Swisstool.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
78% 
Page quality
56% 
Page structure
70% 
Link structure
30% 
Server
61% 
External factors
12% 
SEO Score
Response time
5.51 s
File size
65.70 kB
Words
2037
Media files
59
Number of links
130 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
SwissTool.co.uk - The UK's Swiss Army Knife Online Superstore
The domain is used in the page's title.
There are word repetitions in the page title.
Meta description
(Critically important)
Personalised Swiss Army Knives at SwissTool.co.uk - the UK's favourite Swiss Army Knife supplier. Featuring the largest range of Swiss Army Knives, we are an authorised Victorinox Stockist.
The meta description is too long: 1179 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.swisstool.co.uk/st/home.php
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTTP-Equiv meta tag: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype XHTML 1.0 Transitional is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionPersonalised Swiss Army Knives at SwissTool.co.uk - the UK's favourite Swiss Army Knife supplier. Featuring the largest range of Swiss Army Knives, we are an authorised Victorinox Stockist.
keywordsSwissTool.co.uk - The UK's Swiss Army Knife Superstore - Authorised Victorinox Stockist
viewportwidth=device-width, initial-scale=1, maximum-scale=1
msapplication-TileColor#2b5797
theme-color#ffffff
google-site-verificationUHeSWk0WqQPXepMePbpkz7oxtufUqY_YYZ_uhZRKX0Y
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=Edge
Content-Script-Typetext/javascript
Content-Style-Typetext/css
Content-Languageen

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 2037 words. That's ok.
35.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
40 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.36 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 12 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 71 characters this one is longer than 70 characters:
"spartan or tinker + wood saw + scissors + hook: huntsman or fieldmaster"
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/st/skin/ideal_responsive/images/home.svghome button
/st/skin/ideal_responsive/images/mg.svgEnter search term
.../ideal_responsive/images/closeSearch.svgClose search box
/st/images/G/en.pngEnglishLanguage: English
.../ideal_responsive/images/custom/logo.svgSwissTool.co.uk
...kin/ideal_responsive/images/approved.svgVictorinox Approved Supplier
/st/skin/ideal_responsive/images/home.svgHome button
/st/skin/ideal_responsive/images/mg.svgOpen Search Bar
/st/skin/ideal_responsive/images/mg.svgEnter search term
.../ideal_responsive/images/closeSearch.svgClose search box
/st/skin/ideal_responsive/images/home.svgHome button
/st/skin/ideal_responsive/images/mg.svgEnter search term
.../ideal_responsive/images/closeSearch.svgClose search box
/st/skin/ideal_responsive/images/ukflag.svgThe UK's Favourite Swiss Army Knife Supplier Since 2000
...skin/ideal_responsive/images/mip-007.jpgNo alt attribute provided
...skin/ideal_responsive/images/mip-006.svgNo alt attribute provided
...l_responsive/images/mip-006-x-mobile.jpgPersonalise your Swiss Army Knife
...sponsive/images/mip-006-x-mobile-txt.pngPersonalise your Swiss Army Knife
...mmon_files/images/pencil-white-round.gifpencil
...mmon_files/images/pencil-white-round.gifpencil
...mmon_files/images/pencil-white-round.gifpencil
...mmon_files/images/pencil-white-round.gifpencil
...mmon_files/images/pencil-white-round.gifpencil
...mmon_files/images/pencil-white-round.gifpencil
...mmon_files/images/pencil-white-round.gifpencil
/st/images/T/xctmpsxQSYK.pngSwissChamp BlueSwissChamp Blue
/st/images/T/xctmpHkaRxC.pngFieldmaster GreenFieldmaster Green
/st/images/T/xctmpLaY6wD.pngHiker YellowHiker Yellow
/st/images/T/personalisation002-01.pngSwissTool PersonalisedSwissTool Personalised
/st/images/T/xctmpv8Yj2F.pngHuntsman RedHuntsman Red
/st/images/T/xctmpa6aC4W.pngSwissChamp RedSwissChamp Red
/st/images/T/xctmp5DJrqC.pngSpartan RedSpartan Red
/st/images/T/xctmplHbDBU.pngClimber RedClimber Red
/st/images/T/xctmpQY7kEA.pngHiker RedHiker Red
/st/images/T/xctmp6n8zea.pngHandyman RedHandyman Red
/st/images/T/xctmp7Tk1HE.pngFieldmaster RedFieldmaster Red
/st/images/T/tinker-red-MuY9lM.pngTinker RedTinker Red
...assic-sd-red-001-swiss-army-knife-02.jpgClassic SD RedClassic SD Red
.../ideal_responsive/images/stperstitle.svgSwissTool Personalisation Service
/st/preview/91mm/red91plain.jpgPersonalised Swiss Army Knife Preview
...ideal_responsive/images/ipreviewicon.svgType text and click to preview
.../ideal_responsive/images/karlelsener.jpgKarl Elsener
...eal_responsive/images/spartan-tinker.pngNo alt attribute provided
..._responsive/images/spartan-vs-camper.pngNo alt attribute provided
...al_responsive/images/tinker-vs-hiker.pngNo alt attribute provided
...responsive/images/spartan-vs-climber.pngNo alt attribute provided
...ponsive/images/tinker-vs-supertinker.pngNo alt attribute provided
...esponsive/images/spartan-vs-huntsman.pngNo alt attribute provided
...ponsive/images/tinker-vs-fieldmaster.pngNo alt attribute provided
..._responsive/images/spartan-vs-angler.pngNo alt attribute provided
...esponsive/images/tinker-vs-fisherman.pngNo alt attribute provided
...onsive/images/tinker-vs-deluxetinker.pngNo alt attribute provided
...onsive/images/spartan-vs-mountaineer.pngNo alt attribute provided
...esponsive/images/spartan-vs-explorer.pngNo alt attribute provided
..._responsive/images/spartan-vs-ranger.pngNo alt attribute provided
...esponsive/images/spartan-vs-handyman.pngNo alt attribute provided
...ponsive/images/spartan-vs-swisschamp.pngNo alt attribute provided
/st/skin/ideal_responsive/images/fd.pngDelivery Icon
.../ideal_responsive/images/custom/logo.svgSwissTool.co.uk

Page structure

H1 heading
(Critically important)
Welcome to SwissTool.co.uk the UK's Swiss Army Knife Superstore
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to SwissTool.co.uk the UK's Swiss Army Knife Superstore
H2 Special
H2 Need help?
H2 Bestsellers
H2 Swiss Army Knife Guide 2024 - know your knives and tools
Baselink: https://www.swisstool.co.uk/st/
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
/st/swiss-army-knife-range/Subdomain Home
IMG-ALT home button
/st/swisstool-personalised.htmlSubdomain Personalisation Service
/st/original-red/Subdomain Original Red
A-TITLE Original Red
/st/all-blacks/Subdomain All Blacks
A-TITLE All Blacks
/st/series-blue/Subdomain Series Blue
A-TITLE Series Blue
/st/racing-green/Subdomain Racing Green
A-TITLE Racing Green
/st/bright-yellow/Subdomain Bright Yellow
A-TITLE Bright Yellow
/st/pure-white/Subdomain Pure White
A-TITLE Pure White
/st/cyber-and-tech/Subdomain Cyber And Tech
A-TITLE Cyber And Tech
/st/mini-swiss-army-knives/Subdomain Mini Swiss Army Knives
A-TITLE Mini Swiss Army Knives
/st/executive-and-alox/Subdomain Executive And Alox
A-TITLE Executive And Alox
/st/swisstools/Subdomain SwissTools
A-TITLE SwissTools
/st/swisscards/Subdomain SwissCards
A-TITLE SwissCards
/st/lockable-range/Subdomain Lockable Range
A-TITLE Lockable Range
/st/delemont-collection/Subdomain Delemont Collection
A-TITLE Delemont Collection
/st/pouches/Subdomain Pouches
A-TITLE Pouches
/st/Spares-and-Accessories/Subdomain Spares and Accessories
A-TITLE Spares and Accessories
/st/login.phpSign In
/st/register.phpRegister
/st/cart.phpShopping Cart
/st/help.php?section=contactusContact Us
/st/login.phpSubdomain Sign in
A-TITLE Sign in
/st/register.phpText duplicate Register
/st/home.phpSubdomain IMG-ALT SwissTool.co.uk
/st/swiss-army-knife-range/Subdomain IMG-ALT Home button
/st/original-red/Subdomain Red Swiss Army Knives
/st/all-blacks/Subdomain Black Swiss Army Knives
/st/series-blue/Subdomain Blue Swiss Army Knives
/st/racing-green/Subdomain Green Swiss Army Knives
/st/swiss-army-knife-range/Subdomain Text duplicate IMG-ALT Home button
/st/swiss-army-knife-range/Subdomain Swiss Army Knife Categories
/st/swiss-army-knife-range/Subdomain Swiss Army Knife Range
A-TITLE Swiss Army Knife Range
/st/original-red/Subdomain Text duplicate Original Red
A-TITLE Original Red
/st/all-blacks/Subdomain Text duplicate All Blacks
A-TITLE All Blacks
/st/series-blue/Subdomain Text duplicate Series Blue
A-TITLE Series Blue
/st/racing-green/Subdomain Text duplicate Racing Green
A-TITLE Racing Green
/st/bright-yellow/Subdomain Text duplicate Bright Yellow
A-TITLE Bright Yellow
/st/pure-white/Subdomain Text duplicate Pure White
A-TITLE Pure White
/st/cyber-and-tech/Subdomain Text duplicate Cyber And Tech
A-TITLE Cyber And Tech
/st/mini-swiss-army-knives/Subdomain Text duplicate Mini Swiss Army Knives
A-TITLE Mini Swiss Army Knives
/st/executive-and-alox/Subdomain Text duplicate Executive And Alox
A-TITLE Executive And Alox
/st/swisstools/Subdomain Text duplicate SwissTools
A-TITLE SwissTools
/st/swisscards/Subdomain Text duplicate SwissCards
A-TITLE SwissCards
/st/lockable-range/Subdomain Text duplicate Lockable Range
A-TITLE Lockable Range
/st/delemont-collection/Subdomain Text duplicate Delemont Collection
A-TITLE Delemont Collection
/st/pouches/Subdomain Text duplicate Pouches
A-TITLE Pouches
/st/Spares-and-Accessories/Subdomain Text duplicate Spares and Accessories
A-TITLE Spares and Accessories
/st/sitemap.phpSubdomain Sitemap
/st/products_map.phpSubdomain Products Map
/st/help.phpHelp zone
/st/help.php?section=contactus...Contact us
/st/delivery-time-guidelines.htmlSubdomain Delivery Time Guidelines
/st/terms-and-conditions.htmlSubdomain Terms & Conditions
/st/privacy-statement.htmlSubdomain Privacy statement
/st/age-restriction-policy.htmlSubdomain Age Restriction Policy
/st/original-red/Subdomain Original Red Red Victorinox Swiss Army Knife Range
/st/all-blacks/Subdomain All Blacks Black Victorinox Swiss Army Knives
/st/series-blue/Subdomain Series Blue Blue Victorinox Swiss Army Knife Range
/st/racing-green/Subdomain Racing Green Green Victorinox Swiss Army Knives
/st/bright-yellow/Subdomain Bright Yellow Bright Yellow Victorinox Swiss Army Knife Range
/st/pure-white/Subdomain Pure White White Victorinox Swiss Army Knives
/st/cyber-and-tech/Subdomain Cyber And Tech Victorinox Cyber And Tech Swiss Army Knives
/st/mini-swiss-army-knives/Subdomain Mini Swiss Army Knives Mini keyring sized Victorinox Swiss Army Knives
/st/executive-and-alox/Subdomain Executive And Alox Medium size and Alox Swiss Army Knife Collection
/st/swisstools/Subdomain SwissTools Victorinox Stainless Steel MultiTools
/st/swisscards/Subdomain SwissCards Credit Card sized Swiss Army Knives
/st/lockable-range/Subdomain Lockable Range Oversize Swiss Army Knives with locking blades
/st/delemont-collection/Subdomain Delemont Collection Victorinox Delemont Swiss Army Range
/st/pouches/Subdomain Pouches Leather, nylon and microfibre pouches for Victorinox Swiss Army Knives
/st/Spares-and-Accessories/Subdomain Spares and Accessories Genuine Victorinox toothpicks, tweezers and...
/st/swisschamp-blue-swiss-army...Subdomain IMG-ALT SwissChamp Blue
/st/swisschamp-blue-swiss-army...Subdomain Text duplicate SwissChamp Blue
/st/Fieldmaster-Green.htmlSubdomain IMG-ALT Fieldmaster Green
/st/Fieldmaster-Green.htmlSubdomain Text duplicate Fieldmaster Green
/st/hiker-yellow-swiss-army-kn...Subdomain IMG-ALT Hiker Yellow
/st/hiker-yellow-swiss-army-kn...Subdomain Text duplicate Hiker Yellow
/st/swisstool-personalised.htmlSubdomain IMG-ALT SwissTool Personalised
/st/swisstool-personalised.htmlSubdomain Text duplicate SwissTool Personalised
/st/huntsman-red-swiss-army-kn...Subdomain IMG-ALT Huntsman Red
/st/huntsman-red-swiss-army-kn...Subdomain Text duplicate Huntsman Red
/st/swisschamp-red-swiss-army-...Subdomain IMG-ALT SwissChamp Red
/st/swisschamp-red-swiss-army-...Subdomain Text duplicate SwissChamp Red
/st/spartan-red-swiss-army-kni...Subdomain IMG-ALT Spartan Red
/st/spartan-red-swiss-army-kni...Subdomain Text duplicate Spartan Red
/st/climber-red-swiss-army-kni...Subdomain IMG-ALT Climber Red
/st/climber-red-swiss-army-kni...Subdomain Text duplicate Climber Red
/st/hiker-red-swiss-army-knife...Subdomain IMG-ALT Hiker Red
/st/hiker-red-swiss-army-knife...Subdomain Text duplicate Hiker Red
/st/handyman-red-swiss-army-kn...Subdomain IMG-ALT Handyman Red
/st/handyman-red-swiss-army-kn...Subdomain Text duplicate Handyman Red
/st/Fieldmaster-Red-Victorinox...Subdomain IMG-ALT Fieldmaster Red
/st/Fieldmaster-Red-Victorinox...Subdomain Text duplicate Fieldmaster Red
/st/victorinox-tinker-red.htmlSubdomain IMG-ALT Tinker Red
/st/victorinox-tinker-red.htmlSubdomain Text duplicate Tinker Red
/st/classic-sd-red-swiss-army-...Subdomain IMG-ALT Classic SD Red
/st/classic-sd-red-swiss-army-...Subdomain Text duplicate Classic SD Red
/st/swisstool-personalised.htmlSubdomain Click to try the full editor
/st/swiss-army-knife-range/The Original Swiss Army Knife
/st/original-red/91mm medium knife
/st/mini-swiss-army-knives/58mm mini knife
/st/swisscards/Victorinox SwissCard
/st/spartan-red-swiss-army-kni...Spartan
/st/victorinox-tinker-red.htmlTinker
/st/camper-red-swiss-army-knif...Camper
/st/hiker-red-swiss-army-knife...Hiker
/st/climber-red-swiss-army-kni...Climber
/st/victorinox-super-tinker-redSuper Tinker
/st/huntsman-red-swiss-army-kn...Huntsman
/st/Fieldmaster-Red-Victorinox...Fieldmaster
/st/angler-red-swiss-army-knif...Angler
/st/fisherman-red.htmlFisherman
/st/swisstoolsplier-centric SwissTool multitools
/st/deluxe-tinker-red.htmlDeluxe Tinker
/st/mountaineer-red.htmlMountaineer
/st/explorer-red-swiss-army-kn...Explorer
/st/ranger-red-swiss-army-knif...Ranger
/st/handyman-red-swiss-army-kn...Handyman
/st/swisschamp-red-swiss-army-...SwissChamp
/st/swisstool-personalised.htmlSubdomain Personalised Swiss Army Knife Service
/st/help.php?section=contactusSubdomain get in touch
/st/swiss-army-knife-range/Subdomain Original Swiss Army Knives
/st/boutique-collection/Subdomain Boutique Collection
/st/swisstool-personalised.htmlSubdomain Text duplicate Personalisation Service
/st/pouches/Subdomain Text duplicate Pouches
/st/Spares-and-Accessories/Subdomain Spares & Accessories
/st/help.php?section=Password_...Forgotten your password
/st/help.php?section=contactus...Text duplicate Contact us
/st/delivery-time-guidelines.htmlSubdomain Text duplicate Delivery Time Guidelines
/st/terms-and-conditions.htmlSubdomain Text duplicate Terms & Conditions
/st/privacy-statement.htmlSubdomain Privacy Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swisstool.co.uk/st/home.php"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (5.51 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 12 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
dateMon, 19 Aug 2024 11:06:29 GMT
serverApache/2.4.18 (Ubuntu)
expiresMon, 26 Jul 1997 05:00:00 GMT
last-modifiedMon, 19 Aug 2024 11:06:29 GMT
cache-controlprivate, must-revalidate
p3pCP="NON CURa ADMa DEVa TAIa CONi OUR DELa BUS IND PHY ONL UNI PUR COM NAV DEM STA"
set-cookie90 Characters
content-encodinggzip
varyAccept-Encoding
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This page has only a few links from other websites.
This page only has backlinks from 4 referring domains.
This page only has 5 backlinks.
This page only has few backlinks from 4 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.swisstool.co.uk › home.php
SwissTool.co.uk - The UK's Swiss Army Knife Online Superstore
Personalised Swiss Army Knives at SwissTool.co.uk - the UK's favourite Swiss Army Knife supplier. Featuring the largest range of Swiss Army Knives, we are an authorised Victorinox Stockist.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Swiss94%Check
Swiss Army90%Check
Swiss Army Knife88%Check
Knife85%Check
SwissTool85%Check
Swiss Army Knife Range80%Check
Swiss Army Knives79%Check
Victorinox Swiss Army Knife79%Check
Favourite Swiss Army Knife79%Check
Swiss Army Knife Supplier79%Check
Show more keywords and terms

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