Shop.wmsp.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
74% 
Page quality
62% 
Page structure
85% 
Link structure
100% 
Server
41% 
External factors
6% 
SEO Score
Response time
0.48 s
File size
439.20 kB
Words
5014
Media files
47
Number of links
18 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Online Shop | West Midland Safari Park | Buy Gifts Online Archive | West Midland Safari Park
The page title should be shorter than 580 pixels. It is 835 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Shop online for fantastic safari-themed gifts and souvenirs, including our newly-updated Adopt a Buddy Packs!
The length of the meta description is perfect. (679 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shop.wmsp.co.uk/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel prev meta tag on this page.
Rel next URL https://shop.wmsp.co.uk/page/2/
The rel next and prev tags are set correctly.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionShop online for fantastic safari-themed gifts and souvenirs, including our newly-updated Adopt a Buddy Packs!
authoradmin
generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
msapplication-TileImagehttps://shop.wmsp.co.uk/wp-content/uploads/WMSP-Vector-Pawprint-favicon-16px.png
article:publisherhttp://www.facebook.com/WestMidSafari
article:modified_time2024-04-03T08:14:11+00:00
langen-us
twitter:label1Est. reading time
twitter:data12 minutes
og:localeen_US
og:typewebsite
og:titleSAFARI DRIVE-THROUGH
og:descriptionShop online for fantastic safari-themed gifts and souvenirs, including our newly-updated Adopt a Buddy Packs!
og:urlhttps://shop.wmsp.co.uk/
og:site_nameWest Midland Safari Park
og:imagehttps://shop.wmsp.co.uk/wp-content/uploads/image-dourga-600.png
og:image:width600
og:image:height411
og:image:typeimage/png
nexthttps://shop.wmsp.co.uk/page/2/
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The content of this page is too large (5014 words). Maybe the content could be divided into several pages.
There are 2 text duplicates on this page:
  • Duplicate: Safari Lodges short breaks include breakfast and dinner, spectacular v...
The average number of words per sentence of 27.44 words is high.
42.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
129 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 89 characters this one is longer than 70 characters:
"don’t forget to call in at reception to pick up your memory stick and free return ticket."
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
...ploads/WMSP-logo-320px-square-100x60.pngNo alt attribute provided
.../uploads/header-shop-2024a-650x300px.pngNo alt attribute providedheader-shop-2024a-650x300px
...opt-A-Buddy-With-Box-01-Small-scaled.jpgAdopt-a-Buddy
...ads/Lion-Soft-Toy-and-Scarf-300x300.jpeg50th Anniversary
...content/uploads/NP-Keyrings-300x300.jpegMagnets & Keyrings
...tent/uploads/Cheetah-Re-Pet-300x300.jpegSoft Toys
...t/uploads/Adult-T-Shirt-Red-300x300.jpegClothing
...ent/uploads/WMSP-Vivid-Pens-300x300.jpegStationery
...ntent/uploads/WMSP-Tote-Bag-300x300.jpegWMSP Branded Products
...ent/uploads/Red-Panda-Re-Pet-300x300.jpgRed Panda
...k/wp-content/uploads/wmsplogo-footer.pngWMSP
...uk/wp-content/uploads/facebook-beige.svgFacebook
...k/wp-content/uploads/instagram-beige.svgInstagram
....uk/wp-content/uploads/twitter-beige.svgTwitter
...o.uk/wp-content/uploads/tiktok-beige.svgTiktok
...tent/uploads/Lion-Cub-VIP-08-400x300.jpgLion-Cub-VIP-08Lion-Cub-VIP-08
.../uploads/vip-lion-house3_600-400x300.jpgLION HOUSE TOURLION HOUSE TOUR
...ploads/WMSP-Rebrand-PR-08-02-24-pic1.jpgWMSP Rebrand PR 08-02-24 pic1WMSP Rebrand PR 08-02-24 pic1
...ploads/WMSP-Rebrand-PR-08-02-24-pic3.jpgWMSP Rebrand PR 08-02-24 pic3WMSP Rebrand PR 08-02-24 pic3
...ploads/WMSP-Rebrand-PR-08-02-24-pic5.jpgWMSP Rebrand PR 08-02-24 pic5WMSP Rebrand PR 08-02-24 pic5
...ntent/uploads/WMSP-Bluey-PR-07-02-24.jpgWMSP Bluey PR 07-02-24WMSP Bluey PR 07-02-24
...s/WMSP-Baby-Rhino-Born-18-01-24-pic1.jpgWMSP Baby Rhino Born 18-01-24 pic1WMSP Baby Rhino Born 18-01-24 pic1
...s/WMSP-Baby-Rhino-Born-18-01-24-pic2.jpgWMSP Baby Rhino Born 18-01-24 pic2WMSP Baby Rhino Born 18-01-24 pic2
...s/WMSP-Baby-Rhino-Born-18-01-24-pic3.jpgWMSP Baby Rhino Born 18-01-24 pic3WMSP Baby Rhino Born 18-01-24 pic3
...loads/01-Wild-Dog-Lodge-Living-Space.jpg01 Wild Dog Lodge Living Space01 Wild Dog Lodge Living Space
...and-Hippo-Lodges-exterior-impression.jpg03 Phase Wild Dogs and Hippo Lodges exterior impression03 Phase Wild Dogs and Hippo Lodges exterior impression
...ploads/02-Hippo-Lodge-Master-Bedroom.jpg02 Hippo Lodge Master Bedroom02 Hippo Lodge Master Bedroom
...Christmas-Tree-for-Cub-19-12-23-pic1.jpgWMSP Christmas Tree for Cub 19-12-23 pic1WMSP Christmas Tree for Cub 19-12-23 pic1
...Christmas-Tree-for-Cub-19-12-23-pic2.jpgWMSP Christmas Tree for Cub 19-12-23 pic2WMSP Christmas Tree for Cub 19-12-23 pic2
...Christmas-Tree-for-Cub-19-12-23-pic3.jpgWMSP Christmas Tree for Cub 19-12-23 pic3WMSP Christmas Tree for Cub 19-12-23 pic3
...loads/WMSP-Chloe-Walton-Stenson-Pic1.jpgWMSP Chloe Walton-Stenson Pic1WMSP Chloe Walton-Stenson Pic1
...loads/WMSP-Chloe-Walton-Stenson-Pic2.jpgWMSP Chloe Walton-Stenson Pic2WMSP Chloe Walton-Stenson Pic2
...ds/WMSP-Chloe-Walton-Stenson-Pic3-01.jpgWMSP Chloe Walton-Stenson Pic3 01WMSP Chloe Walton-Stenson Pic3 01
...P-Santa-Safari-Skating-23-11-23-pic1.jpgWMSP Santa Safari Skating 23-11-23 pic1WMSP Santa Safari Skating 23-11-23 pic1
...P-Santa-Safari-Skating-23-11-23-pic2.jpgWMSP Santa Safari Skating 23-11-23 pic2WMSP Santa Safari Skating 23-11-23 pic2
...P-Santa-Safari-Skating-23-11-23-pic3.jpgWMSP Santa Safari Skating 23-11-23 pic3WMSP Santa Safari Skating 23-11-23 pic3
...ploads/01-WMSP-Tiger-cub-and-pumpkin.jpg01 WMSP Tiger cub and pumpkin01 WMSP Tiger cub and pumpkin
...ds/01-WMSP-Red-panda-cub-and-pumpkin.jpg01 WMSP Red panda cub and pumpkin01 WMSP Red panda cub and pumpkin
...oads/01-WMSP-Meerkat-pup-and-pumpkin.jpg01 WMSP Meerkat pup and pumpkin01 WMSP Meerkat pup and pumpkin
...nt/uploads/CGI-Giraffe-Lodge-01-copy.jpgPowerPoint PresentationPowerPoint Presentation
.../uploads/Chris-Kelly-Giraffe-02-copy.jpgChris Kelly & Giraffe 02 copyChris Kelly & Giraffe 02 copy
...tent/uploads/CGI-Rhino-Lodge-02-copy.jpgPowerPoint PresentationPowerPoint Presentation
...loads/title-lodges-keepintouch-700px.pngNo alt attribute providedtitle-lodges-keepintouch-700px

Page structure

H1 heading
(Critically important)
West Midland Safari Park
The H1 heading is perfect.
Headings
(Important)
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 West Midland Safari Park
H1 Shop Categories
H1 SOMETHING FOR EVERYONE!
H1 LION FEED
H1 WEST MIDLANDS SAFARI PARK REVEALS NEW LOOK...
H1 MEET BLUEY AT WEST MIDLAND SAFARI PARK THIS HALF TERM...
H1 WATCH THE MOMENT A RARE BABY RHINO IS BORN ON CCTV...
H1 BOOKINGS OPEN FOR SAFARI PARK’S WILD NEW LODGES...
H1 TREE-MENDOUS TREAT FOR CUB’S FIRST CHRISTMAS...
H1 SAFARI PARK PRESENTS TO PARLIAMENT...
H1 SAFARI PARK’S SANTA AND SKATING SPECTACLE UNVEILED...
H1 PAW-SOME PUMPKIN PLAY FOR PARK’S BABIES...
H1 WORK STARTED ON SAFARI PARK’S SECOND PHASE OF LUXURY LODGES...
H2 Adopt-a-Buddy (2)
H2 50th Anniversary (16)
H2 Magnets & Keyrings (24)
H2 Soft Toys (50)
H2 Clothing (15)
H2 Stationery (15)
H2 WMSP Branded Products (36)
H2 Red Panda (34)
H2 Enter your E-Voucher code below to check your balance.
H2 Sign up to our Safari Lodges Mailing List
H3 Why not make a wild new friend with one of our Adopt-a-Buddy packages, or get some of our fantastic safari inspired clothing, gifts & toys? There’s something for everyone in the WMSP Online Shop!
H3 Experience Overview
H3 Price
H3 What's Included
H3 Itinerary
H3 Important Information
H3 From Birmingham:
H3 From Wolverhampton:
H3 From the South:
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://shop.wmsp.co.uk/Subdomain West Midland Safari Park
A-TITLE wmsp
https://www.wmsp.co.uk/External Subdomain No Text
https://www.wmsp.co.uk/External Subdomain No Text
https://shop.wmsp.co.uk/Subdomain Shop Categories
http://shop.wmsp.co.uk/Anchor Skip to Content
/product-category/adopt/Subdomain Adopt-a-Buddy (2)
IMG-ALT Adopt-a-Buddy
/product-category/50th-anniver...Subdomain 50th Anniversary (16)
IMG-ALT 50th Anniversary
/product-category/magnets-keyr...Subdomain Magnets & Keyrings (24)
IMG-ALT Magnets & Keyrings
/product-category/soft-toys/Subdomain Soft Toys (50)
IMG-ALT Soft Toys
/product-category/clothing/Subdomain Clothing (15)
IMG-ALT Clothing
/product-category/stationery/Subdomain Stationery (15)
IMG-ALT Stationery
/product-category/wmsp-branded/Subdomain WMSP Branded Products (36)
IMG-ALT WMSP Branded Products
/product-category/red-panda/Subdomain Red Panda (34)
IMG-ALT Red Panda
https://shop.wmsp.co.uk/cart/Subdomain 0 items - £0.00
A-TITLE View your shopping cart
https://www.facebook.com/WestM...New window External Subdomain IMG-ALT Facebook
https://www.instagram.com/West...New window External Subdomain IMG-ALT Instagram
https://twitter.com/WestMidSafariNew window External IMG-ALT Twitter
https://www.tiktok.com/@westmi...New window External Subdomain IMG-ALT Tiktok
https://www.wmsp.co.uk/about/c...External Subdomain Contact Us
/online-shop-terms/Subdomain Online Shop T&Cs
http://shop.wmsp.co.uk/Anchor BUY VOUCHER
http://shop.wmsp.co.uk/Anchor Price
http://shop.wmsp.co.uk/Anchor What's Included
http://shop.wmsp.co.uk/Anchor Itinerary
http://shop.wmsp.co.uk/Anchor Important Information
http://www.gkcct.org/treecycleExternal Subdomain www.gkcct.org/treecycle
http://www.safari-lodges.co.uk/External Subdomain www.safari-lodges.co.uk

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (439 kB).

HTTP Response Header

NameValue
link<https://shop.wmsp.co.uk/wp-json/>; rel="https://api.w.org/"
set-cookie82 Characters
content-typetext/html; charset=UTF-8
dateTue, 05 Nov 2024 23:37:25 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 2 referring domains.
This page only has 139 backlinks.
This page only has few backlinks from 2 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-content/uploads/wc-logs/
Disallow: /wp-content/uploads/woocommerce_transient_files/
Disallow: /wp-content/uploads/woocommerce_uploads/
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://shop.wmsp.co.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

shop.wmsp.co.uk
Online Shop | West Midland Safari Park | Buy Gifts Online Archive |...
Shop online for fantastic safari-themed gifts and souvenirs, including our newly-updated Adopt a Buddy Packs!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Safari83%Check
Shop81%Check
Safari Park74%Check
Online Shop73%Check
West Midland Safari71%Check
Midland Safari Park71%Check
West Midland Safari Park70%Check
Park66%Check
West66%Check
Midland66%Check
Show more keywords and terms

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