Roots-consultants.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
74% 
Page structure
79% 
Link structure
65% 
Server
100% 
External factors
36% 
SEO Score
Response time
0.18 s
File size
397.10 kB
Words
539
Media files
22
Number of links
39 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
ROOTS Brand Strategy Consultants
The length of the page title is perfect. (322 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Unser Portfolio: Marketingstrategie | Markenpositionierung | CX | Marketing Operations | Marketing Capability | Marketing Analytics: mehr erfahren
The length of the meta description is perfect. (898 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.roots-consultants.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionUnser Portfolio: Marketingstrategie | Markenpositionierung | CX | Marketing Operations | Marketing Capability | Marketing Analytics: mehr erfahren
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
generatorWP Rocket 3.18.2
msapplication-TileImagehttps://www.roots-consultants.com/wp-content/uploads/2023/01/favicon-roots.svg
langde
twitter:cardsummary
twitter:siteEmpty
twitter:creatorEmpty
twitter:titleROOTS Brand Strategy Consultants
twitter:descriptionUnser Portfolio: Marketingstrategie | Markenpositionierung | CX | Marketing Operations | Marketing Capability | Marketing Analytics: mehr erfahren
fb:pagesEmpty
fb:adminsEmpty
fb:app_idEmpty
og:urlhttps://www.roots-consultants.com/
og:site_nameROOTS
og:localede_DE
og:typewebsite
og:titleROOTS Brand Strategy Consultants
og:descriptionUnser Portfolio: Marketingstrategie | Markenpositionierung | CX | Marketing Operations | Marketing Capability | Marketing Analytics: mehr erfahren
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Essenzielle Cookies ermöglichen grundlegende Funktionen und sind für d...
This page contains 539 words. That's ok.
31.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 11.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nt/uploads/2022/09/home-illustration.svgIllustration einer aufsteigenden Treppe mit Personen und Graphen zur Darstellung einer erfolgreichen Marketingberatung
data:[...] Base64Logo von hosta.
data:[...] Base64Logo von Alpro.
data:[...] Base64No alt attribute provided
data:[...] Base64Logo von tui.
data:[...] Base64Logo von metro.
data:[...] Base64Logo von Gropper.
data:[...] Base64Logo von Lidl.
data:[...] Base64Logo von Satorius.
data:[...] Base64Logo von Danone.
data:[...] Base64Zwei ROOTS Mitarbeiter am Meetingtisch reden und lachen.
data:[...] Base64No alt attribute provided
data:[...] Base64Visual für GEO
data:[...] Base64Thermomix TM7 Küchengerät mit einem Touchscreen und einem schwarzen Gehäuse.
data:[...] Base64No alt attribute provided
data:[...] Base64stanley cup social media strategie
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Spielfiguren auf verschiedene Stufen, die unterschiedliche Markenpositionierung darstellen.

Page structure

H1 heading
(Critically important)
Strategische Marketingberatung für die digitale Welt
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Strategische Marketingberatung für die digitale Welt
H2 Was wir tun – beraten, begleiten, befähigen
H2 Was uns antreibt – Marketing Impact!
H2 Wie wir arbeiten – warum ROOTS?
H2 Think Tank – unser Blg.
H5 GEO statt SEO? Warum klassische Suchmaschinenoptimierung bald nicht mehr reicht
H5 Go-to-Market: Die Launchkampagne des neuen Thermomix TM7 von Vorwerk
H5 Goodyear trennt sich von Dunlop: Fokussierung von Markenportfolios als Schlüssel zur erfolgreichen Markenstrategie
H5 Der Stanley Cup: Erfolgreiches Social-Media-Marketing – und große Verantwortung
H5 ROOTS x Danone: Artwork Excellence Summit in Bangkok
H5 Responsible AI: Warum AI Governance im Marketing unverzichtbar ist
H5 Julia Fränzel und Richard Bolten stärken Team ROOTS
H5 Digitales Agentur- und Briefingmanagement steigert Effizienz und Ergebnis
H5 Mit WhatsApp Newslettern zur wirkungsvollen Personalisierung
H5 Das Markenpositionierungs-Modell von ROOTS
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Zum Hauptinhalt springen
/Subdomain Brand Strategy Consultants
A-TITLE ROOTS
/ueber-roots/Subdomain Über uns
A-TITLE Über uns
/leistungen/Subdomain 6P-Modell Leistungsübersicht
A-TITLE 6P-ModellLeistungsübersicht
/planning/Subdomain #Planning Wachstumsstrategie
A-TITLE #PlanningWachstumsstrategie
/purpose/Subdomain #Purpose Markenpositionierung
A-TITLE #PurposeMarkenpositionierung
/presence/Subdomain #Presence Customer Experience
A-TITLE #PresenceCustomer Experience
/people/Subdomain #People Marketing Capabilities
A-TITLE #PeopleMarketing Capabilities
/productivity/Subdomain #Productivity Marketing Operations
A-TITLE #ProductivityMarketing Operations
/performance/Subdomain #Performance Marketing Analytics
A-TITLE #PerformanceMarketing Analytics
/referenzen/Subdomain Referenzen
A-TITLE Referenzen
/en/Subdomain en
/Anchor Leistungen
/Anchor Warum ROOTS?
/planning/Subdomain #Planning – Wachstumsstrategie
/purpose/Subdomain #Purpose – Markenpositionierung
/presence/Subdomain #Presence – Customer Experience
/people/Subdomain #People – Marketing Capability
/productivity/Subdomain #Productivity – Marketing Operations
/performance/Subdomain #Performance – Marketing Analytics
/ueber-roots/Subdomain Lernen Sie uns kennen
/geo-statt-seo/Subdomain Artikel lesen
/go-to-market-produktmarketing...Subdomain Text duplicate Artikel lesen
/goodyear-dunlop-fokussierung-...Subdomain Text duplicate Artikel lesen
/der-stanley-cup-erfolgreiches...Subdomain Text duplicate Artikel lesen
/roots-x-danone-artwork-excell...Subdomain Text duplicate Artikel lesen
/responsible_ai_playbook_ai_go...Subdomain Text duplicate Artikel lesen
/julia-fraenzel-und-richard-bo...Subdomain Text duplicate Artikel lesen
/digitales-agentur-und-briefin...Subdomain Text duplicate Artikel lesen
/whatsapp-newsletter-fuer-wirk...Subdomain Text duplicate Artikel lesen
/markenpositionierungs-modell/Subdomain Text duplicate Artikel lesen
/marketingberatung/Subdomain Marketingberatung
/markenberatung/Subdomain Markenberatung
/datenschutzerklaerung/Subdomain Datenschutzerklärung
/impressum/Subdomain Impressum
/datenschutzerklaerung/New window Subdomain Text duplicate Datenschutzerklärung
A-TITLE Hier können Sie die Datenschutzerklärung einsehen.
/datenschutzerklaerung/Subdomain Weitere Informationen
/datenschutzerklaerung/Subdomain Text duplicate Weitere Informationen
/datenschutzerklaerung/Subdomain Text duplicate Weitere Informationen

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.roots-consultants.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (397 kB).

HTTP Response Header

NameValue
varyUser-Agent,Accept-Encoding
last-modifiedThu, 13 Mar 2025 15:42:01 GMT
cache-controlmax-age=0
expiresThu, 13 Mar 2025 17:39:37 GMT
content-encodinggzip
content-typetext/html; charset=UTF-8
dateThu, 13 Mar 2025 17:39:37 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 12 referring domains.
This page only has 31 backlinks.
This page only has few backlinks from 12 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.roots-consultants.com/sitemaps.xml

Similar sites

Search preview

www.roots-consultants.com
ROOTS Brand Strategy Consultants
Unser Portfolio: Marketingstrategie | Markenpositionierung | CX | Marketing Operations | Marketing Capability | Marketing Analytics: mehr erfahren

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ROOTS70%Check
Marketing68%Check
Consultants59%Check
Marketing Operations58%Check
Marketing Analytics58%Check
Marketing Capability58%Check
ROOTS Brand Strategy Consultants57%Check
Performance Marketing55%Check
People Marketing55%Check
Markenpositionierung54%Check
Show more keywords and terms

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