-crime/Subdomain Report a Crime
https://apps.campussafety.unc....External Subdomain Crime Log
https://police.unc.edu/education/Subdomain Prevention and Education
https://police.unc.edu/services/Subdomain Services
https://police.unc.edu/clery/Subdomain Clery Act
/recruitment/Subdomain Recruitment
https://police.unc.edu/news/Subdomain News
https://go.unc.edu/securityreportExternal Subdomain Annual Security Report
/clery/campus-security-authori...Subdomain Anchor Clery Incident Report Form
/education/rad/Subdomain Rape Aggression Defense (RAD) Class
/services/event-services/Subdomain Event Services
/about/contact/concerns-commen...Subdomain Concerns and Commendations
/silent-witness/Subdomain Silent Witness
/silent-witness/Subdomain Text duplicate IMG-ALT Silent Witness
/education/therapy-dog/Subdomain IMG-ALT UNC Police therapy dog
/education/therapy-dog/Subdomain UNC Police Therapy Dog
https://campussafety.unc.edu/s...External Subdomain IMG-ALT Carolina Ready Safety App
https://campussafety.unc.edu/s...External Subdomain Text duplicate Carolina Ready Safety App
https://go.unc.edu/CALEAExternal Subdomain IMG-ALT Accreditation Public Comment Portal
https://go.unc.edu/CALEAExternal Subdomain Text duplicate Accreditation Public Comment Portal
/recruitment/Subdomain Text duplicate Recruitment
https://campussafety.unc.edu/a...External Subdomain View Open Positions
/news/2024/10/03/unc-police-k-...Subdomain UNC Police K-9 Unit Launches Donation Drive for Pets Impacted by Hurricane Helene
IMG-ALT Hand holding a paw print.
/news/2024/09/30/2024-annual-s...Subdomain 2024 Annual Security and Fire Safety Report
IMG-ALT UNC-Chapel Hill campus and student walking
https://www.unc.edu/posts/2024...External Subdomain Pirates Help Students Prepare for Emergencies
IMG-ALT Pirates pass out flyers at the TARRR HEEL Preparedness Festival
/about/contact/More Contact Information
https://www.facebook.com/UNCPo...External Subdomain IMG-ALT Facebook
https://x.com/UNCPoliceExternal IMG-ALT X
https://www.instagram.com/uncp...External Subdomain IMG-ALT Instagram
https://campussafety.unc.edu/External Subdomain IMG-ALT Campus Safety
/about/role/accreditation/Subdomain IMG-ALT Accreditation
https://safewalk.unc.edu/External Subdomain SafeWalk
https://carolinaready.unc.edu/...External Subdomain Text duplicate Carolina Ready Safety App
https://alertcarolina.unc.edu/External Subdomain Alert Carolina
/services/drone-operation-and-...Subdomain Drone Operation and Flight Approval
/about/role/Subdomain Our Role on Campus
/recruitment/officer-expectati...Subdomain Officer Expectations and Duties
/about/role/accreditation/Subdomain Accreditation Information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://police.unc.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (91 kB).

HTTP Response Header

NameValue
cache-controlpublic, max-age=604800
content-encodinggzip
content-typetext/html; charset=UTF-8
link<https://police.unc.edu/wp-json/>; rel="https://api.w.org/"
servernginx
strict-transport-securitymax-age=300
x-pantheon-styx-hostnamestyx-fe1-b-6fb56799f8-jvfgv
x-pingbackhttps://police.unc.edu/xmlrpc.php
x-styx-req-id179fcc19-a2d9-11ef-8e0e-4275156ef99b
x-tec-api-originhttps://police.unc.edu
x-tec-api-roothttps://police.unc.edu/wp-json/tribe/events/v1/
x-tec-api-versionv1
age7930
accept-rangesbytes
via1.1 varnish, 1.1 varnish, 1.1 varnish, 1.1 varnish
dateFri, 15 Nov 2024 00:50:07 GMT
x-served-bycache-chi-klot8100052-CHI, cache-fra-eddf8230127-FRA, cache-fra-eddf8230157-FRA, cache-fra-eddf8230157-FRA
x-cacheHIT, MISS, MISS, MISS
x-cache-hits6, 0, 0, 0
x-timerS1731631807.144811,VS0,VE118
varyAccept-Encoding, orig-host, Cookie, Cookie
content-length30107
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 104 referring domains.
This page has 1,377 backlinks.
This page has backlinks from 90 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Blocking these bots
User-agent: Timpibot
User-agent: SeekportBot
Disallow: /

# Site Improve blocking
User-agent: SiteimproveBot-Crawler
Disallow: */wp-login.php
Disallow: */wp-json/*
Disallow: */wp-admin/*
Disallow: */?attachment_id=*
Disallow: */?s=*
Disallow: */?taxonomy=nav_menu*
Disallow: */?eventDisplay=past*
Disallow: */?eventDisplay=photo*
Disallow: */?post_type=tribe_events&eventDisplay=day*
Disallow: */?post_type=tribe_events&eventDisplay=week*
Disallow: */?post_type=tribe_events&eventDisplay=month*
Disallow: */?tribe-bar-date=*
Disallow: *&eventDisplay=past*
Disallow: *&eventDisplay=photo*
Disallow: *&tribe-bar-date=*
Disallow: */2009/*
Disallow: */2010/*
Disallow: */2011/*
Disallow: */2012/*
Disallow: */2013/*
Disallow: */2014/*
Disallow: */2015/*
Disallow: */2016/*
Disallow: */2017/*
Disallow: */2018/*
Disallow: */2019/*
Disallow: */2020/*
Disallow: */2021/*
Disallow: */2022/*
Disallow: */2023/*
Disallow: */author/*
Disallow: */category/*
Disallow: */events/*
Disallow: */organizer/*
Disallow: */scripts/webalert.js?__ver=*
Disallow: */tag/*
Disallow: */venue/*
Crawl-delay: 3
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://police.unc.edu/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

police.unc.edu
Home - Police

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Police86%Check
UNC Police80%Check
UNC74%Check
safety46%Check
Accreditation46%Check
Public Safety46%Check
Carolina Ready Safety App45%Check
Fire Safety44%Check
Act43%Check
Carolina42%Check

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