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Swelluk.com - SEO Checker

Overview of the SEO Check

Meta information

100%

Page quality

47%

Page structure

75%

Link structure

25%

Server

100%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.22 s

File size

354.40 kB

Words

1997

Media files

Number of links

749 internal / 5 external

Task list of SEO Improvements 7 Tasks

Reduce the number of internal links.Very important!
Avoid internal links with dynamic URL parameters.Very important!
The page title should be better suited to the content of the page.Important!
The H1 heading should suit better to the page content. (Words from the heading are rarely used in the text)Important!
Use good alternative descriptions (alt attributes) for your images.Important!
Remove duplicate heading texts.Important!
Review and improve the heading structure.Tip!

View all

Meta specifications 100% achieved

Title

(Critically important)

Swell UK - The UK's biggest pond and aquarium specialist

There are word repetitions in the page title.

The length of the page title is perfect. (522 pixels out of 580 max pixel length)

Meta Title

Meta description

(Critically important)

Swell UK is the UK's largest online pond and aquarium store. Order by 4pm for same-day despatch during the week, or 1pm at the weekend.

The length of the meta description is perfect. (866 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.swelluk.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
title	Swell UK - The UK's biggest pond and aquarium specialist
description	Swell UK is the UK's largest online pond and aquarium store. Order by 4pm for same-day despatch during the week, or 1pm at the weekend.
robots	INDEX,FOLLOW
viewport	width=device-width, initial-scale=1.0
format-detection	telephone=no
lang	en
og:type	website
og:title	Swell UK - The UK's biggest pond and aquarium specialist
og:description	Swell UK is the UK's largest online pond and aquarium store. Order by 4pm for same-day despatch during the week, or 1pm at the weekend.
og:url	https://www.swelluk.com
og:site_name	Swell UK
charset	utf-8

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Page quality 47% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

Words from the H1 heading are not used in the page content.

These Typos were found:

interpet => interpret
vaccum => vacuum

This page contains 1997 words. That's ok.

14.8% of the text are stop words.

The page contains a listing, which indicates a good text layout.

6 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 13.42 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

A viewport "width=device-width, initial-scale=1.0" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The amount of tags is very high (213). We recommend using a maximum of 40 tags for this page.

The following tag is repeated too often: save up to £12 with codes >

Strong and Bold Tags

Image SEO

(Somewhat important)

46 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...rjar/swelluk/en_GB/images/logo-light.svg	No alt attribute provided
...Interjar/swelluk/en_GB/images/5-star.svg	5 Star Rating
...rjar/swelluk/en_GB/images/logo-feefo.svg	Feefo
...d/Interjar/swelluk/en_GB/images/logo.svg	No alt attribute provided
...ell_Pond_Promo_Desktop_main_1440x480.jpg	No alt attribute provided
...Swell_Pond_Promo_Mobile_main_640x605.jpg	No alt attribute provided
...renditions/wysiwyg/shop_pond_400x400.jpg	Image text: SHOP POND. Click to shop pond essentials: pond deals, pond pumps, pond liners, pond filters, pond delas and more.
/media/wysiwyg/shop_pond_250x250.jpg	Image text: SHOP POND. Click to shop pond essentials: pond deals, pond pumps, pond liners, pond filters, pond delas and more.
...ia/wysiwyg/shop_aquarium_4_400x400_1.jpg	Image text: Shop Aquarium. Click to shop fish tanks, aquarium plants, fish food, aquarium filters, aquarium deals and more.
...ions/wysiwyg/shop_aquarium_4_250x250.jpg	Image text: Shop Aquarium. Click to shop fish tanks, aquarium plants, fish food, aquarium filters, aquarium deals and more.
...itions/wysiwyg/shop_marine_3_400x400.jpg	Image text: Shop Marine. Click to shop saltwater aquarium essentials: marine fish tanks, fish food, Red Sea brand and more.
...itions/wysiwyg/shop_marine_3_250x250.jpg	Image text: Shop Marine. Click to shop saltwater aquarium essentials: marine fish tanks, fish food, Red Sea brand and more.
/media/wysiwyg/shop_livestock_400x400.jpg	Shop Aquatic Livestock. Click to shop live fish online: pond fish (Koi fish), marine fish, coldwater fish and tropical fish.
/media/wysiwyg/shop_livestock_250x250.jpg	Shop Aquatic Livestock. Click to shop live fish online: pond fish (Koi fish), marine fish, coldwater fish and tropical fish.
/media/wysiwyg/Desktop_Secondary_Main_4.jpg	Click to check codes: Up to £12 off your order with Spend and Save codes. Get discounts on pond and aquarium products.
/media/wysiwyg/Code_Mobile_600x200.jpg	Click to check codes: Up to £12 off your order with Spend and Save codes. Get discounts on pond and aquarium products.
..._SUMMER_CLEARANCE_Desktop_1040x500_1.jpg	Pond offer, summer sale: Shop Swell pond vaccum for only £89.99.
...er_SUMMER_CLEARANCE_Mobile_250x250_1.jpg	Pond offer, summer sale: Shop Swell pond vaccum for only £89.99.
...yg/NEXUS220_offer_Desktop_1040x500_1.jpg	No alt attribute provided
...iwyg/NEXUS220_offer_Mobile_250x250_1.jpg	No alt attribute provided
...g/BOGOF_Banner_Desktop_dark_1038x500.jpg	Pond Offer: Shop BOGOF deals, buy one get one free. Pond UV Bulb, pond treatment, barley straw for ponds and more.
.../wysiwyg/BOGOF_Banner_mobile_600x300.jpg	Pond Offer: Shop BOGOF deals, buy one get one free. Pond UV Bulb, pond treatment, barley straw for ponds and more.
...tibuy_Banner_2_Desktop_dark_1038x500.jpg	Pond Offer: Shop multibuy deals. Save from 5% to 20% OFF when buying live fish, pond treatment and others.
...wyg/Multibuy_Banner_2_Mobile_600x300.jpg	Pond Offer: Shop multibuy deals. Save from 5% to 20% OFF when buying live fish, pond treatment and others.
...yg/AQ_Kits_Banner_2_Desktop_1040x500.jpg	No alt attribute provided
...iwyg/AQ_Kits_Banner_2_Mobile_600x300.jpg	No alt attribute provided
...rozen_Food_Banner_Desktop_1040x500_1.jpg	No alt attribute provided
.../Frozen_Food_Banner_Mobile_600x300_1.jpg	No alt attribute provided
...yg/AQ_Kits_Banner_2_Desktop_1040x500.jpg	No alt attribute provided
...iwyg/AQ_Kits_Banner_2_Mobile_600x300.jpg	No alt attribute provided
...iwyg/Aqua_One_promo_Desktop_1040x500.jpg	No alt attribute provided
...iwyg/Aqua_One_promo_Desktop_1040x500.jpg	No alt attribute provided
...wyg/Red_Sea_promo_Desktop_1040x500_1.jpg	No alt attribute provided
...wysiwyg/Red_Sea_promo_Mobile_250x250.jpg	No alt attribute provided
...ysiwyg/Red_Sea_750_Desktop2_1040x500.jpg	No alt attribute provided
.../wysiwyg/Red_Sea_750_Mobile2_250x250.jpg	No alt attribute provided
...wyg/Marine_Supplies_Desktop_2115x414.jpg	No alt attribute provided
...siwyg/Marine_Supplies_mobile_600x200.jpg	No alt attribute provided
...440&store=default&image-type=small_image	Swell External Canister Filter
...abel/Labels_3.0_Swells_Choice_copy_7.png	Swell's Choice - Best sellers & Recommended Aquatic Products	Swell's Choice - Best sellers & Recommended Aquatic Products
...440&store=default&image-type=small_image	Swell Internal Filter
...abel/Labels_3.0_Swells_Choice_copy_7.png	Swell's Choice - Best sellers & Recommended Aquatic Products	Swell's Choice - Best sellers & Recommended Aquatic Products
...440&store=default&image-type=small_image	Swell 60cm Tropical LED Aquarium Kit 57L
...abel/Labels_3.0_Swells_Choice_copy_7.png	Swell's Choice - Best sellers & Recommended Aquatic Products	Swell's Choice - Best sellers & Recommended Aquatic Products
...440&store=default&image-type=small_image	Swell HDPE Pond Liner 40-Year Guarantee With Free Underlay
...abel/Labels_3.0_Swells_Choice_copy_7.png	Swell's Choice - Best sellers & Recommended Aquatic Products	Swell's Choice - Best sellers & Recommended Aquatic Products
/media/amasty/amlabel/freeunder_1.png	Swell HDPE Pond Liner 40-Year Guarantee With Free Underlay	Swell HDPE Pond Liner 40-Year Guarantee With Free Underlay
...440&store=default&image-type=small_image	Swell Pond Skimmer 3000
...abel/Labels_3.0_Swells_Choice_copy_7.png	Swell's Choice - Best sellers & Recommended Aquatic Products	Swell's Choice - Best sellers & Recommended Aquatic Products
...s_-_v4_-_04062024_10_OFF_with_code_1.png	Swell Pond Skimmer 3000	Swell Pond Skimmer 3000
...440&store=default&image-type=small_image	Swell Control Green Water
/media/amasty/amlabel/bogoff_1.png	Swell Control Green Water - 6 Pack - BOGOF	Swell Control Green Water - 6 Pack - BOGOF
...abel/Labels_3.0_Swells_Choice_copy_7.png	Swell's Choice - Best sellers & Recommended Aquatic Products	Swell's Choice - Best sellers & Recommended Aquatic Products
/media/wysiwyg/Swell_Brand_400x400_1.jpg	No alt attribute provided
/media/wysiwyg/Swell_Brand_250x250.jpg	No alt attribute provided
...ysiwyg/Pond_Liner_Calculator_400x400.jpg	No alt attribute provided
...ysiwyg/Pond_Liner_Calculator_250x250.jpg	No alt attribute provided
/media/wysiwyg/AQ_Brand_400x400.jpg	No alt attribute provided
/media/wysiwyg/AQ_Brand_250x250.jpg	No alt attribute provided
...wysiwyg/Pond_Pump_Calculator_400x400.jpg	No alt attribute provided
...wysiwyg/Pond_Pump_Calculator_250x250.jpg	No alt attribute provided
/media/wysiwyg/Feefob.png	No alt attribute provided
/media/wysiwyg/Feefob.png	No alt attribute provided
/media/wysiwyg/Asset_3_13_2_1_.png	No alt attribute provided
/media/wysiwyg/Asset_3_13_2_1_.png	No alt attribute provided
/media/wysiwyg/Asset_3_13_2_1__1.png	No alt attribute provided
/media/wysiwyg/Asset_3_13_2_1__1.png	No alt attribute provided
/media/wysiwyg/Asset_3_13_2_1__2.png	No alt attribute provided
/media/wysiwyg/Asset_3_13_2_1__2.png	No alt attribute provided
/media/wysiwyg/Asset_3_13_2_1__3.png	No alt attribute provided
/media/wysiwyg/Asset_3_13_2_1__3.png	No alt attribute provided
...siwyg/Algae_fish_tank_naturallyb_2_1.jpg	No alt attribute provided
...siwyg/Algae_fish_tank_naturallyb_2_1.jpg	No alt attribute provided
.../wysiwyg/fish_swimming_top_tankb_2_1.jpg	No alt attribute provided
.../wysiwyg/fish_swimming_top_tankb_2_1.jpg	No alt attribute provided
...ysiwyg/eight_best_tropical_fishb_2_1.jpg	No alt attribute provided
...ysiwyg/eight_best_tropical_fishb_2_1.jpg	No alt attribute provided
.../wysiwyg/change_aquarium_filterb_2_1.jpg	No alt attribute provided
.../wysiwyg/change_aquarium_filterb_2_1.jpg	No alt attribute provided
...rjar/swelluk/en_GB/images/logo-feefo.svg	Feefo
...Interjar/swelluk/en_GB/images/5-star.svg	5 Star Rating
/media/wysiwyg/paymenticons/Visa_1.png	Visa
...ia/wysiwyg/paymenticons/Mastercard_1.png	Mastercard
/media/wysiwyg/paymenticons/Maestro_1.png	Maestro
/media/wysiwyg/paymenticons/PayPal_1.png	PayPal
/media/wysiwyg/paymenticons/Klarna_1.png	Klarna
/media/wysiwyg/paymenticons/Apple_Pay_1.png	Apple Pay
...iwyg/paymenticons/PayPal_Pay_Later_1.png	PayPal Pay Later

Page structure 75% achieved

H1 heading

(Critically important)

Swell UK - the UK's biggest supplier of pond and aquarium equipment

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

The structure of headings is missing one or more levels. Do not skip heading levels.

H1-H6 headings

Heading structure

Heading level	Content
H1	Swell UK - the UK's biggest supplier of pond and aquarium equipment
H3	Pond Categories
H3	Aquarium Categories
H3	Marine Categories
H3	Selected for you
H3	Swell's Choice
H3	Aquarium Categories Duplicate text
H3	New Aquarium Products
H3	New Pond Products
H3	Help Guides
H3	AQUARIUMS ALGAE AND PESTS
H3	How to get rid of algae in a fish tank naturally
H3	AQUARIUMS FISH HEALTH WATER QUALITY
H3	Why are my fish swimming at the top of the tank?
H3	AQUARIUMS FISH
H3	The eight best tropical fish for aquariums
H3	AQUARIUMS EQUIPMENT WATER QUALITY
H3	How to change the aquarium filter without losing bacteria

Link structure 25% achieved

Internal links

(Important)

There are too many internal links (749) on this page.

Some internal link anchor texts are too long.

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

51 links don't have an anchor text.

Internal Linking

External links

(Nice to have)

There are 5 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.swelluk.com/offers		Save up to £12 with codes >
https://www.swelluk.com/offers	Text duplicate	Save up to £12 with codes >
https://www.swelluk.com/offers		No Text
/customer/account/	Subdomain	My Account
/contact-us/	Subdomain	Contact Us
/customer/account/	Subdomain	Account
https://www.swelluk.com/	Subdomain	No Text
/contact-us/	Subdomain	Contact
https://www.swelluk.com/pond	Subdomain	Pond
/pond/pond-pumps-and-electricals	Subdomain	Pond Pumps and Electricals
/pond/pond-pumps-and-electrica...	Subdomain	Pond Pumps
/pond/pond-pumps-and-electrica...	Subdomain	Pond Filter Pumps
/pond/pond-pumps-and-electrica...	Subdomain	Water Fountain Pumps
/pond/pond-pumps-and-electrica...	Subdomain	Water Feature Pumps
/pond/pond-pumps-and-electrica...	Subdomain	All-in-One Pond Pumps
/pond/pond-pumps-and-electrica...	Subdomain	External Pond Pumps
/pond/pond-pumps-and-electrica...	Subdomain	Solar-Powered Pond Pumps
/pond/pond-pumps-and-electrica...	Subdomain	Floating Fountain Pumps
/pond/pond-pumps-and-electrica...	Subdomain	Pond Pump Accessories
/pond/pond-pumps-and-electrica...	Subdomain	Fountain Jet Attachments
/pond/pond-pumps-and-electrica...	Subdomain	Pond Air Pumps and Accessories
/pond/pond-pumps-and-electrica...	Subdomain	Pond Air Pumps and Aerators
/pond/pond-pumps-and-electrica...	Subdomain	Pond Airline and Accessories
/pond/pond-pumps-and-electrica...	Subdomain	Pond Electricals
/pond/pond-pumps-and-electrica...	Subdomain	Pond Electrics
/pond/pond-pumps-and-electrica...	Subdomain	Pond Lights
/pond/pond-pumps-and-electrica...	Subdomain	Pond Heaters
/pond/pond-filtration	Subdomain	Pond Filtration
/pond/pond-filtration/pond-fil...	Subdomain	Pond Filters
/pond/pond-filtration/pond-fil...	Subdomain	Pond Pump and Filter Kits
/pond/pond-filtration/pond-fil...	Subdomain	Pressurised Pond Filters
/pond/pond-filtration/pond-fil...	Subdomain	Pond Box Filters
/pond/pond-filtration/pond-fil...	Subdomain	In-Pond Filters
/pond/pond-filtration/pond-fil...	Subdomain	Koi Pond Filters
/pond/pond-filtration/pond-fil...	Subdomain	Pond Skimmers
/pond/pond-filtration/pond-fil...	Subdomain	Pond UV Clarifiers
/pond/pond-filtration/pond-fil...	Subdomain	Pond Filter Accessories
/pond/pond-filtration/pond-pip...	Subdomain	Pond Pipework and Fittings
/pond/pond-filtration/pond-pip...	Subdomain	Flexible Pond Hose and Fittings
/pond/pond-filtration/pond-pip...	Subdomain	Rigid Pond Pipe and Fittings
/pond/pond-filtration/pond-fil...	Subdomain	Pond Filter Media
/pond/pond-filtration/pond-fil...	Subdomain	Pond Biological Filter Media
/pond/pond-filtration/pond-fil...	Subdomain	Pond Filter Media Bags
/pond/pond-filtration/pond-fil...	Subdomain	Pond Filter Foam
/pond/pond-filtration/pond-uv-...	Subdomain	Pond UV Bulbs and Quartz Sleeves
/pond/pond-filtration/pond-uv-...	Subdomain	Pond UV Bulbs
/pond/pond-filtration/pond-uv-...	Subdomain	Quartz Sleeves
/pond/pond-construction-and-ma...	Subdomain	Pond Construction and Maintenance
/pond/pond-construction-and-ma...	Subdomain	Pond Liners
/pond/pond-construction-and-ma...	Subdomain	HDPE Pond Liners
/pond/pond-construction-and-ma...	Subdomain	PVC Pond Liners
/pond/pond-construction-and-ma...	Subdomain	Rubber Pond Liners
/pond/pond-construction-and-ma...	Subdomain	Pond Liner Underlay
/pond/pond-construction-and-ma...	Subdomain	Pond Liner Edging
/pond/pond-construction-and-ma...	Subdomain	Pond Liner Repair
/pond/pond-construction-and-ma...	Subdomain	Pond Kits
/pond/pond-construction-and-ma...	Subdomain	Complete Pond Kits
/pond/pond-construction-and-ma...	Subdomain	Pond Paint and Sealant
/pond/pond-construction-and-ma...	Subdomain	Pond Paint
/pond/pond-construction-and-ma...	Subdomain	Pond Sealants
/pond/pond-construction-and-ma...	Subdomain	Pond Vacs and Pond Maintenance
/pond/pond-construction-and-ma...	Subdomain	Pond Vacs
/pond/pond-construction-and-ma...	Subdomain	Pond Fish Nets
/pond/pond-construction-and-ma...	Subdomain	Pond Maintenance Tools
/pond/pond-construction-and-ma...	Subdomain	Pond Cover Nets
/pond/pond-fish-food-and-treat...	Subdomain	Pond Fish Food and Treatments
/pond/pond-fish-food-and-treat...	Subdomain	Pond Fish Food
/pond/pond-fish-food-and-treat...	Subdomain	Pond Fish Food Sticks
/pond/pond-fish-food-and-treat...	Subdomain	Pond Fish Food Pellets
/pond/pond-fish-food-and-treat...	Subdomain	Pond Fish Flakes
/pond/pond-fish-food-and-treat...	Subdomain	Pond Algae Control
/pond/pond-fish-food-and-treat...	Subdomain	Blanketweed Treatments
/pond/pond-fish-food-and-treat...	Subdomain	Green Water Treatments
/pond/pond-fish-food-and-treat...	Subdomain	Pond Treatments
/pond/pond-fish-food-and-treat...	Subdomain	Pond Fish Disease Treatments
/pond/pond-fish-food-and-treat...	Subdomain	Pond Dechlorinators
/pond/pond-fish-food-and-treat...	Subdomain	Cloudy Water Removers
/pond/pond-fish-food-and-treat...	Subdomain	Pond Filter Starters
/pond/pond-fish-food-and-treat...	Subdomain	Pond Sludge Removers
/pond/pond-fish-food-and-treat...	Subdomain	Pond Ammonia Removers
/pond/pond-fish-food-and-treat...	Subdomain	Pond Salt and Buffers
/pond/pond-fish-food-and-treat...	Subdomain	Miscellaneous Pond Treatments
/pond/pond-fish-food-and-treat...	Subdomain	Pond Water Test Kits
/pond/pond-planting-and-access...	Subdomain	Pond Planting and Accessories
/pond/pond-planting-and-access...	Subdomain	Pond Planting
/pond/pond-planting-and-access...	Subdomain	Pond Plants
/pond/pond-planting-and-access...	Subdomain	Pond Plant Baskets
/pond/pond-planting-and-access...	Subdomain	Pond Plant Soil
/pond/pond-planting-and-access...	Subdomain	Pond Plant Fertiliser
/pond/pond-planting-and-access...	Subdomain	Pond Accessories
/pond/pond-planting-and-access...	Subdomain	Pond Decor
/pond/pond-planting-and-access...	Subdomain	Heron Deterrents
/pond/pond-planting-and-access...	Subdomain	Pond Fish Feeders
/pond/pond-planting-and-access...	Subdomain	Water Features and Feature Ponds
/pond/pond-planting-and-access...	Subdomain	Self-Contained Water Features
/pond/pond-planting-and-access...	Subdomain	Waterfalls and Streams
/pond/pond-planting-and-access...	Subdomain	Feature Ponds
/pond/pond-planting-and-access...	Subdomain	Water Feature Cleaners
https://www.swelluk.com/aquarium	Subdomain	Aquarium
/aquarium/fish-tanks-and-decor	Subdomain	Fish Tanks and Decor
/aquarium/fish-tanks-and-decor...	Subdomain	Fish Tanks and Stands
/aquarium/fish-tanks-and-decor...	Subdomain	Tropical Fish Tanks
/aquarium/fish-tanks-and-decor...	Subdomain	Coldwater Fish Tanks
/aquarium/fish-tanks-and-decor...	Subdomain	Corner Fish Tanks
/aquarium/fish-tanks-and-decor...	Subdomain	Fish Bowls
/aquarium/fish-tanks-and-decor...	Subdomain	Fish Tank Stands
/aquarium/fish-tanks-and-decor...	Subdomain	Aquarium Decor
/aquarium/fish-tanks-and-decor...	Subdomain	Live Aquarium Plants
/aquarium/fish-tanks-and-decor...	Subdomain	Artificial Aquarium Plants
/aquarium/fish-tanks-and-decor...	Subdomain	Aquarium Hardscape
/aquarium/fish-tanks-and-decor...	Subdomain	Aquarium Ornaments
/aquarium/fish-tanks-and-decor...	Subdomain	Aquarium Backgrounds
/aquarium/fish-tanks-and-decor...	Subdomain	Aquarium Substrates
/aquarium/fish-tanks-and-decor...	Subdomain	Aquarium Gravel
/aquarium/fish-tanks-and-decor...	Subdomain	Aquarium Sand
/aquarium/fish-tanks-and-decor...	Subdomain	Aquarium Planting Substrate
/aquarium/lighting-and-electri...	Subdomain	Lighting and Electricals
/aquarium/lighting-and-electri...	Subdomain	Fish Tank Lighting
/aquarium/lighting-and-electri...	Subdomain	LED Aquarium Lighting
/aquarium/lighting-and-electri...	Subdomain	Fluorescent Aquarium Lighting
/aquarium/lighting-and-electri...	Subdomain	Other Aquarium Lighting
/aquarium/lighting-and-electri...	Subdomain	Aquarium Heaters and Chillers
/aquarium/lighting-and-electri...	Subdomain	Aquarium Heaters
/aquarium/lighting-and-electri...	Subdomain	Aquarium Chillers
/aquarium/lighting-and-electri...	Subdomain	Aquarium Thermometers
/aquarium/lighting-and-electri...	Subdomain	Air Pumps and Accessories
/aquarium/lighting-and-electri...	Subdomain	Aquarium Air Pumps
/aquarium/lighting-and-electri...	Subdomain	Aquarium Air Accessories
/aquarium/lighting-and-electri...	Subdomain	UV Sterilisers
/aquarium/lighting-and-electri...	Subdomain	Aquarium UV Sterilisers
/aquarium/lighting-and-electri...	Subdomain	Aquarium UV Bulbs
/aquarium/lighting-and-electri...	Subdomain	Aquarium Controllers and Monitors
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/aquarium/filtration-and-water...	Subdomain	Aquarium Filters
/aquarium/filtration-and-water...	Subdomain	External Filters and Accessories
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/aquarium/maintenance-and-acce...	Subdomain	Aquarium Silicone Sealant
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https://www.swelluk.com/marine	Subdomain	Marine
/marine/marine-aquariums-and-s...	Subdomain	Marine Aquariums and Scaping
/marine/marine-aquariums-and-s...	Subdomain	Marine Aquariums
/marine/marine-aquariums-and-s...	Subdomain	Aqua One Aquariums
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/marine/marine-aquariums-and-s...	Subdomain	Swell Substrates
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/marine/marine-aquariums-and-s...	Subdomain	Swell Marine Rock
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/marine/lighting-and-equipment...	Subdomain	Lighting
/marine/lighting-and-equipment...	Subdomain	Marine LED Lights
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/marine/marine-livestock/fish/...	Subdomain	Angels
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/marine/marine-livestock/mollusc	Subdomain	Molluscs
/marine/marine-livestock/mollu...	Subdomain	Snails
https://www.swelluk.com/livestock	Subdomain	Livestock
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/livestock/marine-livestock	Subdomain Text duplicate	Marine
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/reptile-supplies/reptile-deco...	Subdomain	Reptile Substrates
/reptile-supplies/reptile-deco...	Subdomain	Rainforest Substrates
/reptile-supplies/reptile-deco...	Subdomain	Desert Substrates
/reptile-supplies/reptile-deco...	Subdomain	Aspen Substrates
/reptile-supplies/reptile-deco...	Subdomain	Bark Substrates
/reptile-supplies/reptile-deco...	Subdomain	Beech Chip Substrates
/reptile-supplies/reptile-deco...	Subdomain	Coco Substrates
/reptile-supplies/reptile-deco...	Subdomain	Drainage Substrates
/reptile-supplies/reptile-deco...	Subdomain	Sand Substrates
/reptile-supplies/reptile-deco...	Subdomain	Soft Wood Substrates
/reptile-supplies/reptile-deco...	Subdomain	Reptile Moss
/reptile-supplies/reptile-deco...	Subdomain	Other Reptile Substrates
/shop-by-brand	Subdomain	Shop By Brand
/shop-by-brand/swell	Subdomain	Swell
/shop-by-brand/ai	Subdomain	AI
/shop-by-brand/alfa	Subdomain	Alfa
/shop-by-brand/api	Subdomain	API
/shop-by-brand/aquadeco	Subdomain	Aquadeco
/shop-by-brand/aqua-one	Subdomain	Aqua One
/shop-by-brand/aqua-print-3d	Subdomain	Aqua Print
/shop-by-brand/aqua-scene	Subdomain	Aqua Scene
/shop-by-brand/aqua-source	Subdomain	Aqua Source
/shop-by-brand/aquael	Subdomain	AquaEl
/shop-by-brand/aquaforest	Subdomain	Aquaforest
/shop-by-brand/aquarian	Subdomain	Aquarian
/shop-by-brand/aquarium-systems	Subdomain	Aquarium Systems
/shop-by-brand/aqua-vitro	Subdomain	AquaVitro
/shop-by-brand/arcadia	Subdomain	Arcadia
/shop-by-brand/bermuda	Subdomain	Bermuda
/shop-by-brand/betta	Subdomain	Betta
/shop-by-brand/betta-choice	Subdomain	Betta Choice
/shop-by-brand/black-knight	Subdomain	Black Knight
/shop-by-brand/biorb	Subdomain	BiOrb
/shop-by-brand/blagdon	Subdomain	Blagdon
/shop-by-brand/bondaglass	Subdomain	Bondaglass
/shop-by-brand/bubble-magus	Subdomain	Bubble Magus
/shop-by-brand/caribsea	Subdomain	Caribsea
/shop-by-brand/chemipure	Subdomain	ChemiPure
/shop-by-brand/ciano	Subdomain	Ciano
/shop-by-brand/cloverleaf	Subdomain	Cloverleaf
/shop-by-brand/d-d	Subdomain	D&D
/shop-by-brand/deltec	Subdomain	Deltec
/shop-by-brand/dennerle	Subdomain	Dennerle
/shop-by-brand/dr-tim-s	Subdomain	Dr Tim's
/shop-by-brand/dry-ocean	Subdomain	Dry Ocean
/shop-by-brand/dupla	Subdomain	Dupla
/shop-by-brand/easy-life	Subdomain	Easy Life
/shop-by-brand/ecopond	Subdomain	EcoPond
/shop-by-brand/eheim	Subdomain	Eheim
/shop-by-brand/esha	Subdomain	eSHa
/shop-by-brand/evolution-aqua	Subdomain	Evolution Aqua
/shop-by-brand/exo-terra	Subdomain	Exo Terra
/shop-by-brand/fish-mate	Subdomain	Fish Mate
/shop-by-brand/fishscience	Subdomain	FishScience
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/shop-by-brand/rowa	Subdomain	Rowa
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/shop-by-brand/saki-hikari	Subdomain	Saki Hikari
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/shop-by-brand/sicce	Subdomain	Sicce
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/shop-by-brand/two-little-fishies	Subdomain	Two Little Fishies
/shop-by-brand/velda	Subdomain	Velda
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/shop-by-brand/waterlife	Subdomain	Waterlife
/shop-by-brand/yamitsu	Subdomain	Yamitsu
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/help-guides		Help Guides
/help-guides	Subdomain Text duplicate	Help Guides
/help-guides/category/ponds	Subdomain	Ponds
/help-guides/category/aquariums	Subdomain	Aquariums
/help-guides/category/equipment	Subdomain	Equipment
/help-guides/category/aquascaping	Subdomain	Aquascaping
/help-guides/category/health	Subdomain	Health
/help-guides/category/water-qu...	Subdomain Text duplicate	Water Quality
/help-guides/category/algae-an...	Subdomain	Algae and Pests
/calculators	Subdomain	Calculators
/pond-liner-calculator	Subdomain	Pond Liner Calculator
/pond-liner-underlay-calculator	Subdomain	Pond Liner Underlay Calculator
/pond-volume-calculator	Subdomain	Pond Volume Calculator
/pond-paint-calculator	Subdomain	Pond Paint Calculator
/pond-pump-calculator	Subdomain	Pond Pump Calculator
/waterfall-pump-calculator	Subdomain	Waterfall Pump Calculator
/aquarium-volume-calculator	Subdomain	Aquarium Volume Calculator
/aquarium-stocking-calculator	Subdomain	Aquarium Stocking Calculator
/aquarium-substrate-calculator	Subdomain	Aquarium Substrate Calculator
/marine-salt-calculator	Subdomain Text duplicate	Marine Salt Calculator
https://www.swelluk.com/visit-us		Visit Our Store
https://www.swelluk.com/offers		Offers
https://www.swelluk.com/delivery/	Subdomain	FREE DELIVERY* on orders over £49
https://www.swelluk.com/delivery/	Subdomain	Next Day Delivery When you order by 4pm*
/lowest-price-guarantee/	Subdomain	Lowest Price Guarantee We'll try and beat lower prices
/returns-policy/	Subdomain	60 Day Returns Shop with confidence
https://www.swelluk.com/finance/	Subdomain	Buy Now, Pay Later Get interest-free credit
/pond?brand=Swell	Subdomain	No Text
https://www.swelluk.com/pond	Subdomain	IMG-ALT Image text: SHOP POND. Click to shop pond essentials: pond deals, pond pumps, pond liners, pond filters, pond delas and more.
https://www.swelluk.com/aquarium	Subdomain	IMG-ALT Image text: Shop Aquarium. Click to shop fish tanks, aquarium plants, fish food, aquarium filters, aquarium deals and more.
https://www.swelluk.com/marine	Subdomain	IMG-ALT Image text: Shop Marine. Click to shop saltwater aquarium essentials: marine fish tanks, fish food, Red Sea brand and more.
https://www.swelluk.com/livestock	Subdomain	IMG-ALT Shop Aquatic Livestock. Click to shop live fish online: pond fish (Koi fish), marine fish, coldwater fish and tropical fish.
https://www.swelluk.com/offers		IMG-ALT Click to check codes: Up to £12 off your order with Spend and Save codes. Get discounts on pond and aquarium products.
https://www.swelluk.com/pond		Shop all pond products >
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/pond/pond-filtration	Subdomain	No Text
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/livestock/coldwater-pond	Subdomain	No Text
/pond/pond-fish-food-and-treat...	Subdomain	No Text
/pond/pond-construction-and-ma...	Subdomain	No Text
/pond/pond-planting-and-access...	Subdomain	No Text
/pond/pond-planting-and-access...	Subdomain	No Text
/pond/pond-fish-food-and-treat...	Subdomain	No Text
/pond/pond-construction-and-ma...	Subdomain	No Text
/swell-pond-vacuum-cleaner	Subdomain	IMG-ALT Pond offer, summer sale: Shop Swell pond vaccum for only £89.99.
/evolution-aqua-nexus	Subdomain Anchor	No Text
/pond?multiple_select_offers=B...	Subdomain	IMG-ALT Pond Offer: Shop BOGOF deals, buy one get one free. Pond UV Bulb, pond treatment, barley straw for ponds and more.
/pond?multiple_select_offers=M...	Subdomain	IMG-ALT Pond Offer: Shop multibuy deals. Save from 5% to 20% OFF when buying live fish, pond treatment and others.
https://www.swelluk.com/aquarium		Shop all aquarium >
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/aquarium/fish-tanks-and-decor...	Subdomain	No Text
/aquarium/filtration-and-water...	Subdomain	No Text
/livestock/tropical	Subdomain	No Text
/aquarium/food-testing-and-tre...	Subdomain	No Text
/aquarium/food-testing-and-tre...	Subdomain	No Text
/aquarium/lighting-and-electri...	Subdomain	No Text
/livestock/coldwater-pond/fanc...	Subdomain	No Text
/aquarium/maintenance-and-acce...	Subdomain	No Text
/aquarium/food-testing-and-tre...	Subdomain	No Text
/aquarium/fish-tanks-and-decor...	Subdomain	No Text
/aquarium/fish-tanks-and-decor...	Subdomain	No Text
/aquarium/fish-tanks-and-decor...	Subdomain	No Text
/aquarium?multiple_select_offe...	Subdomain	No Text
/aquarium/fish-tanks-and-decor...	Subdomain	No Text
/shop-by-brand/aqua-one/aqua-o...	Subdomain	No Text
https://www.swelluk.com/marine		Shop all marine >
/marine?multiple_select_offers...	Subdomain	No Text
/marine/marine-aquariums-and-s...	Subdomain	No Text
/marine/lighting-and-equipment...	Subdomain	No Text
/marine/water-quality/marine-salt	Subdomain	No Text
/livestock/marine-livestock	Subdomain	No Text
/marine/lighting-and-equipment...	Subdomain	No Text
/marine/lighting-and-equipment...	Subdomain	No Text
/marine/water-quality/marine-a...	Subdomain	No Text
/marine/lighting-and-equipment...	Subdomain	No Text
/marine/marine-accessories/mar...	Subdomain	No Text
/marine/marine-accessories	Subdomain	No Text
/marine/water-quality/marine-s...	Subdomain	No Text
/red-sea-reefer-xxl-g1-750-v3	Subdomain Anchor	No Text
https://www.swelluk.com/marine	Subdomain	No Text
/swells-choice		Shop recommended products >
/swell-external-canister-filter	Subdomain	IMG-ALT Swell External Canister Filter
/swell-external-canister-filter	Subdomain Text duplicate	Swell External Canister Filter A-TITLE Swell External Canister Filter
/swell-internal-filter	Subdomain	IMG-ALT Swell Internal Filter
/swell-internal-filter	Subdomain Text duplicate	Swell Internal Filter A-TITLE Swell Internal Filter
/swell-60-tropical-led-aquariu...	Subdomain	IMG-ALT Swell 60cm Tropical LED Aquarium Kit 57L
/swell-60-tropical-led-aquariu...	Subdomain Text duplicate	Swell 60cm Tropical LED Aquarium Kit 57L A-TITLE Swell 60cm Tropical LED Aquarium Kit 57L
/swell-60-tropical-led-aquariu...	Subdomain Anchor	10
/swell-60-tropical-led-aquariu...	Subdomain Anchor	Add Your Review
/swell-hdpe-pond-liner-40-year...	Subdomain	IMG-ALT Swell HDPE Pond Liner 40-Year Guarantee With Free Underlay
/swell-hdpe-pond-liner-40-year...	Subdomain Text duplicate	Swell HDPE Pond Liner 40-Year Guarantee With Free Underlay A-TITLE Swell HDPE Pond Liner 40-Year Guarantee With Free Underlay
/swell-hdpe-pond-liner-40-year...	Subdomain Anchor	195
/swell-hdpe-pond-liner-40-year...	Subdomain Anchor Text duplicate	Add Your Review
/swell-pond-skimmer-3000	Subdomain	IMG-ALT Swell Pond Skimmer 3000
/swell-pond-skimmer-3000	Subdomain Text duplicate	Swell Pond Skimmer 3000 A-TITLE Swell Pond Skimmer 3000
/swell-pond-skimmer-3000	Subdomain Anchor	21
/swell-pond-skimmer-3000	Subdomain Anchor Text duplicate	Add Your Review
/swell-control-green-water	Subdomain	IMG-ALT Swell Control Green Water
/swell-control-green-water	Subdomain	Swell Control Green Water - 6 Pack - BOGOF A-TITLE Swell Control Green Water - 6 Pack - BOGOF
/swell-control-green-water	Subdomain Anchor	79
/swell-control-green-water	Subdomain Anchor Text duplicate	Add Your Review
/shop-by-brand/swell	Subdomain	No Text
/pond-liner-calculator	Subdomain	No Text
/shop-by-brand	Subdomain	No Text
/pond/pond-pumps-and-electrica...	Subdomain	No Text
https://www.swelluk.com/aquarium	Text duplicate	Shop all aquarium >
/offers-category/new-products?...		New Aquarium Products
/offers-category/new-products?...		View all new aquarium products >
/offers-category/new-products?...		New Pond Products
/offers-category/new-products?...		View all new pond products >
/help-guides		Browse all Help Guides >
/help-guides/how-to-get-rid-of...		No Text
/help-guides/category/aquariums/		AQUARIUMS
/help-guides/category/algae-an...		ALGAE AND PESTS
/help-guides/how-to-get-rid-of...		How to get rid of algae in a fish tank naturally Algae itself is a natural phenomenon. Wherever there is light and water there is algae, and algae has been o...
/help-guides/why-are-my-fish-s...		No Text
/help-guides/category/aquariums/	Text duplicate	AQUARIUMS
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/help-guides/category/water-qu...		WATER QUALITY
/help-guides/why-are-my-fish-s...		Why are my fish swimming at the top of the tank? It can be scary when your fish are spending more time at the water surface than they should, often gasping f...
/help-guides/the-eight-best-tr...		No Text
/help-guides/category/aquariums/	Text duplicate	AQUARIUMS
/help-guides/category/fish-care/		FISH
/help-guides/the-eight-best-tr...		The eight best tropical fish for aquariums With such a massive choice of fish which ones should you choose and which ones should you avoid? In this Swell Gui...
/help-guides/how-to-change-the...		No Text
/help-guides/category/aquariums/	Text duplicate	AQUARIUMS
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https://www.swelluk.com/offers	Text duplicate	Offers
https://www.swelluk.com/delivery		Delivery
https://www.swelluk.com/payment		Payment
https://www.swelluk.com/finance		Finance
/lowest-price-guarantee		Lowest Price Guarantee
https://www.swelluk.com/damages		Damages
/returns-policy		Returns
/contact-us		Contact us
/sales/order/history		Order history
/returns/rma/list		Returns history
/customer/address		Address book
https://www.swelluk.com/wishlist		Wish list
https://www.swelluk.com/about-us		About us
https://www.swelluk.com/visit-us		Visit us
/work-for-us		Work for us
https://www.swelluk.com/terms		Terms and Conditions
/privacy-policy		Privacy Policy
/contact-us	Text duplicate	Contact us
https://www.reptiles.swelluk.com/	Nofollow External Subdomain	IMG-ALT Swell Reptiles
https://www.swellpets.co.uk/	Nofollow External Subdomain	IMG-ALT Swell Pets
https://www.facebook.com/SwellUK	Nofollow External Subdomain	Facebook
https://www.instagram.com/swel...	Nofollow External Subdomain	Instagram
https://twitter.com/SwellAquatics	Nofollow External	Twitter

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.swelluk.com/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.22 seconds.

The file size of the HTML document is fine (354 kB).

Page Speed

HTTP Response Header

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External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 670 referring domains.

This page has 4,882 backlinks.

This page has backlinks from 536 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /index.php/
Disallow: /checkout/
Disallow: /app/
Disallow: /lib/
Disallow: /*.php$
Disallow: /pkginfo/
Disallow: /report/
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Disallow: /review/
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Disallow: *product_list_dir*
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Disallow: *multiple_select_offers*
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User-agent: Googlebot
Disallow:

User-agent: Googlebot-image
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www.swelluk.com

Swell UK - The UK's biggest pond and aquarium specialist

Swell UK is the UK's largest online pond and aquarium store. Order by 4pm for same-day despatch during the week, or 1pm at the weekend.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Swell	100%	Check
Swell UK	97%	Check
Pond	88%	Check
Aquarium	79%	Check
Pond Fish	69%	Check
Pond Filter	69%	Check
Pond Liner	68%	Check
Pond Pump	67%	Check
HDPE Pond	67%	Check
Pond Pumps	66%	Check
Pond Liners	66%	Check
Pond Filters	66%	Check
Pond UV	66%	Check
Pond Kits	66%	Check
Pond Plant	66%	Check
Pond Maintenance	65%	Check
Pond Paint	65%	Check
Pond Vacs	65%	Check
Pond Treatments	65%	Check
Pond Planting	65%	Check
Aquarium Products	63%	Check
Pond Fish Food	63%	Check
Aquarium Fish	63%	Check
New Pond Products	62%	Check
Pond Filter Media	60%	Check

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Meta tags

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Page quality 47% achieved

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Media list

Page structure 75% achieved

(Critically important)

(Important)

Heading structure

Link structure 25% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

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(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

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