Policy.manchester.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
65% 
Page structure
94% 
Link structure
83% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
30.20 kB
Words
308
Media files
12
Number of links
55 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Policy@Manchester | The University of Manchester
The length of the page title is perfect. (459 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.policy.manchester.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimum-scale=1
theme-color#6b2c91
pageID359450
langen
og:titleHome | Policy@Manchester | The University of Manchester
og:site_namePolicy@Manchester
og:typearticle
og:urlhttps://www.policy.manchester.ac.uk/
X-UA-CompatibleIE=edge
last-modified2024-05-10
charsetutf-8

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Page quality

Content
(Critically important)
There are only 308 words on this page. Good pages should have about 800 words of useful content.
24.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...uk/corporate/images/design/icon-menu.gifMenu
...design/logo-university-of-manchester.pngThe University of Manchester home
...ate/images/design/icon-search-mobile.pngSearch the site
...uk/corporate/images/design/icon-menu.gifMenu
/UoM-arch-1400x450.jpgUniversity of Manchester arches
data:[...] Base64Image of schoolbags and jackets on school hangers.
data:[...] Base64Close up on the hands of two people sitting and speaking. Image includes the University logo.
data:[...] Base64Blurred image of many people in an enclosed work environment.
data:[...] Base64GM Policy Hub logo
data:[...] Base64Fountain pen and paper.
data:[...] Base64X (formerly Twitter) page for Policy@Manchester
data:[...] Base64LinkedIn page for Policy@Manchester

Page structure

H1 heading
(Critically important)
Policy@Manchester
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Policy@Manchester
H2 Latest
H2 Explore
H2 Contact
H2 Contact us
H2 Find us
H2 Connect with us
H3 School Matters
H3 Open Minds
H3 Working Futures
H3 GM Policy Hub
H3 Articles
H3 Training
H3 Newsletter
H3 Events
H3 Contact us Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to navigation
/Anchor Skip to main content
/Anchor Skip to footer
https://www.manchester.ac.uk/External Subdomain IMG-ALT The University of Manchester home
/Policy@Manchester
/Home
/about-us/About us
http://blog.policy.manchester....External Subdomain Articles
/events/Events
/publications/Publications
/gm-policy-hub/GM Policy Hub
/Text duplicate Home
/about-us/Text duplicate About us
/about-us/our-people/Our people
/about-us/sharing-expertise/Sharing expertise
/about-us/partnerships/Partnerships
/about-us/training/Training
/about-us/contact-us/Contact us
http://blog.policy.manchester....External Subdomain Text duplicate Articles
/events/Text duplicate Events
/events/upcoming-events/Upcoming events
/events/previous-events/Previous events
/events/party-conferences-2023/Subdomain Party conferences 2023
/publications/Text duplicate Publications
/publications/school-matters/Subdomain School Matters
/publications/working-futures/Subdomain Working Futures
/publications/open-minds/Subdomain Open Minds
A-TITLE Open Minds
/publications/on-resilience/Subdomain No Text
/publications/on-resilience/Subdomain On Resilience
/publications/power-in-place/Power in Place
/publications/going-nuclear/Subdomain Going Nuclear
A-TITLE Going Nuclear
/publications/health-inequalit...No Text
/publications/health-inequalit...Health Inequalities
/publications/energy-futures/Energy Futures
/publications/on-space/On Space
/publications/on-productivity/A-TITLE Home%20%BB%20Corporate%20%BB%20Policy@Manchester%20-%20%28New%202020%29%20%BB%20Home%20%BB%20Publications%20%BB%20On%20Productivity
/publications/on-productivity/On Productivity
A-TITLE Home%20%BB%20Corporate%20%BB%20Policy@Manchester%20-%20%28New%202020%29%20%BB%20Home%20%BB%20Publications%20%BB%20On%20Productivity
/publications/on-cancer/On Cancer
/publications/building-utopia/Building Utopia
/publications/on-air-quality/A-TITLE Home%20%BB%20Corporate%20%BB%20Policy@Manchester%20-%20%28New%202020%29%20%BB%20Home%20%BB%20Publications%20%BB%20On%20Air%20Quality
/gm-policy-hub/Text duplicate GM Policy Hub
/gm-policy-hub/gm-policy-hub-s...GM Policy Hub seminar series
/gm-policy-hub/gm-policy-fello...Subdomain GM Fellowship Scheme
/gm-policy-hub/reports/Reports
/gm-policy-hub/resources/Policy@Manchester resources
/about-us/partnerships/beewell/#BeeWell
/about-us/partnerships/making-...Subdomain Making Manchester Fairer
/about-us/Find out more
/publications/school-matters/School Matters School Matters is our new report bringing together expertise and research from Manchester Institute of Education.
IMG-ALT Image of schoolbags and jackets on school hangers.
/publications/open-minds/Open Minds Our new collection provides research-driven insight on mental health & wellbeing.
IMG-ALT Close up on the hands of two people sitting and speaking. Image includes the University logo.
/publications/working-futures/Working Futures Policy@Manchester's online report Working Futures provides evidence and ideas to shape the future of work in the UK.
IMG-ALT Blurred image of many people in an enclosed work environment.
/gm-policy-hub/GM Policy Hub The GM Policy Hub seeks to connect academics with local policymakers to address regional policy agendas.
IMG-ALT GM Policy Hub logo
http://blog.policy.manchester....External Subdomain Articles Read our latest articles, written by experts, which discuss research related to current policy challenges.
IMG-ALT Fountain pen and paper.
/about-us/training/Training Researchers and staff from The University of Manchester can access online training and resources to help further their policy impact. Find out more
/about-us/contact-us/Newsletter Keep up to date with our latest news by signing up to our newsletter. Sign up
/events/upcoming-events/Events Find out about upcoming events at the University. Read more
/about-us/contact-us/Contact us Meet the team and find out how to get in touch. Read more
/about-us/contact-us/Contact details
https://www.manchester.ac.uk/d...External Subdomain The University of Manchester Oxford Rd Manchester M13 9PL UK
https://twitter.com/UoMPolicyExternal IMG-ALT X (formerly Twitter) page for Policy@Manchester
https://www.linkedin.com/compa...External Subdomain IMG-ALT LinkedIn page for Policy@Manchester
https://www.manchester.ac.uk/d...External Subdomain Disclaimer
https://www.manchester.ac.uk/d...External Subdomain Data Protection
https://www.manchester.ac.uk/c...External Subdomain Copyright notice
/accessibility/Accessibility
https://www.manchester.ac.uk/d...External Subdomain Freedom of information
https://www.manchester.ac.uk/d...External Subdomain Charitable status

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.policy.manchester.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 11 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (30 kB).

HTTP Response Header

NameValue
dateMon, 13 May 2024 13:48:30 GMT
serverApache
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
content-security-policyframe-ancestors *.manchester.ac.uk 'self'
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade
varyAccept-Encoding
content-encodinggzip
content-length7202
content-typetext/html
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 252 referring domains.
This page has 153,009 backlinks.
This page has backlinks from 162 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 5 shares and comments on Facebook.

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Policy Manchester80%Check
Policy79%Check
Manchester77%Check
GM Policy61%Check
Policy Hub61%Check
GM Policy Hub54%Check
University50%Check
Contact43%Check
Hub40%Check
School40%Check

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