Rch.org.au - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
49% 
Page structure
33% 
Link structure
45% 
Server
40% 
External factors
100% 
SEO Score
Response time
4.55 s
File size
144.50 kB
Words
1460
Media files
38
Number of links
70 internal / 64 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Royal Children's Hospital : The Royal Children's Hospital
There are word repetitions in the page title.
The length of the page title is perfect. (547 pixels out of 580 max pixel length)
Meta description
(Critically important)
At The Royal Children’s Hospital (RCH), we envision a world where all kids thrive. We are committed to ensuring every child and young person has the opportunity to realize their full potential
The meta description is too long: 1169 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
Themerch-section-rch-150
descriptionAt The Royal Children’s Hospital (RCH), we envision a world where all kids thrive. We are committed to ensuring every child and young person has the opportunity to realize their full potential
theme-color#ffffff
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 30 text duplicates on this page:
  • Duplicate 1: The latest National Child Health Poll from The Royal Children’s Hospit...
  • Duplicate 2: The RCH offers telehealth video-consultation for families from rural a...
  • Duplicate 3: Learn more about the big issues in contemporary child and adolescent h...
  • Duplicate 4: Vale Professor Glenn Bowes AO We are greatly saddened by the loss of P...
  • Duplicate 5: Champions for Children: Meet Emily Meet Emily, the senior clinician sp...
  • Duplicate 6: The RCH welcomes Dr Peter Steer as our new Chief Executive Officer The...
  • Duplicate 7: Champions for Children: Meet Siân Meet Siân, a passionate and dedicate...
  • Duplicate 8: Board position recruitment round The Department of Health holds an ann...
  • Duplicate 9: Investment in children’s cancer research a welcome announcement Resear...
  • Duplicate 10: Champions for Children: Meet Hanna Hanna is our Senior Paediatric Care...
  • Duplicate 11: Sammi’s story: strong in her heart and brave in her head At just four-...
  • Duplicate 12: Aarna the heart hero 602.That’s how many days two-year-old Aarna spent...
  • Duplicate 13: Meet cranio-warrior Hazel Cranio-warrior Hazel is meeting all her mile...
  • Duplicate 14: The Royal Children’s Hospital (RCH) acknowledges the traditional owner...
The average number of words per sentence of 25.77 words is high.
This page contains 1460 words. That's ok.
35.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
32 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 29 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...teAssets/images/global/RCH-Brandmark.pngThe Royal Children's Hospital Melbourne
...Assets/images/global/RCH_logo_navbar.pngRCH logo
...s/NCHP34-RCH-carousel-774x434.jpg?n=2736Teens: Peer pressure, alcohol and substance use
...ain/Content/rch/My_RCH_internet_1(1).jpgMy RCH Portal: Your record at your fingertips
..._images/AJA_9091_InternetHomepage(1).jpgTravel a long way to get to the RCH?
.../emerg_rch/ED-wait-times-graph-blank.pngNo alt attribute provided
...lateAssets/images/home/Telehealth-sm.pngNo alt attribute provided
...mages/home/Translations-sm-400x234px.pngNo alt attribute provided
/TemplateAssets/images/home/poll-sm.pngNo alt attribute provided
...ale-Professor-Glenn-Bowes-AO-feature.jpgVale Professor Glenn Bowes AO
...au/news/files/2025/01/emily_champs_2.pngChampions for Children: Meet Emily
...u/news/files/2024/12/Untitled-design.pngThe RCH welcomes Dr Peter Steer as our new Chief Executive Officer
...2024/09/Sian-Banfield-CfC-FB-LI-post.pngChampions for Children: Meet Siân
...s/2022/02/RCHBuilding-e1685575163225.jpgBoard position recruitment round
...s.rch.org.au/news/files/2024/10/VPCC.jpgInvestment in children’s cancer research a welcome announcement
...g.au/news/files/2024/09/hanna-scaled.jpgChampions for Children: Meet Hanna
...news/files/2024/08/Untitled-design-3.jpgSammi’s story: strong in her heart and brave in her head
...gs.rch.org.au/news/files/2024/06/tyj.jpgAarna the heart hero
...024/06/Hazel_6-scaled-e1717646890440.jpgMeet cranio-warrior Hazel
...ale-Professor-Glenn-Bowes-AO-feature.jpgVale Professor Glenn Bowes AO
...au/news/files/2025/01/emily_champs_2.pngChampions for Children: Meet Emily
...u/news/files/2024/12/Untitled-design.pngThe RCH welcomes Dr Peter Steer as our new Chief Executive Officer
...2024/09/Sian-Banfield-CfC-FB-LI-post.pngChampions for Children: Meet Siân
...s/2022/02/RCHBuilding-e1685575163225.jpgBoard position recruitment round
...s.rch.org.au/news/files/2024/10/VPCC.jpgInvestment in children’s cancer research a welcome announcement
...g.au/news/files/2024/09/hanna-scaled.jpgChampions for Children: Meet Hanna
...news/files/2024/08/Untitled-design-3.jpgSammi’s story: strong in her heart and brave in her head
...gs.rch.org.au/news/files/2024/06/tyj.jpgAarna the heart hero
...024/06/Hazel_6-scaled-e1717646890440.jpgMeet cranio-warrior Hazel
...rch/Help-children-like-Sam-and-Grace.pngHelp children like Sam and Grace
...Content/rch/Support-life-saving-work.pngSupport life-saving work
...ets/images/global/RCH-Master-500-000.pngRCH Logo
...tent/rch/Wadja-footer-artwork-222x60.pngNo alt attribute provided
...t/rch/Wadja-footer-artwork-390x60(1).pngNo alt attribute provided
...t/rch/Wadja-footer-artwork-390x60(1).pngNo alt attribute provided
...in/Content/rch/Wadja-footer-222x94px.pngNo alt attribute provided
...Content/rch/RCH-Interpreter-GumGreen.svgInterpreter Services
.../Content/rch/RCH-Support-us-GumGreen.svgSupport us

Page structure

H1 heading
(Critically important)
The Royal Children's Hospital Melbourne
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 The Royal Children's Hospital Melbourne
H1 The Royal Children's Hospital
H2 Teens: Peer pressure, alcohol and substance use
H2 My RCH Portal: Your record at your fingertips
H2 Travel a long way to get to the RCH?
H2 Teens: Peer pressure, alcohol and substance use Duplicate text
H2 My RCH Portal: Your record at your fingertips Duplicate text
H2 Travel a long way to get to the RCH? Duplicate text
H2 Emergency Department status
H2 Telehealth appointments
H2 Emergency Department status Duplicate text
H2 Telehealth appointments Duplicate text
H2 Translation resources
H2 RCH National Child Health Poll
H2 Translation resources Duplicate text
H2 RCH National Child Health Poll Duplicate text
H2 The Royal Children's Hospital Duplicate text
H3 The Royal Children's Hospital Melbourne Duplicate text
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (64) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.rch.org.au/IMG-ALT The Royal Children's Hospital Melbourne
https://www.rch.org.au/Text duplicate The Royal Children's Hospital Melbourne
https://www.rch.org.au/home/Home
https://www.rch.org.au/rch/about/About
http://blogs.rch.org.au/news/External Subdomain News
https://www.rch.org.au/careers/Careers
https://shop.rch.org.au/External Subdomain Shop
/rch/contact/Contact
https://myrchportal.rch.org.au/External Subdomain My RCH Portal
https://www.rch.org.au/search/No Text
https://www.rch.org.au/IMG-ALT RCH logo
/rch/health-professionals/Health Professionals
/rch/patients-families/Patients and Families
/rch/departments/Departments and Services
https://www.rch.org.au/research/Research
/rch/health-professionals/Text duplicate Health Professionals
/rch/departments/Text duplicate Departments and Services
/rch/patients-families/Text duplicate Patients and Families
https://www.rch.org.au/research/Text duplicate Research
https://www.rch.org.au/home/Text duplicate Home
https://www.rch.org.au/rch/about/Text duplicate About
http://blogs.rch.org.au/inthen...External Subdomain Text duplicate News
https://www.rch.org.au/careers/Text duplicate Careers
/rch/support/Support us
/rch/contact/Text duplicate Contact
https://rchpoll.org.au/polls/t...External IMG-ALT Teens: Peer pressure, alcohol and substance use
A-TITLE Teens: Peer pressure, alcohol and substance use
https://rchpoll.org.au/polls/t...External National Child Health Poll
A-TITLE National Child Health Poll
https://rchpoll.org.au/polls/t...External Trivial anchor text
Click here
A-TITLE Teens: Peer pressure, alcohol and substance use
/my-rch-portal/IMG-ALT My RCH Portal: Your record at your fingertips
A-TITLE My RCH Portal: Your record at your fingertips
/my-rch-portal/Text duplicate Trivial anchor text
Click here
A-TITLE My RCH Portal: Your record at your fingertips
https://www.rch.org.au/telehealthIMG-ALT Travel a long way to get to the RCH?
A-TITLE Travel a long way to get to the RCH?
https://www.rch.org.au/telehealthText duplicate Trivial anchor text
Click here
A-TITLE Travel a long way to get to the RCH?
https://www.rch.org.au/home/Anchor ‹
https://www.rch.org.au/home/Anchor ›
https://rchpoll.org.au/polls/t...External Text duplicate National Child Health Poll
A-TITLE National Child Health Poll
https://rchpoll.org.au/polls/t...External Text duplicate Trivial anchor text
Click here
A-TITLE Teens: Peer pressure, alcohol and substance use
/my-rch-portal/Text duplicate Trivial anchor text
Click here
A-TITLE My RCH Portal: Your record at your fingertips
https://www.rch.org.au/telehealthText duplicate Trivial anchor text
Click here
A-TITLE Travel a long way to get to the RCH?
https://www.rch.org.au/home/Anchor Text duplicate ‹
https://www.rch.org.au/home/Anchor Text duplicate ›
https://www.rch.org.au/info/Your guide to the RCH
https://www.rch.org.au/kidsinfo/Kids Health Info
/clinicalguide/About_Clinical_...Clinical Practice Guidelines
/my-rch-portal/Text duplicate My RCH Portal
https://www.rch.org.au/info/Text duplicate Your guide to the RCH
https://www.rch.org.au/kidsinfo/Text duplicate Kids Health Info
/clinicalguide/Text duplicate Clinical Practice Guidelines
/my-rch-portal/Text duplicate My RCH Portal
/emerg_rch/status/Emergency Department status View the Emergency Department status page for a real time guide to how busy we are.
A-TITLE View the Emergency Department status page.
/telehealth/Telehealth appointments Access to RCH telehealth for patients, families, interpreters and external callers.
A-TITLE Telehealth appointments
/emerg_rch/status/A-TITLE View the Emergency Department status page.
/emerg_rch/status/Emergency Department status
A-TITLE View the Emergency Department status page.
/telehealth/A-TITLE Telehealth appointments
/telehealth/Access to RCH telehealth
A-TITLE Telehealth appointments
/translation-resources/Subdomain Translation resources Explore translated resources in over 22 languages.
A-TITLE Translation resources
https://www.rchpoll.org.au/External Subdomain RCH National Child Health Poll Learn more about the big issues in contemporary child and adolescent health by exploring our latest polls.
A-TITLE RCH National Child Health Poll
/translation-resources/Subdomain A-TITLE translated resources
/translation-resources/Subdomain Text duplicate translated resources
A-TITLE translated resources
https://www.rchpoll.org.au/External Subdomain A-TITLE RCH National Child Health Poll
https://www.rchpoll.org.au/External Subdomain Learn more
A-TITLE RCH National Child Health Poll
https://blogs.rch.org.au/news/...External Subdomain IMG-ALT Vale Professor Glenn Bowes AO
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Vale Professor Glenn Bowes AO
https://blogs.rch.org.au/news/...External Subdomain IMG-ALT Champions for Children: Meet Emily
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Champions for Children: Meet Emily
https://blogs.rch.org.au/news/...External Subdomain Continued
https://blogs.rch.org.au/news/...External Subdomain IMG-ALT The RCH welcomes Dr Peter Steer as our new Chief Executive Officer
https://blogs.rch.org.au/news/...External Subdomain Text duplicate The RCH welcomes Dr Peter Steer as our new Chief Executive Officer
https://blogs.rch.org.au/news/...External Subdomain IMG-ALT Champions for Children: Meet Siân
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Champions for Children: Meet Siân
https://blogs.rch.org.au/news/...External Subdomain IMG-ALT Board position recruitment round
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Board position recruitment round
https://blogs.rch.org.au/news/...External Subdomain IMG-ALT Investment in children’s cancer research a welcome announcement
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Investment in children’s cancer research a welcome announcement
https://blogs.rch.org.au/news/...External Subdomain IMG-ALT Champions for Children: Meet Hanna
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Champions for Children: Meet Hanna
https://blogs.rch.org.au/news/...External Subdomain IMG-ALT Sammi’s story: strong in her heart and brave in her head
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Sammi’s story: strong in her heart and brave in her head
https://blogs.rch.org.au/news/...External Subdomain IMG-ALT Aarna the heart hero
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Aarna the heart hero
https://blogs.rch.org.au/news/...External Subdomain IMG-ALT Meet cranio-warrior Hazel
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Meet cranio-warrior Hazel
https://blogs.rch.org.au/news/...External Subdomain Text duplicate IMG-ALT Vale Professor Glenn Bowes AO
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Vale Professor Glenn Bowes AO
https://blogs.rch.org.au/news/...External Subdomain Text duplicate IMG-ALT Champions for Children: Meet Emily
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Champions for Children: Meet Emily
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Continued
https://blogs.rch.org.au/news/...External Subdomain Text duplicate IMG-ALT The RCH welcomes Dr Peter Steer as our new Chief Executive Officer
https://blogs.rch.org.au/news/...External Subdomain Text duplicate The RCH welcomes Dr Peter Steer as our new Chief Executive Officer
https://blogs.rch.org.au/news/...External Subdomain Text duplicate IMG-ALT Champions for Children: Meet Siân
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Champions for Children: Meet Siân
https://blogs.rch.org.au/news/...External Subdomain Text duplicate IMG-ALT Board position recruitment round
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Board position recruitment round
https://blogs.rch.org.au/news/...External Subdomain Text duplicate IMG-ALT Investment in children’s cancer research a welcome announcement
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Investment in children’s cancer research a welcome announcement
https://blogs.rch.org.au/news/...External Subdomain Text duplicate IMG-ALT Champions for Children: Meet Hanna
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Champions for Children: Meet Hanna
https://blogs.rch.org.au/news/...External Subdomain Text duplicate IMG-ALT Sammi’s story: strong in her heart and brave in her head
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Sammi’s story: strong in her heart and brave in her head
https://blogs.rch.org.au/news/...External Subdomain Text duplicate IMG-ALT Aarna the heart hero
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Aarna the heart hero
https://blogs.rch.org.au/news/...External Subdomain Text duplicate IMG-ALT Meet cranio-warrior Hazel
https://blogs.rch.org.au/news/...External Subdomain Text duplicate Meet cranio-warrior Hazel
https://www.rchfoundation.org....External Subdomain IMG-ALT Help children like Sam and Grace
https://www.rchfoundation.org....External Subdomain Text duplicate Help children like Sam and Grace
https://www.rchfoundation.org....External Subdomain IMG-ALT Support life-saving work
https://www.rchfoundation.org....External Subdomain Text duplicate Support life-saving work
https://www.rch.org.au/rch/about/About the RCH
https://blogs.rch.org.au/news/External Subdomain RCH news
/rch/about-us/pubs/Publications
/rch/about-us/board/RCH Board
/rch/about-us/executive/RCH Executive
/strategic-plan/Our Strategic Plan
https://www.rch.org.au/archives/History
https://www.rch.org.au/alumni/Alumni
/rch/contact/Contact us
https://www.rch.org.au/RCH
A-TITLE The Royal Children's Hospital
https://www.rch.org.au/rch/about/Text duplicate About the RCH
https://blogs.rch.org.au/news/External Subdomain Text duplicate RCH news
/rch/about-us/pubs/Text duplicate Publications
/rch/about-us/board/Text duplicate RCH Board
/rch/about-us/executive/Text duplicate RCH Executive
/strategic-plan/Text duplicate Our Strategic Plan
https://www.rch.org.au/archives/Text duplicate History
https://www.rch.org.au/alumni/Text duplicate Alumni
/rch/contact/Text duplicate Contact us
https://www.facebook.com/rchme...External Subdomain A-TITLE Facebook
https://twitter.com/RCHMelbourneExternal A-TITLE Twitter
https://www.linkedin.com/compa...External Subdomain A-TITLE LinkedIn
/info/az_guide/Interpreter_Ser...IMG-ALT Interpreter Services
A-TITLE Interpreter Services
/rch/support/Text duplicate IMG-ALT Support us
A-TITLE Support us
/rch/departments/Site Map
/rch/about/Copyright/Copyright
/rch/about/terms-and-conditions/Terms and Conditions
https://vpn.rch.org.au/External Subdomain Staff Portal
A-TITLE Staff can access the RCH Intranet page and other intranet only resources via this link.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rch.org.au/home/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is very slow (4.55 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (145 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
server
x-aspnet-version4.0.30319
set-cookie91 Characters
x-powered-byASP.NET
strict-transport-securitymax-age=31536000;
dateSun, 26 Jan 2025 05:39:04 GMT
content-length147954
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 280 referring domains.
This page has 1,413 backlinks.
This page has backlinks from 243 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
#Some CMS stuff that should be ignored
Disallow: /workarea/
Disallow: /widgets/
Disallow: /ErrorPages/
Disallow: /errors/
Disallow: /Templates/

# Block any URL with intranet in it
Disallow: *intranet*
Disallow: *Intranet*
Disallow: *webedit*

#List of sites we don't need or want indexed
Disallow: *accreditation_rch*
Disallow: *goodtogo*
Disallow: */baro/*
Disallow: /ccch/research/vihwg_members/
Disallow: /uploadedImages/Main/Content/creative-studio/
Disallow: */cms_training/*
Disallow: */corporatecounsel/*
Disallow: */cvad/*
Disallow: */delegations_manual_rch/*
Disallow: *delegations_manual*
Disallow: */emergencyprocedures/*
Disallow: */finance/*
Disallow: */hr/*
Disallow: */ict/*
Disallow: */infection_control/*
Disallow: */jms/*
Disallow: */ohs/*
Disallow: */payroll/*
Disallow: */pharm_rch_intranet/*
Disallow: */policy_rch/*
Disallow: */redesign/*
Disallow: */staffupdates/*
Disallow: */supply/*
Disallow: */spotless/*
Disallow: /uploadedFiles/Main/Content/mhs/
Disallow: /aedi/STC_portal/
Disallow: /uploadedFiles/Main/Content/aedi/

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Search preview

www.rch.org.au › home
The Royal Children's Hospital : The Royal Children's Hosp...
At The Royal Children’s Hospital (RCH), we envision a world where all kids thrive. We are committed to ensuring every child and young person has the opportunity to realize their full potential

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Children81%Check
Royal Children80%Check
Hospital79%Check
Royal79%Check
RCH64%Check
Royal Children's Hospital63%Check
help children61%Check
Child Sexual59%Check
contemporary child59%Check
RCH National Child Health58%Check
Show more keywords and terms

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