Rustoleumcolours.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
64% 
Page quality
81% 
Page structure
47% 
Link structure
35% 
Server
82% 
External factors
100% 
SEO Score
Response time
0.78 s
File size
267.40 kB
Words
717
Media files
40
Number of links
143 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
rustoleumcolours
The page title is too short. (152 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Rust-Oleum Colours
The meta description is too short. (127 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://rustoleumcolours.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionRust-Oleum Colours
platformbigcommerce.stencil
viewportwidth=device-width, initial-scale=1, maximum-scale=1
ft-nameKings Road
ft-version1.3.5
google-site-verificationvFLmiX2mxWvmANZtbVoO-XqBJoWJtMQOcRdZitqpK6A
p:domain_verify27090a25720293c7a20a6e8e7a2316e5
langen

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 717 words. That's ok.
15.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: bramwell
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
..._logos-02_1646249181__59545.original.jpgRust-oleumRust-oleum
...ogle-banner-desktop-new.jpg?t=1741694336google reviews desktop
...NjEzMzgyOC4xODkuMS4xNjg2MTM0NDM2LjUuMC4wSame day dispatch icon
...NjEzMzgyOC4xODkuMS4xNjg2MTM0NDM2LjUuMC4wFree next day delivery icon
...ing-icons2-bank-holiday.jpg?t=1714391099Order Quick icon
...er/best-sellers-square-.jpg?t=1741691016best seller
...e-manager/lifestyle-249.jpg?t=1713783884lifestyle
...r/best-sellers-square-2.jpg?t=1741693583best seller
...ger/lifestyle-bramwell-.jpg?t=1741693677lifestyle
...r/best-sellers-square-3.jpg?t=1741691018best seller
...halk-white-chalky-floor.jpg?t=1724940794lifestyle
...r/best-sellers-square-4.jpg?t=1741691019best seller
...eamed-milk-matt-wall-2-.jpg?t=1741691553lifestyle
...ilk-square-trending-116.jpg?t=1710515612trending colour
...er/steamed-milk-layflat.jpg?t=1683809147layflat
...sian-square-trending-59.jpg?t=1710517080trending colour
...manager/hessian-layflat.jpg?t=1683804629layflat
...age-square-trending-113.jpg?t=1714486382trending colour
...ger/silver-sage-layflat.jpg?t=1683809015layflat
...nded-square-trending-54.jpg?t=1741692108trending colour
...encer-layflats-grounded.jpg?t=1695649029layflat
...well-square-trending-17.jpg?t=1710517078trending colour
...anager/bramwell-layflat.jpg?t=1683804075layflat
...ity-square-trending-110.jpg?t=1710516626trending colour
...anager/serenity-layflat.jpg?t=1683805035layflat
...nager/shop-by-valentina.jpg?t=1705485085trending colour
...-colours-2024-valentina.jpg?t=1704714778layflat
...ssey-square-trending-90.jpg?t=1714486386trending colour
...ew-colours-2024-odyssey.jpg?t=1704714773layflat
...e-trending-colours-2025.jpg?t=1736422795Advice and inspiration 3
...r-palettes-not-seasonal.jpg?t=1741098589Advice and inspiration 1
...rticle-images-limewash-.jpg?t=1713532794Advice and inspiration 6
...ticle-images-limewash-2.jpg?t=1713532799Advice and inspiration 2
...-to-paint-kitchen-tiles.jpg?t=1713166074Advice and inspiration 4
...-to-paint-bathroom-tile.jpg?t=1668153602Advice and inspiration 5
...ge-manager/featured-in-.jpg?t=1705657096No alt attribute provided
...e-manager/featured-in-2.jpg?t=1705657105No alt attribute provided
...e-manager/featured-in-3.jpg?t=1705657114No alt attribute provided
...e-manager/featured-in-4.jpg?t=1705657122No alt attribute provided
...r/google-banner-desktop.jpg?t=1708512497google reviews desktop

Page structure

H1 heading
(Critically important)
A Garden Glow Up
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 A Garden Glow Up
H1 Hue got this with Rust-Oleum Colours!
H2 Need the right tools for the job?
H2 LIMEWASH LUXE
H2 Floor Bored
H2 A Stylish, Contemporary Finish
H2 Wall to wall style!
H5 Navigate
H5 POLICIES
H5 Categories
H5 CONTACT
H5 Subscribe to our newsletter
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
/shipping-returns/Learn More
https://rustoleumcolours.co.uk/IMG-ALT Rust-oleum
/compareNo Text
/login.phpNo Text
/cart.phpNo Text
/shop-all-paint/Shop All Paint
/shop-all-paint/bathroom-grout...Bathroom Grout Paint
/shop-all-paint/bathroom-tile-...Bathroom Tile Paint - Gloss Finish
/shop-all-paint/bathroom-tile-...Bathroom Tile Paint - Matt Finish
/shop-all-paint/bathroom-tile-...Bathroom Tile Paint - Satin Finish
/shop-all-paint/bathroom-wood-...Bathroom Wood & Cabinet Paint - Gloss
/shop-all-paint/bathroom-wood-...Bathroom Wood & Cabinet Paint - Matt
/shop-all-paint/bathroom-wood-...Bathroom Wood & Cabinet Paint - Satin
/shop-all-paint/bathroom-wall-...Bathroom Wall & Ceiling Paint
/shop-all-paint/craft-paint/Craft Paint
/shop-all-paint/floor-grout-pa...Floor Grout Paint
/shop-all-paint/floor-paint---...Floor Paint - Tiles
/shop-all-paint/wood-concrete-...Floor Paint - Wood & Concrete
/shop-all-paint/chalky-furnitu...Furniture Paint - Chalky
/shop-all-paint/gloss-furnitur...Furniture Paint - Gloss
/shop-all-paint/matt-furniture...Furniture Paint - Matt
/shop-all-paint/satin-furnitur...Furniture Paint - Satin
/shop-by-room/exterior-garden/...Garden Paint - Gloss Finish
/shop-all-paint/garden-paint--...Garden Paint - Matt Finish
/shop-all-paint/garden-paint--...Garden paint - Satin Finish
/shop-all-paint/glitter-paint/Glitter Paint
/guardian-interior-wood-paint-...Guardian Interior Wood Paint - Matt
/guardian-interior-wood-paint-...Guardian Interior Wood Paint - Satin
/guardian-matt-wall-paint/Guardian Matt Wall Paint
/shop-all-paint/interior-wood-...Interior Wood Paint - Gloss
/shop-all-paint/interior-wood-...Interior Wood Paint - Matt
/shop-all-paint/interior-wood-...Interior Wood Paint - Satinwood
/shop-all-paint/kitchen-cupboa...Kitchen Cupboard Paint - Gloss Finish
/shop-all-paint/kitchen-cupboa...Kitchen Cupboard Paint - Matt Finish
/shop-all-paint/kitchen-cupboa...Kitchen Cupboard Paint - Satin Finish
/shop-all-paint/kitchen-grout-...Kitchen Grout Paint
/shop-all-paint/kitchen-tile-p...Kitchen Tile Paint - Gloss Finish
/shop-all-paint/kitchen-tile-p...Kitchen Tile Paint - Matt Finish
/shop-all-paint/kitchen-tile-p...Kitchen Tile Paint - Satin Finish
/shop-all-paint/kitchen-wall-c...Kitchen Wall & Ceiling Paint
/shop-all-paint/limewash-effec...Limewash Effect Wall Paint
/shop-all-paint/radiator-paint...Radiator Paint - Gloss Finish
/shop-all-paint/radiator-paint...Radiator Paint - Matt Finish
/shop-all-paint/radiator-paint...Radiator Paint - Satin Finish
/shop-all-paint/universal-all-...Universal All-Surface - Gloss
/shop-all-paint/universal-all-...Universal All-Surface - Metallic
/shop-all-paint/universal-all-...Universal All-Surface - Matt
/shop-all-paint/universal-all-...Universal All-Surface - Satin
/shop-all-paint/upvc-door-and-...uPVC Door and Window Paint - Gloss
/shop-all-paint/upvc-door-and-...uPVC Door and Window Paint - Matt
/shop-all-paint/upvc-door-and-...uPVC Door and Window Paint - Satin
/shop-all-paint/chalky-wall-ce...Wall & Ceiling Chalky Finish Paint
/shop-all-paint/wall-ceiling-l...Wall & Ceiling Little Stars Paint
/shop-all-paint/wall-ceiling-p...Wall & Ceiling Matt Emulsion Paint
/shop-all-paint/waxes-lacquers/Waxes & Lacquers
/shop-by-project/Shop By Project
/shop-by-project/arts-and-crafts/Arts & Crafts
/shop-by-project/bathroom-cabi...Bathroom Cabinets
/shop-by-project/feature-wall/Feature Wall
/shop-by-project/floors/Floors
/shop-by-project/furniture-upc...Furniture & Upcycling
/shop-by-project/garden/Garden
/shop-by-project/grout/Grout
/shop-by-project/internal-door...Interior Wood
/shop-by-project/kitchen-cupbo...Kitchen Cupboards
/shop-by-project/mould-resista...Mould-Resistant Paint
/shop-by-project/radiators/Radiators
/shop-by-project/tiles/Tiles
/shop-by-project/upvc/uPVC
/shop-by-project/walls-ceiling/Walls & Ceiling
/shop-by-room/Shop By Room
/shop-by-room/exterior-garden/Exterior & Garden
/shop-by-room/lounge/Lounge
/shop-by-room/kitchen/Kitchen
/shop-by-room/bathroom/Bathroom
/shop-by-room/kids-room/Kids room
/shop-by-room/bedroom/Bedroom
/shop-colour-sample-boxes/Shop Colour Sample Boxes
/shop-colour-sample-boxes/bath...Text duplicate Bathroom Wall & Ceiling Paint
/shop-colour-sample-boxes/bath...Bathroom Wood & Cabinet Paint
/shop-colour-sample-boxes/floo...Text duplicate Floor Paint - Wood & Concrete
/shop-colour-sample-boxes/furn...Furniture Paint
/shop-colour-sample-boxes/gard...Garden Paint
/shop-colour-sample-boxes/inte...Text duplicate Interior Wood
/shop-colour-sample-boxes/kitc...Kitchen Cupboard Paint
/shop-colour-sample-boxes/kitc...Kitchen Tile Paint
/shop-colour-sample-boxes/kitc...Text duplicate Kitchen Wall & Ceiling Paint
/shop-colour-sample-boxes/radi...Radiator Paint
/shop-colour-sample-boxes/upvc...uPVC Door and Window Paint
/shop-colour-sample-boxes/wall...Text duplicate Wall & Ceiling Chalky Finish Paint
/shop-colour-sample-boxes/wall...Text duplicate Wall & Ceiling Matt Emulsion Paint
/colour-collections/Shop By Colour
/colour-collections/limewash-c...Limewash Collection
/colour-collections/main-colle...Main Collection
/shop-all-paint/accessories/Accessories
/advice-inspiration/Advice & Inspiration
/stockists/Stockists
/contact-us/Contact Us
/login.phpSign in
https://customerreviews.google...External Subdomain IMG-ALT google reviews desktop
/shop-by-project/garden/A Garden Glow Up Shop Now garden paint in 135 stunning colours
/ready-to-roll-eco-paint-kit-l...Need the right tools for the job? Look no further! Get the Large Ready to Roll Kit for half price when you buy any 2.5L tin of paint*. The kit contains every...
/shop-all-paint/limewash-effec...LIMEWASH LUXE Make a statement with our luxurious Limewash Effect Wall Paint. Classic and cloud-like, use criss-cross brushstrokes to create an elegant textu...
/shop-all-paint/limewash-effec...No Text
/limewash-effect-wall-paint-no...Limewash Effect Wall Paint No.249 Shop product
IMG-ALT best seller
/kitchen-cupboard-paint-matt-f...Kitchen Cupboard - matt bramwell Shop product
IMG-ALT best seller
/floor-paint-chalk-white/Chalky finish Floor Paint Chalk White Shop product
IMG-ALT best seller
/washable-matt-wall-paint-stea...Matt Wall Paint Steamed Milk Shop product
IMG-ALT best seller
/search.php?search_query=steam...Steamed Milk Shop colour
IMG-ALT trending colour
/search.php?search_query=hessi...hessian Shop colour
IMG-ALT trending colour
/search.php?search_query=silve...Silver Sage Shop colour
IMG-ALT trending colour
/search.php?search_query=groun...grounded Shop colour
IMG-ALT trending colour
/search.php?search_query=bramw...Bramwell Shop colour
IMG-ALT trending colour
/search.php?search_query=seren...serenity Shop colour
IMG-ALT trending colour
/search.php?search_query=valen...Valentina Shop colour
IMG-ALT trending colour
/search.php?search_query=odyss...odyssey Shop colour
IMG-ALT trending colour
/paint-colour-trends-for-2024/IMG-ALT Advice and inspiration 3
/valentines-day-colour-palettes/IMG-ALT Advice and inspiration 1
/what-is-limewash/IMG-ALT Advice and inspiration 6
/how-to-use-limewash/IMG-ALT Advice and inspiration 2
/how-to-paint-your-kitchen-wal...IMG-ALT Advice and inspiration 4
/how-to-paint-your-bathroom-ti...IMG-ALT Advice and inspiration 5
/shop-by-project/kitchen-cupbo...Floor Bored Highly concentrated for excellent coverage and an incredible depth of colour, dramatically change the feel of a room with flawless style from the...
/shop-by-project/kitchen-cupbo...No Text
/shop-by-project/furniture-upc...A Stylish, Contemporary Finish Easy to use on all interior woodwork, including skirting boards, door frames and coving. Coordinate or combine to create mood ...
/shop-by-project/furniture-upc...No Text
/shop-all-paint/wall-ceiling-p...Wall to wall style! Looking for everyday emulsion with exceptional coverage? Our Matt Wall Paint is the simple yet effective way to revamp your home with stu...
/shop-all-paint/wall-ceiling-p...No Text
https://customerreviews.google...External Subdomain Text duplicate IMG-ALT google reviews desktop
/advice-inspiration/Text duplicate Advice & Inspiration
/stockists/Text duplicate Stockists
/contact-us/Text duplicate Contact Us
/sitemap.phpSitemap
/cookie-policy/Cookie Policy
/online-terms-and-conditions-o...Online Terms and Conditions of Sale
/shipping-returns/Shipping & Returns
/terms-conditions/Website Terms of Use
/privacy-policy/Privacy Policy
/modern-slavery-statement/Modern Slavery Statement
/shop-all-paint/Text duplicate Shop All Paint
/shop-by-project/Text duplicate Shop By Project
/shop-by-room/Text duplicate Shop By Room
/shop-colour-sample-boxes/Text duplicate Shop Colour Sample Boxes
/colour-collections/Text duplicate Shop By Colour
/shop-all-paint/accessories/Text duplicate Accessories
https://www.instagram.com/make...New window External Subdomain No Text
https://www.facebook.com/Rusto...New window External Subdomain No Text
https://twitter.com/MakeItRust...New window External No Text
https://www.pinterest.co.uk/Ma...New window External Subdomain No Text
https://www.youtube.com/user/r...New window External Subdomain No Text
https://www.tiktok.com/@makeit...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://rustoleumcolours.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.78 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (267 kB).

HTTP Response Header

NameValue
dateWed, 02 Apr 2025 15:38:15 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlno-store, no-cache, must-revalidate
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
set-cookie83 Characters
link<https://ecommplugins-trustboxsettings.trustpilot.com/stores/g65fv7tils.js?settings=1704280008441>; rel=preload; as=script, <https://widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js>; rel=preload; as=script, <https://static.klaviyo.com/onsite/js/aVmhXZ/klaviyo.js?company_id=aVmhXZ>; rel=preload; as=script
fpc-metadatac=1:h=0
strict-transport-securitymax-age=300
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bc-ray1
servercloudflare
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 122 referring domains.
This page has 262 backlinks.
This page has backlinks from 109 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /account.php
Disallow: /cart.php
Disallow: /checkout.php
Disallow: /checkout
Disallow: /finishorder.php
Disallow: /login.php
Disallow: /orderstatus.php
Disallow: /postreview.php
Disallow: /productimage.php
Disallow: /productupdates.php
Disallow: /remote.php
Disallow: /search.php
Disallow: /viewfile.php
Disallow: /wishlist.php
Disallow: /admin/
Disallow: /__socialshop/

User-agent: *
Disallow: /*?_bc_fsnf=1*
Disallow: /*&_bc_fsnf=1*

User-agent: AI2Bot
User-agent: Ai2Bot-Dolma
User-agent: Amazonbot
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User-agent: FriendlyCrawler
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User-agent: omgili
User-agent: omgilibot
Crawl-delay: 10

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Search preview

rustoleumcolours.co.uk
rustoleumcolours
Rust-Oleum Colours

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Colour77%Check
colours75%Check
Rust-Oleum Colours64%Check
Shop Colour56%Check
Rust-Oleum54%Check
Garden50%Check
Glow50%Check
Garden Paint43%Check
Wall40%Check
Floor40%Check
Show more keywords and terms

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