Skillsdevelopmentscotland.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
94% 
Page quality
45% 
Page structure
56% 
Link structure
25% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.26 s
File size
210.40 kB
Words
1685
Media files
68
Number of links
236 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Corporate - Skills Development Scotland
The length of the page title is perfect. (364 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Skills Development Scotland Corporate site.
The length of the meta description is perfect. (300 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.skillsdevelopmentscotland.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
referrerstrict-origin-when-cross-origin
descriptionThe Skills Development Scotland Corporate site.
msapplication-config/favicon/browserconfig.xml
theme-color#ffffff
og:imagehttps://www.skillsdevelopmentscotland.co.uk/media/0hmcvx2o/image-1-traced.png
og:site_nameSkills Development Scotland
og:titleCorporate
og:descriptionThe Skills Development Scotland Corporate site.
langen
twitter:titleCorporate
twitter:descriptionThe Skills Development Scotland Corporate site.
twitter:cardsummary_large_image
twitter:image:srchttps://www.skillsdevelopmentscotland.co.uk/media/0hmcvx2o/image-1-traced.png
twitter:imagehttps://www.skillsdevelopmentscotland.co.uk/media/0hmcvx2o/image-1-traced.png
og:imagehttps://www.skillsdevelopmentscotland.co.uk/media/0hmcvx2o/image-1-traced.png
og:titleCorporate
og:descriptionThe Skills Development Scotland Corporate site.
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 20 text duplicates on this page:
  • Duplicate 1: Skills Development Scotland is the national skills body supporting the...
  • Duplicate 2: We aim to be an employer of choice with dynamic roles and plenty of wa...
  • Duplicate 3: We are committed to delivering our services as innovatively, effective...
  • Duplicate 4: Skills Development Scotland (SDS) is Scotland’s national skills body. ...
  • Duplicate 5: Explore the extensive evidence base gathered on the Scottish Career Sy...
  • Duplicate 6: View the 'Careers by Design' report and accompanying resources from th...
  • Duplicate 7: A series of short films showcase the principles of the career review i...
  • Duplicate 8: The Programme Board will work with practitioners, stakeholders, career...
  • Duplicate 9: Our publications section cover a wide range of subjects. Quickly get t...
This page contains 1685 words. That's ok.
27.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
25 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 20.87 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 13 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 34 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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...b1xq/dsc_0798.jpg?rnd=133332005925430000Dsc 0798
...orporate-plan.jpg?rnd=133332006501400000Young Woman Sds Corporate Plan
...morganacad_02.jpg?rnd=133332006065700000Copy Of Schools Morganacad 02
...pqb/annah_046.png?rnd=133325027891370000Annah 046
...digital-world.png?rnd=133409931298130000Digital World
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...1_for-web-big.jpg?rnd=133368391055300000Engineering Foundation Apprentice Heather Wilson 1 For Web Big
/assets/images/icons/arrowDown-primary.svgNo alt attribute provided
...pja05/os_1080.png?rnd=133413325371030000Os 1080
...-the-evidence.jpg?rnd=133413325361930000Career Review The Evidence
...37311827956989246&rnd=133413325372730000Scottish University Student
...e-waterside-2.png?rnd=133413325375400000The Waterside 2
...?rxy=0.5125,0.325&rnd=133413378433630000Vr1080
...g?rxy=0.4,0.26875&rnd=133413378282770000colleges summary
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...tled-design-9.png?rnd=133409022212730000Untitled Design (9)
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...b1xq/dsc_0798.jpg?rnd=133332005925430000Dsc 0798
...orporate-plan.jpg?rnd=133332006501400000Young Woman Sds Corporate Plan
...morganacad_02.jpg?rnd=133332006065700000Copy Of Schools Morganacad 02
...pqb/annah_046.png?rnd=133325027891370000Annah 046
...digital-world.png?rnd=133409931298130000Digital World
/assets/images/icons/arrowDown-white.svgNo alt attribute provided
...1_for-web-big.jpg?rnd=133368391055300000Engineering Foundation Apprentice Heather Wilson 1 For Web Big
/assets/images/icons/arrowDown-white.svgNo alt attribute provided
...pja05/os_1080.png?rnd=133413325371030000Os 1080
...-the-evidence.jpg?rnd=133413325361930000Career Review The Evidence
...37311827956989246&rnd=133413325372730000Scottish University Student
...e-waterside-2.png?rnd=133413325375400000The Waterside 2
...?rxy=0.5125,0.325&rnd=133413378433630000Vr1080
...g?rxy=0.4,0.26875&rnd=133413378282770000colleges summary
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...tled-design-9.png?rnd=133409022212730000Untitled Design (9)
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...ia/ubxjljsd/9.png?rnd=1334090254240300009
...e-migration-5.png?rnd=133457242144330000Corporate Site Migration (5)
...g-world-cover.png?rnd=133407359243300000Skills For A Changing World Cover
...w-cover-image.png?rnd=133413325357530000Career Review Cover Image
...e-migration-7.png?rnd=133488416987930000Corporate Site Migration (7)
...dge-campus009.jpg?rnd=133428724689670000Fife Navid Siddique Paul Darroch Coatbridge Campus009
...36254295532646047&rnd=133552360722100000Lesley MacRury
...image-generic.png?rnd=133548886615970000Careers Image Generic
...mma-fairley-2.jpg?rnd=133547967844970000Emma Fairley 2
...3333336,0.3171875&rnd=133543002568600000Sarah Hunt
...ip-awards0119.jpg?rnd=133555071430230000SY Scottish Apprenticeship Awards0119
...kchsc/natalia.jpg?rnd=133534399134200000Natalia
...showcase-2023.jpg?rnd=133541259734070000Scotappweek Apprenticeship Showcase 2023
/assets/images/icons/twitter.svgNo alt attribute provided
/assets/images/icons/linkedin.svgNo alt attribute provided
/assets/images/icons/youtube.svgNo alt attribute provided
...mage-1-traced.png?rnd=133289081019770000Image 1 (Traced)

Page structure

H1 heading
(Critically important)
SDS employer hub
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 SDS employer hub
H2 I would like to...
H2 Latest news and events
H2 Follow us on social media
H3 What we do
H3 Apprenticeships
H3 What we do Duplicate text
H3 Apprenticeships Duplicate text
H3 Skills for a Changing world
H3 Career Review
H3 #ScotAppWeek24
H3 Find information for learners, apprentices and young people
H3 Get career advice and guidance
H3 Find support for Scotland’s employers
H3 Increase my work-based and employability skills
H3 New chapter for career services in Oban
H3 New Deputy Chair for Scotland’s Digital Economy Skills Group.
H3 Changes to the careers service in Thurso
H3 Former Galashiels Academy pupil takes her first careers steps thanks to tailored careers advice
H3 Bioeconomy Week Scotland blog: Sarah Hunt
H3 Butcher Marc is a cut above as he’s named Scotland’s Apprentice of the Year
H3 Becoming the boss of my dreams!
H3 Thursdays became my favourite days!
H4 About us
H4 Career Review Duplicate text
H4 Publications & Statistics
H4 News and Events
H4 About us Duplicate text
H4 Career Review Duplicate text
H4 Publications & Statistics Duplicate text
H4 News and Events Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main
/IMG-ALT Image 1 (Traced)
/Subdomain Corporate
https://employers.skillsdevelo...External Subdomain Employer
/Subdomain Text duplicate Corporate
https://employers.skillsdevelo...External Subdomain Text duplicate Employer
/about/policies/accessibility/Accessibility
/contact-us/Contact us
/learning-providers/Learning Providers
/about/About
/about/our-leadership-team/Our leadership team Find out about the SDS Board and our Senior Leadership team.
IMG-ALT Dsc 0798
/about/policies/equality-diver...Equality, diversity and inclusion A diverse and inclusive Scottish workforce lie at the heart of our goals.
IMG-ALT Young Woman Sds Corporate Plan
/about/policies/Our policies Details of our policies, including equality and diversity and procurement.
IMG-ALT Copy Of Schools Morganacad 02
/work-with-us/Work with us We aim to be an employer of choice with dynamic roles and plenty of ways to maintain a healthy work-life balance.
IMG-ALT Annah 046
/our-digital-web-services/Our digital webservices We are committed to delivering our services as innovatively, effectively and efficiently as possible.
IMG-ALT Digital World
/what-we-do/What we do
/what-we-do/Text duplicate What we do
/what-we-do/apprenticeships/Apprenticeships
/what-we-do/skills-planning/Skills Planning
/what-we-do/skills-planning/ec...Economy People and Skills
/what-we-do/skills-planning/sk...Skills Investment Plans
/what-we-do/skills-planning/re...Regional Skills Assessments
/what-we-do/skills-planning/sk...Skills Action Plan for Rural Scotland
/what-we-do/skills-planning/se...Sectoral Skills Assessments
/what-we-do/skills-planning/ed...Edinburgh and South East Scotland Labour Market Toolkit
/what-we-do/skills-planning/ga...Gaelic Evidence Base
/what-we-do/skills-planning/sk...Skills4.0
/what-we-do/skills-planning/Text duplicate Skills Planning
/what-we-do/scotlands-careers-...Our careers service in schools
/what-we-do/scotlands-careers-...16+ Data Hub
/what-we-do/scotlands-careers-...Our Centres
/what-we-do/scotlands-careers-...Education team
/what-we-do/scotlands-careers-...Career Management Skills explained
/what-we-do/scotlands-careers-...My World of Work
/what-we-do/scotlands-careers-...Scotland's Careers Services
/what-we-do/apprenticeships/fo...Foundation Apprenticeships
/what-we-do/apprenticeships/wo...Work-based Learning
/what-we-do/apprenticeships/mo...Modern Apprenticeships
/what-we-do/apprenticeships/th...The Scottish Apprenticeship Advisory Board
/what-we-do/apprenticeships/gr...Graduate Apprenticeships
/what-we-do/apprenticeships/ap...Apprenticeship Approvals Group
/what-we-do/apprenticeships/Text duplicate Apprenticeships
/what-we-do/employability-skil...Employability Support
/what-we-do/employability-skil...Individual Training Accounts
/what-we-do/employability-skil...The Big Plus
/what-we-do/employability-skil...Partnership Action for Continuing Employment (PACE)
/what-we-do/employability-skil...Support during the cost-of-living crisis
/what-we-do/employability-skills/Employability Skills
/what-we-do/supporting-scotlan...Skills for Growth
/what-we-do/supporting-scotlan...The Public Sector Network
/what-we-do/supporting-scotlan...Marketplace
/what-we-do/research-and-insig...PhD Programme
/what-we-do/research-and-insig...Knowledge Exchange
/what-we-do/research-and-insig...SDS Virtual 3MT®
/what-we-do/research-and-insight/Find out more about research and insight
/sds-support-for-refugees/SDS support for refugees
/what-we-do/local-employabilit...Local Employability Partnership
/local-national-work/aberdeen-...Aberdeen City
/local-national-work/highland/Highland
/local-national-work/aberdeens...Aberdeenshire
/local-national-work/inverclyde/Inverclyde
/local-national-work/angus/Angus
/local-national-work/midlothian/Midlothian
/local-national-work/argyll-an...Argyll and Bute
/local-national-work/moray/Moray
/local-national-work/city-of-e...City of Edinburgh
/local-national-work/north-ayr...North Ayrshire
/local-national-work/clackmann...Clackmannanshire
/local-national-work/north-lan...North Lanarkshire
/local-national-work/dumfries-...Dumfries and Galloway
/local-national-work/orkney/Orkney
/local-national-work/dundee/Dundee
/local-national-work/perth-and...Perth and Kinross
/local-national-work/east-ayrs...East Ayrshire
/local-national-work/renfrewsh...Renfrewshire
/local-national-work/east-dunb...East Dunbartonshire
/local-national-work/scottish-...Scottish Borders
/local-national-work/east-loth...East Lothian
/local-national-work/shetland-...Shetland Islands
/local-national-work/east-renf...East Renfrewshire
/local-national-work/south-ayr...South Ayrshire
/local-national-work/eilean-siar/Eilean Siar
/local-national-work/south-lan...South Lanarkshire
/local-national-work/falkirk/Falkirk
/local-national-work/stirling/Stirling
/local-national-work/fife/Fife
/local-national-work/west-dunb...West Dunbartonshire
/local-national-work/glasgow-c...Glasgow City
/local-national-work/west-loth...West Lothian
/local-national-work/Local & National Work
/career-review/Career Review
/career-review/Career Review The Career Review is the most comprehensive review of Scotland’s career services in a generation.
IMG-ALT Os 1080
/career-review/the-evidence/The evidence Explore the extensive evidence base gathered on the Scottish Career System through commissioned reports and additional whitepaper
IMG-ALT Career Review The Evidence
/career-review/career-review-r...Careers by Design View the 'Careers by Design' report and accompanying resources from the Career Review Programme Board
IMG-ALT Scottish University Student
/career-review/the-career-revi...Career Review in Action A series of short films showcase the principles of the career review in action and highlight the approach to co-design.
IMG-ALT The Waterside 2
/career-review/career-review-f...Final report Find out how the Career Review recommendations are being implemented
IMG-ALT Vr1080
/career-review/next-steps/Next steps The Programme Board will work with practitioners, stakeholders, career influencers and those with lived experience on the next stage of the Career...
IMG-ALT colleges summary
/publications-statistics/publi...All publications
/publications-statistics/stati...All statistics
/media/x5fjul51/sds-strategic-...SDS Strategic Plan 2022-27
IMG-ALT 5
/media/kksbgpaj/annual-review-...Annual Review 2022-23
IMG-ALT 2
/media/myxii2oy/publication_sc...New window Publication schedule
IMG-ALT 2 (1)
/media/eflb1ltd/annual-operati...SDS Operating Plan 2023-24
IMG-ALT Untitled Design (9)
/news-events/News & Events
IMG-ALT 6
/news-events/?type=eventsEvents
IMG-ALT 7
/news-events/?type=careerweeke...Scottish Careers Week events
IMG-ALT 8
/news-events/?type=casestudiesCase studies
IMG-ALT 9
/Text duplicate IMG-ALT Image 1 (Traced)
/Subdomain Text duplicate Corporate
https://employers.skillsdevelo...External Subdomain Text duplicate Employer
/about/Text duplicate About
/about/our-leadership-team/Text duplicate Our leadership team Find out about the SDS Board and our Senior Leadership team.
IMG-ALT Dsc 0798
/about/policies/equality-diver...Text duplicate Equality, diversity and inclusion A diverse and inclusive Scottish workforce lie at the heart of our goals.
IMG-ALT Young Woman Sds Corporate Plan
/about/policies/Text duplicate Our policies Details of our policies, including equality and diversity and procurement.
IMG-ALT Copy Of Schools Morganacad 02
/work-with-us/Text duplicate Work with us We aim to be an employer of choice with dynamic roles and plenty of ways to maintain a healthy work-life balance.
IMG-ALT Annah 046
/our-digital-web-services/Text duplicate Our digital webservices We are committed to delivering our services as innovatively, effectively and efficiently as possible.
IMG-ALT Digital World
/what-we-do/Text duplicate What we do
/what-we-do/Text duplicate What we do
/what-we-do/apprenticeships/Text duplicate Apprenticeships
/what-we-do/skills-planning/Text duplicate Skills Planning
/what-we-do/skills-planning/ec...Text duplicate Economy People and Skills
/what-we-do/skills-planning/sk...Text duplicate Skills Investment Plans
/what-we-do/skills-planning/re...Text duplicate Regional Skills Assessments
/what-we-do/skills-planning/sk...Text duplicate Skills Action Plan for Rural Scotland
/what-we-do/skills-planning/se...Text duplicate Sectoral Skills Assessments
/what-we-do/skills-planning/ed...Text duplicate Edinburgh and South East Scotland Labour Market Toolkit
/what-we-do/skills-planning/ga...Text duplicate Gaelic Evidence Base
/what-we-do/skills-planning/sk...Text duplicate Skills4.0
/what-we-do/skills-planning/Text duplicate Skills Planning
/what-we-do/scotlands-careers-...Text duplicate Our careers service in schools
/what-we-do/scotlands-careers-...Text duplicate 16+ Data Hub
/what-we-do/scotlands-careers-...Text duplicate Our Centres
/what-we-do/scotlands-careers-...Text duplicate Education team
/what-we-do/scotlands-careers-...Text duplicate Career Management Skills explained
/what-we-do/scotlands-careers-...Text duplicate My World of Work
/what-we-do/scotlands-careers-...Text duplicate Scotland's Careers Services
/what-we-do/apprenticeships/fo...Text duplicate Foundation Apprenticeships
/what-we-do/apprenticeships/wo...Text duplicate Work-based Learning
/what-we-do/apprenticeships/mo...Text duplicate Modern Apprenticeships
/what-we-do/apprenticeships/th...Text duplicate The Scottish Apprenticeship Advisory Board
/what-we-do/apprenticeships/gr...Text duplicate Graduate Apprenticeships
/what-we-do/apprenticeships/ap...Text duplicate Apprenticeship Approvals Group
/what-we-do/apprenticeships/Text duplicate Apprenticeships
/what-we-do/employability-skil...Text duplicate Employability Support
/what-we-do/employability-skil...Text duplicate Individual Training Accounts
/what-we-do/employability-skil...Text duplicate The Big Plus
/what-we-do/employability-skil...Text duplicate Partnership Action for Continuing Employment (PACE)
/what-we-do/employability-skil...Text duplicate Support during the cost-of-living crisis
/what-we-do/employability-skills/Text duplicate Employability Skills
/what-we-do/supporting-scotlan...Text duplicate Skills for Growth
/what-we-do/supporting-scotlan...Text duplicate The Public Sector Network
/what-we-do/supporting-scotlan...Text duplicate Marketplace
/what-we-do/research-and-insig...Text duplicate PhD Programme
/what-we-do/research-and-insig...Text duplicate Knowledge Exchange
/what-we-do/research-and-insig...Text duplicate SDS Virtual 3MT®
/what-we-do/research-and-insight/Text duplicate Find out more about research and insight
/sds-support-for-refugees/Text duplicate SDS support for refugees
/what-we-do/local-employabilit...Text duplicate Local Employability Partnership
/local-national-work/aberdeen-...Text duplicate Aberdeen City
/local-national-work/highland/Text duplicate Highland
/local-national-work/aberdeens...Text duplicate Aberdeenshire
/local-national-work/inverclyde/Text duplicate Inverclyde
/local-national-work/angus/Text duplicate Angus
/local-national-work/midlothian/Text duplicate Midlothian
/local-national-work/argyll-an...Text duplicate Argyll and Bute
/local-national-work/moray/Text duplicate Moray
/local-national-work/city-of-e...Text duplicate City of Edinburgh
/local-national-work/north-ayr...Text duplicate North Ayrshire
/local-national-work/clackmann...Text duplicate Clackmannanshire
/local-national-work/north-lan...Text duplicate North Lanarkshire
/local-national-work/dumfries-...Text duplicate Dumfries and Galloway
/local-national-work/orkney/Text duplicate Orkney
/local-national-work/dundee/Text duplicate Dundee
/local-national-work/perth-and...Text duplicate Perth and Kinross
/local-national-work/east-ayrs...Text duplicate East Ayrshire
/local-national-work/renfrewsh...Text duplicate Renfrewshire
/local-national-work/east-dunb...Text duplicate East Dunbartonshire
/local-national-work/scottish-...Text duplicate Scottish Borders
/local-national-work/east-loth...Text duplicate East Lothian
/local-national-work/shetland-...Text duplicate Shetland Islands
/local-national-work/east-renf...Text duplicate East Renfrewshire
/local-national-work/south-ayr...Text duplicate South Ayrshire
/local-national-work/eilean-siar/Text duplicate Eilean Siar
/local-national-work/south-lan...Text duplicate South Lanarkshire
/local-national-work/falkirk/Text duplicate Falkirk
/local-national-work/stirling/Text duplicate Stirling
/local-national-work/fife/Text duplicate Fife
/local-national-work/west-dunb...Text duplicate West Dunbartonshire
/local-national-work/glasgow-c...Text duplicate Glasgow City
/local-national-work/west-loth...Text duplicate West Lothian
/local-national-work/Text duplicate Local & National Work
/career-review/Text duplicate Career Review
/career-review/Text duplicate Career Review The Career Review is the most comprehensive review of Scotland’s career services in a generation.
IMG-ALT Os 1080
/career-review/the-evidence/Text duplicate The evidence Explore the extensive evidence base gathered on the Scottish Career System through commissioned reports and additional whitepaper
IMG-ALT Career Review The Evidence
/career-review/career-review-r...Text duplicate Careers by Design View the 'Careers by Design' report and accompanying resources from the Career Review Programme Board
IMG-ALT Scottish University Student
/career-review/the-career-revi...Text duplicate Career Review in Action A series of short films showcase the principles of the career review in action and highlight the approach to co-design.
IMG-ALT The Waterside 2
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IMG-ALT Vr1080
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