Sportscraft.com.au - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
58% 
Page structure
71% 
Link structure
25% 
Server
54% 
External factors
100% 
SEO Score
Response time
2.20 s
File size
1,968.20 kB
Words
680
Media files
19
Number of links
256 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Australian Fashion For Women & Men | Sportscraft
The length of the page title is perfect. (454 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover Sportscraft's latest collection of Australian-designed Womens & Mens Fashion. Shop ready-to-wear, contemporary workwear and event-wear online.
The length of the meta description is perfect. (969 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sportscraft.com.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no, maximum-scale=5, user-scalable=no
msapplication-config/assets/browserconfig.xml
theme-color#04479d
google-site-verificationxeOnpUWENkjfi88kjqrQZS1yLVBdRdNC7CmAM2cWdQY
descriptionDiscover Sportscraft's latest collection of Australian-designed Womens & Mens Fashion. Shop ready-to-wear, contemporary workwear and event-wear online.
langen
og:urlhttps://www.sportscraft.com.au
og:imagehttps://www.sportscraft.com.au/logo.png
og:typewebsite
og:site_name[object Object]
og:localeen-AU
og:titleSportscraft | Women's and Men's Australian Fashion & Workwear
og:descriptionDiscover Sportscraft's latest collection of Australian-designed Womens & Mens Fashion. Shop ready-to-wear, contemporary workwear and event-wear online.
og:country-nameau
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
This page contains 680 words. That's ok.
22.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1968.2 kB).
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no, maximum-scale=5, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Marketing/AW25/MSS/Menu_Tile_Step_3
data:[...] Base64Marketing/AW25/APRIL/363__SC_Wk35_Online_OtherSiteAreas_April_lookbook
data:[...] Base64Marketing/AW25/APRIL/363__SC_Wk35_Online_OtherSiteAreas_April__WW
data:[...] Base64Marketing/AW25/APRIL/363__SC_Wk35_Online_OtherSiteAreas_April_MW
data:[...] Base64Marketing/AW25/APRIL/363__SC_Wk35_Online_OtherSiteAreas_April_lookbook
...oad/v1714033652/wypsvjp0qolp3n3fxqoc.svgSportscraft
data:[...] Base64Marketing/AW25/MSS/Menu_Tile_Step_3
data:[...] Base64Marketing/AW25/APRIL/363__SC_Wk35_Online_OtherSiteAreas_April_lookbook
data:[...] Base64Marketing/AW25/APRIL/363__SC_Wk35_Online_OtherSiteAreas_April__WW
data:[...] Base64Marketing/AW25/APRIL/363__SC_Wk35_Online_OtherSiteAreas_April_MW
data:[...] Base64Marketing/AW25/APRIL/363__SC_Wk35_Online_OtherSiteAreas_April_lookbook
data:[...] Base64Logo
data:[...] Base64Marketing/OFFERS/418_SC_Wk35_Online_20OffKnitwearAndDenim_v4_Desktop_v3
data:[...] Base64Marketing/OFFERS/hex_navy
data:[...] Base64Marketing/AW25/APRIL/353_SC_Wk35_Online_AprilHomePage_v4_Retuched_Images_5
data:[...] Base64Marketing/AW25/APRIL/353_SC_Wk35_Online_AprilHomePage_v4_Retuched_Images_MW
data:[...] Base64Marketing/AW25/APRIL/353_SC_Wk35_Online_AprilHomePage_v5
data:[...] Base64Marketing/Branding/357_SC_Wk33_Online_NewVIPBanner2
data:[...] Base64Loading

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Terms apply.
H2 Empty heading
H2 Empty heading
H2 Terms apply. Duplicate text
H2 Empty heading
Some anchor texts are used more than once.
10 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
/c/saleSale
/c/sale/womenWomen
/c/sale/women/view-allSale View All
/c/sale/women/dressesSale Dresses
/c/sale/women/shirtsSale Shirts
/c/sale/women/tops-teesSale Tops & Tees
/c/sale/women/shortsSale Shorts
/c/sale/women/skirtsSale Skirts
/c/sale/women/pantsSale Pants
/c/sale/women/knitwearSale Knitwear
/c/sale/women/jacketsSale Jackets
/c/sale/women/extended-sizesSale Plus
/c/sale/women/accessoriesSale Accessories
/c/sale/women-by-sizeWomen By Size
/c/sale/women-by-size/6Size 6
/c/sale/women-by-size/8Size 8
/c/sale/women-by-size/10Size 10
/c/sale/women-by-size/12Size 12
/c/sale/women-by-size/14Size 14
/c/sale/women-by-size/16Size 16
/c/sale/women-by-size/18Size 18
/c/sale/women-by-size/20Size 20
/c/sale/women-by-size/22Size 22
/c/sale/women-by-size/24Size 24
/c/sale/menMen
/c/sale/men/view-allText duplicate Sale View All
/c/sale/men/shirtsText duplicate Sale Shirts
/c/sale/men/shortsText duplicate Sale Shorts
/c/sale/men/t-shirts-polosSale Tees & Polos
/c/sale/men/pantsText duplicate Sale Pants
/c/sale/men/knitsText duplicate Sale Knitwear
/c/sale/men/jacketsText duplicate Sale Jackets
/c/sale/men/sale-swimwearSale Swimwear
/c/saleNo Text
/c/new-arrivalNew Arrivals
/c/new-arrival/new-womensNew Women
/c/new-arrival/new-mensNew Men
/c/new-arrivalNo Text
/c/women/clothing/view-allText duplicate Women
/c/women/featuredFeatured
/c/women/featured/new-arrivalsText duplicate New Arrivals
/c/women/featured/the-merino-w...The Merino Wool Edit
/c/women/featured/workwearWorkwear
/c/women/featured/caramel-cocoaCaramel & Cocoa
/c/women/featured/autumn-knitwearAutumn Knitwear
/c/women/featured/mink-merlotMink & Merlot
/c/women/featured/best-sellersBest Sellers
/c/women/clothingClothing
/c/women/clothing/view-allView All
/c/women/clothing/new-arrivalsText duplicate New Arrivals
/c/women/clothing/pantsPants
/c/women/clothing/denimDenim
/c/women/clothing/shirtsShirts
/c/women/clothing/dressesDresses
/c/women/clothing/tops-teesTops & Tees
/c/women/clothing/shortsShorts
/c/women/clothing/skirtsSkirts
/c/women/clothing/blazersBlazers
/c/women/clothing/knits-cardigansKnitwear & Cardigans
/c/women/clothing/jackets-coat...Jackets & Coats
/c/women/clothing/libertyLiberty
/c/women/clothing/extended-sizesPlus
/c/women/clothing/accessoriesAccessories
/c/women/accessoriesText duplicate Accessories
/c/women/accessories/view-allText duplicate View All
/c/women/accessories/bagsBags
/c/women/accessories/hatsHats
/c/women/accessories/scarvesScarves
/c/women/accessories/beltsBelts
/c/women/shop-by-sizeShop By Size
/c/women/shop-by-size/66
/c/women/shop-by-size/88
/c/women/shop-by-size/1010
/c/women/shop-by-size/1212
/c/women/shop-by-size/1414
/c/women/shop-by-size/1616
/c/women/shop-by-size/1818
/c/women/shop-by-size/2020
/c/women/shop-by-size/2222
/c/women/shop-by-size/2424
/c/women/offersOffers
/c/women/offers/20-off-knitwea...20% Off Knitwear & Denim
/discover/article/april-lookbo...No Text
/c/men/clothing/view-allText duplicate Men
/c/men/featured-outfit-ideasOutfit Ideas
/c/men/featured-outfit-ideas/n...Text duplicate New Arrivals
/c/men/featured-outfit-ideas/w...Text duplicate Workwear
/c/men/featured-outfit-ideas/l...Made For Layering
/c/men/featured-outfit-ideas/e...Essentials
/c/men/featured-outfit-ideas/t...Text duplicate The Merino Wool Edit
/c/men/featured-outfit-ideas/b...Text duplicate Best Sellers
/c/men/clothingText duplicate Clothing
/c/men/clothing/view-allText duplicate View All
/c/men/clothing/new-arrivalsText duplicate New Arrivals
/c/men/clothing/pantsText duplicate Pants
/c/men/clothing/denimDenim & Jeans
/c/men/clothing/shirtsText duplicate Shirts
/c/men/clothing/t-shirts-polosT-Shirts & Polos
/c/men/clothing/shortsText duplicate Shorts
/c/men/clothing/jackets-coatsJackets & Blazers
/c/men/clothing/knitwearKnitwear
/c/men/clothing/accessoriesText duplicate Accessories
/c/men/accessoriesText duplicate Accessories
/c/men/accessories/view-allText duplicate View All
/c/men/shop-by-fitShop By Fit
/c/men/shop-by-fit/slim-fitSlim Fit
/c/men/shop-by-fit/regular-fitRegular Fit
/c/men/offersText duplicate Offers
/c/men/offers/20-off-knitwear-...20% Off Knits, Denim & Jackets
/discover/article/april-lookbo...No Text
/c/autumn-25Autumn 25
/c/autumn-25/womenText duplicate Women
/c/autumn-25/women/mink-merlotText duplicate Mink & Merlot
/c/autumn-25/women/the-merino-...Text duplicate The Merino Wool Edit
/c/autumn-25/women/autumn-knit...Text duplicate Autumn Knitwear
/c/autumn-25/menText duplicate Men
/c/autumn-25/men/made-for-laye...Text duplicate Made For Layering
/c/autumn-25/men/the-merino-wo...Text duplicate The Merino Wool Edit
/c/autumn-25/men/workwearText duplicate Workwear
/discover/article/april-lookbo...No Text
/c/sale/women/view-allText duplicate Sale View All
/c/sale/women/dressesText duplicate Sale Dresses
/c/sale/women/shirtsText duplicate Sale Shirts
/c/sale/women/tops-teesText duplicate Sale Tops & Tees
/c/sale/women/shortsText duplicate Sale Shorts
/c/sale/women/skirtsText duplicate Sale Skirts
/c/sale/women/pantsText duplicate Sale Pants
/c/sale/women/knitwearText duplicate Sale Knitwear
/c/sale/women/jacketsText duplicate Sale Jackets
/c/sale/women/extended-sizesText duplicate Sale Plus
/c/sale/women/accessoriesText duplicate Sale Accessories
/c/sale/women-by-size/6Text duplicate Size 6
/c/sale/women-by-size/8Text duplicate Size 8
/c/sale/women-by-size/10Text duplicate Size 10
/c/sale/women-by-size/12Text duplicate Size 12
/c/sale/women-by-size/14Text duplicate Size 14
/c/sale/women-by-size/16Text duplicate Size 16
/c/sale/women-by-size/18Text duplicate Size 18
/c/sale/women-by-size/20Text duplicate Size 20
/c/sale/women-by-size/22Text duplicate Size 22
/c/sale/women-by-size/24Text duplicate Size 24
/c/sale/men/view-allText duplicate Sale View All
/c/sale/men/shirtsText duplicate Sale Shirts
/c/sale/men/shortsText duplicate Sale Shorts
/c/sale/men/t-shirts-polosText duplicate Sale Tees & Polos
/c/sale/men/pantsText duplicate Sale Pants
/c/sale/men/knitsText duplicate Sale Knitwear
/c/sale/men/jacketsText duplicate Sale Jackets
/c/sale/men/sale-swimwearText duplicate Sale Swimwear
/c/saleNo Text
/c/new-arrival/new-womensText duplicate New Women
/c/new-arrival/new-mensText duplicate New Men
/c/new-arrivalNo Text
/c/women/featured/new-arrivalsText duplicate New Arrivals
/c/women/featured/the-merino-w...Text duplicate The Merino Wool Edit
/c/women/featured/workwearText duplicate Workwear
/c/women/featured/caramel-cocoaText duplicate Caramel & Cocoa
/c/women/featured/autumn-knitwearText duplicate Autumn Knitwear
/c/women/featured/mink-merlotText duplicate Mink & Merlot
/c/women/featured/best-sellersText duplicate Best Sellers
/c/women/clothing/view-allText duplicate View All
/c/women/clothing/new-arrivalsText duplicate New Arrivals
/c/women/clothing/pantsText duplicate Pants
/c/women/clothing/denimText duplicate Denim
/c/women/clothing/shirtsText duplicate Shirts
/c/women/clothing/dressesText duplicate Dresses
/c/women/clothing/tops-teesText duplicate Tops & Tees
/c/women/clothing/shortsText duplicate Shorts
/c/women/clothing/skirtsText duplicate Skirts
/c/women/clothing/blazersText duplicate Blazers
/c/women/clothing/knits-cardigansText duplicate Knitwear & Cardigans
/c/women/clothing/jackets-coat...Text duplicate Jackets & Coats
/c/women/clothing/libertyText duplicate Liberty
/c/women/clothing/extended-sizesText duplicate Plus
/c/women/clothing/accessoriesText duplicate Accessories
/c/women/accessories/view-allText duplicate View All
/c/women/accessories/bagsText duplicate Bags
/c/women/accessories/hatsText duplicate Hats
/c/women/accessories/scarvesText duplicate Scarves
/c/women/accessories/beltsText duplicate Belts
/c/women/shop-by-size/6Text duplicate 6
/c/women/shop-by-size/8Text duplicate 8
/c/women/shop-by-size/10Text duplicate 10
/c/women/shop-by-size/12Text duplicate 12
/c/women/shop-by-size/14Text duplicate 14
/c/women/shop-by-size/16Text duplicate 16
/c/women/shop-by-size/18Text duplicate 18
/c/women/shop-by-size/20Text duplicate 20
/c/women/shop-by-size/22Text duplicate 22
/c/women/shop-by-size/24Text duplicate 24
/c/women/offers/20-off-knitwea...Text duplicate 20% Off Knitwear & Denim
/discover/article/april-lookbo...No Text
/c/men/featured-outfit-ideas/n...Text duplicate New Arrivals
/c/men/featured-outfit-ideas/w...Text duplicate Workwear
/c/men/featured-outfit-ideas/l...Text duplicate Made For Layering
/c/men/featured-outfit-ideas/e...Text duplicate Essentials
/c/men/featured-outfit-ideas/t...Text duplicate The Merino Wool Edit
/c/men/featured-outfit-ideas/b...Text duplicate Best Sellers
/c/men/clothing/view-allText duplicate View All
/c/men/clothing/new-arrivalsText duplicate New Arrivals
/c/men/clothing/pantsText duplicate Pants
/c/men/clothing/denimText duplicate Denim & Jeans
/c/men/clothing/shirtsText duplicate Shirts
/c/men/clothing/t-shirts-polosText duplicate T-Shirts & Polos
/c/men/clothing/shortsText duplicate Shorts
/c/men/clothing/jackets-coatsText duplicate Jackets & Blazers
/c/men/clothing/knitwearText duplicate Knitwear
/c/men/clothing/accessoriesText duplicate Accessories
/c/men/accessories/view-allText duplicate View All
/c/men/shop-by-fit/slim-fitText duplicate Slim Fit
/c/men/shop-by-fit/regular-fitText duplicate Regular Fit
/c/men/offers/20-off-knitwear-...Text duplicate 20% Off Knits, Denim & Jackets
/discover/article/april-lookbo...No Text
/c/autumn-25/women/mink-merlotText duplicate Mink & Merlot
/c/autumn-25/women/the-merino-...Text duplicate The Merino Wool Edit
/c/autumn-25/women/autumn-knit...Text duplicate Autumn Knitwear
/c/autumn-25/men/made-for-laye...Text duplicate Made For Layering
/c/autumn-25/men/the-merino-wo...Text duplicate The Merino Wool Edit
/c/autumn-25/men/workwearText duplicate Workwear
/discover/article/april-lookbo...No Text
/store-locatorStore locator
/c/women/featured/new-arrivalsNEW FOR HER
/c/men/featured-outfit-ideas/n...NEW FOR HIM
/c/women/offers/20-off-knitwea...SHOP WOMEN
/c/men/offers/20-off-knitwear-...SHOP MEN
/c/women/featured/mink-merlotSHOP THE SHADE
/c/men/featured-outfit-ideas/l...SHOP NEW LAYERS
/c/sale/women/view-allText duplicate SHOP WOMEN
/c/sale/men/view-allText duplicate SHOP MEN
/discover/article/april-lookbo...DISCOVER COLLECTION
/vip-registrationSIGN UP NOW
https://www.instagram.com/spor...External Subdomain @sportscraft
https://help.sportscraft.com/h...External Subdomain VIP 10% off full price
https://help.sportscraft.com/h...External Subdomain Free click and collect in store
https://help.sportscraft.com/h...External Subdomain Free standard delivery over $99
https://help.sportscraft.com/h...External Subdomain Easy returns
/store-locatorFind a store
https://help.sportscraft.com/h...External Subdomain Help
https://help.sportscraft.com/h...External Subdomain Delivery
https://help.sportscraft.com/h...External Subdomain Easy Returns
https://help.sportscraft.com/h...External Subdomain Order Tracking
/size-guideSize Guide
/clothing/gift-cardGift Card
/help/balanceGift Card Balance
/discover/article/our-storyAbout Us
/vip-registrationSportscraft VIP
http://careers.apparelgroup.co...External Subdomain Careers
/help/sitemapSitemap
/discoverDiscover: Sportscraft Blog
/help/contact-usContact Us
https://www.instagram.com/spor...New window External Subdomain Instagram
https://www.facebook.com/Sport...New window External Subdomain Facebook
/store-locatorFind A Store
/help/terms-conditionsTerms & Conditions
/help/offers-terms-conditionsOffer Terms & Conditions
/help/privacy-policyPrivacy Policy
https://help.sportscraft.com/h...External Subdomain Text duplicate Help
https://help.sportscraft.com/h...External Subdomain Text duplicate Delivery
https://help.sportscraft.com/h...External Subdomain Text duplicate Easy Returns
https://help.sportscraft.com/h...External Subdomain Text duplicate Order Tracking
/size-guideText duplicate Size Guide
/clothing/gift-cardText duplicate Gift Card
/help/balanceText duplicate Gift Card Balance
/discover/article/our-storyText duplicate About Us
/vip-registrationText duplicate Sportscraft VIP
http://careers.apparelgroup.co...External Subdomain Text duplicate Careers
/help/sitemapText duplicate Sitemap
/discoverText duplicate Discover: Sportscraft Blog
/help/contact-usText duplicate Contact Us
https://www.instagram.com/spor...New window External Subdomain Text duplicate Instagram
https://www.facebook.com/Sport...New window External Subdomain Text duplicate Facebook
/store-locatorText duplicate Find A Store
/help/terms-conditionsText duplicate Terms & Conditions
/help/offers-terms-conditionsText duplicate Offer Terms & Conditions
/help/privacy-policyText duplicate Privacy Policy
https://www.instagram.com/spor...New window External Subdomain No Text
https://www.facebook.com/Sport...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sportscraft.com.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.20 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (1,968 kB).

HTTP Response Header

NameValue
servernginx
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link</assets/css/main.b2812b33.css>; rel=preload; as=style, </assets/css/vendors~main.b2812b33.css>; rel=preload; as=style, </assets/js/main.b2812b33.js>; rel=preload; as=script, </assets/js/vendors~main.b2812b33.chunk.js>; rel=preload; as=script
set-cookie86 Characters
cache-controlmax-age=0, must-revalidate, private
dateWed, 02 Apr 2025 00:04:08 GMT
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