Shapingwork.mit.edu - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
58% 
Page structure
79% 
Link structure
88% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.08 s
File size
48.90 kB
Words
397
Media files
7
Number of links
42 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Massachusetts Institute of Technology
The length of the page title is perfect. (414 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We analyze the forces that are eroding job quality and labor market opportunities for non-college workers and identify innovative ways to move the economy onto a more equitable trajectory.
The meta description is too long: 1163 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shapingwork.mit.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWe analyze the forces that are eroding job quality and labor market opportunities for non-college workers and identify innovative ways to move the economy onto a more equitable trajectory.
msapplication-TileColor#da532c
msapplication-config/wp-content/uploads/fbrfg/browserconfig.xml
article:modified_time2024-08-07T18:52:20+00:00
langen
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome - Massachusetts Institute of Technology
og:descriptionWe analyze the forces that are eroding job quality and labor market opportunities for non-college workers and identify innovative ways to move the economy onto a more equitable trajectory.
og:urlhttps://shapingwork.mit.edu/
og:site_nameMassachusetts Institute of Technology
og:imagehttps://shapingwork.mit.edu/wp-content/uploads/2023/08/mit-logo-seo-default.jpg
og:image:width1200
og:image:height675
og:image:typeimage/jpeg
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 397 words on this page. Good pages should have about 800 words of useful content.
33.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tent/uploads/2023/07/mit-logo-header.svgShaping the future of work
...ontent/uploads/2023/10/mit-logo-NEW.webp 2023/10/mit-logo-NEW.png
...ntent/uploads/2023/07/SFW-Logo-white.svgShaping the future of work
...ads/2023/07/MIT-Econ-Logo-Favicon_bw.svgMIT Econ
...ent/uploads/2023/07/BlueprintLabs-16.svgBlueprint Labs

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 New Research
H2 Featured Press
H2 Get the Latest Research
H2 Work With Us
H4 Subscribe for Updates
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/careers/Subdomain Careers
/connect/Subdomain Connect
/power-and-progress/Subdomain POWER and PROGRESS
https://shapingwork.mit.edu/IMG-ALT Shaping the future of work
/research/Subdomain Research
https://shapingwork.mit.edu/news/Subdomain News
/about-us/Subdomain About Us
/events/Subdomain Events
https://twitter.com/MITshaping...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.mit.edu/New window External Subdomain IMG-ALT 2023/10/mit-logo-NEW.png
/research/Subdomain Text duplicate Research
https://shapingwork.mit.edu/news/Subdomain Text duplicate News
/about-us/Subdomain Text duplicate About Us
/events/Subdomain Text duplicate Events
/careers/Subdomain Text duplicate Careers
/connect/Subdomain Text duplicate Connect
/power-and-progress/Subdomain Text duplicate POWER and PROGRESS
https://twitter.com/MITshaping...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/news/project-syndicate-how-to...Subdomain Project Syndicate: How to Create More Good Jobs
/news/project-syndicate-how-to...Subdomain Read more about Project Syndicate: How to Create More Good Jobs
/news/capitalism-and-freedom-d...Subdomain Capitalism and Freedom: Daron Acemoglu on Institutions, Economic Growth, and AI
/news/capitalism-and-freedom-d...Subdomain Read more about Capitalism and Freedom: Daron Acemoglu on Institutions, Economic Growth, and AI
/research/the-urgent-need-to-t...Subdomain The Urgent Need to Tax Digital Advertising
/research/the-urgent-need-to-t...Subdomain Read more about The Urgent Need to Tax Digital Advertising
/research/Subdomain View all
/research/learning-from-ricard...Subdomain Learning from Ricardo and Thompson: Machinery and Labor in the Early Industrial Revolution, and in the Age of AI
/research/learning-from-ricard...Subdomain Read more about Learning from Ricardo and Thompson: Machinery and Labor in the Early Industrial Revolution, and in the Age of AI
/research/the-simple-macroecon...Subdomain The Simple Macroeconomics of AI
/research/the-simple-macroecon...Subdomain Read more about The Simple Macroeconomics of AI
/research/new-frontiers-the-or...Subdomain New Frontiers: The Origins and Content of New Work, 1940–2018
/research/new-frontiers-the-or...Subdomain Read more about New Frontiers: The Origins and Content of New Work, 1940–2018
https://shapingwork.mit.edu/news/Subdomain Text duplicate View all
/news/project-syndicate-the-ai...Subdomain Project Syndicate: The AI Safety Debate is All Wrong
/news/project-syndicate-the-ai...Subdomain Read Now
/news/shifting-the-trade-parad...Subdomain Shifting the Trade Paradigm: Can we do Better for Global Citizens (and Democracy)?
/news/shifting-the-trade-parad...Subdomain Text duplicate Read Now
/news/power-and-progress-named...Subdomain Power and Progress named to Wharton Faculty Summer Reading List
/news/power-and-progress-named...Subdomain Text duplicate Read Now
/news/sean-carrolls-mindscape-...Subdomain Sean Carroll’s Mindscape Podcast: Daron Acemoglu on Technology, Inequality, and Power
/news/sean-carrolls-mindscape-...Subdomain Text duplicate Read Now
/careers/Subdomain Learn More
https://shapingwork.mit.edu/View More
https://economics.mit.edu/New window External Subdomain Text duplicate View More
https://blueprintlabs.mit.edu/New window External Subdomain Text duplicate View More
https://twitter.com/MITshaping...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://mitsloan.mit.edu/insti...External Subdomain MIT Institute for Work and Employment Research
https://workofthefuture.mit.edu/External Subdomain MIT Work of the Future
/careersText duplicate Careers
/press-resources/Subdomain Press Resources
/connect/Subdomain Contact
https://accessibility.mit.edu/New window External Subdomain Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shapingwork.mit.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.08 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (49 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 24 Aug 2024 14:30:47 GMT
content-typetext/html; charset=UTF-8
content-length11373
last-modifiedSat, 24 Aug 2024 14:23:01 GMT
etag"c3c0-6206ea11a0b96-gzip"
accept-rangesbytes
cache-controlmax-age=3, must-revalidate
expiresSat, 24 Aug 2024 14:30:50 GMT
varyAccept-Encoding,Cookie
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 240 referring domains.
This page has 540 backlinks.
This page has backlinks from 219 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://shapingwork.mit.edu/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

shapingwork.mit.edu
Home - Massachusetts Institute of Technology
We analyze the forces that are eroding job quality and labor market opportunities for non-college workers and identify innovative ways to move the economy onto a more equitable trajectory.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Work65%Check
Shaping50%Check
shapingwork48%Check
Institute46%Check
labor46%Check
Massachusetts46%Check
analyze46%Check
forces46%Check
eroding46%Check
job46%Check
Show more keywords and terms

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