Purepetfood.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
63% 
Page structure
79% 
Link structure
100% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.78 s
File size
527.40 kB
Words
819
Media files
36
Number of links
26 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Personalised Healthy Dog Food Delivery UK - Pure Pet Food UK
The length of the page title is perfect. (580 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Pure Pet Food provides a high quality dog food subscription in the UK. Healthy, personalised and delivered straight to your door - buy online today with Pure
The length of the meta description is perfect. (960 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.purepetfood.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
google-site-verificationDDtAmYwoRAr3ocL-JjdMzJS7BzfZpVCIF8XAi7GE64w
descriptionPure Pet Food provides a high quality dog food subscription in the UK. Healthy, personalised and delivered straight to your door - buy online today with Pure
next-head-count17
theme-color#274c46
langen-gb
twitter:cardsummary
twitter:imagehttps://www.datocms-assets.com/55536/1673864094-open-graph-square-1.jpg
og:imagehttps://www.datocms-assets.com/55536/1673864090-open-graph-long-1.jpg
og:urlhttps://www.purepetfood.com
og:titlePersonalised Healthy Dog Food Delivery UK
og:descriptionPure Pet Food provides a high quality dog food subscription in the UK. Healthy, personalised and delivered straight to your door - buy online today with Pure
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 819 words. That's ok.
39.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.72 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (527.4 kB).
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-1.jpg?auto=format&fit=crop&h=800&w=1920Pure Pet Food
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...static/media/just-add-water.84fe38f9.pngicon
...media/complete-and-balanced.734f3a3f.pngicon
...c/media/natural-ingredients.3c60d36e.pngicon
...sets.com/55536/1678793463-logo-new-1.pngPure Pet Food
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...static/media/backed-by-vets.74835a8d.pngicon
...c/media/natural-ingredients.3c60d36e.pngicon
/_next/static/media/no-nasties.ed176e27.pngicon
...atic/media/healthy-goodness.85fd33c2.pngicon
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...xt/static/media/honest-food.32a04238.pngicon
...t/static/media/happier-dogs.e80c9d92.pngicon
...t/static/media/longer-lives.1154c5ab.pngicon
...tic/media/tell-us-about-dog.69fed7ee.pngicon
...media/complete-and-balanced.734f3a3f.pngicon
/_next/static/media/delivery.0bc4ba3c.pngicon
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
/_next/static/media/Instagram.cfd52eb9.pngicon
/_next/static/media/Facebook.fba085d0.pngicon
/_next/static/media/Tiktok.9f278332.pngicon
https://www.purepetfood.com/images/logo.pngPure pet food
Video URLWidthHeight
...m/Unboxing+Video+-+Silent+Header+1X1.mp4

Page structure

H1 heading
(Critically important)
The delicious foodyour dog deserves
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 The delicious foodyour dog deserves
H2 The Pure difference
H2 A convenient way to feed a fresh food diet
H2 How Pure compares
H2 We've helped1000's of dogs
H2 Perfectly portionedjust for your dog
H2 Dog food so good we ate it on Dragons' Den
H2 How Pure works
H2 Frequently Asked Questions
H4 Your basket
H4 Tell us about your dog
H4 We'll create your tailored menu
H4 Delivered to your door for free
H4 Am I tied into a subscription?
H4 Is Pure expensive compared to other foods?
H4 Do I pay for delivery?
H4 What is the nutritional value, and is it good for my dog?
H4 What if my dog doesn’t like it?
H4 Is Pure suitable for my dogs health concern?
H4 Is Pure complete dog food?
H4 Follow us on social media
H4 Pure
H4 Help
H4 Information
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.purepetfood.com/Pure Pet Food
https://www.purepetfood.com/helpHelp
https://www.purepetfood.com/loginLogin
/account/shopExisting customer? Log in for free delivery
/signupCreate a tailored plan from 89p a day
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
/signupundefined% off your first box
/signupSubdomain Discover your dog's menu
/signupCreate your tailored menu
/reviewsReviews
/recipesRecipes
/benefitsBenefits
/pet-panelPet panel
https://www.purepetfood.com/aboutOur story
/puppiesPuppies
/blog/category/researchResearch
https://www.purepetfood.com/blogBlog
/breedsBreeds
/contactGet in touch
https://www.purepetfood.com/helpHelp centre
/account/dashboardMy account
/help/delivery-informationDelivery information
/help/privacy-and-cookie-policyPrivacy policy
/help/terms-and-conditionsTerms & conditions
/help/cancellation-returns-ref...Returns
/help/site-securitySite security
/sitemapSitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.purepetfood.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.78 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (527 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age5271
cache-controlpublic,max-age=0,must-revalidate
cache-status"Netlify Edge"; hit
content-encodinggzip
content-typetext/html; charset=UTF-8
dateWed, 21 Aug 2024 04:23:53 GMT
etag"5b54951647c4e100c0cebc11f94ac0cc-ssl-df"
netlify-varycookie=__next_preview_data:presence|__prerender_bypass:presence
referrer-policyno-referrer-when-downgrade
serverNetlify
strict-transport-securitymax-age=31536000
varyAccept-Encoding
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-nf-request-id01J5SJTJF5T2VF4CMEYA6NG3PE
content-length110468
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 880 referring domains.
This page has 3,974 backlinks.
This page has backlinks from 693 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /_next/static/chunks/
User-agent: Googlebot-Image
Disallow: /images/homemade-dog-food.jpg
Disallow: /images/wet-dog-food.jpg
Disallow: /images/raw-dog-food.jpg
Disallow: /images/kibble-dog-food.jpg
Sitemap: https://www.purepetfood.com/sitemap.xml

Similar sites

Search preview

www.purepetfood.com
Personalised Healthy Dog Food Delivery UK - Pure Pet Food UK
Pure Pet Food provides a high quality dog food subscription in the UK. Healthy, personalised and delivered straight to your door - buy online today with Pure

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Food93%Check
Pure Pet Food84%Check
Pet Food83%Check
Pure78%Check
Pure Pet77%Check
Pure Pet Food UK75%Check
Food Delivery74%Check
Pet70%Check
food made65%Check
Food Delivery UK65%Check
Show more keywords and terms

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