Shop.stir.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
61% 
Page structure
79% 
Link structure
85% 
Server
96% 
External factors
39% 
SEO Score
Response time
0.48 s
File size
19.40 kB
Words
362
Media files
11
Number of links
58 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Stirling Online Shop
The length of the page title is perfect. (295 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shop.stir.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in meta tags: english
Server location: United States of America
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The following language is defined by HTML: english
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
TitleUniversity of Stirling Online Shop
RobotsINDEX,FOLLOW
LanguageEnglish
AuthorWPM Education - www.wpmeducation.com
CopyrightUniversity of Stirling Online Shop
Content-Typetext/html;charset=UTF-8
X-UA-CompatibleIE=Edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 362 words on this page. Good pages should have about 800 words of useful content.
28.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...a22bf0fc5d/1A7F-0898-4AC4-A6C4-4838.jpegLogo
...com/53544f/images/buttons/btn_search.pngSearch Facility
.../a22bf0fc5d/13F5-F03F-E9D0-FCCA-2513.jpgNo alt attribute provided
...cation.com/53544f/a22bf0fc5d/default.jpg2025 CRISP Doctoral Training School
.../a22bf0fc5d/DF94-FB21-4781-A623-8FF1.pngSCF logo
.../a22bf0fc5d/04B7-8BB2-4B09-92E4-7B93.pngBACLS
.../a22bf0fc5d/A994-BC85-4A4A-ABF1-973F.pngunilogo
.../a22bf0fc5d/3B72-28AB-114D-1437-4201.jpgFacebook
.../a22bf0fc5d/F7CC-D4F5-DC97-DF81-4211.jpgTwitter
.../a22bf0fc5d/B9C6-A6FF-9E91-928B-4232.jpgYoutube
.../a22bf0fc5d/465F-2388-2B2A-2E14-4248.jpgLinkedIn

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Navigation
H2 Welcome to the University of Stirling's Online Shop
H2 Recently Added
H3 Product Catalogue (47)
H3 Conferences & Events (12)
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://www.stir.ac.uk/External Subdomain IMG-ALT Logo
http://shop.stir.ac.uk/Subdomain Shop
https://shop.stir.ac.uk/Subdomain Home
/product-catalogueSubdomain Product Catalogue
/product-catalogue/commercial-...Subdomain Commercial Services
/product-catalogue/commercial-...Subdomain University Events
/product-catalogue/development...Subdomain Development & External Affairs
/product-catalogue/development...Subdomain Memorabilia
/product-catalogue/development...Subdomain Art Collection
/product-catalogue/facultiesSubdomain Faculties
/product-catalogue/faculties/f...Subdomain Faculty of Arts and Humanities
/product-catalogue/faculties/f...Subdomain Faculty of Natural Sciences
/product-catalogue/faculties/f...Subdomain Faculty of Health Sciences and Sport
/product-catalogue/information...Subdomain Information Services
/product-catalogue/information...Subdomain Archives
/product-catalogue/information...Subdomain Graphics & Print Services
/product-catalogue/studentSubdomain Student
/product-catalogue/student/doc...Subdomain Documents and Letters
/product-catalogue/student/rep...Subdomain Replacement ID Card
/conferences-and-eventsSubdomain Conferences & Events
/conferences-and-events/commer...Subdomain Text duplicate Commercial Services
/conferences-and-events/commer...Subdomain Text duplicate Commercial Services
/conferences-and-events/facultiesSubdomain Text duplicate Faculties
/conferences-and-events/facult...Subdomain Text duplicate Faculty of Arts and Humanities
/conferences-and-events/facult...Subdomain Text duplicate Faculty of Natural Sciences
/conferences-and-events/facult...Subdomain Communications, Marketing and Recruitment
/conferences-and-events/sports...Subdomain Sports Development Service
/conferences-and-events/sports...Subdomain Sports
/conferences-and-events/stirli...Subdomain Stirling Management School
/conferences-and-events/stirli...Subdomain Stirling Business School
https://shop.stir.ac.uk/helpSubdomain Help & Information
/help/privacy-policySubdomain Privacy Policy
/help/terms-and-conditionsSubdomain Terms and Conditions
/myaccount/logoutSubdomain Trivial anchor text
click here
/myaccount/logoutSubdomain Text duplicate Trivial anchor text
click here
https://shop.stir.ac.uk/basketSubdomain Shopping Basket
https://shop.stir.ac.uk/helpSubdomain Help
https://shop.stir.ac.uk/myaccountSubdomain My Account
https://www.stirlingstudentsun...External Subdomain URL anchor text
https://www.stirlingstudentsunion.com/intheunion/shop/
/product-catalogueSubdomain Product Catalogue (47)
/product-catalogue/commercial-...Subdomain Text duplicate Commercial Services
/product-catalogue/development...Subdomain Text duplicate Development & External Affairs
/product-catalogue/facultiesSubdomain Text duplicate Faculties
/product-catalogue/information...Subdomain Text duplicate Information Services
/product-catalogue/studentSubdomain Text duplicate Student
/conferences-and-eventsSubdomain Conferences & Events (12)
/conferences-and-events/commer...Subdomain Text duplicate Commercial Services
/conferences-and-events/facultiesSubdomain Text duplicate Faculties
/conferences-and-events/sports...Subdomain Text duplicate Sports Development Service
/conferences-and-events/stirli...Subdomain Text duplicate Stirling Management School
/conferences-and-events/stirli...Subdomain IMG-ALT 2025 CRISP Doctoral Training School
/conferences-and-events/stirli...Subdomain Text duplicate 2025 CRISP Doctoral Training School
/product-catalogue/faculties/f...Subdomain IMG-ALT SCF logo
/product-catalogue/faculties/f...Subdomain Rounders 2025
/conferences-and-events/facult...Subdomain IMG-ALT BACLS
/conferences-and-events/facult...Subdomain British Association of Contemporary Literary Studies – What Happens Now? (BACLS-WHN 2025)
/product-catalogue/faculties/f...Subdomain IMG-ALT unilogo
/product-catalogue/faculties/f...Subdomain BIOU7/8FC Remaining Balance: France Field Trip 2025
http://www.facebook.com/pages/...External Subdomain IMG-ALT Facebook
A-TITLE Facebook
http://www.twitter.com/StirUniExternal Subdomain IMG-ALT Twitter
A-TITLE Twitter
http://www.youtube.com/user/Un...External Subdomain IMG-ALT Youtube
A-TITLE Videos
http://www.linkedin.com/edu/sc...External Subdomain IMG-ALT LinkedIn
A-TITLE LinkedIn
https://shop.stir.ac.uk/schools/Academic Schools
http://www.stir.ac.uk/about/jobs/External Subdomain Jobs at Stirling
http://www.stir.ac.uk/about/ge...External Subdomain Getting here
http://www.stirlingstudentsuni...External Subdomain Students' Union
http://www.stir.ac.uk/legal/External Subdomain Policy, legal & cookies
http://www.stir.ac.uk/accessib...External Subdomain Accessibility
http://www-cgi.stir.ac.uk/cgi-...External Subdomain Text only
http://www.stir.ac.uk/contact/External Subdomain Contact us
https://portal.stir.ac.uk/my-p...External Subdomain My Portal
https://shop.stir.ac.uk/basketSubdomain Proceed to Basket

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.stir.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (19 kB).

HTTP Response Header

NameValue
dateFri, 16 May 2025 00:08:46 GMT
content-typetext/html; Charset=utf-8
cf-ray9406a478684fd4f6-CDG
cf-cache-statusDYNAMIC
cache-controlpublic,max-age=60,public
last-modifiedFri, 16 May 2025 01:08:46 GMT
set-cookie178 Characters
strict-transport-securitymax-age=31536000
content-security-policydefault-src 'self';style-src 'unsafe-inline' https://*.wpmeducation.com;frame-src https://hcaptcha.com https://*.hcaptcha.com;script-src 'nonce-a4710150a50' 'strict-dynamic';upgrade-insecure-requests;img-src * data: blob:;connect-src 'self' https://*.google-analytics.com https://*.analytics.google.com https://*.clarity.ms https://*.hcaptcha.com; form-action 'self' https://*.paypal.com;
cross-origin-embedder-policyunsafe-none
cross-origin-opener-policysame-origin
cross-origin-resource-policycross-origin
permissions-policycamera=(), microphone=(), geolocation=(), fullscreen=()
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-pp-id3-05
x-xss-protection1; mode=block
server-timingcfCacheStatus;desc="DYNAMIC"
varyAccept-Encoding
servercloudflare
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 13 referring domains.
This page only has 6,892 backlinks.
This page only has few backlinks from 13 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 30
Disallow: /myaccount/
Disallow: /help/
Disallow: /basket/
Disallow: /help/
Disallow: /graduation/
Disallow: /browse/

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Shop62%Check
Online Shop56%Check
Stirling Online Shop54%Check
University50%Check
Stirling50%Check
Online50%Check
Stirling Online50%Check
Online Payment42%Check
Items39%Check
Events38%Check
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