Rootinc.com - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
66% 
Page structure
58% 
Link structure
90% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.58 s
File size
149.70 kB
Words
1549
Media files
52
Number of links
69 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Root, a part of Accenture - Strategy Activation Through People
The length of the page title is perfect. (559 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Root, a part of Accenture, brings deep expertise in Strategy Activation. Working across industries, Root uses unique visual tools and methods to engage all levels of an organization to align on, implement, and sustain strategies for accelerated results.
The meta description is too long: 1534 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rootinc.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
HTTP-Header Content-Type: utf-8
Meta http-equiv Content-Type: utf-8;x-content-type-options=nosniff
Meta Charset Attribut: utf-8
The specified character encodings are different.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionRoot, a part of Accenture, brings deep expertise in Strategy Activation. Working across industries, Root uses unique visual tools and methods to engage all levels of an organization to align on, implement, and sustain strategies for accelerated results.
generatorElementor 3.20.4; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-auto
msapplication-TileImagehttps://www.rootinc.com/wp-content/uploads/2023/08/cropped-6128893-270x270.png
google-site-verificationFhDou5u_oce2Ip0CJHdsBYXE-fElLJEF8YYgWO6s-NI
article:publisherhttps://www.facebook.com/therootinc/
article:modified_time2023-12-05T18:15:40+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@therootinc
og:localeen_US
og:typewebsite
og:titleRoot, a part of Accenture - Strategy Activation Through People
og:descriptionRoot, a part of Accenture, brings deep expertise in Strategy Activation. Working across industries, Root uses unique visual tools and methods to engage all levels of an organization to align on, implement, and sustain strategies for accelerated results.
og:urlhttps://www.rootinc.com/
og:site_nameRoot, a part of Accenture
Cache-Controlno-cache, no-store, must-revalidate
Pragmano-cache
ExpiresEmpty
Content-Typetext/html; charset=UTF-8; X-Content-Type-Options=nosniff
X-Frame-OptionsSAMEORIGIN
charsetUTF-8

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Page quality

Content
(Critically important)
Placeholders texts or images were found.
  • Filler text: Lorem ipsum dolor sit amet consectetur adipiscing elit Ut elit tellus ...
There are 2 text duplicates on this page:
  • Duplicate: * Are required fields. By submitting this form you agree to receive em...
This page contains 1549 words. That's ok.
39.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
26 paragraphs were found on this page.
The text content is perfect.
The average number of words per sentence of 14.99 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 24 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 31 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...04/Accenture-Root-Image-2-724x500-1.webpYour Very Nearly Foolproof Guide to Organizational Change
...ot-inc/images/root-part-of-accenture.pngRoot - Part of Accenture - Change Starts Here
...ot-inc/images/root-part-of-accenture.pngRoot - Part of Accenture
...ent/themes/root-inc/images/root-logo.pngNo alt attribute provided
/wp-content/uploads/2021/04/bg1.pngNo alt attribute provided
/wp-content/uploads/2021/04/bg3.pngNo alt attribute provided
/wp-content/uploads/2021/04/bg4.pngNo alt attribute provided
/wp-content/uploads/2021/04/bg5.pngNo alt attribute provided
/wp-content/uploads/2020/05/aa.pngAmerican Airlines
...uploads/2020/05/root-logos-_0014_adp.pngADP
/wp-content/uploads/2020/05/allstate.pngAll State logo
...os-_0011_Amerisource_bergen_logos-06.pngAmerisource bergen
...ot-logos-_0000_cleveland-clinic-logo.pngCleveland clinic logo
/wp-content/uploads/2020/05/dow.pngDOW logo
...20/05/root-logos-_0009_ericsson_logo.pngEricsson Logo - Root Partner
...5/root-logos-_0002_Hilton-Logo_White.pngHilton-Logo White
...6_J_P_Morgan_Chase_Logo_2008_Reverse.pngJ P Morgan Chase Logo
...t-logos-_0005_novartis_logo_rev_cmyk.pngNovartis Logo
.../2020/05/root-logos-_0003_Petco-logo.pngPetco logo
...logos-_0003_starbucks_2011_true_logo.pngStarbucks 2011 Logo
...s/2020/05/root-logos-_0002_Swarovski.pngSwarovski logo - Root partner
...0/05/root-logos-_0004_taco-bell-logo.pngTaco Bell Logo
...ads/2020/05/root-logos-_0001_verizon.pngVerizon Logo
...content/uploads/2022/03/parallax-bg1.jpgNo alt attribute provided
...content/uploads/2022/03/parallax-bg2.jpgNo alt attribute provided
...content/uploads/2020/05/parallax-bg4.jpgDigital learning for all! Person holds tablet looking at colorful interactive program.
/wp-content/uploads/2022/03/parallax4b.jpgNo alt attribute provided
/wp-content/uploads/2022/06/highfive.pngNo alt attribute provided
/wp-content/uploads/2020/05/brain.pngKnow your strategy change - Brain pic
/wp-content/uploads/2020/05/plus-sing.pngPlus OR Addition Sign
/wp-content/uploads/2020/05/hart.pngFeel the change with your heart
/wp-content/uploads/2020/05/euqal-sign.pngEqual Sign
/wp-content/uploads/2020/05/grop-people.pngGroup smarts and hearts for change stick
/wp-content/uploads/2020/05/robet-build.pngDig in to Root's story
/wp-content/uploads/2020/07/jim-two.jpgJIM HAUDAN Chairman & Co-Founder Root
/wp-content/uploads/2020/07/jim-one.jpgJIM HAUDAN Chairman & Co-Founder with moustache
...loads/2020/05/imgpsh_fullsize_anim-1.pngJIM HAUDAN, Chairman & Co-Founder signature
...ontent/uploads/2020/05/speech-bubble.pngspeech
/wp-content/uploads/2020/05/right-talk.pngtalk
/wp-content/uploads/2020/05/testi-logo.pngScotiabank Logo - Root client
/wp-content/uploads/2020/05/testi-logo1.pngEricsson logo - Root client testimonials
/wp-content/uploads/2020/05/testi-logo2.pngTextron logo - Root client testimonials
/wp-content/uploads/2020/05/testi-logo3.pngAmerican Airlines logo - Root client testimonials
/wp-content/uploads/2020/05/testi-logo4.pngBabcock & wilcox logo - Root client testimonials
/wp-content/uploads/2020/05/pulte.pngPulte Group logo
/wp-content/uploads/2020/05/faq-top-img.pngFAQs to Stoke your curiosity
/wp-content/uploads/2020/05/pingon.pngPigeon with mail - convey your message
...images/root-part-of-accenture_footer.pngNo alt attribute provided
...images/root-part-of-accenture_footer.pngNo alt attribute provided
Video URLWidthHeight
...ds/2023/08/ROOT_22_WEBSITE_LOOP-.mp4?_=1

Page structure

H1 heading
(Critically important)
LEARNING MAP® EXPERIENCE
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 46 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 LEARNING MAP® EXPERIENCE
H2 Get to know Root, a part of Accenture
H2 I WANT TO TALK TO ROOT
H2 Strategy Activation Through People
H2 Get to know Root , a part of Accenture.
H2 A FEW FRIENDS OF OURS
H2 WHY WORK WITH US
H2 How we do it.
H2 30 years of restacking the deck
H2 THE WORD ON THE STREET
H2 A few FAQs to satisfy – or stoke – your curiosity
H2 I WANT TO TALK TO ROOT Duplicate text
H3 Root, part of Accenture, brings deep expertise in Strategy Activation. Working across industries, Root uses unique visual tools and methods to engage all levels of an organization and align, implem...
H3 Jim Haudan
H4 FREE DOWNLOAD!
H4 Leadership Alignment
H4 Root Learning Map® Experience
H4 Compass® Manager Development
H4 Root Insights
H4 70% of the Fortune 50 rely on Root
H4 900+ global companies helped
H4 Millions of people connected to organizational strategies
H4 Know it
H4 Empty heading
H4 Feel it
H4 Empty heading
H4 Root it
H4 Chairman & Co-Founder
H4 Scotiabank Team Member
H4 Ericsson Team Member
H4 Lewis B. Campbell, Chairman and CEO, Textron
H4 Marianne Cline, Sr. Manager, Customer Experience Training, American Airlines
H4 Dave Keller, President and COO, Babcock & Wilcox
H4 Chairman, President and CEO, PulteGroup
H4 STRATEGY ACTIVATION THROUGH PEOPLE
H4 How We Help
H4 Disruptive Methods
H4 Connect With Us
H5 We promise this “What Your Strategy Is Missing” paper will get you and yours headed in the right direction.
H5 from
H5 from Duplicate text
H5 from Duplicate text
H5 from Duplicate text
H5 from Duplicate text
H5 from Duplicate text
H5 We needed help 42 yesterdays ago. How long does the Root Strategy Activation Process Take?
H5 Is Root’s methodology for us?
H5 Who creates the content?
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
/category/resources/all/Subdomain All
http://www.accenture.com/Chang...External Subdomain Root, part of Accenture, brings deep expertise in Strategy Activation. Working across industries, Root uses unique visual tools and methods to engage all lev...
http://www.accenture.com/Chang...External Subdomain Learn More
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.rootinc.com/Subdomain IMG-ALT Root - Part of Accenture - Change Starts Here
https://www.rootinc.com/about/Subdomain About
/customer-experience/Subdomain Customer Experience
/technology-adoption/Subdomain Technology Adoption
/unlocking-talent/Subdomain Unlocking Talent
/health-transformation/Subdomain Health Transformation
/maximize-operations/Subdomain Maximize Operations
/organizational-change/Subdomain Organizational Change
/strategy-activation-process/Subdomain The Strategy Activation Process
/disruptive-methods/root-learn...Subdomain Root Learning Map® Experience
/digital-experiences/Subdomain DIGITAL EXPERIENCES
/disruptive-methods/root-insight/Subdomain Root Insights
/disruptive-methods/root-integ...Subdomain Root Integrated Learning
/disruptive-methods/root-conti...Subdomain Root Continuum
/disruptive-methods/root-leade...Subdomain Root Leadership Alignment
/disruptive-methods/root-compass/Subdomain Root Compass®
/disruptive-methods/root-cinem...Subdomain Root Cinematic Storytelling
/resources-indexSubdomain Resources
https://www.rootinc.com/asset/Subdomain Papers
/resources-index/all-resources/Subdomain Blogs
https://www.rootinc.com/videos/Subdomain Videos
/resources-indexSubdomain All Resources
/case-studies/Subdomain Case Studies
https://www.rootinc.com/contact/Subdomain Contact
https://www.rootinc.com/Subdomain IMG-ALT Root - Part of Accenture
https://www.accenture.com/us-e...External Subdomain Anchor Read Now
/disruptive-methods/root-leade...Subdomain Leadership Alignment Uncover the current state of your organization – define your path forward
/disruptive-methods/root-learn...Subdomain Root Learning Map® Experience Bring your strategy to life
/disruptive-methods/root-compass/Subdomain Compass® Manager Development Equip your managers to lead
/disruptive-methods/root-insight/Subdomain Root Insights Understand your organizations high-performers
http://www.accenture.com/Chang...External Subdomain Visit Accenture.com
/disruptive-methods/root-learn...Subdomain Text duplicate Learn More
/case_studies/american-airline...Subdomain IMG-ALT American Airlines
/case_studies/adp-revolutioniz...Subdomain IMG-ALT ADP
/case-studies/Subdomain IMG-ALT All State logo
/case-studies/Subdomain IMG-ALT Amerisource bergen
/case-studies/Subdomain IMG-ALT Cleveland clinic logo
/case_studies/dow-engaging-500...Subdomain IMG-ALT DOW logo
/case_studies/ericsson-changin...Subdomain IMG-ALT Ericsson Logo - Root Partner
/case-studies/Subdomain IMG-ALT Hilton-Logo White
/case-studies/Subdomain IMG-ALT J P Morgan Chase Logo
/case-studies/Subdomain IMG-ALT Novartis Logo
/case_studies/petco-exceptiona...Subdomain IMG-ALT Petco logo
/case_studies/starbucks-creati...Subdomain IMG-ALT Starbucks 2011 Logo
/case_studies/transformation-l...Subdomain IMG-ALT Swarovski logo - Root partner
/case_studies/taco-bell-bold-f...Subdomain IMG-ALT Taco Bell Logo
/case-studies/Subdomain IMG-ALT Verizon Logo
/strategy-activation-process/Subdomain Review the Process
https://www.rootinc.com/about/Subdomain Dig Into Root’s Story
/case-studies/Subdomain Explore Challenges Solved
https://www.rootinc.com/Anchor Ask Your Burning Question
/strategy-activation-process/Subdomain STRATEGY ACTIVATION THROUGH PEOPLE
/customer-experience/Subdomain Text duplicate Customer Experience
/technology-adoption/Subdomain Text duplicate Technology Adoption
/unlocking-talent/Subdomain Text duplicate Unlocking Talent
/health-transformation/Subdomain Text duplicate Health Transformation
/maximize-operations/Subdomain Text duplicate Maximize Operations
/strategy-activation-process/Subdomain Strategy Activation Process
/disruptive-methods/root-learn...Subdomain Text duplicate Root Learning Map® Experience
/remote-engagement/Subdomain Root Digital Experiences
/disruptive-methods/root-insight/Subdomain Text duplicate Root Insights
/disruptive-methods/root-integ...Subdomain Text duplicate Root Integrated Learning
/disruptive-methods/root-conti...Subdomain Root Continuum®
/disruptive-methods/root-leade...Subdomain Text duplicate Root Leadership Alignment
/disruptive-methods/root-compass/Subdomain Text duplicate Root Compass®
/disruptive-methods/root-cinem...Subdomain Text duplicate Root Cinematic Storytelling
/resources-index/Subdomain Text duplicate Resources
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.rootinc.com/Subdomain No Text
/privacy-policy/Subdomain Privacy Policy
/privacy-policy/Subdomain Privacy Policy.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rootinc.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.58 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 14 CSS files. This may affect the page load time negatively.
This page loads 24 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (150 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 14 Apr 2024 22:51:14 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
strict-transport-securitymax-age=31536000;includeSubDomains;
link<https://www.rootinc.com/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=3600, public
x-cacheHIT: 27
x-cache-groupbot
x-xss-protection1; mode=block
permissions-policygeolocation=(), midi=(), sync-xhr=(), microphone=(), camera=(), magnetometer=(), gyroscope=(), fullscreen=(self), payment=()
referrer-policyorigin
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
content-security-policy<policy directive>;
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 337 referring domains.
This page has 1,506 backlinks.
This page has backlinks from 282 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Host: www.rootinc.com
User-agent: *
Disallow: /www_20101102/
Disallow: /www1/
Disallow: /www_10_26_2010/
Disallow: /www_backup/
Disallow: /client/
Disallow: /flash/
Disallow: /pdfs/old/
Disallow: /forms/
Disallow: /wp-content/themes/rebrand_2014/php/upload/
Disallow: /pdfs/worksheet/
Disallow: /pdfs/whitepapers/
Disallow: /pdfs/POV/
Disallow: /asset-thank-you/
Disallow: /pdfs/events/
Disallow: /pdfs/work/
Disallow: /sales-tool/
Disallow: /rfps/
Disallow: /work/
Disallow: /campaign/
Disallow: /pdfs/marketing-collateral/SCN/
Allow: /

Similar sites

Search preview

www.rootinc.com
Root, a part of Accenture - Strategy Activation Through People
Root, a part of Accenture, brings deep expertise in Strategy Activation. Working across industries, Root uses unique visual tools and methods to engage all levels of an organization to align on, implement, and sustain strategies for accelerated results.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Root81%Check
part70%Check
Accenture70%Check
Strategy68%Check
Strategy Activation66%Check
Activation65%Check
Root Learning Map63%Check
Root uses unique visual59%Check
Strategy Activation Process57%Check
organization56%Check
Show more keywords and terms

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