Rila.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
81% 
Page structure
58% 
Link structure
57% 
Server
53% 
External factors
100% 
SEO Score
Response time
1.03 s
File size
61.80 kB
Words
1082
Media files
36
Number of links
97 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Retail Industry Leaders Association
The length of the page title is perfect. (316 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Retail Industry Leaders Association is the US trade association for leading retailers. RILA partners with leading retailers to meet the challenges of a dynamic economy.
The meta description is too long: 1052 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rila.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1.0
msapplication-TileColor#da532c
msapplication-config/img/icons/browserconfig.xml
theme-color#ffffff
DescriptionThe Retail Industry Leaders Association is the US trade association for leading retailers. RILA partners with leading retailers to meet the challenges of a dynamic economy.
urlhttps://www.rila.org/
langen
twitter:titleRetail Industry Leaders Association
twitter:descriptionThe Retail Industry Leaders Association is the US trade association for leading retailers. RILA partners with leading retailers to meet the challenges of a dynamic economy.
twitter:imagehttps://www.rila.org/CMSModules/Content/CMSDesk/Edit/%22%22
og:titleRetail Industry Leaders Association
og:descriptionThe Retail Industry Leaders Association is the US trade association for leading retailers. RILA partners with leading retailers to meet the challenges of a dynamic economy.
og:imagehttps://www.rila.org/CMSModules/Content/CMSDesk/Edit/%22%22
og:urlhttps://www.rila.org/
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1082 words. That's ok.
26.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.12 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 10 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/img/content-images/logo-main.svgRetail Industry Leaders Association
/img/content-images/logo-white.svgNo alt attribute provided
...1600.jpg?width=2400&height=1600&ext=.jpgNo alt attribute provided
...1600.jpg?width=2400&height=1600&ext=.jpgNo alt attribute provided
...1600.jpg?width=2400&height=1600&ext=.jpgNo alt attribute provided
...1600.jpg?width=2400&height=1600&ext=.jpgNo alt attribute provided
...1600.jpg?width=2400&height=1600&ext=.jpgNo alt attribute provided
...tion-homepage-image-700x560.jpg?ext=.jpgNo alt attribute provided
...licy-homepage-image-700x560.jpg?ext=.jpgNo alt attribute provided
...ance-homepage-image-700x560.jpg?ext=.jpgNo alt attribute provided
...hain-homepage-image-700x560.jpg?ext=.jpgNo alt attribute provided
...rces-homepage-image-700x560.jpg?ext=.jpgNo alt attribute provided
...tion-homepage-image-700x560.jpg?ext=.jpgNo alt attribute provided
...lity-homepage-image-700x560.jpg?ext=.jpgNo alt attribute provided
...ance-homepage-image-700x560.jpg?ext=.jpgNo alt attribute provided
.../rila.web/media/media/rila-ad_660x90.pngLearn More
...srTuP_RLAW2024_primary_image_700x394_jpgRetail Law Conference 2024
...rPEAU/VWuAeklK_CEO25_primary_700x394_jpgRetail CEO Forum 2025
...EaL_LINK2025_primary_image_700x394_1_jpgRetail Supply Chain Conference 2025
...r logos/7eleven-logo-169x94.png?ext=.png7-Eleven
...r logos/bestbuy-logo-169x94.png?ext=.pngBest Buy
...ogos/cvs-health-logo-167x94.png?ext=.pngCVS Health
...s/dollargeneral-logo-169x94.png?ext=.pngDollar General
...ember logos/gap-logo-169x94.png?ext=.pngGap Inc.
...er logos/target-logo-169x94.png?ext=.pngTarget
...logos/homedepot-logo-169x94.png?ext=.pngThe Home Depot
...logos/walgreens-logo-169x94.png?ext=.pngWalgreen Co.
...orie-barry-headshot-700x560.jpg?ext=.jpgNo alt attribute provided
...ll-color-brand-mark-200x200.png?ext=.pngRetail Compliance Center
...ll-color-brand-mark-200x200.png?ext=.pngRetail Innovation Center
...ll-color-brand-mark-200x200.png?ext=.pngRetail Litigation Center
...a/Supply-Chain-1.jpg?lang=en-US&ext=.jpgNo alt attribute provided
...00x394.jpg?width=700&height=466&ext=.jpgNo alt attribute provided
...il-Crime-700x394.jpg?lang=en-US&ext=.jpgNo alt attribute provided
...llenges2-700x394.jpg?lang=en-US&ext=.jpgNo alt attribute provided
/img/content-images/logo-footer.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 41 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 RETAIL LAW CONFERENCE
H2 RETAIL CEO FORUM
H2 LINK2025 IS LAUNCHING SOMETHING NEW!
H2 RETAIL ASSET PROTECTION CONFERENCE
H2 VIBRANT COMMUNITIES INITIATIVE
H2 Our Focus
H2 Connect with leaders. Advance your career.
H2 We represent the leading brands in retail.
H2 Take it from our members
H2 Explore how our members are making an impact
H2 Strategic Initiatives that support performance, compliance and transform the industry
H2 Latest from RILA
H2 Stay in the know
H3 Once a year, RILA and the Retail Litigation Center convene the prominent legal minds in retail alongside expert outside counsel to assess and plan for an ever-changing landscape. This elite event c...
H3 Join us January 25-28, 2025 in Naples, FL for RILA's Retail CEO Forum, as we convene to experience the power of collaboration. Don't miss this unique opportunity to connect with CEO peers in a priv...
H3 Supply Chain Pros are headed to LINK2025 for a bold new program designed to expand your network and prepare supply chains for the road ahead.
H3 The RILA Asset Protection Conference is the one event that will bring together dynamic retail asset protection teams, law enforcement professionals and dedicated prosecutors who are committed to pr...
H3 RILA & NDAA partnered to launch the Initiative, to bring together district attorneys, police departments, social service organizations & other stakeholders to identify effective approaches for deal...
H3 Retail Law Conference 2024
H3 Retail CEO Forum 2025
H3 Retail Supply Chain Conference 2025
H3 The Retail Industry Leaders Association (RILA) is the trade association for retail leaders.
H3 Retailers Celebrate Black History and Black Excellence
H3 Retail Works for All of Us
H3 Earth Day Spotlight on Retail Sustainability Efforts
H3 Retailers Welcome Administration's Actions on De Minimis
H3 NLRB Chair Sows Discord, Disruption for Workers & Businesses
H3 The Looming Port Strike: What It Means for the U.S. Economy
H3 New Retail, Law Enforcement Partnership to Combat Crime
H3 Clock is Ticking to Avoid Ports Labor Disruption
H3 Retail Leaders Discuss Workforce Opportunities & Challenges
H3 How to access the benefits of the Inflation Reduction Act
H4 Asset Protection
H4 Public Policy Agenda
H4 Legal Affairs and Compliance
H4 Supply Chain
H4 Workforce
H4 Technology and Innovation
H4 Sustainability / Environment
H4 Finance
H5 Corie Barry
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.rila.org/IMG-ALT Retail Industry Leaders Association
https://www.rila.org/blogVisit us on Blogger
https://twitter.com/RILAtweetsExternal Visit us on Twitter
https://www.linkedin.com/compa...External Subdomain Visit us on LinkedIn
https://www.instagram.com/rila...External Subdomain Visit us on Instagram
https://www.rila.org/RILA
/retail-compliance-centerRetail Compliance Center
/retail-innovation-centerRetail Innovation Center
/retail-litigation-centerRetail Litigation Center
/account/login?ReturnUrl=/Login
https://www.rila.org/joinJoin
https://www.rila.org/focus-areasOur Focus
/focus-areas/asset-protectionAsset Protection
/focus-areas/financeFinance
/focus-areas/human-resourcesWorkforce
/focus-areas/legal-affairs-com...Legal Affairs & Compliance
/focus-areas/supply-chainSupply Chain
/focus-areas/sustainability-en...Sustainability / Environment
/focus-areas/technology-and-in...Technology & Innovation
https://www.rila.org/insightsRetail Insights
https://www.rila.org/blogBlog
https://www.rila.org/press-roomPress Room
/coronavirus-resources-for-ret...COVID-19 Resources
/focus-areas/public-policyPublic Policy
/focus-areas/public-policy/mes...Message from President
/retail-works-for-all-of-usPublic Policy Agenda
/regulatory-comment-lettersSubdomain Regulatory Comments
https://www.rila.org/eventsEvents
/conferences/retail-ceo-forumRetail CEO Forum
/conferences/retail-supply-cha...LINK: Retail Supply Chain Conference
/conferences/retail-asset-prot...Retail Asset Protection Conference
/conferences/retail-law-confer...Retail Law Conference
https://www.rila.org/get-involvedGet Involved
https://www.rila.org/joinRetailers
/get-involved/consumer-product...Consumer Product Manufacturers
/get-involved/vendors-and-solu...Vendor & Solution Providers
https://www.rila.org/committeesCouncils & Committees
https://www.rila.org/about-rilaAbout Rila
/about-rila/board-of-directorsBoard of Directors
/about-rila/staffRILA Staff
/about-rila/our-membershipOur Members
/about-rila/careers-at-rilaCareers at RILA
/about-rila/contact-usContact us
/retail-compliance-centerText duplicate Retail Compliance Center
/retail-compliance-center/abou...Subdomain About
/retail-compliance-center/regu...Subdomain Regulatory Resources
/retail-compliance-center/buil...Webinars
/retail-litigation-centerText duplicate Retail Litigation Center
/retail-litigation-center/appe...Appellate Division
/retail-litigation-center/defe...Defense Division
/retail-litigation-center/boar...Text duplicate Board of Directors
/retail-litigation-center/memb...Text duplicate Get Involved
/conferences/retail-law-confer...REGISTER TODAY
/conferences/retail-ceo-forumText duplicate REGISTER TODAY
/conferences/retail-supply-cha...GET TICKET
/focus-areas/asset-protection/...Subdomain LEARN MORE
/rila-ndaa-vibrant-communities...Text duplicate LEARN MORE
https://www.rila.org/about-rilaSubdomain More About RILA
/focus-areas/asset-protectionAsset Protection RILA is committed to supporting the AP industry’s efforts to adapt to today’s consumer needs without compromising safety, security, and prof...
/focus-areas/public-policyPublic Policy Agenda RILA engages policymakers at the federal and state level to advocate for policies to allow retailers and the communities they serve in t...
/focus-areas/legal-affairs-com...Legal Affairs and Compliance RILA provides a network for leading retailers to share best practices and act on the most pressing legal issues of the day. Read...
/focus-areas/supply-chainSupply Chain RILA is committed to providing retail leaders with knowledge and innovative solutions as ubiquitous and evolving consumer shopping disrupts reta...
/focus-areas/human-resourcesWorkforce RILA advocates for sound policies that support diversity, flexibility, upward mobility, and the power to choose one’s own path. Read More
/focus-areas/technology-and-in...Technology and Innovation The retail innovation ecosystem, which includes RILA’s RTech community, works strategically together to address critical retail ind...
/focus-areas/sustainability-en...Sustainability / Environment RILA uses benchmarking studies, partnerships, and research to help leading retailers collaborate and tailor their programs and i...
/focus-areas/financeFinance RILA is focused on serving as a resource for our members as they navigate finance-related challenges and opportunities by offering several networks. ...
/externallink/8b1dbcb7-cbc0-42...IMG-ALT Learn More
https://www.rila.org/eventsAll Events
/conferences/retail-law-confer...Subdomain IMG-ALT Retail Law Conference 2024
/conferences/retail-law-confer...Subdomain Register
/conferences/retail-ceo-forum?...Subdomain IMG-ALT Retail CEO Forum 2025
/conferences/retail-ceo-forum?...Subdomain Text duplicate Register
/conferences/retail-supply-cha...Subdomain IMG-ALT Retail Supply Chain Conference 2025
/conferences/retail-supply-cha...Subdomain Text duplicate Register
https://rilastagemedia.blob.co...External Subdomain Our members
https://www.7-eleven.com/External Subdomain IMG-ALT 7-Eleven
https://www.bestbuy.com/External Subdomain IMG-ALT Best Buy
https://www.cvs.com/External Subdomain IMG-ALT CVS Health
https://www.dollargeneral.com/External Subdomain IMG-ALT Dollar General
http://www.gapinc.com/External Subdomain IMG-ALT Gap Inc.
http://www.target.com/External Subdomain IMG-ALT Target
http://www.homedepot.com/External Subdomain IMG-ALT The Home Depot
http://www.walgreens.com/External Subdomain IMG-ALT Walgreen Co.
/retail-works-for-all-of-us/re...Trivial anchor text
Read More
/retail-works-for-all-of-usText duplicate Trivial anchor text
Read More
/focus-areas/sustainability-en...Text duplicate Trivial anchor text
Read More
/retail-compliance-centerText duplicate Retail Compliance Center
IMG-ALT Retail Compliance Center
/retail-innovation-centerText duplicate Retail Innovation Center
IMG-ALT Retail Innovation Center
/retail-litigation-centerText duplicate Retail Litigation Center
IMG-ALT Retail Litigation Center
/focus-areas/public-policy/ret...Press Release Retailers Welcome Administration's Actions on De Minimis By [Blake Harden] 09/13/2024
/focus-areas/human-resources/n...Press Release NLRB Chair Sows Discord, Disruption for Workers & Businesses By [Evan Armstrong] 09/11/2024
/blog/2024/09/looming-port-str...Blog Post The Looming Port Strike: What It Means for the U.S. Economy By [Sarah Gilmore] 09/04/2024
/focus-areas/asset-protection/...Press Release New Retail, Law Enforcement Partnership to Combat Crime By [Lisa LaBruno] 08/12/2024
/focus-areas/human-resources/c...Press Release Clock is Ticking to Avoid Ports Labor Disruption By [Jess Dankert, Sarah Gilmore] 08/07/2024
/blog/2024/08/retail-leaders-d...Blog Post Retail Leaders Discuss Workforce Opportunities & Challenges By [Evan Armstrong, Emily Benack] 08/05/2024
/blog/2024/08/how-to-access-be...Blog Post How to access the benefits of the Inflation Reduction Act By [Hans Royal] 08/01/2024
https://www.rila.org/insightsView Insights
https://www.rila.org/press-roomText duplicate Press Room
https://www.rila.org/focus-areasText duplicate Our Focus
/focus-areas/public-policyPolicy & Advocacy
https://www.rila.org/insightsInsights
https://www.rila.org/eventsText duplicate Events
https://www.rila.org/get-involvedText duplicate Get Involved
https://www.rila.org/about-rilaText duplicate About Rila
/about-rila/contact-usContact Us
https://www.rila.org/blogText duplicate Visit us on Blogger
https://twitter.com/RILAtweetsExternal Text duplicate Visit us on Twitter
https://www.linkedin.com/compa...External Subdomain Text duplicate Visit us on LinkedIn
https://www.instagram.com/rila...External Subdomain Text duplicate Visit us on Instagram
/about-rila/privacy-policyPrivacy Policy
/about-rila/terms-of-useTerms of Use
/about-rila/dmca-policyDMCA Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rila.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.03 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 10 JavaScript files. This may affect the load time negatively.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (62 kB).

HTTP Response Header

NameValue
content-length14920
content-typetext/html; charset=utf-8
dateSun, 22 Sep 2024 08:16:10 GMT
serverMicrosoft-IIS/10.0
access-control-expose-headersRequest-Context
cache-controlprivate
content-encodinggzip
set-cookie33 Characters
varyAccept-Encoding
x-aspnetmvc-version5.2
x-model-refreshed-on-utc9/22/2024 8:16:10 AM
x-aspnet-version4.0.30319
request-contextappId=cid-v1:6ea8f194-2e18-4f26-9fd7-de59e147c0cd
x-powered-byASP.NET
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,532 referring domains.
This page has 38,997 backlinks.
This page has backlinks from 1,153 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /cmsctx/
Allow: /
Sitemap: https://www.rila.org/sitemap.xml

Similar sites

Search preview

www.rila.org
Retail Industry Leaders Association
The Retail Industry Leaders Association is the US trade association for leading retailers. RILA partners with leading retailers to meet the challenges of a dynamic economy.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Leaders70%Check
RILA68%Check
Industry68%Check
Industry Leaders68%Check
Industry Leaders Association68%Check
Association63%Check
Retail Industry Leaders62%Check
US trade association62%Check
Retail61%Check
retail leaders61%Check
Show more keywords and terms

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