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Staff-counselling.ed.ac.uk - SEO Checker

Overview of the SEO Check

Meta information

80%

Page quality

66%

Page structure

79%

Link structure

88%

Server

100%

External factors

30%

SEO Score

SEO Score Widget

Response time

0.07 s

File size

31.80 kB

Words

349

Media files

Number of links

25 internal / 19 external

Task list of SEO Improvements 4 Tasks

Add a H1 heading to this page.Very important!
Add a meta description.Very important!
Use good alternative descriptions (alt attributes) for your images.Tip!
Review and improve the heading structure.Tip!

Meta specifications 80% achieved

Title

(Critically important)

Staff Counselling | Staff Counselling

There are word repetitions in the page title.

The length of the page title is perfect. (320 pixels out of 580 max pixel length)

Meta Title

Meta description

(Critically important)

The meta description is missing.

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://staff-counselling.ed.ac.uk/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain name is very long.

The domain is no subdomain.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
robots	index, follow
Generator	Drupal 10 (https://www.drupal.org)
MobileOptimized	width
HandheldFriendly	true
viewport	width=device-width, initial-scale=1.0
lang	en
og:site_name	The University of Edinburgh
og:url	https://staff-counselling.ed.ac.uk/node/36102
og:title	Staff Counselling
og:description
og:image:width	200px
og:image:height	200px
charset	utf-8

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Page quality 66% achieved

Content

(Critically important)

There are only 349 words on this page. Good pages should have about 800 words of useful content.

30.1% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

6 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 20.86 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

A viewport "width=device-width, initial-scale=1.0" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

1 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
/themes/upstream/wpp_theme/images/logo.png	The University of Edinburgh home
...or_staff_counselling_0.png?itok=l8fo9Ljo	No alt attribute provided
...wpp_theme/images/footer-affiliations.png	University affiliations

Page structure 79% achieved

H1 heading

(Critically important)

There is no H1 heading specified.

H1-H6 headings

Headings

(Important)

The structure of headings is missing one or more levels. Do not skip heading levels.

H1-H6 headings

Heading structure

Heading level	Content
H2	Subsite menu
H2	Subsite mobile menu
H2	Breadcrumb
H2	Counselling and wellbeing support for staff is available from the Employee Assistance Programme
H2	User account menu
H3	Employee Assistance Programme (EAP)
H3	Crisis Support
H3	Staff Health and Wellbeing Hub
H3	Togetherall
H3	Feeling Good App
H3	SilverCloud
H3	The University of Edinburgh

Link structure 88% achieved

Internal links

(Important)

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

Internal Linking

External links

(Nice to have)

There are 19 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/	Anchor	Skip to main content
https://www.ed.ac.uk/	External Subdomain	IMG-ALT The University of Edinburgh home
https://www.ed.ac.uk/schools-d...	External Subdomain	Schools & departments
https://www.myed.ed.ac.uk/	External Subdomain	MyEd
/node/36102		Home
/counselling-through-the-emplo...		Counselling through the Employee Assistance Programme (EAP).
/counselling-and-psychotherapy...		Counselling and Psychotherapy Services in Edinburgh
/crisis-support		Crisis support
/self-help		Self Help Resources
/self-help	Text duplicate	Self Help Resources
/self-help/bibliotherapy		A-Z of useful websites
/self-help/interactive-website...		Interactive websites with downloadable workbooks
/self-help/university-of-edinb...		University of Edinburgh Resources
/node/36102	Text duplicate	Home
/counselling-through-the-emplo...	Text duplicate	Counselling through the Employee Assistance Programme (EAP).
/counselling-and-psychotherapy...	Text duplicate	Counselling and Psychotherapy Services in Edinburgh
/crisis-support	Text duplicate	Crisis support
/self-help	Text duplicate	Self Help Resources
/self-help/bibliotherapy	Text duplicate	A-Z of useful websites
/self-help/interactive-website...	Text duplicate	Interactive websites with downloadable workbooks
/self-help/university-of-edinb...	Text duplicate	University of Edinburgh Resources
https://www.ed.ac.uk/	External Subdomain Text duplicate	Home
/		No Text
https://www.ed.ac.uk/staff-hea...	External Subdomain	Employee Assistance Programme
https://www.ed.ac.uk/staff-hea...	External Subdomain	Employee Assistance Programme (EAP)
https://www.ed.ac.uk/staff-hea...	External Subdomain Text duplicate	Employee Assistance Programme
https://www.ed.ac.uk/staff/hea...	External Subdomain	Crisis Support
https://www.ed.ac.uk/staff/hea...	External Subdomain	Staff Health and Wellbeing Hub
/togetherall	Subdomain	Togetherall
/feeling-good-app	Subdomain	Feeling Good App
/what-is-silvercloud	Subdomain	SilverCloud
/staff-counselling/previous-cl...	Subdomain	Information for previous clients of the Staff Counselling Service A-TITLE This link opens to a new page which includes information for previous clients of the Staff Counselling Service
/staff-counselling/contact		Contact us
https://www.ed.ac.uk/about/web...	External Subdomain	Terms & conditions
https://edin.ac/privacy-inform...	External	Privacy & cookies
https://www.ed.ac.uk/universit...	External Subdomain	Complaints procedure
https://www.ed.ac.uk/sustainab...	External Subdomain	Modern slavery
https://edin.ac/accessibility-...	External	Website accessibility
https://www.ed.ac.uk/about/web...	External Subdomain	Freedom of information publication scheme
https://www.ed.ac.uk/data-prot...	External Subdomain	Data protection / Records Management
https://www.ed.ac.uk/about/mis...	External Subdomain	IMG-ALT University affiliations
https://www.myed.ed.ac.uk/	External Subdomain	MyEd login
https://www.gov.uk/guidance/re...	External	Recognised body
/user/login?destination=/node/...		CMS login

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://staff-counselling.ed.ac.uk/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.07 seconds.

The file size of the HTML document is fine (32 kB).

Page Speed

HTTP Response Header

Name	Value
cache-control	max-age=3600, public
content-encoding	gzip
content-language	en
content-security-policy	frame-ancestors 'self' https://mtools.nickdbush.com https://mtools.is.ed.ac.uk
content-type	text/html; charset=UTF-8
etag	W/"1745920360"
expires	Sun, 19 Nov 1978 05:00:00 GMT
last-modified	Tue, 29 Apr 2025 09:52:40 GMT
referrer-policy	no-referrer-when-downgrade
server	nginx
strict-transport-security	max-age=300
x-content-type-options	nosniff
x-drupal-cache	HIT
x-drupal-dynamic-cache	UNCACHEABLE (poor cacheability)
x-frame-options	SAMEORIGIN
x-generator	Drupal 10 (https://www.drupal.org)
x-pantheon-styx-hostname	styx-fe3fe4-d-59cf48d6b9-47m6q
x-styx-req-id	a87bda40-35b0-11f0-bf4b-125c79a32a32
date	Tue, 20 May 2025 20:16:47 GMT
x-served-by	cache-ams21030-AMS, cache-fra-eddf8230089-FRA
x-cache	HIT, MISS
x-cache-hits	1, 0
x-timer	S1747772207.036400,VS0,VE16
vary	Accept-Encoding, Cookie, Cookie, Cookie
age	2876
accept-ranges	bytes
via	1.1 varnish, 1.1 varnish
content-length	8362
statuscode	200
http_version	HTTP/2

External factors 30% achieved

Backlinks

(Critically important)

This page has only a few links from other websites.

This page only has backlinks from 10 referring domains.

This page only has 10 backlinks.

This page only has few backlinks from 10 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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staff-counselling.ed.ac.uk

Staff Counselling | Staff Counselling

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Staff	68%	Check
Staff Counselling	67%	Check
Counselling	63%	Check
Staff Health Wellbeing	50%	Check
Counselling Service	49%	Check
Employee	47%	Check
Assistance	47%	Check
Programme	47%	Check
Employee Assistance	47%	Check
Employee Assistance Programme	47%	Check
support	43%	Check
menu	43%	Check
wellbeing	43%	Check
Subsite	43%	Check
Crisis support	42%	Check
Wellbeing Hub	42%	Check
University	40%	Check
Edinburgh	40%	Check
Support Network	40%	Check
health	38%	Check
Crisis	38%	Check
available	38%	Check
Hub	38%	Check
Togetherall	38%	Check
Feeling	38%	Check

Show more keywords and terms

Automatically check staff-counselling.ed.ac.uk including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

Try for free
Guaranteed free of charge during trial period.

Staff-counselling.ed.ac.uk - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 80% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check staff-counselling.ed.ac.uk including all subpages at once!

Page quality 66% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 79% achieved

(Critically important)

(Important)

Heading structure

Link structure 88% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 30% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Automatically check staff-counselling.ed.ac.uk including all subpages at once!

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