Staff-counselling.ed.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
84% 
Page structure
79% 
Link structure
60% 
Server
100% 
External factors
25% 
SEO Score
Response time
0.13 s
File size
57.30 kB
Words
570
Media files
3
Number of links
92 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Staff Counselling | Staff Counselling
There are word repetitions in the page title.
The length of the page title is perfect. (322 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://staff-counselling.ed.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:site_nameThe University of Edinburgh
og:urlhttps://staff-counselling.ed.ac.uk/node/36102
og:titleStaff Counselling
og:description 
og:imagehttps://staff-counselling.ed.ac.uk/themes/upstream/wpp_theme/images/uoe-logo-centred-black.png
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 570 words. That's ok.
31.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.38 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 255 characters this one is longer than 70 characters:
"unfortunately, due to high demand, our waiting list for counselling is currently closed. however, we a..."
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/upstream/wpp_theme/images/logo.pngThe University of Edinburgh home
...or_staff_counselling_0.png?itok=l8fo9LjoNo alt attribute provided
...wpp_theme/images/footer-affiliations.pngUniversity affiliations

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Subsite menu
H2 Subsite mobile menu
H2 Breadcrumb
H2 Unfortunately, due to high demand, our waiting list for counselling is currently closed. However, we are able to offer a one-off appointment. Please see below for other support options, including t...
H2 User account menu
H3 Staff Counselling Service
H3 About us
H3 Quick links
H3 Employee Assistance Programme (EAP)
H3 Crisis Support
H3 Togetherall
H3 Feeling Good App
H3 SilverCloud
H3 The University of Edinburgh
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
https://www.ed.ac.uk/External Subdomain IMG-ALT The University of Edinburgh home
https://www.ed.ac.uk/schools-d...External Subdomain Schools & departments
https://www.myed.ed.ac.uk/External Subdomain MyEd
/node/36102Home
/about-usAbout us
/about-usText duplicate About us
/about-us/what-we-doWhat we do
/about-us/privacy-noticePrivacy Notice
/about-us/uses-of-your-dataUses of your data
/about-us/professional-ethicsProfessional ethics
/about-us/cancellationsCancellations
/about-us/page-for-male-member...Page for male members of staff
/about-us/opening-hoursopening hours
/about-us/complaintsComplaints
/how-to-registerHow to register
/how-to-registerText duplicate How to register
/how-to-register/how-to-registerText duplicate How to register
/making-an-appointment/vVideo appointments on Microsoft Teams
/making-an-appointment/issues-...Issues that staff bring to counselling
/making-an-appointment/initial...Initial contact
/making-an-appointment/cancell...Text duplicate Cancellations
/how-to-register/evaluationEvaluation
/making-an-appointment/employe...Employee Assistance Programme EAP
/our-servicesOur services
A-TITLE Our services
/our-servicesText duplicate Our services
/our-services/short-term-couns...Short term counselling
/our-services/consultation-for...Consultation and training for staff
/our-services/personal-boundariesPersonal boundaries
/counselling-and-psychotherapy...Counselling and Psychotherapy Services in Edinburgh
/crisis-supportCrisis support
/self-helpSelf Help Resources
/self-helpText duplicate Self Help Resources
/self-help/university-of-edinb...University of Edinbiurgh Resources
/self-help/bibliotherapyA-Z of useful website
/self-help/interactive-website...Interactive websites with downloadable workbooks
/counselling-through-the-emplo...Counselling through the Employee Assistance Programme (EAP).
/counselling-through-the-emplo...Text duplicate Counselling through the Employee Assistance Programme (EAP).
/counselling-through-the-emplo...What is the EAP?
/counselling-through-the-emplo...Accessing the EAP
/counselling-through-the-emplo...Other benefits of the EAP
/counselling-through-the-emplo...FAQs
/counselling-through-the-emplo...Feedback
/node/36102Text duplicate Home
/about-usText duplicate About us
/about-us/what-we-doText duplicate What we do
/about-us/privacy-noticeText duplicate Privacy Notice
/about-us/uses-of-your-dataText duplicate Uses of your data
/about-us/professional-ethicsText duplicate Professional ethics
/about-us/cancellationsText duplicate Cancellations
/about-us/page-for-male-member...Text duplicate Page for male members of staff
/about-us/opening-hoursText duplicate opening hours
/about-us/complaintsText duplicate Complaints
/how-to-registerText duplicate How to register
/how-to-register/how-to-registerText duplicate How to register
/making-an-appointment/vText duplicate Video appointments on Microsoft Teams
/making-an-appointment/issues-...Text duplicate Issues that staff bring to counselling
/making-an-appointment/initial...Text duplicate Initial contact
/making-an-appointment/cancell...Text duplicate Cancellations
/how-to-register/evaluationText duplicate Evaluation
/making-an-appointment/employe...Text duplicate Employee Assistance Programme EAP
/our-servicesText duplicate Our services
/our-services/short-term-couns...Text duplicate Short term counselling
/our-services/consultation-for...Text duplicate Consultation and training for staff
/our-services/personal-boundariesText duplicate Personal boundaries
/counselling-and-psychotherapy...Text duplicate Counselling and Psychotherapy Services in Edinburgh
/crisis-supportText duplicate Crisis support
/self-helpText duplicate Self Help Resources
/self-help/university-of-edinb...Text duplicate University of Edinbiurgh Resources
/self-help/bibliotherapyText duplicate A-Z of useful website
/self-help/interactive-website...Text duplicate Interactive websites with downloadable workbooks
/counselling-through-the-emplo...Text duplicate Counselling through the Employee Assistance Programme (EAP).
/counselling-through-the-emplo...Text duplicate What is the EAP?
/counselling-through-the-emplo...Text duplicate Accessing the EAP
/counselling-through-the-emplo...Text duplicate Other benefits of the EAP
/counselling-through-the-emplo...Text duplicate FAQs
/counselling-through-the-emplo...Text duplicate Feedback
https://www.ed.ac.uk/External Subdomain Text duplicate Home
/No Text
/making-an-appointment/vSubdomain Microsoft Teams
/how-to-register/how-to-registerSubdomain registration form
/about-usSubdomain Text duplicate About us
/about-us/what-we-doText duplicate What we do
/making-an-appointment/issues-...Text duplicate Issues that staff bring to counselling
/about-us/privacy-noticeText duplicate Privacy Notice
/how-to-registerSubdomain Text duplicate How to register
/about-us/opening-hoursFind us and opening hours
/self-helpSubdomain Text duplicate Self Help Resources
/counselling-through-the-emplo...Subdomain Employee Assistance Programme (EAP)
/counselling-through-the-emplo...Employee Assistance Programme
/crisis-supportSubdomain Crisis Support
/togetherallSubdomain Togetherall
/feeling-good-appSubdomain Feeling Good App
/what-is-silvercloudSubdomain SilverCloud
/about-us/opening-hoursContact us
https://www.ed.ac.uk/about/web...External Subdomain Terms & conditions
https://edin.ac/privacy-inform...External Privacy & cookies
https://www.ed.ac.uk/universit...External Subdomain Complaints procedure
https://www.ed.ac.uk/sustainab...External Subdomain Modern slavery
https://edin.ac/accessibility-...External Website accessibility
https://www.ed.ac.uk/about/web...External Subdomain Freedom of information publication scheme
https://www.ed.ac.uk/data-prot...External Subdomain Data protection / Records Management
https://www.ed.ac.uk/about/mis...External Subdomain IMG-ALT University affiliations
https://www.myed.ed.ac.uk/External Subdomain MyEd login
https://www.gov.uk/guidance/re...External Recognised body
/user/login?destination=/node/...CMS login

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://staff-counselling.ed.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (57 kB).

HTTP Response Header

NameValue
cache-controlmax-age=3600, public
content-encodinggzip
content-languageen
content-security-policyframe-ancestors 'self' https://mtools.nickdbush.com https://mtools.is.ed.ac.uk
content-typetext/html; charset=UTF-8
etagW/"1725018447"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 30 Aug 2024 11:47:27 GMT
servernginx
strict-transport-securitymax-age=300
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheUNCACHEABLE
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe3fe4-d-67fcb8589-btvpz
x-styx-req-idec5c32cc-7663-11ef-be7f-5a050c1a5f81
dateThu, 19 Sep 2024 17:46:03 GMT
x-served-bycache-ams21030-AMS, cache-fra-eddf8230126-FRA
x-cacheHIT, HIT
x-cache-hits3, 0
x-timerS1726767963.170766,VS0,VE25
varyAccept-Encoding, Cookie, Cookie, Cookie
age568
accept-rangesbytes
via1.1 varnish, 1.1 varnish
content-length10301
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 1 referring domains.
This page only has 1 backlinks.
This page only has few backlinks from 1 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

staff-counselling.ed.ac.uk
Staff Counselling | Staff Counselling

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Counselling72%Check
Staff Counselling69%Check
Staff63%Check
Counselling Service57%Check
Employee47%Check
Assistance47%Check
Programme47%Check
support47%Check
Employee Assistance47%Check
App47%Check
Show more keywords and terms

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