Purina.com.sg - SEO Checker

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Overview of the SEO Check
Meta information
84% 
Page quality
58% 
Page structure
70% 
Link structure
78% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.37 s
File size
193.00 kB
Words
879
Media files
24
Number of links
116 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Nutritious Cat and Dog Food for your Pets' Health | Purina Singapore
The page title should be shorter than 580 pixels. It is 618 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
At Purina, we have been helping pets live healthy, happy lives for over 85 years. Visit us to find out more about us and how we can help care for your pet.
The length of the meta description is perfect. (942 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.purina.com.sg/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-sg
Language defined in HTTP-Equiv meta tag: en-sg
Server location: United States of America
The following language is defined by HTML: en-sg
Alternate/Hreflang Links
(Somewhat important)
The href language en-sg is specified more than once in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionAt Purina, we have been helping pets live healthy, happy lives for over 85 years. Visit us to find out more about us and how we can help care for your pet.
facebook-domain-verificationl7zakuxmm0i3nixzthq1fkmu52gdha
google-site-verificationBkyW4MCUuLfkUXHofNB-i7-bNpmRb6znsbGbbfXCbxc
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
langen-sg
og:typewebsite
og:urlhttps://www.purina.com.sg/node/4681
og:titlePurina: Your Pet, Our Passion
og:descriptionAt Purina, we have been helping pets live healthy, happy lives for over 85 years. Visit us to find out more about us and how we can help care for your pet.
og:imagehttps://www.purina.com.sg/themes/custom/trim_the_tail_th/logo-og.png
content-languageen-SG
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
These Typos were found:
  • beggin => begin, begging
There are 2 text duplicates on this page:
  • Duplicate: See visible differences in your cat’s health in just 3 weeks. Get your...
This page contains 879 words. That's ok.
32.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 15.32 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/Picture5.pngHome
...t_content_files/navigation-block-001.jpgNavigation CTA for "Finding a pet"
/sites/default/files/2021-10/header-dog.jpgDog looking to the side
/sites/default/files/2021-10/header-cat.jpgCat looking on screen
...t_content_files/navigation-block-004.jpgNavigation CTA for "PetCare hub"
...s/default/files/2021-10/menu bar YQM.jpgwoman and dog looking at computer
...t_content_files/navigation-block-006.jpgNavigation CTA for "Our impact"
...Campaign_4by3_240715_2.jpg?itok=msxwE5gCAOA_PU_SG_Purina ONE_Website Banner Campaign_4by3_240715_2
...24-06/Proplan-WF-4x3-C.jpg?itok=TtSoKLDMPRO PLAN Banner
...ic/2024-04/FF Banner_0.jpg?itok=wseljsN6FF Banner mobile
..._P2_04_1689681682379_0.jpg?itok=hWiN24S5Purina brands portfolio
...g-from-bowl009-jpg_0_0.png?itok=J4rBoVXnHomepage right panel signpost mobile
...ation-2.0_4x3_240719_3.jpg?itok=LLai7RXNAOA_PU_SG_Purina-ONE
...Campaign_4by3_240715_2.jpg?itok=msxwE5gCAOA_PU_SG_Purina ONE_Website Banner Campaign_4by3_240715_2
...st for free sample new.jpg?itok=S3wPzorbrequest for free sample new
/sites/default/files/2024-01/FF_CMYK_1.pngSponsor logo
...r_Smoosh_2024_LTD_RT_0.jpg?itok=iK3Ppxzkwoman with cat
...files/2022-11/Pro Plan Liveclear_5_1.pngSponsor logo
...breed_selector/modal/purina-logo (1).pngModal Logo
...s/nppe_breed_selector/modal/banner_0.jpgModal Header Logo
...s/nppe_breed_selector/modal/banner_0.jpgThinking about getting a puppy? Join Growing Pup for help from our Purina experts on how to find the right puppy & prepare for your new arrival. And when you find your new pup, tell us a bit more about them to get a discount off one of our puppy ranges and regular personalised puppy advice.
...reed_selector/modal/thank-you-footer.jpgModal Footer
.../default/files/2023-09/Picture-white.pngYour Pet, Our Passion
...migrate_default_content_files/nestle.pngGood Food, Good Life

Page structure

H1 heading
(Critically important)
Try Pro Plan Trial Kits for Cats
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Try Pro Plan Trial Kits for Cats
H1 Show your love
H2 Experts in nutrition
H2 Get a FREE Sample
H2 Introducing PRO PLAN® LIVECLEAR™ Allergen-Reducing Cat Food
H3 Purina ONE® Dry + Wet Trial Packs
H4 Oops!
H4 Thinking about getting a puppy?
H4 Thank you!
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.purina.com.sg/Anchor Skip to main content
https://www.purina.com.sg/IMG-ALT Home
https://www.purina.com.sg/Purina
https://www.nestle.com.sg/cont...New window External Subdomain Contact us
/find-a-petFinding a pet
/find-a-pet/dog-breeds/breed-s...Dog breed selector
/find-a-pet/dog-breedsDog breed library
/articles/dogs/puppy/welcomingWelcoming Home Your Dog
/articles/dogs/puppy/welcoming...Bringing home a puppy
/articles/dogs/puppy/welcoming...Introduce Dogs and Kids
/articles/dogs/puppy/welcoming...Introduce Dogs to Cats
/articles/dogs/puppy/welcoming...Dog Proofing your home
/articles/dogsSee all dog articles
/find-a-pet/cat-breeds/breed-s...Cat breed selector
/find-a-pet/cat-breedsCat breed library
/articles/cats/kitten/welcomingWelcoming Home Your Cat
/articles/cats/kitten/welcomin...Bringing home a kitten
/articles/cats/kitten/welcomin...Cat Proof Your Home
/articles/cats/feeding/guides/...Balanced Diet For Your Cat
/articles/catsSee all cat articles
/find-a-pet/dog-breeds/breed-s...Find your dog
/find-a-pet/cat-breeds/breed-s...Find your cat
/dog/dog-foodDog products
/dog/dog-food/dryDry food
/dog/dog-food/treatsTreats
/dog/dog-food/pro-plan-vet-sup...Supplements
/dog/dog-foodAll size
/dog/dog-food/small-breedSmall & Mini
/dog/dog-food/large-breedMedium & Large
/dog/dog-food/puppyPuppy
/dog/dog-food/adultAdult
/dog/dog-food/seniorSenior
/dog/dog-foodSee all dog food
/brands/pro-plan/dogPRO PLAN
/brands/supercoatSupercoat
/brands/dentalife/dogDentalife
/brands/pro-plan-vet-supplemen...PRO PLAN Veterinary Supplements
/brands/begginBeggin'
https://www.purina.com.sg/brandsSee all brands
/articles/dogs/feeding/what-do...Harmful dog foods
/articles/dogs/feeding/what-do...Can Dogs Eat Strawberries?
/articles/dogs/feedingSee all feeding advice
/partnerships/pro-plan-zumvetPRO PLAN x ZumVet
/dog/dog-foodText duplicate See all dog food
/cat/cat-foodCat products
/cat/cat-food/wetWet food
/cat/cat-food/dryText duplicate Dry food
/cat/cat-food/treatsText duplicate Treats
/cat/cat-food/pro-plan-vet-sup...Text duplicate Supplements
/cat/cat-food/kittenKitten
/cat/cat-food/adultText duplicate Adult
/cat/cat-foodSee all cat food
/brands/pro-plan/catText duplicate PRO PLAN
/brands/purina-onePurina ONE
/brands/fancy-feastFancy Feast
/brands/friskiesFriskies
/brands/dentalife/catText duplicate Dentalife
/brands/felixFelix
/brands/pro-plan-vet-supplemen...Text duplicate PRO PLAN Veterinary Supplements
https://www.purina.com.sg/brandsText duplicate See all brands
/articles/cats/feeding/guides/...How to feed a fussy cat
/articles/cats/feeding/guides/...Balanced diet for your cat
/articles/cats/feeding/guides/...What do cats drink
/articles/cats/feedingText duplicate See all feeding advice
https://www.purina.com.sg/Partnerships
/partnerships/pro-plan-zumvetText duplicate PRO PLAN x ZumVet
/cat/cat-foodText duplicate See all cat food
/pet-careCare & Advice
/articles/dogs/puppyPuppy guides
/articles/dogs/feedingFeeding & nutrition
/articles/dogs/healthHealth
/partnerships/pro-plan-zumvetText duplicate Partnerships
/articles/dogs/feeding/what-do...Harmful Foods for Dogs
/articles/dogs/health/respirat...Why do dogs sneeze
/articles/dogs/puppy/play/5-fu...Games for Puppies
/articles/dogs/puppy/behaviour...Car Travel Tips
/articles/dogsText duplicate See all dog articles
https://www.nestle.com.sg/cont...External Subdomain Text duplicate Contact us
/articles/cats/kittenKitten guides
/articles/cats/feedingText duplicate Feeding & nutrition
/articles/cats/behaviourBehaviour & training
/articles/cats/healthText duplicate Health
/partnerships/pro-plan-zumvetText duplicate Partnerships
/articles/cats/behaviour/under...Why do cats meow
/articles/cats/behaviour/commo...Fun Cat Facts
/articles/cats/health/daily-ca...How to bathe cats
/articles/cats/kitten/welcomin...Cat proof your home
/articles/catsText duplicate See all cat articles
https://www.nestle.com.sg/cont...External Subdomain Contact Us
/pet-careGo to the PetCare hub
/meet-purinaMeet Purina
/meet-purinaAbout us
/meet-purina/our-scienceOur Science
/products-importer-informationProducts – Import Info
https://www.nestle.com.sg/cont...New window External Subdomain Text duplicate Contact us
/meet-purinaText duplicate Meet Purina
/our-impactOur Impact
/our-impact/sustainabilityOur sustainability efforts
/our-impact/sustainability/rec...Recycling Purina packaging
/our-impact/sustainabilityLearn More
https://www.purina.com.sg/Anchor Previous
https://www.purina.com.sg/Anchor Next
https://shopee.sg/universal-li...External GET NOW
https://shopee.sg/universal-li...External Buy Now
/brands/fancy-feastNew window Subdomain Discover More & Get a Free Sample
https://www.purina.com.sg/brandsView brands
/dog/dog-foodView dog food
/cat/cat-foodView cat food
https://www.purina.com.sg/Anchor Text duplicate Previous
https://www.purina.com.sg/Anchor Text duplicate Next
/brands/purina-one/campaign-lu...Subdomain SIGN UP
https://www.purina.com.sg/Anchor Text duplicate Previous
https://www.purina.com.sg/Anchor Text duplicate Next
https://shopee.sg/universal-li...External Text duplicate GET NOW
/brands/fancy-feast/free-sampleRedeem your FREE sample now!
/brands/pro-plan/cat/liveclearLearn more
https://www.purina.co.uk/privacyNew window External Subdomain Privacy Policy
/find-a-petText duplicate Finding a pet
/dog/dog-foodText duplicate Dog products
/cat/cat-foodText duplicate Cat products
/pet-carePet care hub
/meet-purinaText duplicate Meet Purina
/our-impactOur impact
https://www.facebook.com/Purin...External Subdomain facebook
https://www.instagram.com/puri...External Subdomain instagram
https://www.youtube.com/user/P...External Subdomain youtube
https://www.nestle.com.sg/info...New window External Subdomain Terms & Conditions
https://www.nestle.com.sg/info...New window External Subdomain Privacy
https://www.nestle.com.sg/info...New window External Subdomain Cookies Notice
https://www.purina.com.sg/sitemapSitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.purina.com.sg/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.37 seconds.
The file size of the HTML document is fine (193 kB).

HTTP Response Header

NameValue
access-control-allow-origin*
cache-controlmax-age=3600, public
content-encodinggzip
content-languageen
content-security-policydefault-src 'self'; script-src * 'self' 'unsafe-inline' 'unsafe-eval'; object-src *; style-src * 'self' 'unsafe-inline'; img-src * 'self' data: https:;; media-src *; frame-src * 'self' *.qualifio.com; frame-ancestors * 'self'; child-src * blob:; font-src * 'self' data: https:;; connect-src *
content-typetext/html; charset=UTF-8
etagW/"1727252449"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 25 Sep 2024 08:20:49 GMT
link<https://www.purina.com.sg/node/4681>; rel="alternate"; hreflang="en-SG"
servernginx
strict-transport-securitymax-age=300
x-content-security-policydefault-src 'self'; script-src * 'self' 'unsafe-inline' 'unsafe-eval'; object-src *; style-src * 'self' 'unsafe-inline'; img-src * 'self' data: https:;; media-src *; frame-src * 'self' *.qualifio.com; frame-ancestors * 'self'; child-src * blob:; font-src * 'self' data: https:;; connect-src *
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-frame-optionsSAMEORIGIN
x-pantheon-styx-hostnamestyx-fe1fe2-e-677ffc9d95-q9jx2
x-styx-req-idbbd25d11-7cbb-11ef-aa7f-02287805696e
x-webkit-cspdefault-src 'self'; script-src * 'self' 'unsafe-inline' 'unsafe-eval'; object-src *; style-src * 'self' 'unsafe-inline'; img-src * 'self' data: https:;; media-src *; frame-src * 'self' *.qualifio.com; frame-ancestors * 'self'; child-src * blob:; font-src * 'self' data: https:;; connect-src *
x-xss-protection1; mode=block
age3234
accept-rangesbytes
via1.1 varnish, 1.1 varnish, 1.1 varnish
dateFri, 27 Sep 2024 13:26:11 GMT
x-served-bycache-syd10151-SYD, cache-fra-eddf8230105-FRA, cache-fra-etou8220058-FRA
x-cacheHIT, HIT, MISS
x-cache-hits8, 0, 0
x-timerS1727443571.070792,VS0,VE279
varyAccept-Encoding, Cookie, Cookie, Cookie
content-length51170
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 48 referring domains.
This page has 80 backlinks.
This page has backlinks from 46 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Similar sites

Search preview

www.purina.com.sg
Nutritious Cat and Dog Food for your Pets' Health | Purina Sin...
At Purina, we have been helping pets live healthy, happy lives for over 85 years. Visit us to find out more about us and how we can help care for your pet.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Purina76%Check
cat70%Check
Cat Food62%Check
Nutritious Cat59%Check
Pet58%Check
PLAN58%Check
Purina ONE58%Check
pets56%Check
Health56%Check
Trial54%Check
Show more keywords and terms

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